• Title/Summary/Keyword: 여행 경험

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A Study on the Development Methods of the Tourism Resources Through the Korean World Cultural Heritages (한국 세계문화유산을 활용한 관광자원개발에 관한 연구)

  • Chun Myung-Sook
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.75-80
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    • 2005
  • The purpose of this research is to verify what factors change a cultural heritage into a tourist product. And how to create tourist products through Korean world cultural heritage items in a way it contributes to the Korean tourism industry. To develope this theory of tourism product resources development we should organize a competitive strategy with concerted efforts to develop and maintain the cultural image of the historical site and devote great efforts for the preservation, development and creation of its own unique historical tradition and culture.

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Presence Experience & Effect of the Experiential Exhibition Content (체험형 전시 콘텐츠의 프레즌스 경험과 효과에 관한 연구)

  • Yeonsu Seol;Chungmin Joo
    • Smart Media Journal
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    • v.13 no.1
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    • pp.76-85
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    • 2024
  • This study examined the Presence experience, resulting effects, and re-viewing intentions of visitors to experiential exhibition content. For this purpose a survey was conducted targeting 246 visitors to experiential exhibition content based on Hyecho's travel story and SilkRoad cultural heritage. As a result of the survey, understanding and interest in the content material and similar exhibition viewing experience did not affect Presence experience. In addition the higher the Presence experience of exhibition content, the greater the awareness and emotion that is the effect of Presence. And among the effects of Presence, emotion had a positive effect on revisiting intentions. Therefore, it was confirmed that future experiential exhibition contents require planning, production, and exhibition that allow users to experience Presence.

The Effects of Memorable Travel Experiences, Tourism Brand Equity and Tourism Loyalty - Focus on Foreign Tourists in Seoul - (기억에 남는 관광경험과 관광목적지 브랜드 자산 및 관광목적지 충성도 간의 영향관계 연구 - 서울지역 외국인 관광객을 대상으로 -)

  • Wang, Jia Ying;Yan, Wen Yan;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.29
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    • pp.189-201
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    • 2017
  • The purpose of this study is to identify the factors that constitute the memorable tourism experiences and to grasp the influence relationship between the memorable tourism experience and the tourism destination brand equity and the loyalty of the tourism destination. The scope and method of the research are derived from the survey data collected through the questionnaire survey for foreign tourists who are visiting Korea, the reliability analysis and the feasibility analysis are conducted, and the relationship between the factors is analyzed through regression analysis. The results of this study are as follows. First, the results of the study are as follows. First, the results of the study are as follows. First, Interested exotic experiences, experience with local guides, and local residents' hospitality experience were found to have a significant effect on tourism destination brand assets. Based on this, And provided practical implications.

The Differential Impacts of Positive and Negative Emotions on Travel-Related YouTube Video Engagement (유튜브 여행 동영상의 긍정적 감정과 부정적 감정이 사용자 참여에 미치는 영향)

  • Heejin Kim;Hayeon Song;Jinyoung Yoo;Sungchul Choi
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.1-19
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    • 2023
  • Despite the growing importance of video-based social media content, such as vlogs, as a marketing tool in the travel industry, there is limited research on the characteristics that enhance engagement among potential travelers. This study explores the influence of emotional valence in YouTube travel content on viewer engagement, specifically likes and comments. We analyzed 4,619 travel-related YouTube videos from eight popular tourist cities. Using negative binomial regression analysis, we found that both positive and negative emotions significantly influence the number of likes received. Videos with higher positive emotions as well as negative emotions receive more likes. However, when it comes to the number of comments, only negative emotions showed a significant positive influence, while positive emotions had no significant impact. These findings offer valuable insights for marketers seeking to optimize engagement strategies on YouTube, considering the unique nature of travel products. Further research into the effects of specific emotions on engagement is warranted to improve marketing strategies. This study highlights the powerful impact of emotions on viewer engagement in the context of social media, particularly on YouTube.

한국의 전통: 디아스포라와 민족 음식의 세계화: 고려 사람의 이산이 가져온 구소련에서의 고려 음식의 세계화에 대한 고찰

  • Song, Chang-Ju
    • 식품문화 한맛한얼
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    • v.3 no.2
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    • pp.126-142
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    • 2010
  • 소련에서 이산에 의한 고려 사람들의 음식문화의 확산에 대한 논의는 현재 추진하고 있는 '한식의 세계화'에 시사하는 점이 많을 것이다. 따라서 본 내용은 1991년 소련이 해체되기 전후 두 차례에 걸쳐서 약 1년간 소련의 여러 지역을 여행하고, 또 소련이 해체된 후 1999년에 다시 이 지역에서 잠시 거주했던 필자의 경험과 이 지역 사람들과의 인터뷰를 통해 얻은 자료, 문헌연구 등을 바탕으로 고려 음식이 어떻게 구소련 전 지역으로 퍼지게 되었는지 그 요인을 살펴보고자 한다.

