• Journal of Digital Convergence
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• v.17 no.9
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• pp.361-366
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• 2019

First quarter of 2019, 'Honour Of Kings' continued to be rank No.1 in mobile game sales. Although 'Honour Of Kings' is a game preferred by male players, it has more than 100 million female players. It can have such a large number of female players, in addition to its simplified game operation, social function, there are also included changeable characters for women's preferences. So that the 'Honour Of Kings' allows many female players to take part in. In this paper, the author chooses a skin with high preference for female players among many game consumer goods as the research object. Analysing the design elements of female player' preferences. Female players are more emotional, their favorite game characters just reflect women's longing for beautiful things. It is pointed out that the female orientation of female consumers should be taken into account in the mobile game market, which indicates the direction of visual factors for future mobile game design.

• The Korean Publising Journal, Monthly
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• s.186
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• pp.6-6
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• 1996

• Korean journal of communication and information
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• v.58
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• pp.201-221
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• 2012

The male audience for melodrama, a typical women's genre, has drawn little attention in the audience research. Thus, this paper examines how and in what context they watch it, as well as how they accept and rationalize their 'feminine' taste. And in-depth interviews were conducted with seven middle-aged males. While they acknowledge their feminine taste, they tend to legitimize and re-contextualize it in ways that may not contradict their notion of masculinity. Consequently, they often demonstrate seemingly contradictory attitudes oscillating between enjoying it and distancing themselves from their please of viewing. Yet, their acknowledgement of feminization hardly extends to an acceptance of being labelled 'feminine' men. They attempt to distance themselves from emotional engagement in television viewing, either through emotional self-censorship or under-valuation of the taste for the genre itself. Finally, they hardly connect their taste for the genre to a sort of active post-viewing practices of fandom. The results have considerable implications for understanding how the melodrama-viewing males keep traversing the boundaries of gender-specific genres, and reconstitute the notion of masculinity.

• Cross-Cultural Studies
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• v.40
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• pp.41-60
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• 2015

This article aims at exploring the convergence and sharing of cultural tastes among Northeast Asian countries by analyzing TV drama "Boys over flower", based on the original Japanese manga and produced in Korea, China, Japan and Taiwan in the $21^{st}$ century. It explores the expectation and desire of the mass who have taken pleasure in watching it in each country as well. This article argues that the sharing of the sensitivities and tastes of young women, the main consumer of the drama, by the mass of the four countries, are an important cultural phenomenon in that it reveals the emergence of "girl" as an active cultural consumer, who had been the object of a restraint and strict protection of the bourgeois family structure.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.226-233
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• 2013

This study examines determinants of film consumption. Using structural equation modelling, this study explores some factors that explained film consumption based on film tastes and information seeking and socio-demographic factors. The major results are as follows: firstly, the major factor for explaining film consumption was individual tastes for films. The higher the degree of tastes for films, the greater the degree of film consumption. Secondly, there were significant relationships between tastes for films and film related information seeking such as internet search behavior and the use of film blogs. More specifically, the use of film blogs partially explained the degree of film consumption. Thirdly, a demographic factor like gender was highly correlated to film consumption. However, an income factor was not correlated to fim consumption. In conclusion, the degree of film consumption was determined by tastes for flims, the use of film blogs and gender factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5627-5635
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• 2013

The purpose of this study was to determine factors of women's satisfaction of hospital environment following childbirth. Data were collected using a structured questionnaire from 783 women visited at 101 hospitals for delivery and frequencies, t-test, ANOVA, Pearson's correlation, and multiple regression analyses were performed. Women's satisfaction was significantly related with personal and environmental factors. Specifically, a kind of patient room, using a shared room regardless of their preference, using family delivery room, planned hospitalization, gestational week at delivery, and hospital locations significantly predicted the variance of women's satisfaction. Therefore, hospital user satisfaction should be carefully understood as a consequence of interaction of person and environment and the level of satisfaction can be represented by the degree of congruency between personal and environmental characteristics. Furthermore, healthcare providers should develop strategies to reduce gaps between personal preferences/will/control and environmental situations, contributing to women's satisfaction with hospital following childbirth.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.85-85
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• 2003

