• Title/Summary/Keyword: 쌍방향 커뮤니케이션

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Effects of Digital Textbook's Interactivity on the Learning Attitude : With a focus on the Tablet PC-based Digital Textbooks of Social Studies and Science (디지털교과서의 상호작용성이 학습태도에 미치는 영향 : 태블릿PC 기반의 사회와 과학 디지털교과서를 중심으로)

  • Yoon, Su-Kyung;Kim, Myeong-Ji;Choi, Jun-Ho
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.205-222
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    • 2014
  • This study analyzed the effects of interactivity on the learning attitude in the tablet PC-based digital textbook environment. Most of digital textbook studies focused on comparison of learning effect between digital textbook and paper textbook. This study, instead, focused on the interaction between students and digital textbook, and examined the hypothesis that, in the digital textbook-based learning environment, interactivity factors affect learning attitude. The results showed that active control, two-way communication, and synchronicity have significant effects on the learning attitude. Those findings indicate that it's necessary to effectively realize interactivity in the process of developing digital textbooks. Also, important implication is not the fixed interactivity but how students perceive the digital textbook and make use of it. Therefore, for the interactive digital textbook, perceived user control, two-way communication, and synchronicity should be realized properly.

Research about development process of game tendencious advertisement contents that drive active participation of internet user (인터넷 유저의 능동적인 참여를 유도하는 게임성향 광고 콘텐츠 개발 과정에 관한 연구)

  • Lim, Woo-Soung;Ryu, Seuc-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.101-109
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    • 2004
  • Internet got into popularization by development of digitech today, and according as Internet user increases, advertisement that use internet is increasing. Specially, advertisement that use internet regardless of time customer and company both direction(interactive) communication possible because, image about special quality of product or company feature that can be active to customer and offer effectively have. There is charm that both direction communication that internet advertisement can attract to unspecified multitude internet connecter regardless of time this are available, internet user can do participation more easily. Interaction of Banner advert or different advertisement that form commentary of current internet advertisement is inert with internet posthumous work. It can become more efficient advertisement if take advantage of prognostication that most important element of game is interaction in internet advertisement. Investigator who aim in this point wishes to do on the basis of special quality of internet advertisement and interaction attribute of game and present actuality design process case of internet ad of game inclination.

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국내유일의 생산기술 포털로 뜬다

  • 에너지절약전문기업협회
    • The Magazine for Energy Service Companies
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    • s.33
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    • pp.34-37
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    • 2005
  • 에스케이모티브닷컴은 SK㈜가 운영하는 생산기술 포털사이트다. 현재 2만5천여명의 회원들과 함께 쌍방향커뮤니케이션을 열어가고 있는 이 사이트는 운전환경, 에너지, 설비, 시험분석, CIM 등의 분야에서 SK가 보유하고 있는 기술력과 경험을 바탕으로 엔지니어 사이에서는 소리소문없이 회자되고 있는 인기사이트. 닷컴지기 이대웅씨를 통해 어떻게 운영되는 지를 들어보았다.

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An Empirical Study on the Effects of e-Mail Marketing : A Focus on the Effects by e-Mail Campaign (이메일 마케팅 성과에 관한 연구 : 캠페인 효과 별 비교를 중심으로)

  • Shin, Sung-Hun;Chung, Soo-Yeon;Park, Choel
    • 한국IT서비스학회:학술대회논문집
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    • 2008.05a
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    • pp.299-304
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    • 2008
  • 이메일은 다른 커뮤니케이션 채널에 비해서 비용이 저렴하며 고객에게 신속하게 접근할 수 있으며 고객과의 쌍방향 커뮤니케이션을 가능하게 하기 때문에 기존 고객 유지와 신규고객 확보 및 신상품 홍보 그리고 판촉활동에 활용되고 있다. 본 연구에서는 이메일마케팅의 특징, 주요 광고매체간 특성 및 타겟마케팅의 채널을 비교하였으며 실증적 사례로 국내 A은행에서 신용카드 회원을 대상으로 실행하였던 이메일마케팅 결과를 분석하여 이메일 개봉율, 반응율 및 이메일마케팅별 순증 이용금액을 분석하였으며 특정 이메일마케팅을 선정하여 프로모션 대상 회원과 반응회원의 특성을 살펴보았다. 본 연구는 실증연구를 토대로 이메일 채널의 효과 제고방안을 제시하고자 한다.

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Aesthetic Characteristics in Interactive Media Facade (인터렉티브 미디어 파사드에 나타나는 미학적 특징)

  • Kim, Ho
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.658-666
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    • 2016
  • The term 'Media Facade' is an integrated information-Conveying Medium that turns the inside and outside of a building into a new meaningful space by converging with design, motion pictures and IT technology. Media Facade is not only associated with the exterior of a building but presents new experiences th the visitors in all available spaces where screens can be installed. Moreover, interactive Media Facade has expanded the former one-way communication to a two-way one bringing more sense of realism for the spectators and increasing attraction and participation. In this study, I explored the aesthetic characteristics of interactive Media Facade and analyzed pertinent cases; and based on domestic and overseas cases, I contemplated upon the future objectives of interactive Media Facade in Korea.

