• Title/Summary/Keyword: 여성신문

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A Study on Efficient Using of a Newspaper Fashion Advertising - Focused on Advertising for Women's Ready-to Wear- (의류상품의 신문광고 효용에 관한 연구 -여성 기성복 광고를 중심으로-)

  • 김가영;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.2
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    • pp.329-339
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    • 1995
  • This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

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A Study on the Improvement of the Domestic Terrorism Response System in Response to Increasing Terrorism Threats (테러위협 증가에 따른 국내 테러대응체계 개선방안)

  • Yu, Bi;Park, Joon-Suk
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2023.11a
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    • pp.327-328
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    • 2023
  • 본 논문은 테러 위협 증가에 따른 국내 테러대응체계 개선방안에 대해 국내·외 사례분석을 통하여 국내 상황에 맞는 국내 테러대응체계의 실질적인 개선방안을 제시하는데 그 목적이 있다. 국내·외 논문, 간행물 및 서적 등을 바탕으로 문헌 분석 연구를 진행하였으며, 연구와 관련한 자료와 사례 등은 대테러센터, 국가정보원, 대통령경호처, 외교부, 행정안전부, 여성가족부 등 각 부처의 자료와 인터넷 그리고 신문자료 등을 활용하여 분석하였다. 이를 통해 도출한 국내 테러대응체계의 문제점은 총 다섯 가지이다. 첫 째, 최신 글로벌 테러정세와 동떨어진 국내 테러방지법과 관련 법제도의 미비 둘 째, 복잡하고 산개된 대테러조직 개편의 필요, 셋 째, 비전통적 위협에 대한 대책 마련 시급, 넷 째, 다문화 사회 속 폭력적 극단주의 대응(CVE) 개발 및 시행 필요, 다섯 째, 대테러분야 전문성 미흡이 있으며, 이와 같은 문제점을 토대로 총 다섯 가지 개선방안을 제시하였다.

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The study of Right Portrait Exposure Setting in Digital Cameras;Focusing on the Cognitive Preference in Representation of Skin Tones (인물 촬영을 위한 디지털 카메라의 적정 노출 설정 연구;피부톤 재현 선호도를 중심으로)

  • Noh, Yeon-Sook;Har, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.111-118
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    • 2008
  • Nowadays, people get images from various media like TV, magazines, newspaper, internet. Such images directly influence people's thoughts and lives, either consciously or unconsciously. In the past, reproduction devices have been mainly used in reproducing an original scene accurately. Lately, the cognitive preference became a key value in the scene reproduction, and it was affected by the surrounding media. Recently, the most commonly used device in reproducing an original scene is the camera. The core of an image is the light, in other words, the exposure. Most digital cameras are set to adjust exposure automatically in order to reproduce a scene physically as identical as possible. However, physically right exposure does not always give images that people prefers. Numbers of tests were done to find the exposure value that makes an image cognitively more preferred. Skin tones which are highly sensitive to color and changes in density has been used in the tests. A male and a female model have been used to classify changes in cognitive preference due to gender differences.

Influencing Factors on the Emotional Expression in Weibo Hot News - Focusing on 'Restaurant Collapse in Linfen City, Shanxi Province' - (웨이보 인기뉴스에 관한 감정표현에 영향을 미치는 요인 - '중국 산시성 린펀시 반점 붕괴 사건'을 중심으로 -)

  • Lu, Zhiqin;Nam, Inyong
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.105-117
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    • 2021
  • This study examined the factors that influence the emotional expression in comments on the hot news about the 'Restaurant Collapse in Linfen City, Shanxi Province' published in Sina Weibo.. As a result of the study, first, there were differences in emotional expression according to gender. Women expressed stronger anger, disappointment, sadness, and condemnation than men. Second, the intensity of emotional expression of users in the eastern region was significantly higher than that of users in the central and western region. Third, the greater the number of Weibo, the total number of blogs where users participated in comments and posted emotional expressions, the stronger the emotional expression was. Fourth, unauthenticated users showed stronger emotional expressions of disappointment and sadness than authenticated users. The results of this study present implications for the factors influencing emotional expression on hot news. This study is meaningful in that it can be compared with social networks such as Twitter and Facebook in the West by looking at the factors that influence emotional expression in the process of online public opinion formation in China, and also meaningful in that a big data analysis method was used in online news analysis.