기성복은 근래에 들어 유행의 흐름이 빨라짐에 따라 디자인이 더욱 다양화, 전문화되어 가는 양상을 보여 소비자들의 개인적 취향을 만족시켜 주고 있다. 그러나 의복의 맞음새는 개인의 기호에 따라 차이가 있으며, 성별, 연령, 체형, 선호하는 패션 경향 등의 영향을 받기 때문에 소비자들의 맞음새 만족도를 높이는 것은 현실적 제한을 받고 있다. 본 연구는 성인 여성을 대상으로 기성복 정장(재킷, 스커트, 바지)의 맞음새 선호 성향을 조사하여 연령대ㆍ비만도별 각각의 선호 경향의 차이를 밝히는데 목적이 있다. (중략)

• Annual Conference of KIPS
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• 2018.05a
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• pp.500-503
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• 2018

최근 스마트폰의 보급률이 높아지면서 인터넷 쇼핑몰의 접근성이 용이해지고 있고 그로 인해 사용자들의 인터넷 쇼핑의 이용이 보편적이게 되었다. 그 중 여성 의류 분야는 많은 비중을 차지하고 있으며 현재도 꾸준히 성장하고 있는 추세이다. 많은 여성 소비자들은 개인의 취향에 맞는 의류들을 추천받기를 원한다. 본 논문에서는 협업 필터링에서 발생하는 cold start 문제를 이름, 나이, 선호 스타일, 자주 사용하는 쇼핑몰 등 개인 성향을 이용하여 해결하는 협업 필터링과 개인 성향을 이용한 여성 의류 쇼핑몰 추천 시스템을 제안한다.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.506-519
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• 2017

This research examines the impact of Korean boy group's misogyny issue leading to internal conflicts among female fans and external division. As a result of research, BTS's fans who are mostly female reflected their identities by problem posed by external stakeholders on this issue. In the past, most fandoms tried to protect themselves from criticism but this case shows a positive significance since they broke out from stereotypical cases. Under the vague and flexible standard, fandom can be considered the obstructing factor for Feminism which suppress and denounce Feminists' idea. It is important to pay attention to possibilities of females hide at the end of the conflict process, being unaccepted by the society for their opinions and tendencies, have uncomfortable emotion against Feminism itself, or Feminism leading to another type of aversion.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.499-504
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• 2006

본 연구는 사회 트렌드 변화에 따른 적응 속도가 빠르고 소비 또한 타 계층에 비해서 매우 높은 지수로 구성된 20대 여성을 연구 대상으로 선정하여 이들의 다양한 감성 니즈를 파악하고 현 시점에서의 트렌드 분석을 통해 그들의 요구와 취향이 적절하게 반영된 휴대폰 GUI디자인을 대기화면을 중심으로 제시해보고자 한다. 연구방법은 사용자 감성 니즈 분석을 위해 FGI 기법을 사용하였고, 트렌드 분석을 위해서는 Town Watching과 잡지 및 웹사이트 분석을 통하여 감성형용사를 추출하였다. 추출된 형용사간의 상관치와 의미에 따라 상대축을 설정하여 공간을 설정하고 공간 위에 각 형용사와 이미지를 배열하여 감성형용사 공간을 설정하였다. 이러한 감성평가 결과에 FGI를 통해 구분한 사용자의 감성 니즈 분류를 기초로 하여 3가지의 감성테마로 분류를 하였다. 분류 기준은 사용자들이 원하는 휴대폰 이미지와 트랜드 분석을 하여 얻은 형용사를 비교하여 그룹핑하였다. 분류된 그룹에 해당하는 테마명을 지정해주었고 그에 맞는 휴대폰 GUI 디자인을 제안한다. 본 연구는 시장세분화 경향에 따라 특정 사용자 층에 대한 연구가 중요한 시점에서 20대 여성이라는 특정 사용자층에 대한 조사를 바탕으로 디자인을 이끌어내었다는데 의의가 있다.