• Title/Summary/Keyword: 여성 기업인

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Correlation among Wearing Masks Because of COVID-19, Makeup Satisfaction and Goal-oriented Attitude (코로나19로 인한 마스크 착용과 메이크업만족도, 목표지향적 태도의 상관관계)

  • Kim, Su-Young;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.156-165
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    • 2020
  • 330 Korean adult women were examined the correlation between degree of makeup and makeup satisfaction before/after wearing masks due to COVID-19 and the moderating effect of mandatory/voluntary goal-oriented attitude toward makeup. The study found that lip makeup(p<.001) was significant variable in makeup satisfaction before COVID-19, and eyebrow makeup(0<.002) was significant after COVID-19. Although moderating effect of mandatory goal-oriented attitude, which works between degree of makeup before/after COVID-19 and makeup satisfaction was not significant, but moderating effect of voluntary goal-oriented attitude appeared to be significant before(p<.000) and after(p<.000) COVID-19. And the degree of makeup after COVID-19 was lower than before(p<.000). If one believe that makeup is for one's own satisfaction, degree of makeup can be significant effect on the makeup satisfaction, but actual behavior has shown that degree of makeup has decreased since wearing masks because of COVID-19. I hope this research will be used as marketing material for beauty and cosmetics industry.

Study on SNS Information and Quality of Service (SNS 정보와 네일서비스 품질 및 만족도 관련 연구)

  • Li, Shun-Hua;Choi, Seong-Hye
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.225-235
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    • 2021
  • This study presents how the recognition of nail care shop's SNS information and nail care service's quality affects to customer's satisfaction, with 257 women who is aged between 20 and 50, with survey. The recognition of nail care shop's SNS information is comprised with understanding, utilization, and loyalty. The recognition of nail care service's quality is comprised with external service, internal service, and the service attitude of employee. All the factors are verified with feasibility study and reliability test. The information about nail care service can be found at the internet and SNS most. The recognition of nail care shop's SNS information has positive effect with the satisfaction of SNS, and the recognition of nail care shop's quality has positive relationship with the satisfaction of nail care service. The various utilization of SNS service with systemic service attitude of employee can lead to positive effect of promoting a nail care shop.

A Study on the Moisture Change of Facial Skin According to the Number of Skin Applications in Women in their 20's (20대 여성의 스킨토너 도포 횟수에 따른 안면 피부의 수분함량 변화에 대한 연구)

  • Kim, Sun-Min;Park, Yu-Jin;Sim, Bo-Ram
    • Journal of Convergence for Information Technology
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    • v.11 no.2
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    • pp.188-193
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    • 2021
  • In this study, the moisture content of the face skin was changed according to the number of skin applications for female college students under 25 years of age. Moisture contents were measured using a skin moisture meter (skin oil and moisture meter, PRC, China). Skin used 500ml of Innisfree's blueberry rebalancing skin as a clinical trial material. Both the forehead, eyes, cheeks, and chin had a higher moisture content after one layer of application than before and after one layer of application, and after ten layers of application, it can be seen that the moisture content is higher. As a result, when applying basic products after washing your face, the first step is to increase the number of skins, and then apply basic products such as lotion and moisturizing cream to increase the moisture content.

Union Effects on Nonunion Wages: A Regional Panel Data Analysis for Korea (노동조합이 비조합원 임금에 미치는 영향: 지역 수준 분석)

  • Hwang, Sun-Oong
    • Korean Journal of Labor Studies
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    • v.23 no.2
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    • pp.79-108
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    • 2017
  • Using data sets from the Korean Labour and Income Panel Study (KLIPS) for the period 2003-2015, this study shows that wages of nonunion workers are positively related to the percentage of unionized workers in the same geographic region. A 10 percentage point increase in a region's union density is associated with a 4.9 percent increase in the region's average wage of nonunion workers. It is also shown that this positive spillover effect is observed for various subgroups of nonunion workers, including women, youth, low-educated workers, small firm employees, and those employed under nonstandard work arrangements. In contrast, the average wage of union workers is found to respond insignificantly to changes in a region's union density.

Antecedents and Consequences of Attitude toward Femvertising (펨버타이징 광고 태도의 선행요인 및 결과 연구)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.66-74
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    • 2021
  • As femvertising has raised a great deal of attentions in Korea and abroad, femvertising which focuses on women's equality and empowerment has also brought much pubic attentions. Despite of much attentions, research on femvertising has been scarce. Thus, this study is designed to examine antecedents and consequences of attitude toward femvertising. For antecedents, this study proposes perceived congruence and perceived authenticity; as consequences, it proposes attitude toward brand, purchase intention, and e-word-of-mouth intention. A total of 278 college students participated in the study in return for course credits. Study results suggest that both perceived congruence and perceived authenticity are positively related to attitude toward advertising. In sum, when consumers perceive that femvertising messages are congruent with the company's brand image and the ad messages are authentic, positive attitude toward ads is likely to increase. Findings also suggest that attitude toward femvertising is positively related to attitude toward brand, purchase intention, and e-word-of-mouth-intention. In the last section of this paper, we discuss theoretical and practical implications..

