• Title/Summary/Keyword: 여성기업

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Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.331-339
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    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

Effects Attitude of Cross-Culture and Personal Traits on Acculturation for Foreigner Students living in Korea (외국인 유학생의 이문화에 대한 태도와 개인적 특성이 문화적응에 미치는 영향)

  • Lee, Sang-Mi
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.368-378
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    • 2014
  • This paper is 1) to analysis how attitude of cross-cultural and personal traits affects on acculturation for foreigner students living in seoul, and 2) to suggest some guideline that can be helpful to fast adaption in college life and Korea living and also to utilize personal resource in organization. The findings are showed up as followed; The first, 'cultural distance' factor had high significant on 'social custom' in acculturation and also, two factors which are 'flexible culture' and 'recognition of cross-culture' affect on 'human relations' in acculturation. The second, 'flexible culture' factor and 'recognition of cross-culture' factor had influence on 'living satisfaction' in Korea. The third, foreign students who have length of stay less than 4 years had high recognized on 'social custom' and people who have length of stay 3 years come under 'traditional culture' factor. The fourth, an extrovert and female students had high recognized on 'human relationship' factor, and an oriental had high recognized on 'living culture' factor.

Study of Improvement Plan for the Employment Support Program to Promote Self-Reliance of the Disadvantaged Youth: Compared to Canada Case (취약청소년 자립지원을 위한 취업지원 프로그램 개선방안 연구 : 캐나다와의 비교)

  • Lee, Song-Hee;Kim, Rin A
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.269-277
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    • 2017
  • The theses is an analytical comparison research between 'Skills Link' and 'Do Dream' : the former is an effective program to establish a variety of intervention strategies and the institutional foundation for employment support of disadvantaged youth, performed by ESDC in the level of the nation, and the latter is the program which is carried out by K-Dream Center of MGEF in South Korea. As for the research method, comparison and analysis have been fulfilled, focusing on the employment support program. The research includes program background, goal, participation subject, selection standard, program contents, support period, support cost, and program effect. It suggests that we should design the systematic program for the youth in the transition to independency and perform constant support. It is necessary to select beneficiary on the consideration of the characteristics and situation of the disadvantaged youth. In addition, it is required to secure consistency of the program and enlarge the support period. For the sake of successful performance of the independent living program, it is a necessity to motivate the youth and introduce the ways to encourage the business sector to take part in.

The Effects of Group Figure Therapy Programs on Psychological Exhaustion and Ego Resilience of Female Counselors (인형치료 집단프로그램이 여성 상담자들의 심리적 소진과 자아탄력성에 미치는 효과)

  • Choi, Jeong-Im
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.189-197
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    • 2018
  • The study aims to examine the availability of figure therapy in convergence perspective by verifying the effectiveness of the figure therapy programs on the psychological exhaustion and ego resilience of counselors. For the purpose, this study examine the changes of psychological exhaustion and ego resilience of participated counselors from 11 clients of general counseling center in 2 areas of Gyeonggi through the independent sample t-test and the corresponding sample t-test based on group figure therapy programs. As a result, there was a slight difference in the mean value of psychological exhaustion, and the mean of ego resilience has increased. In addition, the mean value of confidence and interpersonal efficiency, which is a sub factor of ego resilience, has increased and showed statistical significance. Based on the result, the study will be applied as a basic data of developing various figure therapy programs to improve the self resilience of counselors.

Cross-Model Effect of Model Types, Product Gender Identity and Message Appeal Type (모델유형과 제품의 성 정체성 그리고 메시지 소구에 따른 크로스 광고모델 효과)

  • Kim, Eun-Hee;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.105-114
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    • 2014
  • This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.

Effects of Online Community Characteristics on Customer Reaction - Based on the Differences of Customer's Gender and Self-Construal Level (온라인 커뮤니티특징이 소비자 반응에 미치는 영향 - 소비자의 성별과 자기해석 수준차이를 중심으로)

  • Shin, Jong-Kuk;Moon, MinKyung;Kim, JaeHun
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.261-273
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    • 2018
  • The purpose of this study is to find out how the online brand community characteristics affect customer behavior according to self-construal level and gender difference. The characteristics of online community are divided into interaction, objectivity, information provision, and activity reward. First, interactivity and activity compensation among the characteristics of online community have a positive effect on brand community commitment. On the other hand, the effect of purpose and information provision is insufficient. Second, the greater the commitment to the brand community, the higher the WOM effect is. Finally, this study shows that customers with dependent self-construal tendencies have more brand community support than customers with independent self-construal tendencies, and females show more brand community support than males. This study suggests an efficient marketing approach to companies through a brand community commitment by understanding the intrinsic motivation of consumers' self-construal level.