A Methodology of approach on Information from Social Network Service (Mass Collaboration 사례를 통한 SNS 정보 활용 접근 방법)

  • Lim, Soo-Min;Kim, Hyoung-Joong;Joo, Sang-Hyung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.1579-1581
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    • 2011
  • 페이스북(Facebook)과 트위터(Twitter)등으로 각광 받는 소셜 네트워크 서비스(Social Network Service)는 사용자의 온라인과 오프라인에 구축된 인맥 네트워크를 기반으로 한다. SNS내의 소셜커머스, 소셜어플리케이션 등의 다양한 기능이 추가 되면서 새로운 온라인 서비스 시장이 등장하게 되었다. 초기의 새로운 가상 인맥 늘리기 수단으로 사용되었던 SNS서비스는 스마트폰의 등장과 카메라, 마이크 등의 추가 디바이스와 서비스간의 연계가 가능해 지면서 이용자들의 새로운 정보 생성과 실시간 커뮤니케이션이 가능해 졌다. 또한 SNS를 통한 정보의 흐름은 텍스트 기반의 한방향 정보 전달 틀에서 소리와 이미지, 동영상등의 다양한 미디어가 취합되는 공간이 됨으로서 사용자와 다른 사용자간의 상호 작용이 가능한 쌍방향 소통으로 현실의 정보를 보다 정확하고 빠르게 전달할 수 있는 하나의 미디어 형태로 진화하는 중이다. 본 논문에서는 소셜 서비스에서 생성된 정보가 집단 협업(Mass Collaboration)을 이룰 때 갖는 신뢰성을 기대하여 키워드 중심의 정보 형성에 따른 SNS 활용 방법을 제시한다.

A Study on Richmedia Application in Internet Advertisement (인터넷 광고에서 리치미디어의 활용방안 연구)

  • Kwon, Sang-Oh
    • Cartoon and Animation Studies
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    • s.10
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    • pp.149-157
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    • 2006
  • With the expansion of the Internet population, the online market is achieving a rapid growth and the size of the Internet advertisement market is increasing at a high rate. Different from passive types of information transmission, online media allows active two way communication thanks to communication and network technologies, so they can ascertain the effects of advertisement and users' response immediately. Rich media refer to such new advertisement techniques on the Internet, and are expected to lead the future Internet advertisement market. Thus, the present study purposed to analyze the visual expression elements of rich media advertisements in order to understand and enhance the effects of rich media advertisements with higher interactivity than existing Internet advertisements, and to propose guidelines for applying unique designs for the promotion of businesses and organizations and the provision of effective information to users.

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Fluid Interaction of Digital Media -Based on Net Art- (디지털미디어의 유동적 인터렉션 - 넷 아트를 중심으로 -)

  • Kim, Hyung-Nyun
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.193-201
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    • 2007
  • The information technology is quickly changing the paradigm of the overall society. This change has influenced the art field and exceeded the limit of prior art characteristics and methods opening up a new world of art pieces starting among the young artists based on digital art technology. Especially the internet art of the computer technology made the communication of the artist and the viewer to communicate in a bilateral manner different from one way feeding of the past and made it possible for the viewers to choose their involvement in the act of seeing the work changing the reaction into a fluid concept. This thesis is about using the digital media in the net art communication to figure out the fluid interaction by approaching the digital media concept and by analyzing the characteristics of net art communication means and thus take a overall look at the artist related web sites and see the net art as a new communication means.

Digital shortshort Moving-Image for DMB (DMB 전용 콘텐츠로서의 디지털 초단편 영상)

  • Bae, Sang-Joon
    • Journal of Broadcast Engineering
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    • v.12 no.5
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    • pp.401-413
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    • 2007
  • The birth of a new mobile medium of communication In 2005, the DMB (Digital Multimedia Broadcasting), was celebrated for the mobile and asynchronous personal medium. But now, the most film- & video-channels of this epoch-making medium of communication combine with the rebroadcasting of long play film for cinema oder TV series. The purpose of this study is thus to point out the disharmony between new mobile medium and the old, recycled contents and to propose as an alternative content the digital shortshort moving images.

Exploring Political Figures' Image Through Microbloging: Analyzing Twitter Messages of Political Figures (마이크로 블로깅에서의 정치인 이미지 구축 방식 -정치인의 트위터 메시지 분석을 중심으로-)

  • Hong, Sook-Yeong;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.95-104
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    • 2011
  • This study explored how political figures build their image using twitters. To examine the research question, this study analyzed twitter messages in five political figures: Si-Min, Yu, Jung-hee, Lee, Mun-soo, Kim, and Young-gil, Song. The findings showed that except for Mrs. Lee, the other political figures presented more one-way messages than two-way messages in twitters. Even though twitter has benefits of communicating instantly and two-way communication between followers and followings, most messages in their twitters were limited to informative message. The study also classified the messages into social-oriented and individual-oriented in each politician' s twitter. The result presented that Mrs. Lee twitter included individual-oriented messages, but the other three political figures had more social-oriented messages.