• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.47-56
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• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.25-37
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• 2015

본 연구의 목적은 해외여행 동기에 따라 여행자들의 집단을 나누고 각 집단별로 해외여행시 구매하는 상품이나 이용 매장의 특성을 비교하는데 있다. 문헌연구를 통해 여행동기와 구매상품의 종류와 속성, 쇼핑장소의 유형과 속성에 대한 주요 문항들을 추출하였다. 20-50대 해외여행 경험자 431명을 대상으로 설문조사를 실시하였고 K-평균 군집분석을 통해, 적극적 집단, 소극적 집단, 자연 쾌락추구 집단, 가족 발견추구 집단의 4개의 군집이 확인되었다. 적극적인 여행자들은 해외에서 구매하는 모든 상품종류에 대해 가장 높은 관심을 보였으며 다른 세 집단보다 유의하게 차이가 있었다. 특히 소극적인 여행자나 자연 쾌락추구 여행자들보다 패션 사치품이나 기념품 구매를 중요하게 생각하는 것으로 나타났다. 또한 상품 속성에서 디자인과 명성, 실용성, 가격과 품질 등의 요인들을 중요하게 고려하였다. 구매 장소 측면에서는 적극적 집단은 지역 시장, 패션매장, 선물매장 순으로 선호하였으며 소극적인 여행자들은 패션매장을 더 선호하는 것으로 나타났다. 구매장소 속성의 중요도는 편의성, 디스플레이, 매장위치 및 판촉활동 순으로 중요시되었으며 적극적인 여행자들은 다른 세 집단 여행자들보다 매장 편의성에 대한 관심이 유의하게 높았다. 가족 발견중심 여행자와 자연 쾌락추구 여행자 집단은 쇼핑행동이 비슷하거나 일부 요인에서만 차이가 있었다. 소극적 여행자들은 나머지 세 집단과 구별되게 모든 쇼핑행동에 대한 관심이 낮았다. 여행동기에 근거한 시장세분화는 서로 다른 쇼핑행동을 예측할 수 있는 변별력이 있음을 보여주었다.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.462-473
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• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Journal of the Korean association of regional geographers
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• v.11 no.1
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• pp.54-70
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• 2005

The purpose of this study is to clarify motives, itinerary and general patterns associated with the traveling of the upper class in the Chosun Dynasty based on twenty travel accounts of Mt. Chungryang. In addition, previous studies were referred to in order to compare these trips to Mt. Chungryang with those which were undertaken to Mt. Kumgang so as to identify the unique characteristics of those involved with the trips to Mt. Chungryang and of these trips in themselves. Through this process, unique characteristics, such as the travelers' academic backgrounds and place of origin, as well as how these travelers' relationship with their teachers influenced the motivation for these trips were uncovered, as were the processes through which travel schedules and companions were selected. Moreover, the researcher identified similarities and differences between the travel of Mt. Chungryang and Mt. Kumgang in terms of the travelers' motivation for the trip, the transportation methods they employed, and the kind of accommodation they sought. Moreover while similarities were also uncovered with regards to the travel practices of the literati class during this time, differences emerged in terms of their travel dates and schedules.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.647-648
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• 2010

골프는 경제 발전과 함께 생활수준의 향상, 여가시간의 증대로 인하여 특권계층이나 부유층만의 전유물이 아닌 일반 스포츠로서 대중화 시대를 맞이하고 있다. 그러나 국내에서 골프가 대중화되기 에는 여러가지 제약이 따른다. 이런 제약으로 인해 골퍼들은 해외골프를 즐기게 된다. 골프관광객들은 여행만을 목적으로 한 관광객들보다 여행 빈도도 높게 나타나고 있다. 국내외 많은 골퍼들이 해외 골프리조트로 여행하는 빈도가 급속히 증가하고 있는 상황에서 해외골프관광객들의 여행상품을 선택하는데 중요하게 인식하고 있는 구매동기에 대한 연구가 필요하다.

• Journal of the Korean Geographical Society
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• v.44 no.3
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• pp.260-281
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• 2009

This study analyzed people's travels to Mt. Jiri in the Joseon Dynasty; and more specifically, the purpose of such travels and the methods used to do so. Using previous studies dealing with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang under taken by Joseon people, this study strived to extrapolate the characteristics of the travelers who visited Mt. Jiri, the motivation for their travels, the journey itself, and the style of travel employed. As a result of this exercise, those who traveled to Mt. Jiri were found to exhibit common characteristics in terms of aspects such as their area of residence, personalities, and hobbies. As these were naturally reflected in their travels, the motivation for such trips, as well as the journey to Mt.Jiri itself, tended to differ from those associated with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang. As far as the style of travel was concerned, the study focused on such aspects as the length of the trip, preparations, nature of the companions, transportation, meals and accommodations, as well as the activities carried out during the travel itself. Here, the comparison with the travelers to Mt. $K\breve{u}mgang$ and Mt. Chungryang revealed no significant differences.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.60-78
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• 2024

Social Network Service(SNS) has fundamentally changed the scope, boundaries, and dynamics of social interactions, becoming an integral part of everyday social communication for individuals and significantly altering the decision-making processes of individuals and organizations. Although prior studies have agreed that individual motivations significantly affect travel experience sharing behavior on SNS, different motivations need to be further examined. Also, there is little empirical study that examines the relationships between social capital and motivations. To address these gaps, this study developed a research model to investigate how two types of social capital (i.e., bridging and bonding) influence individual motivations (i.e., self-enhancement and altruism motivations), which in turn contributes to travel experience sharing behavior on SNS. The online survey was conducted from March 3 to March 17, 2021, and 516 responses were included in the data analysis. Structural Equation Modeling was applied to test the hypotheses in a research model. This research provided a comprehensive exploration of the relationship between motivations and social capital, contributing to a better understanding of why tourists share their travel experiences on SNS.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.382-391
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• 2011

The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.

• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.255-263
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• 2008

The purpose of this treatise is to evaluate impact of education and training of travel industry's employees upon their job satisfaction and to seek for improving efficiency of such education and training and measures for personnel management. It is also to evaluate impact of education and training of travel industry's employees upon their job performance. Moreover it is attempted to make suggestions for emphasizing importance of developing potentiality of travel industry's employees and suggestions for enhancing job satisfaction of employees. Review on outcome of education and training of travel industry's employees revealed that improvement of their job satisfaction depends on contents of education and training and motivation for it, desire and ability for achievement. Also it depends on support from their superiors or colleagues and existence of environmental atmosphere. In future it is necessary to develop diverse education and training programs for the employees and not only travel industry but also competent government agencies should make long-term investment and support for fostering excellent employees in future.

• Journal of the HCI Society of Korea
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• v.11 no.1
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• pp.29-38
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• 2016

Mobile tour guide applications help tourists to search for and visit their surrounding POIs(Points of Interest) of their locations and to obtain their guide information. With the development of wearable devices like smart watches and wearable glasses, people using multiple mobile devices are increasing; a tourist may use a hand-held device, a wearable device or both to obtain tour information. However, most mobile tour guides using mobile devices provide the tour information with little consideration of their hand-held and wearable characteristics. In particular, a tourist with multiple mobile devices who search for the tour information from multiple mobile devices must input their intention separately to each device. To alleviate these problems, we propose a mobile tour guide system with the following features: one is to reduce redundant user input by sharing the touring context between hand-held and wearable devices; the other is to present tour information according to capabilities and usage pattern of the devices. The proposed system guides tourists by complementing disadvantage of the devices and also minimizes user interaction between applications and tourists.