• Title/Summary/Keyword: 여성기업

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Marketing strategy of urinary incontinence equipment in Europe (웰빙용 여성 요실금 치료기의 유럽 마케팅 전략)

  • Lee, Woo-Chun;Park, Roh-Gook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.1
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    • pp.67-72
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    • 2012
  • This study describes the environment change of an internal and external medical device market to be entered to European market of an urinary incontinence treatment device, is aimed at suggesting a participation plan analyzing urinary incontinence and treatments, and characteristic of new products & European urinary incontinence market. In conclusion, to sell the urinary incontinence treatment device developed as the world's first in European market, the following strategies are needed. First, the strategies domestic firms make family doctors and urologists heighten awareness of the urinary incontinence treatment device developed in Korea through participation of associations and exhibition being held in Europe to increase a market penetration level are needed. Second, it may be necessary to emphasize the fact that this devices are a characterful products and treatments, and cost-effectiveness treatments reducing infection ratio. Third, the domestic production firms of the urinary incontinence treatment device should suggest quality, delivery, and price consistency through looking for ways to lower the price while maintaining the quality in an increasingly competitive market conditions.

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A Study on The Furniture Design for Home Office Worker (재택근무자를 위한 홈 오피스 가구디자인에 관한 연구)

  • 양영완
    • Archives of design research
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    • v.11 no.2
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    • pp.17-28
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    • 1998
  • With the renewed definition of "office". it's function and role has been reduced. Therefore. home oofices are beginning to draw people's attention. Office within the home is called SOHO (Small Office Home Office). SOHO has become possible with the development of information and telecommunication network technology. Recently. companies are adopting the SOHO system along with the trends of business restructuring. The SOHO offers workers to enjoy more flexible work time and enhance concentration thus improving jop efficiency. Companies will be able to cut down on fixed expenses and increase productivity. In addition. such working conditions will contribute to relieve traffic and environmental problems and furthermore it will make it possible to take advantage of potential workforce of women. the elderly and the handicapped. "Home Office" is expected to be one of the prevailing work system in the near future. Therefore. it is all the more important to study design problems including space design and furniture arrangement in order to improve work efficiency and provide a creative working environment. Moreover. architects and interior designers as well as experts on related fields such as information network. telecommunications. management and employment should continue to carry out joint researches for reasonable home office furniture and environment design.nd environment design.

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The Causes of Demand Increase and the Real State of Non-Standard Workers (비정형근로자의 활용실태와 수요증가의 원인 -사업체 조사를 중심으로-)

  • Bai, Jin Han
    • Journal of Labour Economics
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    • v.24 no.2
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    • pp.125-162
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    • 2001
  • According to the survey results on non-standard employment, most of the non-standard workers are women and work at service jobs and some jobs that do not require firm-specific skill. Also wages of non-standard workers appear to be lower than those of standard workers by 10~19%. Non-standard workers are very much likely to be excluded from beneficiaries of economic growth because job contents and ability are not important relatively as criteria in determining their basic wage and their benefits are also much lower in severance pay and bonuses, vacations, 4 social insurances, education and training opportunities. Because of very low rate of union membership, the working conditions of non-standard workers are not expected to be improvable easily by unions. It seems that the reason of the demand increase for non-standard workers is mainly because not only an individual establishment demands quantitative flexibility in employment, but also there are tendencies of being smaller in establishment size and of growing service industries macro-economically. The number of non-standard workers are expected to increase continuously in the future, too.

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Analysis of Attributes of Contents Information and User's Attitude Depending on Type of Providing Brand Cosmetics Information in Instagram (인스타그램(Instagram)에서 브랜드 화장품 정보 제공 유형에 따른 콘텐츠 정보 속성과 이용자의 태도 분석)

  • Ok, Yeo-Won;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.399-407
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    • 2018
  • The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

A Study on factors affecting the promotion of Women-Owned Business (여성창업기업의 기업성과에 영향을 미치는 요인에 관한 연구)

  • 문숙재;최자경
    • Journal of Family Resource Management and Policy Review
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    • v.5 no.1
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    • pp.61-78
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    • 2001
  • This study intends to provide the groundwork for an establishment of women entrepreneur policy and the guidelines for start-up of women-owned business. The findings of the study are as follows; Women starts business for a financial reasons and this makes up 26 percent, which ranked the highest of respondents motive for starting up a business. The double labor - due 새 the practice of housework and running a business simultaneously - forms 19.6 percent of the bottleneck in operating business. In addition, the worst financial strain, 43 percent, occurred during the business preparatory period. As the entrepreneurship is higher, they are more backed up with support in education and training. In addition, annual net profit of business operated by the older age group is relatively greater. The firm performance is greater as she holds a higher academic degree. As the goal of annual net profit is higher that is set up before the start-up, the net gain turns out to be greater in actual operation, thus resulting in greater effects. The study shows that when they received economic aid, the initial capital had been greatly affected The younger age group makes up the higher percentage of support in education and training. After considering all the findings collectively, the conclusions are as follows; First, the firm performance is affected by the entrepreneurship, schooling, age, and the goal of the female entrepreneur. Second, a support in education and economic does not have a direct effect on the firm performance. However, the study reveals that the entrepreneurship of those who received educational support is higher than that of those who did not. Third, the in-depth interview reveals the facts that how they had been brought up and how the role of the family had a significant effect on their management of business.

