• Title/Summary/Keyword: 아프리카 진출전략

Search Result 9, Processing Time 0.027 seconds

A Study on Performance of Korean Corporations Market Entry to Africa (한국기업의 아프리카 진출 성과에 관한 연구)

  • Ahn, Kyu-Hwan;Park, Chong-Don
    • International Commerce and Information Review
    • /
    • v.15 no.2
    • /
    • pp.49-69
    • /
    • 2013
  • It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

  • PDF

A Study on the Economical Efficiency and Advance Strategy in African Market (아프리카시장의 경제성과 진출 전략에 관한 연구)

  • Lee, Keun-Young
    • Journal of the Korea Society of Computer and Information
    • /
    • v.15 no.6
    • /
    • pp.139-145
    • /
    • 2010
  • Since the beginning of 1960s, Korea has been advanced into Africa but we are much too late to extend its business in African Market due to lack of understanding about there. From being the latest Africa is understanding as 'Rising Sun & Post Brics' for Korea. As an advance strategy in Afrcan Market suggest to get international co-operation from ECA, OAU, IFC together with IMF & IBRD etc.

An Analysis on the North-Africa Entry Strategies of Korea Logistics Companies (한국 물류기업의 북아프리카 진출 전략에 대한 연구)

  • Choi, Chang-Yeoul;Choi, Hyuk-Jun
    • International Commerce and Information Review
    • /
    • v.14 no.1
    • /
    • pp.47-65
    • /
    • 2012
  • Africa has got largely attention from around the world and industrial advanced countries mainly have focused their interest on the continent for the purposes of natural resources development or economic cooperation. Such is in part for their exploiting new logistics. Central America, Oceania and Africa are together now emerging as a new mecca for resources development and global logistics. Considering that Western countries are heavily investing in and preoccupying both social overhead infrastructure and logistics in Africa, it is expected that it will be new opportunities for domestic logistics companies. This research is focused on studying strategies for logistics companies to open Africa, especially Northern African market. For this, the method of questionnaire is applied for related companies. And it also considers proper time for the opening the market, how to enter, geographical market range and interests of countries there. From the result, it is important the timing for entering the market, which means competitive edge gets better with fast making inroads into the market. And strategic alliance is revealed more effective. In addition, geographical market range is another important factor in low infrastructure of logistics in Africa. It is shown that relations between governments have directly effect on business activities. It should be kept in mind that African countries have their big influences on the market.

  • PDF

Chinese FDI in Africa (아프리카에 진출한 중국기업의 해외직접투자에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
    • /
    • v.16 no.1
    • /
    • pp.25-42
    • /
    • 2014
  • Since the reform and opening up in 1978, Chinese economy has been increasing rapidly with a high growth rate, but after 2012 the growth rate decreased as the reform of economic system. While economy in Africa began booming since 2000. Influenced by Global Financial Crisis and European Debt Crisis, economy in Africa slightly slowed down, but it was rebounding apparently from 2010. The urgent demand for energy and the sharp increasing in foreign exchange reserve pushes China to seek overseas markets. As Africa keeps a well relationship with China and the complementarity between China and Africa economy, Africa becomes one of the target markets for China's foreign development. Recently more and more enterprises begin to invest in Africa market. But till now the study on Africa mainly focuses on theoretical research based on real cases, and empirical research are very few and need to be increased. This thesis studies the influence of enterprise feature; local market feature and investment in foreign market on the result satisfaction of Chinese enterprises that invest in Africa markets. At the same time this thesis also studies and analyzes the market access strategy and marketing strategy for Chinese enterprises after entering overseas markets and put forward effective recommendation and suggestion for these enterprises. In order to proceed this study, 317 Chinese enterprises which invest in Africa have been investigated by me. And frequency analysis, reliability analysis, factor analysis, and simple regression analysis have also been conducted by SPSS18.0 APP to verify the hypothesis. The study result suggests that onlu investment in foreign market affects the Performance satisfaction of Chinese enterprises. And the market access strategy and marketing strategy play a role of the mediational effects when Chinese enterprises are investing in Africa.

  • PDF

Strategies for Economic Development through Mobile and Case Studies in Africa (모바일을 통한 아프리카 경제발전 전략 및 사례 연구)

  • Yu, Jieun;Kim, Sunyoung;Lee, Hwansoo
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.39C no.4
    • /
    • pp.387-399
    • /
    • 2014
  • This study proposes strategies for economic development through mobile in Africa where mobile emerges as an infra to solve socioeconomic problems. It analyzes economy and ICT industry in Africa and studies several cases that are utilized in agriculture, finance, education, and healthcare. It also examines economic development theory and the impact of broadband on economic growth and development. It is necessary to leapfrog to mobile to achieve an information society and a compact industrialization based on ICT because fixed-line is very poor and expensive in Africa. Building a mobile broadband infra, supporting a dissemination of low-end smartphones and a government's support for mobile contents are necessary to achieve a leapfrogging development through mobile in Africa. The findings of this study provide additional insights for Korean ICT companies to consider a business in Africa.