A Comparative Analysis over News Framing of the Abolition of the Family Headship (Hoju) System: Examining Three Major Korean Dailies: Chosun, Kukmin, Hankyoreh (호주제 폐지에 대한 뉴스 프레이밍 비교 연구: 조선일보, 국민일보, 한겨레신문을 중심으로)

  • Lee, Min-Kyu;Kim, Su-Jeong
    • Korean journal of communication and information
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    • v.34
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    • pp.132-160
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    • 2006
  • The main purpose of this study is based on the comparative analysis over news framing of the family headship(Hoju) abolition in Korean society. This study examined the newspaper articles involving the Hoju abolition, which had been printed on the three major dailies, Chosun, Kukmin, Hankyoreh through February of 1990 to July of 2005. First, the news articles were analyzed and classified on the basis of their lengths, news types, main characters, news framing and systematic framing. Second, the articles that this study looked into were divided into the five major periods when the issue of the Hoju abolition in Korean society surfaced as a main social agenda to be discussed. Third, the main differences between the noticeable frame and unnoticeable frame in each period were analyzed through the three different perspectives which can also can be sub-divided into the six different attributes. This study found that the Hoju abolition as an attribute had developed into political, legal and social fields. The analysis of the research shows that the articles related to the patriarchy abolition showed more dominant frame which reflected the social change or the general tendency of the times. However, the analysis indicates that the articles in the level of an attribute included more dominant frame which mirrored a male chauvinism society. It also points out that the articles contained more dominant frame which was be used as a standard to find out the readers' political inclination. The articles also showed the dominant frame which included the revision and legal process of family laws before presidential or general election campaigns. The study also found that there were major differences among the three dailies. First of all, Chosun, regarded the Hoju as a custom by stressing that 'it is necessary to keep Hoju system to intensify the role and crisis of family if the Hoju will be abolished'. However, Hankyoreh recognized the issue as an important one to improve feminism and female rights by maintaining that 'it is the time to balance the inequality out between men and women with the abolition of patriarchy'. Finally, Kukmin treated the issue as an first step to acknowledge the dignity of females by emphasizing that 'a revision of the law is essential to accept the changing ethics of the times'.

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A Study on the Factors of Well-aging through Big Data Analysis : Focusing on Newspaper Articles (빅데이터 분석을 활용한 웰에이징 요인에 관한 연구 : 신문기사를 중심으로)

  • Lee, Chong Hyung;Kang, Kyung Hee;Kim, Yong Ha;Lim, Hyo Nam;Ku, Jin Hee;Kim, Kwang Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.354-360
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    • 2021
  • People hope to live a healthy and happy life achieving satisfaction by striking a good work-life balance. Therefore, there is a growing interest in well-aging which means living happily to a healthy old age without worry. This study identified important factors related to well-aging by analyzing news articles published in Korea. Using Python-based web crawling, 1,199 articles were collected on the news service of portal site Daum till November 2020, and 374 articles were selected which matched the subject of the study. The frequency analysis results of text mining showed keywords such as 'elderly', 'health', 'skin', 'well-aging', 'product', 'person', 'aging', 'female', 'domestic' and 'retirement' as important keywords. Besides, a social network analysis with 45 important keywords revealed strong connections in the order of 'skin-wrinkle', 'skin-aging' and 'old-health'. The result of the CONCOR analysis showed that 45 main keywords were composed of eight clusters of 'life and happiness', 'disease and death', 'nutrition and exercise', 'healing', 'health', and 'elderly services'.