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Application Trends in Virtual Reality (가상현실(VR)의 국내외 적용 동향)

  • Chun, H.W.;Han, M.K.;Jang, J.H.
    • Electronics and Telecommunications Trends
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    • v.32 no.1
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    • pp.93-101
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    • 2017
  • 가상현실(VR: Virtual Reality)은 사람들이 일상적으로 경험하기 어려운 환경을 직접 체험하지 않고서도 실제 주변 상황과 상호작용을 하는 것처럼 만들어주는 과학기술이다. 가상현실 기술은 HMD 단말을 중심으로 현재 (1) 게임, 영화, 테마파크 등 오락/엔터테인먼트 분야, (2) 광고, 유통.쇼핑, 관광.여행, 의료/헬스케어 등 서비스업 분야, (3) 교육, 미디어, 시뮬레이션 등 교육/미디어 분야, (4) 자동차, 제조업, 부동산/건축 등 산업분야에서 다양하게 적용되고 있다.

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2019 미국 선진지 해외연수 - 오리산업-축산식품 선진지 미국을 가다

  • 한국오리협회
    • Monthly Duck's Village
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    • s.196
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    • pp.14-19
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    • 2019
  • 전세계 식품 시장의 50% 이상을 차지하고 있는 미국. 미국은 경제의 중심지이자 최대 식품 수요처로 글로벌 식품회사들의 '꿈의 무대'로 인식되고 있다. 지난 9월 18일부터 27일까지 이창호 오리자조금관리위원장 대행을 비롯한 한국오리협회 회원 32명은 로스앤젤레스를 비롯한 샌프란시스코 등 미서부 지역을 8박 9일간 여행하며, 미국 식품시장의 현주소와 트랜드를 살펴보고 미국 현지 농장을 방문해 새로운 형태의 복합농을 경험하고 왔다.

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A Study on Jeong Su-yeong's Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers through the Lens of Boating and Mountain Outings (선유(船遊)와 유산(遊山)으로 본 정수영(鄭遂榮)의 《한임강유람도권》 고찰)

  • Hahn, Sangyun
    • MISULJARYO - National Museum of Korea Art Journal
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    • v.96
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    • pp.89-122
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    • 2019
  • In this paper, I argue that the Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers by Jeong Su-yeong (1743~1831, pseudonym: Jiwujae) is a record of his private journeys to several places on the outskirts of Hanyang (present-day Seoul) and that it successfully embodies the painter's subjective perspective while boating on these rivers and going on outings to nearby mountains. Around 1796, Jeong Su-yeong traveled to different places and documented his travels in this 16-meter-long handscroll. Several leaves of paper, each of which depicts a separate landscape, are pieced together to create this long handscroll. This indicates that the Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers reflected the painter's personal subjective experiences as he went along his journey rather than simply depicts travel destinations. The Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers features two types of travel: boating and mountain outings on foot. Traveling by boat takes up a large portion of the handscroll, which illustrates the channels of the Hangang and Imjingang Rivers. Mountain outings correspond to the sections describing the regions around Bukhansan, Gwanaksan, and Dobongsan Mountains. Jeong Su-yeong traveled to this wide span of places not just once, but several times. The fact that the Hangang River system are not presented in accordance with their actual locations shows that they were illustrated at different points. After visiting the riversides of the Hangang and Namhangang Rivers twice, Jeong Su-yeong delineated them in fourteen scenes. Among them, the first eight illustrate Jeong's initial trip by boat, while the other six scenes are vistas from his second trip. These fourteen scenes occupy half of this handscroll, indicating that the regions near the Hangang River are painted most frequently. The scenes of Jeong Su-yeong's first boating trip to the system of the Hangang River portray the landscapes that he personally witnessed rather than famous scenes. Some of the eight scenic views of Yeoju, including Yongmunsan Mountain, Cheongsimru Pavilion, and Silleuksa Temple, are included in this handscroll. However, Jeong noted spots that were not often painted and depicted them using an eye-level perspective uncommon for illustrating famous scenic locations. The scenes of Jeong's second boating trip include his friend's villa and a meeting with companions. Moreover, Cheongsimru Pavilion and Silleuksa Temple, which are depicted in the first boating trip, are illustrated again from different perspectives and in unique compositions. Jeong Su-yeong examined the same locations several times from different angles. A sense of realism is demonstrated in the scenes of Jeong's first and second boating trips to the channels of the Hangang River, which depict actual roads. Furthermore, viewers can easily follow the level gaze of Jeong from the boat. The scenes depicting the Imjingang River begin from spots near the Yeongpyeongcheon and Hantangang Rivers and end with places along the waterways of the Imjingang River. Here, diverse perspectives were applied, which is characteristic of Imjingang River scenes. Jeong Su-yeong employed a bird's-eye perspective to illustrate the flow of a waterway starting from the Yeongpyeongcheon River. He also used an eye-level perspective to highlight the rocks of Baegundam Pool. Thus, depending on what he wished to emphasize, Jeong applied different perspectives. Hwajeogyeon Pond located by the Hantangang River is illustrated from a bird's-eye perspective to present a panoramic view of the surroundings and rocks. Similarly, the scenery around Uhwajeong Pavilion by the Imjingang River are depicted from the same perspective. A worm's-eye view was selected for Samseongdae Cliff in Tosangun in the upper regions of the Imjingang River and for Nakhwaam Rock. The scenes of Jeong Su-yeong's mountain outings include pavilions and small temple mainly. In the case of Jaeganjeong Pavilion on Bukhansan Mountain, its actual location remains unidentified since the pavilion did not lead to the route of the boating trip to the system of the Hangang River and was separately depicted from other trips to the mountains. I speculate that Jaeganjeong Pavilion refers to a pavilion either in one of the nine valleys in Wooyi-dong at the foot of Bukhansan Mountain or in Songajang Villa. Since these two pavilions are situated in the valleys of Bukhansan Mountain, their descriptions in written texts are similar. As for Gwanaksan Mountain, Chwihyangjeong and Ilganjeong Pavilions as well as Geomjisan Mountain in the Bukhansan Mountain range are depicted. Ilganjeong Pavilion was a well-known site on Gwanaksan that belonged to Shin Wi. In this handscroll, however, Jeong Su-yeong recorded objective geographic information on the pavilion rather than relating it to Shin Wi. "Chwihyangjeong Pavilion" is presented within the walls, while "Geomjisan Mountain" is illustrated outside the walls. Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers also includes two small temples, Mangwolam and Okcheonam, on Dobongsan Mountain. The actual locations of these are unknown today. Nevertheless, Gungojip (Anthology of Gungo) by Yim Cheonsang relates that they were sited on Dobongsan Mountain. Compared to other painters who stressed Dobong Seowon (a private Confucian academy) and Manjangbong Peak when depicting Dobongsan Mountain, Jeong Su-yeong highlighted these two small temples. Jeong placed Yeongsanjeon Hall and Cheonbong Stele in "Mangwolam small temple" and Daeungjeon Hall in front of "Okcheonam small temple." In addition to the buildings of the small temple, Jeong drew the peaks of Dobongsan Mountain without inscribing their names, which indicates that he intended the Dobongsan peaks as a background for the scenery. The Handscroll of a Sightseeing Trip to the Hangang and Imjingang Rivers is of great significance in that it embodies Jeong Su-yeong's personal perceptions of scenic spots on the outskirts of Hanyang and records his trips to these places.

