• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.155-156
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• 2013

모바일 영상 환경에서는 협소한 스크린과 한정된 배터리 등의 제약으로 RMC(Ready Made Contents) 보다는 UGC 혹은 스낵형 콘텐츠가 적합하다. 이러한 콘텐츠로 포지셔닝 된 아프리카TV도 모바일 시대를 맞아 급성장 할 수 있었다. 향후에도 모바일 영상 서비스는 라이트한 캐주얼 콘텐츠로 계속 진화해 갈 것으로 보인다.

• Information and Communications Magazine
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• v.33 no.4
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• pp.56-63
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• 2016

개인 방송에 대한 관심이 폭증하고 있음에도 불구하고, 이에 대한 학술적 연구를 찾아보기는 어렵다. 본고는 대표적인 개인 방송 플랫폼인 아프리카 TV와 유튜브의 콘텐츠-시청자 매칭 기술과 대용량 데이터의 효율적 전송 기술을 중심으로 알아 본다. 개인 방송 플랫폼은 UGC(User Generated Contents)의 생산과 소비의 접점을 제공하는 중요한 역할을 담당한다. 개인 방송의 가장 큰 문제는 부적합한 콘텐츠의 무분별한 노출과 확산이다. 개인 방송 콘텐츠 생산자와 콘텐츠에 대한 정제 기술이 요구된다.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.407-413
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• 2018

This study suggest the development direction of mobile environment by combining UX satisfaction index and UI guideline. In order to improve the satisfaction of viewers, in this study, we understand the mobile Internet broadcasting environment and application by combining UX and UI index. We present components which are suitable for internet broadcasting and calculate it on each broadcasting screen. Internet broadcasting application is for satisfaction of viewers. To make application which is satisfy viewer's needs, those advantages of applications should be combined.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.13-29
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• 2018

An increasing number of people in their lifes have used personal web-casting services as a new type of broadcasting, whose power has grown in the broadcasting market and industry. Nevertheless, limited research concerning personal web-casting has been conducted so far. This research explored consumption structures of personal web-casting users in terms of their genre usage based on the theoretical concept of genre repertoire. And it also examined what determinants have influences on these structures by focusing on as an representative case in South Korea. The findings showed that sensation seeking, motivation for getting information and social presence affect genre repertoire of personal web-casting users. They also indicated that there is a moderating effect of social presence in the relationship between motivation for joy and genre repertoire.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.103-104
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• 2016

본 연구는 실시간 개인 방송에서 이뤄지는 담화의 상황을 통접, 이접, 연접이라는 질 들뢰즈의 개념으로 분석하고, 실시간 개인 방송에서 나타나는 시청자의 개입 행위와 그로 인해 끊임없이 변화를 거듭하는 방송의 진행 양상을 '특이점(point singulier)'과 '사건(${\acute{e}}v{\acute{e}}nement$)' 개념을 통해 분석했다. 구체적인 연구 대상으로는 아프리카TV의 <대도서관TV> 채널의 '24시간 연속 생방송'편을 선정했다. 본 연구는 국 내외적으로 산업적 규모가 확장되고 있으며, '방송의 개인화'를 불러오고 있는 MCN 방송 콘텐츠 중 실시간 개인 방송의 진행 원리와 그 미학적 함의를 도출했다는 점에서 의의를 지닌다.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.562-582
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• 2022

Although personal media have become a giant industry, there is a lack of understanding of personal media creators. Therefore, this study aims to clarify factors influencing personal media creators' choice of platform. According to the analysis, there is a significant difference between the factors considered by YouTube, AfreecaTV, and Twitch creators. Moreover, the moderating effect of creators' main genre and broadcasting type were also found to be partially significant. It was found that both creators who share the motive of vividness and communication as their main genre and creators who focus on recording and broadcasting with career development motivation prefer YouTube.

• Electronics and Telecommunications Trends
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• v.23 no.2 s.110
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• pp.108-118
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• 2008

2006년 6월 독일 월드컵을 기점으로 유럽에서 DVB-H와 지상파 DMB가 상용화된 이래로 중국, 동남아시아, 아프리카 등지에서도 이동 TV 서비스를 시작하려는 노력이 진행되고 있다. 그러나 아직 한국과 일본을 제외한 국가들에서는 이렇다 할 성과를 보이지 않고 있으며 비교적 성공적으로 평가되고 있는 한국과 일본도 무료서비스 모델에 기반하고 있어 서비스사업자들은 여전히 수익원 마련에 어려움을 겪고 있다. 본 고에서는 특히 세계적 추세인 통방융합서비스의 특성을 고려하여, 국내외에서 상용화된 이동 TV 서비스 제공 현황과 국내 DMB 이용자 설문조사 결과를 분석함으로써 전세계적으로 적용 가능한 DMB 성공 요인에 대해 고찰해 보고자 한다. 본 고에서 도출된 DMB 성공 요인은 다양한 환경의 다른 국가들에서 적용 가능할 뿐만 아니라 이동 TV를 구현하는 대부분의 기술방식에 적용할 수 있는 시사점을 제시할 것으로 기대된다.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.357-367
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• 2018

The purpose of this study is to investigate whether flow experience is effective as a mediator in the effect of BJ attributes on viewer satisfaction. For this study, a survey was conducted on a total of 198 users who watch one - person game broadcasting on African TV. According to analysis, first, the joy flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Second, the Control flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. Third, the attention flow experience is mediating role in the relationship between intimacy and reliability BJ attributes and viewing satisfaction. Fourth, the Time distortion flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Fifth, the Self loss flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. The intimacy of the game BJ was found to affect mediocre satisfaction, attention, attention, and time distorted flow experience.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.4
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• pp.7-14
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• 2016

This study analyzes popular channels of America's Twitch TV that centers on video game among several Internet broadcasting services. Afreeca TV de facto monopolizes the Internet broadcasting industry in South Korea; however, Twitch TV is popular around the globe and tries to expand business in Korea. Specifically, this study collects data of popular domestic/international channels on every Friday 9:00 p.m. 20 times, and examines differences of between those channels: 1) the number of the audience(users) 2) the frequency of games 3) the genre of games 4) nationality of games. Internet broadcasting streaming service does not have a concept of ratings, but it could be categorized as popular based on users connecting the channels. Thus, this study studies characteristics of Twitch TV, and further discusses the future of the Internet broadcasting.

• Journal of Korea Game Society
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• v.18 no.1
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• pp.83-94
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• 2018

This study is to analyze the difference of satisfaction according to the usage motivation of Live video streaming and characteristics of the adopter(early adopters, late adopters). For this purpose, we conducted a survey of 283 people in the age of 10~30 using AfreecaTV. As a result of the study, users spending daily hours on watching Afreeca TV showed a positive effect on the usage motivation. It shows only one difference in education level between the demographic characteristics, based on the adopter characteristics. Also the differences in the satisfaction factors were found to be habits, communication, entertainment accessibility in the early adopters and accessibility, credibility, habits, accessibility were significant influences on the late adopters.