Knowledge of Housing in Home Economics Textbooks from 1908 to 1914 (고등여학교 가사과목 교과용도서의 주거지식(1908-1914))

  • Kim, Myung-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.7
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    • pp.2648-2653
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    • 2010
  • Three books of home economics were published in Korea 1907 and approved as textbooks for women's education by Korean government from 1908 to 1910 and by the Choseon Government-General from 1912 to 1914. The textbooks contained modern knowledge about housing which was focused on hygine matters and most systematic among the knowledge of that time. The original book of the three was Sinsen Gajunhak(新選家政學) by Shimoda Yutako published in Japan 1990 after her surveying western home economics knowledge. It means the modern housing knowledge educated in Korea around 1910 was affected by Western modern thinking in home economics field that gave the responsibility of housing cleanness for family members' health to housewives. So the knowledge even made the educated women to practice their learning only as wives, which was still traditional.

A Study on the Applicability of 2-Poisson Model for Selecting Korean Subject Words (2-포아송 모형을 이용한 한글 주제어 선정에 관한 연구)

  • 정영미;최대식
    • Journal of the Korean Society for information Management
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    • v.17 no.1
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    • pp.129-148
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    • 2000
  • Experiments were performed on three subsets of a Korean test collection in order to determine whether 2-Poisson model's Z value is a good measure for selecting subject words from a document to be indexed. It was found that subject word selection based on the Z value was effective for only one subset with short texts, i.e., the Science and Technology subset. Correlation analyses between 2-Poisson model's Z and TF.IDF weight for the three subsets showed that the correlation was relatively high for two test subsets with short texts, i.e., the Science and Technology subset and the Newspaper subset.

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Psychological benefits of bench-step aerobics program in overweight or obese adult women: its effects on anger, exercise self-efficacy, exercise-related affect, and body image (과체중 및 비만 성인 여성 대상 스텝운동 프로그램의 심리적 효과: 분노, 운동관련 자기 효능감, 운동관련 정서 및 신체상에 미치는 효과)

  • Lee, Mi-Ra;Kim, Wan-Soo
    • Korean Journal of Health Education and Promotion
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    • v.24 no.5
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    • pp.119-135
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    • 2007
  • Objectives: The efficacy, feasibility, and safety of bench-step aerobics (BSA) program in overweight or obese Korean adult women have been implied. However, there has been almost no evidence for its psychological benefits. As such, the purpose of this study was to investigate the psychological benefits of BSA program in overweight or obese (body mass index ${\geq}\;23\;kg/m^2$) Korean adult women. Method: Anger, exercise self-efficacy, exercise-related affect, and body image of overweight or obese women who participated in a 12-week BSA program (n=15) were compared with those of their counterparts in the control group (n=13). Subjects were selected among public health center visitors and those recruited by putting an advertisement in local newspapers and the public health center homepage. Data from the exercise and control groups were collected before and after the 12-week BSA program (from August to November in 2006) at the public health centers. The exercise program consisted of 45 to 60 min moderate-intensity (40/50 to 50/60% of their hear rate reserve) BSA performed for 3 days a week. Results: After the BSA program, body image of the subjects in the exercise group was significantly improved and there was a significant difference between the exercise and control groups. Anger, exercise self-efficacy, and exercise-related affect were improved after the BSA program but the changes did not reach the level of statistical significance and there were no significant differences between the exercise and control groups. Conclusions: In conclusion, BSA appears to significantly enhance body image in overweight or obese Korean adult women but its effects on anger, exercise self-efficacy, and exercise-related affect do not appear to be statistically significant. Further studies involving different subjects, particularly whose levels of anger are high or whose levels of exercise-related affect are low to exclude the influence of the ceiling or floor effect, are warranted in a randomized controlled design.