A Comparative analysis of cultural power as a soft power among national power (국력요소 중, 소프트파워로서의 문화경쟁력 비교분석 연구)

  • Choi, Chang-Hyun;Park, Jeong-Bae;Kim, Jong-Geun
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.55-68
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    • 2014
  • In this study, we performed an empirical research on how cultural power affects soft power as one of the elements of National Power. To fully exert the force of cultural power, appropriate level of "resources for power" need to be disseminated into cultural elements. Utilization of these resources need to appropriately developed and produced in quality and quantity when needed. This activity should be ensured with "composite support competence"; which is the combination of support organizations and their potentials. Indicators of cultural power includes society favorability rating, cultural favorability rating, E&D industry competitiveness index, and T&T competitiveness index. According to analysis of cultural power by each country, cultural industry (E&D) competitiveness index and travel and tourism (T&T) competitiveness index shows relatively high correlation. This research aims to analyze the "cultural power as soft power" of South Korea, China and US, and how they are different and how their resources of power are represented in their E&D and T&T competitiveness.

Differences in Tour Characteristics and Ecotourism Preferences by Cross-cultural Traits : A Comparison of Korean, English, Japanese, and Chinese Speaking Tourists visited Jeju Island (문화적 특성에 따른 여행특성과 생태관광선호 차이 : 제주를 방문한 한국, 영어권, 일어권, 중어권 관광객간 비교)

  • Kang, Mihee;Park, Chanwoo;Lee, Yeongjoo;Kim, Seongil
    • Journal of Korean Society of Forest Science
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    • v.97 no.3
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    • pp.316-325
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    • 2008
  • This study was done to compare socio-economic characteristics and travel pattern, preferences for ecotourism facilities and programs of domestic and international tourists who visited to Jeju Island. On-site survey was carried out during July, 2006 and a total of five hundred and fifty five (555) individuals' data were analyzed. Survey results showed that there were significant differences between socioeconomic characteristics and travel patterns as well as preferences of both parties. Even among international tourists from countries with different languages showed different characteristics. These different characteristics among tourist groups imply that tour route design and program development should be accordingly considered to provide satisfactory experiences.