• Information Systems Review
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• v.23 no.1
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• pp.115-134
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• 2021

Recently, the amount of money that foreigners buy from online shopping sites in Korea has been increasing, especially by Chinese consumers. In this study, we researched the effects of Chinese consumers' reviews, inquiries, and bargains on loyalty, and how these effects differ by gender so that Korean online sellers can take advantage of these opportunities. In order to verify the research model, a survey was conducted on Chinese consumers with online purchasing experience and 231 valid samples were collected and analyzed. As results, reviews, inquiries, and bargaining had the positive impacts on the loyalty of Chinese consumers. The impact of reviews on loyalty was higher in women, and the impact of inquiries and bargains on loyalty was higher in men. This study can help Korean online sellers effectively respond to Chinese consumers' reviews, inquiries, and bargains needs. This study, also, can help they understand and deal with the difference between the effect on reviews to women and the effect of inquiries and bargaining to men.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.1185-1188
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• 2010

본 연구는 최근 고객접점근무자인 콜센터 산업 근무자들은 고객과 기업의 접점에 위치하여 일대일 고객 응대가 이루어지는 곳의 중요 인적자원으로 자리 잡고 있다. 이러한 콜센터 산업은 높은 이직률로 인하여 안정적인 조직성과 달성 및 긴밀한 고객관리 관계를 어렵게 한다. 또한 콜센터를 운영하는 기업은 인적자원의 직무만족과 조직에의 몰입도를 제고함으로 조직유효성에 전략적으로 접근할 수 있다. 즉, 고객과 기업의 접점에서 기업의 연결고리 역할을 수행하고 있는 콜센터 부분 인력의 직무만족과 직무몰입 정도에 영향을 미치는 요인을 파악하여 오늘날 기업 경영 흐름에 전략적 대응을 이끌어 내고 이직률이 높고 직업만족도가 낮은 고객접점근무자들에게 화두를 제시하고 있다. 고객의 요구를 즉시 반영 할 수 있고 고객관계 관리를 위하여 고객정보 수집이 이루어지는 대고객접점위치의 콜센터 산업(부문) 여성인력들의 직무만족과 조직 몰입도에 영향을 미치는 요인을 분석하는데 그 목적을 두고 있다. 연구결과 먼저, 직무만족에 영향을 미치는 요인으로는 첫째, 동기요인 중에서 직무, 승진, 능력은 직무만족에 영향을 미치는 것으로 나타나고 동기요인 중에서 성취, 책임은 기각되었다. 둘째, 위생요인 중에서 보수, 상사는 직무만족에 영향을 미치는 것으로 결과가 나타나고 위생요인 중에서 동료는 기각되었다. 직무의 몰입에 대한 결과는 첫째, 정서적 몰입은 동기요인 중 직무와 능력요인은 정서적 몰입에 영향을 미치나 위생요인은 그렇지 않을 것으로 분석되었다. 둘째, 조직몰입에 대한 신호방향(인/아웃바운드)으로 나누어 보면 인바운드 부서에서 조직몰입에 영향을 미치는 요인은 성취와 보수이고 아웃바운드는 직무, 능력, 승진, 성취, 보수가 채택되었다.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.119-132
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• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

• Industry Promotion Research
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• v.7 no.1
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• pp.9-15
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• 2022

This study tried to analyze the growth background of Starbucks, a competitive company in the Korean coffee industry. Therefore, by using the STEEP analysis technique, each company's competitiveness was analyzed and the results were used to derive competitive factors. And the research results are as follows. Looking at the social aspect, economic activity has been a catalyst for women as the standard of living has increased due to economic growth. In addition, in the case of coffee culture in the past, Starbucks' response strategy, which has seen the transformation from vending machine mixed coffee culture to a consumer market that emphasizes cultural and spatial aspects, was effective. Looking at the technical aspect, the deviation has been reduced by securing uniform standardization of the taste of coffee beans at franchise stores, and the operation of a standardized operating system was possible by operating the store directly. And looking at the economic aspect, as the coffee consumption market continues to expand, the overall size of the market has also grown proportionally, creating a stable growth environment. Lastly, looking at the environmental and policy aspects, it is that the marketing strategy direction based on the policy activities as an eco-friendly company as a market leader has been the main focus of the recent policy direction emphasizing eco-friendliness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.110-124
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• 2011