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B2C Customers' Perception of E-Commerce Technology Services: A Comparison of Germany and Korea (B2C 고객 관점에서 살펴본 전자상거래 관련 기술 서비스: 한국과 독일의 비교연구)

  • Symalla, Alexander;Kim, Jung-Ho
    • International Area Studies Review
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    • v.22 no.3
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    • pp.149-174
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    • 2018
  • This paper takes a close look at technology related services of e-Commerce companies from the viewpoint of B2C customers. The goal is to determine at which specific points of the customer purchase journey changes should occur, to address consumers' personal needs more effectively. All ten technologies examined fall into one of the following steps of the customer purchase journey: Decision Making, Payment Methods, and Delivery. AHP was utilized to clarify the preferences of millennials from Germany and Korea. The findings show that factors such as country of origin and gender had an impact on the preferences of the survey participants. In case of Germany, women replied that a change in Payment Methods would lead to significant enhancement of their shopping experiences, whereas men favored Decision Making. As for Korea, both genders stated that Decision Making should be the focus of marketers' efforts. One of the main findings was that participants from Germany and Korea exhibited different tastes in the use of technologies. Germans preferred functional technologies, whereas Koreans favored technologies which are more engaging and entertaining.

The effect of career adaptability on turnover intention among older workers: the role of work engagement and perception on older workers (중고령 근로자의 경력적응력이 이직 의도에 미치는 영향: 업무몰입과 중고령 근로자에 대한 인식의 역할)

  • Kim, Young-Hyoung;Kim, Hye Kyoung
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.203-213
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    • 2022
  • The purpose of this study was to examine the effect of older workers career adaptability on turnover intention and to examine the mediating role of work engagement in the relationship between career adaptability and turnover intention and to investigate the effect of perception on older workers on work engagement. A total of 458 cases were analyzed. The major findings were as follows: First, it was found that there was a negative relationship between career adaptability and turnover intention. Second, it was found that work engagement meditated the relationship between career adaptability and turnover intention. Third, the mediation effect of work engagement in the relationship between career adaptability and turnover intention did not differ according to perception on older workers. Based on the findings, practical implications about older workers' career adaptability and the way how to hold older workers.

A Convergence Study on the Current Use Status according to Women Users' Perception on Medicinal Herb Cosmetics (여성소비자의 한방화장품 인식에 따른 사용실태 융합 연구)

  • Jo, Su-Mi;Bae, Se-Ji;Kang, Eun-Ju
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.27-36
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    • 2018
  • This study aims to investigate the status of using medicinal herb cosmetics targeting women who had experiences of using medicinal herb cosmetics and present basic data for future development of medicinal herb cosmetics that can satisfy the needs of future customers and convergence marketing strategies. For the purposes, this study conducted a frequency test and a chi-square test (${\chi}^2$) on the 351 copies of responses obtained from a survey targeting adult women to identify the use status according to perceptions on medicinal herb cosmetics. As a result, the followings were presented: As the subjects were older, they preferred medicinal herb cosmetics and intended to keep purchasing it. Customers had more confidence in the medicinal herb cosmetics when the cosmetics were good-quality. In respect to efficacy difference according to prices, the subjects who believed that there was difference in efficacy according to prices were more satisfied with the medicinal herb cosmetics and purchased products of higher price. Such results indicate it is suggested that medicinal herb cosmetics would develop further when cosmetic products that can satisfy their need are developed.

The Labor Force and Employment Outlook in Korea:2000-2005 (21세기 노동력 수급전망(2000년~2005년))

  • 최강식
    • Korea journal of population studies
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    • v.23 no.2
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    • pp.113-141
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    • 2000
  • The aim of this paper is to project the state of the labor farce and employment in Korea from 2000 to 2005. The labor market in Korea is experiencing significant changes with the rapid development of Information and Telecommunication Technology (ICT) and the transition of the Korean economy into a knowledge-based economy. On the labor supply side, it is expected that the growth of the labor force will be sluggish; baby boomers will become the middle-aged, while the proportion of senior citizens, the highly educated and the female labor force will grow fast. These changes will alter the human resources management system in business sectors. Moreover, the permanent employment relationship, the hierarchy system and the seniority-based wage system are all expected to change. On the labor demand side, the employment share in highly skilled. knowledge-intensive industries will grow faster than the rest of the economy in tandem with the quickly growing output share of these industries. Especially, more jobs will be created in the ICT industries. The proportion of labor in highly skilled and professional occupations will also grow faster than in other occupations. At the same time, the employment share of female workers will grow more quickly than that of the male workers. These changes, however, may worsen income inequalities and/or increase the unemployment rate when workers do not have the suitable skills or knowledge required by the knowledge-based economy. To avoid this, it is necessary for the government to build up a lifetime learning system for workers.

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A Study on the Obstacle Factors and the Development Strategy of High Value Occupational Training for Women (여성 고부가가치 직업훈련의 장애요인과 발전방안 연구)

  • Lee, Ji-Eun;Lim, Hee-Jeong
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.181-189
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    • 2019
  • The purpose of this study is to derive obstacle factors to 'high value vocational training' and to suggest development strategies. The training aims to solve the quantitative and qualitative problems of female employment by providing professional training in high value areas such as ICT, SW and knowledge service. To verify the training to meet these objectives, 48 processes operated in 2018 were analyzed and field monitoring was conducted. As a result of the analysis, problems were identified and improvements were derived in terms of learners management, training course design, field practice operation, and performance evaluation. Based on these results, researchers suggested four ways to develop high value vocational training. First, select learners based on combined talent and second, strengthen the project of linking enterprises and structured field practices. Third, establish a performance evaluation system of its own and manage performance and fourth, expand support for excellent training courses and provide consulting for course development. The results of this study are expected to be used as a reference for establishing policies for high value occupational training. In the future, quantitative research should be conducted to clarify the performance and problems.