• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.525-549
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• 2020

As the attitudes toward women is ambivalent (both hostile and ambivalent), people have a tendency to have ambivalent attitudes toward men. Despite conflicts between men and women caused by misogyny and misogyny have recently worsened in a Korean society, most of previous Korean studies have focused on the attitudes toward women. In addition, there has been no scale to measure such ambivalent attitudes toward men in Korea. Therefore, this study was designed to translate and validate the Ambivalence toward Men Inventory, a scale developed and currently utilized in the United State. Sample 1 (183 college students), sample 2 (300 college students), and sample 3 (317 adults) were used. Exploratory and confirmatory factor analyses resulted in 16 items and 2 factors. The tests of convergent and concurrent validity revealed strong evidence for the validity of the Korean version of the Ambivalence toward Men Inventory and the reliabilities of the two factors were .830~.917.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.653-663
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• 2021

The purpose of this study was to examine the effects of ambivalent sexism and focusing manner on self-concept for middle-aged women, and to verify the factors that can help middle-aged women's positive self-concept. The self-concept scale, the focusing manner scale, and the ambivalent sexism scale were used for this study through the online community targeting middle-aged women aged 35 to 55. As a result of the analysis using SPSS 21.0, it was investigated that there was a significant positive correlation between hostile sexism and benevolent sexism. In addition, It was found out that ambivalent sexism had a significant negative effect on self-concept. It was found out that the high hostile sexism of ambialent sexism led to lowering the self esteem, emotional stability, problem solving stability, interpersonal relationship and interpersonal trust of middle-aged women. Focusing manner had a significant positive effect on self concept, but there were differences for each sub-factor. Express, accept, and keeping one's composure had a significant positive effect, while awareness had a negative effect, and reflecting attitude did not have a significant effect. Finally, limitations of this study were discussed.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.503-515
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• 2020

This study was conducted to find out the psychosocial-demographic factors affecting the ambivalent sexism and attitudes toward homosexuality of school health teachers. The data were collected from December 1^st to 31^st, 2019 by administering a structured online questionnaire for 138 school health teachers in S city. The data were analyzed via SPSS/WIN (25.0) to run Kruskal-Wallis 𝑥² test, Mann-Whitney U test, Spearman's rank correlation, and Stepwise multiple regression. The results showed that the influential factors on the hostile sexism include authoritarian personality, age, extrinsic religious orientation, and education. Compared to this, the benevolent sexism had the influential factors of authoritarian personality, age, and education. The influential factors to the attitudes toward homosexuality found to include authoritarian personality, whether or not have a religion, and intrinsic/extrinsic religious orientation. School health teachers affect the educational experiences of students of their gender stereotyping and prejudice in the school environments. Therefore, it is needed to establish and provide training programs for school health teachers so that they can have reflections on their gender perspectives themselves, which may lead to true educational changes based on gender equality.

• Information Systems Review
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• v.22 no.4
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• pp.93-113
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• 2020

This study investigates how the users' perceptions on like function in social media affect their attitudes toward the number of likes they receive from others. People conveniently believe that the number of likes is a significant measure of their online content quality and popularity. However, we take an ambivalent view that people do not settle their perceptions on the likes but change their like assessments according to circumstances. Specifically, we propose a model wherein emotional responses to the received likes may affect the value assessment of the likes. Our model shows how people resolve their internal contradiction on the value of the likes by flipping the traditional cognition-to-emotion mechanism to emotion-to-cognition mechanism. We validate the reversed dynamics between judgements and feelings using the data collected from 548 social media users. Results confirm that social media users' attitudes toward likes is largely affected by their emotional responses to their received number of likes. The implications of this study explain social media users' ambivalent attitudes toward likes by showing how they adjust their individual like valuation using their emotional responses.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.748-760
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• 2021

The purpose of the study is to examine the mediating effects of ambivalence over emotional expression and psychological flexibility on the relationship between employees' beliefs about emotional expression and attitudes toward seeking professional psychological help. The subjects of this study were 346 employees(male: 176, female:170) over the age of 19. Questionnaires including beliefs about emotional expression, ambivalence over emotional expression, psychological flexibility, attitude toward seeking professional psychological help were conducted and the collected data were analyzed by using SPSS and Macro. A summary of the results as follows. First, in the results of the correlation analysis on the primary factors had a significant correlation. Second, psychological flexibility had a mediating effect in the relationship between beliefs about emotional expression and attitude toward seeking psychological help while mediating effect of ambivalence over emotional expression was not significant. Lastly, the sequential mediating effect of ambivalence over emotional expression and psychological flexibility between beliefs about emotional expression and attitudes toward seeking professional psychological help was significant.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.87-94
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• 2014