Even though Korea has long experienced single race/ethnic demographic composition, the recent rapid change of demographic diversity will have powerful impact on the HRM(human resource management) in the future. In this research we find the influence of the diversity friendly HRM to the human resource practices using the data of WPS(Workplace Panel Survey) of Korea Labor Institute. If the training for women is high, the density of the woman increased. The performance pay is introduced, then the density of the disabled person would be increased. The foreign workforce was also increased if the company used more selection methods. But the HRM practices such as talent management, yearly-based compensation systems, and appraisal program which has a tendency to reduce diversity have no significant influence to the financial performance. This findings imply that the management team should introduce the effective HRM systems to manage diverse human resources after considering the organizational culture and business environment. This research intends to find the diversity friendly HRM practices and hope to help the efforts of the management team to find effective management methods.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.191-202
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• 2020

This study examines the relationships between family-friendly organizational culture(FFOC), corporate entrepreneurship, and innovative behavior. The purpose of this study is to investigate the mediating effect of corporate entrepreneurship on the relationship between FFOC and innovative behavior. Also we examine the moderating effects of gender between FFOC and corporate entrepreneurship. Research sample consisted of 1,037 employees who were working in various manufacturing companies in Korea. The results of this research is as follows: First, FFOC showed a positive effects on corporate entrepreneurship. Second, FFOC had a positive effect on employee' innovative behavior. Third, corporate entrepreneurship partially mediated effect on the relationship between FFOC and innovative behavior. Finally, gender had moderating effect in the relationship between FFOC and corporate entrepreneurship. Specifically, the positive effect of FFOC on corporate entrepreneurship was stronger in women than in men when FFOC was higher. In particular, this research concludes with implications for future research of corporate entrepreneurship, limitations of this study, and practical application.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.93-104
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• 2019

The entrepreneurship can be a source of national growth potential as behavioral tendencies of people who seek innovation, take risks of failure, and proactively respond to opportunities. In particular, in the economic situation of Korea where growth has been stagnated, it is necessary to strengthen the entrepreneurship of women which is relatively lower than men's in order to activate the start-up and economic participation of the whole people. In this regard, this study focuses not only on gender differences in entrepreneurship but also on the hidden impact of social contexts that cause gender differences in entrepreneurship. Specifically, this study examined the moderating effects of childbirth, a factor that reflects the social context of Korea in the relationship between gender and entrepreneurship. According to the results of the model that includes the interaction effect of these variables in addition to the independent effects of gender and childbirth, the gender effect disappeared, while the significant effect of both the childbirth variable and the interaction variable of gender and childbirth were confirmed. Furthermore, according to additional analysis, which identified the differences in entrepreneurship by creating four types of treatment groups based on gender and childbirth status, entrepreneurship was significantly lower in the 'female and childbirth' group than in all other groups. The difference between the remaining treatment groups was not statistically significant. These results indicate that differences in entrepreneurship levels between men and women overlap not with the unique trait of men and women, but with the social contextual effects of Korea, where women are under the full burden of childbirth and parenting. This study suggests implications that effective policy measures to promote women's entrepreneurship or economic activity should be taken by taking into account the social context of Korea that suppresses women's entrepreneurial behavior.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.194-200
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• 2021

The aim of this study was proceed for 6weeks to determine the effect of middle-aged women's upper lips ms by SUKI programs. A total of 20 subjects were tested, and the SUKI arbitration programs of Pattern T1, Pattern T2, Pattern T3, Pattern T4 were adopted three times a week in six weeks. The results were as this. It showed a significant difference in the EG, although some of the intra-group comparisons of the upper lip ms. Therefore, SUKI programs have been shown to help improve the elasticity of the upper lip ms(p<.05). In this study, the SUKI program was used based on the fact that although limited, the elasticity of the upper lip ms, located in the facial part of a middle-aged woman, causes various wrinkles around her mouth, making them lose confidence in their appearance. This also suggests that normal facial ms can affect the appearance of the female middle-aged woman, and it was intended to suggest some ways to manage the appearance by proper management of facial muscle according to the life cycle of the female middle-aged woman. In conclusion, we hope that in the future, various experiments will be used as new research data on how to prevent women's facial skin beauty and wrinkles and help improve elasticity of facial muscles around the mouth.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.64-72
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• 2021

The purpose of this study is to compare the physical, psychological, and social well-being of elderly women living in rural areas depending on their participation in swimming activities. Study sample consisted of 41 elderly women residing in the G province of C region who participated in swimming activities at least 3 times per week for one or more years, and 43 elderly women of the same area who did not participate in swimming activities. Data was collected over the course of 6 weeks. Analysis of the data showed that there are significant differences between participants and non-participants of swimming activities in their physical well-being(pain, flexibility), psychological well-being(perceived health status, depression), and their social well-being(strengthened interpersonal relations). In other words, participants of swimming activities, compared to non-participants, were in better physical, psychological, and social conditions. Thus, active encouragement and support must be in place for elderly women in rural areas to engage in swimming activities by utilizing local swimming facilities.