• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.785-801
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• 2016

The purpose of this study was to examine the effect of servicescape on customer satisfaction and brand loyalty in Franchise Coffee Shops. Also, this study investigated a mediating effect of brand image in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty. The results of this study are as follows: Firstly, among components of servicescape, aesthetics, cleanliness and pleasance affected brand image. Secondly, among components of servicescape, aesthetics, cleanliness, pleasance and space affected customer satisfaction. Thirdly, among components of servicescape, pleasance and space affected brand loyalty. Fourthly, Brand image significantly affected customer satisfaction and brand loyalty. Fifthly, customer satisfaction significantly affected brand loyalty. Sixthly, brand image had a mediating role in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty.

• Journal of Yeungnam Medical Science
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• v.10 no.1
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• pp.218-225
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• 1993

This is a case report and review of literature that deals with hemifacial microsomia corrected by costochondral graft, Lefort I osteotomy and bilateral intraoral sagittal split ramus osteotomy. Patient, 23 years old female, had visited to treat the esthetic problem due to a deviation of jaw. On the basis of clinical and radiographic examinations, she was diagnosed as hemifacial microsomia. First, costochondral graft was performed to bridge the defect between glenoid fossa and body of mandible. After 11 months, Patient was performed a Lefort I osteotomy and bilateral intraoral sagittal split ramus osteotomy to create a symmetric jaw. Patient was satisfied with final esthetics and there have been no evidence of infection ill now.

• The Journal of Korean Academy of Prosthodontics
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• v.54 no.4
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• pp.451-457
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• 2016

Prosthodontic decision-making process is done through analysis of clinical information and mutual communication between patient and dentist. When opposing teeth are extruded due to missing tooth or tooth defects, selection of appropriate treatment plan and predictory prognosis can be complicated in functional rehabilitation. In case of severely disharmonious occlusal plane result from extruded teeth, re-establishment of the occlusal plane is required, if necessary via prudent evaluation. In this case, class III patient had unesthetic appearance and mastication discomfort caused by disharmonious occlusal plane due to severe extrusion. Through a structured diagnostic process, appropriate treatment plan was selected. Esthetic and functional results were obtained through from full mouth rehabilitation with re-establishment of the occlusal plane.

• The Journal of Korean Academy of Prosthodontics
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• v.56 no.3
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• pp.227-234
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• 2018

Excessive teeth wear may result in the complications such as esthetic problems, hypersensitivity, and loss of vertical dimension. This clinical report focuses on the causes of severely worn dentition and the full-mouth rehabilitation of a patient with rheumatoid arthritis for 20 years. An interview, clinical and radiological examinations were performed to analyze the causes and decide the treatment plan. After delivery of the final prostheses, a night guard was used to protect the restorations and temporomandibular joints. The patient was satisfied esthetically and functionally.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.301-312
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• 2016

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.200-213
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• 2013

As an exploratory research, this paper studied the characteristics of visitor experience in the world first digital aquarium 'IQuarium' by the qualitative observation method. Between June and August of 2013, the first and second qualitative observations were made to gather the data of the behavioral and linguistic responses of visitors. The results of this study were as follows: First, visitors experienced the transformation of their identity and escapism by participating the activities. Second, they experienced the entertaining competition spirit against other visitors for fun. Third, they acted as story-makers by actively participating into the missions. Fourth, they had educational experiences by obtaining information about sea life and experienced the aesthetical atmosphere of 'IQuarium'. Although this study has limitations of the subjective perspective based on qualitative observation method, it will provide proper insight into advanced research in similar fields in the future.

• The Journal of Korean Academy of Prosthodontics
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• v.55 no.1
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• pp.79-87
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• 2017

The open bite malocclusion is a common clinical entity and has multifactorial causes. Development of effective treatment plan and management is dependent on proper diagnosis. The skeletal open bite patient requires a coordinated orthodontic and orthognathic surgical approach to achieve stable occlusion, acceptable esthetics, and improved function. But in case of open bite with severely decayed dentition, restoration in the entire dentition is necessary. Using the facial analysis and diagnostic wax-up, the most effective treatment was prosthetic rehabilitation. The provisional restorations were fabricated to satisfy esthetic and functional requirements, which result in the uniformly distributed occlusal force, anterior and canine guidance. The inter-arch relationship, labio-dental harmony, and the soft tissue aspect, which is important to estimate the longevity were evaluated. Definitive restorations of monolithic zirconia were made by replicating provisional restorations by using the latest CAD/CAM technology. They were delivered to the patient and clinical follow-up observation was satisfactory.

• Journal of the Korean Academy of Esthetic Dentistry
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• v.28 no.1
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• pp.54-60
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• 2019

Objective: Dental fear is a feeling of anxiety and fear without intervention during a dental visit, mainly due to past negative dental treatment experiences, and in adults, despite the recognition of the need for dental treatment, it can lead to avoidance of dental treatment, which may cause deterioration of oral health. Therefore, this study was conducted to measure dental fear and anxiety level in some adults, and to identify related factors and their causes. Methods: This study used Kleinknecht's Dental Fear Survey scale and the SPSS 21 program (IBM SPSS Statistics 21) was used for analysis. Result: When the dental fear was the higher, the "access to the dental clinic" was found to be the highest, followed by "sitting in dental unit chair" and "smell of dental clinic" in that order. Conclusions: Dentists and dental hygienists should be able to understand the fear, anxiety, and concerns of the dentist office and to find various ways to provide systematic medical services.

• Journal of Dental Rehabilitation and Applied Science
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• v.32 no.3
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• pp.224-231
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• 2016

Severe dental attrition causes pathological changes of the tooth, imbalanced occlusion, and functional and aesthetic complications and can also result in a decrease in occlusal vertical dimension that can incur temporomandibular joint and muscular complications. Before restoring the vertical dimension with full-mouth prosthetic restorations, it is important to determine the amount of vertical lifting through complete diagnosis. In this study, a 59 year-old male patient with generalized attrition and fracture of teeth was treated with full-mouth zirconia prosthetic restoration in order to recover vertical dimension and aesthetics. Through the analysis of physiologic rest position and inter-canine distance, the treatment was planned for lifting 3 mm in vertical dimension. Interim crown were fabricated after full-mouth wax up, having the patient use for 6 months. The final monolithic and bilayered zirconia restorations were completed. The patient showed satisfaction in function and aesthetics for 18 months of follow-up since delivering the final restorations.

• The Journal of Information Systems
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• v.25 no.1
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• pp.183-200
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• 2016

Purpose Although many users change their smartphone, most may be inclined to continue using incumbent smartphone series instead of switching to new brands. Brand loyalty and switching costs are major determinants of inclinations toward incumbent smartphones. This study addresses the research question, "what roles brand loyalty and switching costs play in the purchase of new smartphones?". Design/methodology/approach A research model consisting of six hypotheses for explaining purchase intentions toward new smartphone was proposed considering inclinations toward incumbent brands. The research model was empirically tested based on purchase intentions toward the LG smartphone brand G4, employing a sample of 177 university students in Korea. The data were analyzed using the PLS technique. The results provide support for all hypotheses. Findings First, perceived inclinations toward incumbent smartphone, brand loyalty and switching costs, explained the purchase of new smartphones as well as the perception of new smartphone. Second, brand loyalty was found to play the role of moderator between switching costs and relative advantage in the purchase of new smartphone. Third, perceived aesthetics and price value had considerable influence on the purchase of brand-new smartphone.