The study of Overseas project strategy on Transmission and Substation section (송변전분야 해외사업 수행방안 연구)

  • Lee, Bong-Hee
    • Proceedings of the KIEE Conference
    • /
    • 2008.07a
    • /
    • pp.163-164
    • /
    • 2008
  • 국내 전력산업의 성장률 저하 및 민간부문 전력시장 참여 확대등으로 국내 전력산업은 성장동력 창출이 절대적으로 필요해졌고 매년 12%이상의 전력설비 증대에 필요했던 다양한 기술과 경험을 계승하기 위해서도 전력산업의 해외시장 진출은 시대적 과제가 되었다. 특별히 송변전 분야는 발전이나 배전부문에 비하여 상대적으로 투자규모가 작으나 다른 분야에 비해 경쟁력이 작고 손실률 저감 등 우리 산업계가 가지고 있는 강점이 우세하여 아시아, 중동, 아프리카, 남미 등 전력산업 발전 가능성이 높은 개발도상국가로의 진출 가능성이 매우 높다. 이에 단순한 프로젝트 개발이 아닌 전략적 접근을 통해 해외프로젝트 발굴에 나선다면 해외시장 개척에 우위를 점해 향후 블루오션을 꿈꿀 수 있을 것이다. 성공적인 송변전분야 해외프로젝트 수행을 위해서 그동안의 경험을 바탕으로 한 제1단계 교육사업 및 진단사업, 제2단계 기본설계등 컨설팅, 제3단계 건설 프로젝트 수주 및 자재 수출등으로 전략적 수행방안을 제시하여 송변전 분야 해외 프로젝트 진출 활성화에 도움이 되기를 기대한다.

  • PDF

이슈 & 이슈 (2) - 해외플랜트 시장 전망 및 대응전략

  • Jang, Hyeon-Seung
    • 월간 기계설비
    • /
    • s.231
    • /
    • pp.44-54
    • /
    • 2009
  • 해외 플랜트 수주액은 지난 2005년 158억달러를 시작으로 지난해 462억까지 최근 몇년간 고성장을 해왔으나 전세계 경제침체 및 국제자금시장의 위축 등으로 하락세로 돌아섰다. 이는 유가 하락에 따른 주요 발주국의 재정 악화, 원자재 가격하락을 활용해 입찰단가를 낮추기 위한 입찰 연기 및 취소 등에 따른 것으로 풀이된다. 전체의 46%를 차지한 중동이 34억달러로 전년보다 54% 감소했고, 아시아, 아프리카 등이 전체 평균을 밑돈 반면 유럽과 미주 지역의 감속폭이 컸다. 그러나 올 하반기에는 글로벌 금융위기의 진정 등 제반 환경 개선으로 얀부 정유프로젝트, 로열더치셸 해양프로젝트 등 그동안 연기됐던 대형 프로젝트 발주가 재개될 것으로 전망됐다. 본지는 해외플랜트 시장을 알아보고 앞으로 회원사들이 해외플랜트 진출 시 고려해야 할 점 등을 알아본다.

  • PDF

Advancement plan into economic soft power for multifaceted trade in Morocco, North Africa (북아프리카 모로코의 다각적 교역을 위한 경제적 소프트 파워 진출 방안)

  • Seo, DaeSung;Seo, ByeongMin
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.5
    • /
    • pp.103-110
    • /
    • 2022
  • This paper attempted to systematize the settlement problem of Moroccan immigrants and the plan for Moroccan cooperation for various purposes by understanding Morocco's religious background and historical and cultural characteristics. Morocco is open to trade and typical in the social and cultural distance. It has been exchanging Western European culture, including Spain and France, but maintains a typical Muslim. In particular, Morocco was once a center of triangular trade, a diaspora and logistics hub, and advanced to North America. It will continue to serve as a bridgehead for the cultural spread of global square-traded. Now, Moroccan trade is formed around France and other European regions. This is encountered in Korea and other countries around the world due to the progress of opening and industrialization in the African region. Since COVID-19, soft power has been increasing women's accessibility. As a global triangular strategic location for business or service financing and regional access to Morocco, we demonstrate the local acceptance of cultural industries and services, the soft power of Korea.

A Study on the Counter-Terrorism and Security Strategy for Korean Companies Engaged in the Overseas Business (해외진출 한국 기업의 대테러 경호${\cdot}$경비 전략에 관한 연구)

  • Choi, Jin-Tai
    • Korean Security Journal
    • /
    • no.13
    • /
    • pp.507-528
    • /
    • 2007
  • June 2006, five korean oil workers, three who worked for Daewoo and two for Korea Gas, released after being held hostage by separatist militants in Nigeria. The kidnapping was happened in the Niger Delta where armed separatists are demanding a larger share in oil revenues and compensation for environmental destruction due to oil exploration. Seven months later, nine Korean pipeline workers of Daewoo together with a Nigerian were kidnapped again and safely released thanks to the efforts of the company and the Korean government. These two kidnapping incidents have shown that companies engaged in the overseas business are not safe any more from the terrorist attacks and has given an invaluable lesson that the company having an intention to go abroad for business should take all possible anti and counter-measures against terrorism. The main purpose of this study is to suggest a guideline for the establishment of counter-terrorism and security strategy against terrorist attacks on the private companies at the overseas. In order to foster a better understanding of the problem, a brief history of terrorism is presented in the first part. In addition, this study analyses and describes the variations of terrorist attacks against private companies together with the terrorism related environment of Korea. Based on the outcome of the study, this paper takes a global view and perspectives of terrorist attacks against private companies and suggests consideration for the future.

  • PDF