Social media which includes Facebook enable users to construct relationships and networks as well as sharing of information. By enlisting Facebook users as proxy, this paper attempted to analyze the different emotional states experienced by social media users, specifically to gauge what effect their usage motivation and usage pattern had on the ambivalence level of the users. The quantitative survey result revealed that usage duration or the time of day when Facebook was accessed had no relevant impact on one's ambivalence level. However, there was a direct correlation between frequency of Facebook usage and the ambivalence level. The more the user logged onto Facebook the more suppressed his or her expression became due to fear of giving negative impressions to others and also receiving their negative feedbacks, which then subsequently added to the user's ambivalence. People's main reasons for using Facebook were identified as "chatting," "communicating," "maintaining relationships," "relationship building," "networking," and "finding information about friends," but only "maintaining relationships," "communicating," and "networking" had observable effect on ambivalence. There were no noticeable differences among genders with regards to ambivalence and usage levels, but there was a marked difference based on the user's age. For example, people in their forties showed higher levels of ambivalence than those in their twenties. This may be attributed to anxiety they face as they use Facebook primarily to expand their networks and to maintain relationships. As such, it is surmised that their fatigue level from using social media will only increase. Meanwhile, Korean Facebook user's emotional manifestation tended to skew toward relation-involved ambivalence rather than the self-defensive type. This relation-involved ambivalence might be something that can actually help prevent damage to relationships by limiting excessive emotional expressions. In other words, such ambivalence by Facebook users may be a positive element in a user's social media interaction.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.464-474
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• 2015

Smart devices are playing an increasing important role in today's knowledge society. On the other hand, its adverse effects are creating social problems as well. Thus, users have diverse attitude toward smart devices. In this regard, this study is aimed at examining the impact of attitudinal ambivalence and positive mind for the smart technology on consumer satisfaction. In order to achieve the research objective, we formulated research hypotheses. Then we conducted a questionnaire survey using college students to test hypotheses, and analyzed collected data using regression analysis. The results of our analysis indicated two key findings. First, it was found that attitudinal ambivalence had a negative effect on consumer satisfaction. Second, positive mind was found to have a positive effect on consumer satisfaction. Our findings are expected to make an academic contribution by enhancing our understanding of what leads to consumer satisfaction with smart devices.

• Korean Journal of Psychosomatic Medicine
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• v.20 no.1
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• pp.22-31
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• 2012

Objectives : We investigated the prevalence and functional impairment of premenstrual dysphoric disorder (PMDD) and premenstrual syndrome(PMS) in young women. Methods : A total of 1063 female college students were recruited from two urban areas(Seoul and Suwon) of Korea. Questionnaires for sociodemographic data and risk factors of PMDD, attitude about menstruation, and the Premenstrual Symptoms Screening Tool(PSST) were applied. Results : The prevalence of severe moderate to severe PMS and PMDD were 16.9% and 11.7%, respectively. There were differences in the alcohol and coffee consumption, severity of menstrual cramp, and family history of PMS among the moderate to severe PMS, PMDD, and no/mild PMS groups. Although some participants did not fulfill diagnostic criteria for PMDD, they showed significant functional impairment. Participants with negative attitude about menstruation reported premenstrual symptoms more frequently than those with positive or ambivalent attitude about menstruation. Conclusion : These results suggest that PMS and PMDD were prevalent and associated with functional impairment in young females. Some participants reported significant functional impairments although they did not meet the full DSM-IV diagnostic criteria for PMDD. Negative attitude about menstruation was associated with more premenstrual symptoms experiences.

• The Journal of Art Theory & Practice
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• no.16
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• pp.41-69
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• 2013

The inauguration of the collective Reality and Utterance (Hy$\breve{o}$nsil kwa Par$\breve{o}$n) in 1979 and 1980 marked a watershed moment in Korean art. This is not only because the collective gave birth to the politically-engaged art movement that would come to be labeled "Minjung Art" by the middle of the 80s, but also because it enthusiastically embraced a wide range of images from the urban culture. With a special focus on the members' early work, my research explores an issue largely neglected in the dominant narrative of Minjung art as a form of activism against the authoritarian Korean government during the 80s. The issue is what was at stake in Reality and Utterance's exploration of contemporary urban visual culture. The aim of this essay is to recognize the engagement with the urban visual culture as central to the group's early project and to consider it at some distance from the anti-urban and anti-mass culture perspective which was endorsed by the Minjung narrative. Focusing on members' turn to urban visual culture, this essay instead argues that this turn was by no means merely a means to making art as social critique, but more importantly, it was an experiment with the shared image world, as opposed to the rarefied visual vocabularies of abstract modernism. Visual productions such as advertisements, billboards, posters, and kitsch paintings, which come from outside the narrow confines of fine art, were definitely ominous signs of the colonization of everyday life in the capitalist city, but at the same time they were anticipated to be a catalyst for redefining Korean art in a more communicative, accessible, and democratized way. In this regard, in the early 1980s-in particular 1980 and 1982-the members' gesture oscillated between critique and embrace, which allowed the group to occupy a unique domain in the realm of Korean art production.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.233-243
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• 2016

The movie offers a chance to observe the social signifier and the sensitivity of audiences who feel sympathy with the tragic history of crown prince Sado. While watching the movie, the audience halts between ideas whether to go back to "primary ego", or to play the unconscious hypocrisy or the ingrained social behavior which is to resolve the internal conflicts while they face two contrary opinions; one is the obedient subject to obey fatherness, as a symbol of historic value and convention in a society, and the other is the resistant body to break the bond of convention. The audience may feel some ambivalent feelings of the moral values between the paternal authority and the existential philosophical value of 'self'. This study will observe the audience's response of Sado toward the moral norms of the society when they face the signifier of father in the movie with experience the conflict between their resistant ego and madness. Also the study will discuss that the social landscape such as norms, order, and legal system is ever-changing and open to be subverted by the future even though audience hope that the present moral value with which we are content ever-last.