• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.97-106
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• 2008

'Hoon's family story' is worth analysing because it is appreciated one of excellent advertising campaigns made success of gaining social sympathy and inducing interaction on media. And advertisements expressions have been regarded as the tort that we should analyze by semiotic methods. This paper provides possibilities of the advertisement analysis matrix for analysing significations of this campaign based on theories of Roland Barthes and Roman Jakobson for advertising planners and designers.

• 주택과사람들
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• s.221
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• pp.102-105
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• 2008

의자 전문 디자이너는 없다. 하지만 유명 건축. 인테리어 디자이너의 트레이드마크가 되는 것은 건축도 인테리어도 아닌 '의자'다. 디자이너 아르네 야콥슨 하면 개미 의자를, 디자이너 베르너 판톤 하면 판톤 의자를 떠올리듯 말이다. 슈퍼 디자이너들에 의해 탄생된 극적이고 독특한 의자들. 걸출한 디자인을 배출한, 터 좋은 이탈리아와 스칸디나비아 지역을 들여다봤다.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.170-181
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• 2012

The study on the analytical and productive methodolgy of visual culture contents is meaningful because cultural contents are regarded as a national growth industry. The fundamental notion of cultural contents is researched based on the notion of visual culture, and important factors of the fun are analyzed as a creative motive of visual culture contents. So this paper provides anaytical methodologies for the fun in visual culture contents, which are based on semiotic theories of Charles Morris, Roland Barthes and Roman Jakobson. These analytical matrix can be references for the study of the mechanism of fun and the basic theory for using fun effects in the visual culture contents.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.69-79
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• 2001

The purpose of this study is to examine the characteristics of Arne Jacobsen's chair design. He was one of the few creators who inscribed his name in both the history of architecture and furniture design. His works reflected a form of "Regional Modernism" in which traditional techniques collide with functionalist beliefs. This grafting of ideas generated a person aesthetics which he used to establish a suitability of scale, detail an program for each design. In the material aspect, he had enjoyed using the plasticity of the plywood, polyurethane, tubular steel and in the formative aspect, organic form is combined with minimalization of material and simplicity. To sum up what is unique about Arne Jacobsen's chair design, it is that it is distinguished by a clear understanding and expression of beauty from nature, a complete understanding of the material used and the melding of traditional and functional techniques to generate organic form.anic form.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.56-66
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• 2008

The purpose of this study is to analyze the multi-layered space utilized as strategy for deconstruction in the architecture of Hiromi Fujii. Although the design of Eisenman and Fujii was based on the philosophical theory of Jacques Derrida, there are many different aspects of architecture. At the same time, Hiromi Fujii could construct his concept of multi-layered space to colligate the academic knowledge of Jacques Derrida, Roman Jakobson and Colin Rowe. This kind of concept for multi-layered space is a critical element to be distinct from the characters between two architects, and it is implied such as an significant concept to analyze the architecture for Hiromi Fujii. This multi-layered space contains interesting and researchable value to understand and to analyze the western architecture theory from the viewpoint of Asian architect. Accordingly, the purpose of the thesis is to find the meaning to establish an theoretical foundation for being under discussion to the architecture of Fujii through the concept of multi-layered space.

• Journal of the Korea Furniture Society
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• v.14 no.1
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• pp.91-102
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• 2003

Modern design background of Scandinavia counts the Industrial Revolution and functionalism of Deustscher Werkbund and Bauhaus. However, Scandinavian has created their characteristic 'Scandinavian Modern Furniture' as an adaptation to their environment which are organic form based on their nature, affection of natural material, and handicraft tradition. Finish architect Alvar Aalto and Danish architect Arne Jacobsen rendered great contribution to worldwide reputation of Scandinavian furniture design. Both of them have hold tradition shared historically and culturally in common, brought the weighty traditional thoughts enable to develope their unique design. Especially they had continuous experiment of wood shaping and renovation of manufacturing technique so that they could made their chair design -the laminated bentwoods chair and moulded plywood chair- functionally comfortable. In point of view, the purpose of this study is to analyze the characteristics of the chair design of Alvar Aalto and Arne Jacobsen, focusing un their bentwoods chair. For this purpose, the background of bentwoods chair design was investigated and in the philosophical, formative, and technical aspect, their bentwoods chair design were compared and analyzed.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.76-89
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• 2011

The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.

• Archives of design research
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• v.17 no.1
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• pp.201-210
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• 2004

The web as a sign synthesis text has become a kernel for incorporeal knowledge as well as a communication model through the ubiquitous environment all over the world. The evaluation of the communication model, which is essential for the information structure, acts as an important basis on determining the quality of the web contents. In this study, the development of the progress of the communication of semantic meaning in the construction of the information structure was analyzed in views of the form, the function, and the emotional effect of the rich media contents of the web. The transformation process from the initial access elements through the final selection elements was suggested as the communication model and the effects of the function of the information in the web on the process was assessed by the engineering and linguistic models of Shannon, Weaver, and Roman Jakobson. The results of this study showed that the environments such as the speed, the memory space, data compression technique, and data filtering have influences on the web contents expression and the evaluation of the communication model in connection with the environments is the basis in the information structure.

• Design Convergence Study
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• v.15 no.2
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• pp.53-69
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• 2016

This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.