The Relationship between Self-critical Perfectionism and Organizational Citizenship Behavior: Investigating the Roles of Gender Effect (자기 비판적 완벽주의와 조직시민행동 간 관계: 성별의 조절효과)

  • Chae, Heesun;Park, Jisung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.625-631
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    • 2021
  • This study examined the effects of self-critical perfectionism on organizational citizenship behavior (OCB) and the moderating effects of gender in the relationship to understand deeply the dilemmatic situation resulting from OCB at the individual level. In other words, based on the conservation of resources theory, this study examined how self-critical perfectionism influences the OCB and how gender moderates the relationship between self-critical perfectionism and OCB. More specifically, this study predicts that self-perfectionism will be negatively related to OCB. Furthermore, this negative relationship between self-critical perfectionism and OCB will be strengthened in men compared to women. To test these hypotheses, the supervisor-subordinate survey was conducted, and 150 dyad data were analyzed. The analytical results of HLM (Hierarchical Linear Modeling) showed that self-critical perfectionism negatively influenced the OCB, and this negative effect was strengthened in men compared to women. This paper suggests implications and limitations for the literature on OCB.

Clinical study of lip balm containing propolis extract and lip applying LED device (프로폴리스 추출물이 함유된 립밤과 LED 기기를 적용한 입술 임상 연구)

  • Moon, Ji-Sun
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.225-236
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    • 2022
  • The purpose of this study is to provide clinical information and quantitative data through clinical research on lip balm containing propolis extract and lip application with LED device. Participants in this study were selected as test products for women aged 19 to 50 in Seoul and Gyeonggi Province, and to investigate the effects of LED devices and lip creams on the lips to improve lip elasticity, lip moisture, lip keratin, and lip moisture lasting for 12 hours. Before using the product, immediately after use, after 6 hours of use, after 12 hours of use, and after 2 weeks of use, the use test items are measured and the safety, efficacy, and preference survey of the product is analyzed. The results derived through a series of research procedures are as follows. It has been shown to help lip elasticity, lip moisture, lip keratin improvement, and lip moisture lasting for 12 hours when used once or 2 weeks.

Basic Study for Developing Media Competency Model (미디어역량 모델개발을 위한 기초 연구)

  • Lee, Chan;Park, Yo-Song;Yi, Byung-Jun;Choi, Young-Jun
    • Korean Journal of Culture and Arts Education Studies
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    • v.6 no.3
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    • pp.21-37
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    • 2011
  • The purpose of this study was to discuss the cultural competency model which can be applied for all the fields in one's life and to develop the cultural competency of media part for school education, lifelong education, and corporate education. To achieve this purpose, the cultural competency model of media part was developed through literature review, panel workshop with high-performers of media part, and experts verification. In the result of this study, core performance of media part was identified. They were improvement of work efficiency, possibility of creative design, change of media context, increase of understanding and participation to social culture, improvement of relationship skill, increase of chance of self-examination, and self-satisfaction. It was 62 that The cultural competencies which were needed to achieve these core performance, then, finally the definition and standard of behaviors of each competencies were drawn and the cultural competency model was proposed.

The effectiveness of Ceravida recovery technology on sleeping factors in bedding : Quantitative evaluation (Ceravida recover 기술이 적용된 침구류의 수면요인 효과분석 : 정량적평가)

  • Kim, Jong-Geun;Kim, Ji-Young;Lee, Young-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.273-280
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    • 2023
  • The purpose of this study is to investigate the effect of functional bedding of ceravida recovery materials on muscle fatigue, brain waves, and heat in the cervical spine before and after sleep. The subjects of the study were 12 women in their 50s or older in D Metropolitan City who complained of insomnia due to sleep disorders and cervical pain. The results of this study first showed that functional bedding lowered muscle tension. Second, the skin temperature of cervical spine increased statistically significantly for both functional and general bedding. Third, there was a statistically significant difference in EEG(alpha, beta, theta, delta) of functional bedding. Through these results, it is considered that functional bedding of ceravida recovery material has sufficient effect on sleep recovery technology.

Perceived Consumption Value and Purchase Behavior of Upcycling Cosmetics According to Environmental Values (환경가치관에 따른 업사이클링 화장품의 지각된 소비가치 및 구매행동)

  • Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.208-218
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    • 2024
  • Domestic cosmetics companies are striving to protect the environment and solve environmental problems through ESG management. This study analyzed the relationship and influence between the perceived consumption value and purchasing behavior of upcycling cosmetics according to environmental values for MZ generation women in Seoul and Gyeonggi Province. In addition, based on the research results, it was intended to provide basic data for product development and marketing strategies related to upcycling cosmetics. First, all variables were found to be positive (+) correlation. Second, it was found that the higher the environmental value, the higher the perceived consumption value of upcycling cosmetics. Third, it was found that the higher the environmental values, the higher the purchasing behavior. Therefore, it is hoped that it will induce a positive consumption value for upcycling cosmetics, and that the cosmetics industry will be helpful as basic data for the development of related products and the establishment of differentiated marketing strategies.