인터뷰 - 세계원자력협회(WNA) Agneta Rising 사무총장

  • Kim, So-Yeon
    • Nuclear industry
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    • v.35 no.9
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    • pp.46-52
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    • 2015
  • 1975년 우라늄협회로 출발한 세계원자력협회(WNA)는 원자력을 평화적으로 이용하는 것을 적극 지원하고, 원자력 발전과 핵연료주기 전반에 걸친 원자력 산업 발전을 위하고자 설립한 세계적 민간 기구로, 우라늄 채광부터 변환, 농축, 핵연료 제조, 원자력발전 운영, 기자재(설비) 제작 및 사용후핵연료 처분에 이르기까지 원자력발전의 전 주기 산업을 촉진하고 관련 정보를 지원하고 있다. 2001년 지금의 명칭으로 변경한 WNA는 전 세계 원자력산업체와 원자력 관련 기관, 대학 등 175개 회원사를 두고 상호 협력과 전문 인력 교육 기반 강화, 국제화에 적극 나서고 있으며, 원자력산업 정보 제공과 교환을 위해 관련 보고서와 자료도 수시로 발행하고 있다. 2013년부터 WNA를 이끌고 있는 아그네타 라이징 사무총장은 지난 11월 영국 런던 소재 WNA를 방문한 <원자력신문>과의 인터뷰를 통해, 원전과 주변지역 주민의 갑상선암 발병에 대한 인과 관계에 대하여 "갑상선암 발병이 원전과 연관성 있다는 주장은 과학적 근거가 없다"고 단호히 말하고, "한국과 유사한 사례가 해외 원자력계(과학계)와 의학계에 보고된 적이 있냐"는 질문에 "해외에서 정상 운영되고 있는 원전 시설은 국제방사선방호위원회(ICRP)의 엄격한 기준(ICRP-60)이 적용하고 있으며, 방사선 방호와 관련된 연구보고서(논문)를 꾸준히 내고 있지만 원전 주변 주민에 대한 여러 역학 조사에서도 갑상선암이 증가했다는 사례는 보고된 바 없다"고 말했다. 또한 "실제로 일본 원폭 생존자 연구와 체르노빌 원전 주변 주민 연구에 의하면 20세 이상의 성인에서 방사선 노출에 의해 갑상선암이 증가한다는 증거는 없었다."면서 "체르노빌 사고와 후쿠시마 원전 사고 이후 방사선 누출로 인해 방사선이 갑상선암의 발생률을 증가시키는 것으로 알려졌지만 실제로 원전에서 발생하는 방사능은 갑상선암을 유발시킬 수 있는 양에 비해 아주 적다. 그럼에도 원전 시설에서 나오는 방사능 수치에 대해 제대로 밝히는 기관이 없기 때문에 원전 주변에 살아도 영향을 받는 것으로 오해할 수 있다."고 덧붙였다. 아그네타 라이징 사무총장은 스웨덴 출신의 방사선 방호 전문가로, 스웨덴 국영기업 Vattenfall AB 그룹에서 원자력 에너지 환경 분야 최고 전문가로 활동했으며, 스웨덴원자력학회, 유럽원자력학회, 세계여성원자력전문인회(WiN-Global) 회장 등을 역임했다. 인터뷰 전문을 게재한다.

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Research on changes in the condition of eyelashes in cosmetics containing peptides (펩타이드 함유 화장품의 속눈썹 상태변화 연구)

  • Lee, Jung-Hee
    • Journal of Convergence for Information Technology
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    • v.10 no.11
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    • pp.296-301
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    • 2020
  • The purpose of this study was to verify the efficacy of cosmetics containing peptides as a cosmetic method for eyelashes. The study subjects were 21 women aged 20 years, set as the experimental group (right eyelash) and the control group (left eyelash), and measured changes according to the use of peptide cosmetics for 4 weeks. As a result of the analysis, the change in the length and density of eyelashes showed significant differences in the interaction between the group and the experiment period, and in the main effect according to each experiment period (p<.001). In the change of eyelash density and thickness, it was found that there was a significant difference at week 3 and week 4 in the difference between groups by measurement period (p>.05, p>.01). Cosmetics containing peptides have been effectively proven to be an effective cosmetic method for safe and beautiful eyelashes by increasing the length and number of eyelashes to those who suffer from side effects caused by cosmetic procedures. In the future, we look forward to expanding research to a wide range of age groups.

A Study on the Hair Style of Airline Female Cabin Crew : Focused on Southeast Asia's Largest Low-Cost Airline Female Cabin Crew (항공사 객실 여승무원의 헤어스타일에 관한 연구 -동남아 최대 저비용 항공사 객실 여승무원 중심으로-)

  • Jang, Ryeo Jin
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.259-264
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    • 2020
  • This study classified the hairstyle types of flight attendants in flight on A airline, the largest low-cost carrier in Asia. The cabin crew does not maintain a constant commute time, but the hairstyle will change with the diversification of commute time according to flight schedules. Therefore, in the case of a female cabin attendant, if there is a lot of time before going to work, a hairstyle such as a up hair style may be maintained. However, when you have less time to trim your hair, keep your daily hairstyle, such as one-length cuts and gradation cut, or keep your hair ponytail-like. The cabin crew maintains a variety of hairstyles, but the color of the hair prefers natural brown or slightly lighter dyeing, and the lighter hair due to excessive bleach is not preferred.

Analysis of Domestic Research on Depression and Stress : Focused on the Treatment and Subjects (우울과 스트레스에 관한 국내 연구 분석 : 치료와 대상자를 중심으로)

  • Jo, Nam-Hee;Na, Eun-Young
    • Journal of Convergence for Information Technology
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    • v.7 no.6
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    • pp.53-59
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    • 2017
  • This study was attempted to identify the domestic research related to depression and stress. The subjects of the analysis were 1,875 college degree theses thrown in the National Assembly Library searched by the depression and stress keyword as of November 30, 2016. The analysis method visualizes atypical data with Word Cloud, which is one of the text mining techniques. We also used the R'LDA package and LDA to classify treatment and subjects. As a result of the analysis, 233(12.4%) of the total papers with therapeutic keywords were found. Application of treatment methods was art therapy, music therapy, horticultural therapy, cognitive behavior therapy, clinical art therapy, cognitive therapy, psychological therapy, depression treatment, group therapy, laughter treatment sequence. The study subjects were adolescents, elderly, patient, mother, child, female, parents, and college students in order. The results of LDA topic analysis for adolescents were classified into four topics: self-support, treatment program, relationship effect, and variable study.