Contents Analysis on the Health Information of Major Daily Newspaper and TV in Korea (우리나라 주요(主要) 일간지(日刊紙) 및 TV 건강정보(健康情報)의 내용분석(內容分析))

  • Lee, Moo-Sik;Lim, Kyn-Kwang;Na, Baeg-Ju;Kim, Keon-Yeop;Yoo, In-Sook
    • Proceedings of the KAIS Fall Conference
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    • 2009.05a
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    • pp.114-118
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    • 2009
  • 주요 일간지와 KBS 1 9시 뉴스에서 다루고 있는 건강관련 기사의 내용을 분석하여, 건강관련 정보의 경향을 파악하여, 건강 예보제 실시를 위한 현황 분석을 위해 본 연구를 실시하였다. 1. 일간지 건강정보 내용분석 결과요약: 기사 보도 분야에서는 생활건강(47.8%), 사회(14.6%), 종합(7.7%), 국제(4.7%), 경제(1.5%) 순이었고, 3/4분기에서만 국제와 경제 분야가 종합분야 보다 많이 보도 되었으며, 기타 분야가 22.9%로 많은 비율을 차지하였다. 건강정보를 대상 성별별로 분류 하였을 시 남녀 모두에 해당되는 자료가 대다수였고(87.9%), 여성이 대상인 정보(8.0%)가 남성(4.1%)보다 많았으며, 생애 주기별 대상으로 분류 하였을 시에 역시 특별히 구분되지 않은 모든 연령층에 해당 정보가 가장 많았고(60.8%), 성인(19.8%), 학동기 어린이(7.3%), 청소년 (4.9%), 노인(4.9%), 영유아(3.3%) 순이었다. 일간지별 기사의 주제를 조사한 결과 두 일간지의 총합은 병의 원인 및 위험인자(15.5%)가 가장 많이 보도 되었는데, 조선일보는 건강증진, 치료 및 술기, 투약, 기타의 순이었고, 한겨레신문은 건강증진, 행정, 치료 및 술기, 투약 순이었으며 각 주제별로 분기별로 약간의 차이를 나타내었다. 예측성에 관한 내용분석을 보면 예보성은 있는 경우(76.2%)가 없는 경우보다 많았고, 예보성의 정보는 알림성, 예측성, 행사성의 순이었고 예측성의 경우 건강형태가 가장 많았으나 한겨레 신문의 경우 기타에 속하는 경우가 가장 많았다. 사 ICD-10 체계, 21대 분류로 질병에 관한 기사를 분류한 결과 신생물(14.5%), 특정 감염성 및 기생충성 질환(13.6%), 정신 및 행동장애(9.5%)의 순이었으며 두 일간지간의 차이를 보였다. 2. TV 뉴스 건강정보 내용분석 결과요약: 건강정보의 대상 특징 성별은 모두 해당되는 경우가 265회 중 238회 (89.8%)로 가장 많았고, 생애주기별 대상으로 보면 모든 연령층에 해당 되는 것이 154회(58.1%)로 가장 많았다. 건강정보의 주제에 대해서 조사한 결과 병의 원인 및 위험인자가 73회(27.5%), 역학(역학조사 및 보도성)이 64회 (24.2%), 행정이 30회(11.3%), 증상 및 호소가 27회(10.2%) 등의 빈도순으로 조사 되었다. 건강정보의 내용의 분야를 보면 대분류로는 질병관리 분야가 102회(38.5%), 보건의료제도 및 행정 분야가 52회(19.6%), 보건행태 및 기타 42회(15.8%), 생활환경분야 39회(14.7%)의 빈도순으로 나타났다. 건강정보 내용을 질병의 분류 ICD-10 체계로 분석한 결과는 특정감염성 및 기생충성 질환 48회(26.8%), 소화기계의 질환, 손산, 중독 및 외인에 의한 특정기타 결과, 건강상태 및 보건서비스 접촉에 주는 요인 등의 빈도순으로 조사되었다.

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