• Asia Marketing Journal
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• v.13 no.4
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• pp.1-27
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• 2012

Extending the findings of Rajagopal and Burnkrant (2009), this research examines the moderating role of consumers' goals (i.e., head category-relevant goal vs. modifier category-relevant goal) in the effects of two different interpretation strategies (i.e., relational interpretation vs. property interpretation) on product beliefs and attitudes toward hybrid products. In the current research, we make two predictions. First, we predict that both head category and modifier category beliefs will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between each product category beliefs across the two interpretation conditions in the head category-relevant goal priming conditions. Second, we predict that attitudes toward hybrid products will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between the attitudes toward hybrid products across the two interpretation conditions in the head category-relevant goal priming conditions. These predictions are tested and confirmed in two experiments. Finally, we discuss theoretical and practical implications of our findings and develop directions for future research.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.615-636
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• 2018

The purpose of this study was to investigate mediating the effect of Happiness Enhancing Activities(HEA) on the relationship between Balanced Time Perspective(BTP) and Subjective Well-Being(SWB). For this study, total subjects were 372 which is composed of the early-aged adults 192 and late middle aged adults 180 from Busan and Gyeongsangnam-do in South Korea. They completed the survey which is included Zimbardo Time Perspective Inventory(ZTPI), Korean Version of the Happiness-Enhancing Activities Questionnaire(K-HAQ) and Satisfaction with Life Scale(SWLS), Positive and Negative Affect Scale(PANAS). As a result of bootstrapping, BTP has a positive effect on SWB with the mediating effect of HEA and it comes out in the both subjects, early-aged adults and late middle-aged adults. To be specific, mediating effect of goal-focused activities and activities with family and friends in the relationship on BTP and SWB was significant for the early-aged. However only mediating effect of activities with friends in the relationship on BTP and SWB was significant for the middle-aged. This study is meaningful, it has turned up the effect of BTP on HEA in both subjects, early-aged adults and late middle-aged adults as well as found out the differences between generations of HEA.

• Korean Journal of Culture and Social Issue
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• v.25 no.1
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• pp.55-77
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• 2019

Negative experience related to work-family multiple roles has been associated with internalizing problems in mothers. In particular, employed mothers with preschool children report high degree of stress. As such, the need to examine potential factors that may explain and alleviate such difficulties has been emphasized. The purpose of this study was thus to examine the mediating effect of sociotropy on the relationship between negative work-family multiple roles and internalizing problems in employed mothers with preschool children. The Negative Experience of Work-Family Multiple Roles Scale, Adult Self Report (ASR) Scale, and Personal Style Inventory-II (PSI-II), were completed by 208 employed mothers with preschool children through an online survey. The results indicated that the direct effect of negative experience of work-family multiple roles on internalizing problems was statistically significant and the indirect effect of sociotropy in this relationship was significant. These findings suggest that sociotropy in employed mothers may indirectly explain internalizing problems related to multiple roles. The implications of sociotropy in negative experience of work-family multiple roles and internalizing problems are discussed.

• Korean Journal of Culture and Social Issue
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• v.19 no.2
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• pp.203-234
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• 2013

This study was performed to clarify 'jajonshim' which is different from self-esteem in its social representation and concept in Korean society. In order to refine the notion of 'jajonshim', we first referred to literature and short essay on jajonshim and analyzed its cultural meaning and social representation in Korea. As a result, jajonshim was considered necessary condition for human beings in Korean culture. Although jajonshim was not well recognized normally, it became critical when it was threatened by others and considered to be what one must save as well. Furthermore, the ground theory designed by Strauss and Corbin was utilized in order to analyze Korean interviewees' experience of jajonshim. Koreans believed that their jajonshim was injured when others disrespected their values, which consequently produced negative emotions. When their jajonshim was damaged, people also used 3 coping strategies to recover it. Based on the results, jajonshim was distinguished from self-esteem. First, jajonshim is a type of self-awareness people experience when they are disrespected; thus, it is different from self-esteem which is maintained stable regardless of any events or situations. Second, unlike self-esteem which is solely evaluated by oneself, jajonshim is evaluated by other people's point of view. This study shows that jajonshim exists in the context of Korean culture and has significance in clarifying the cognitive structure and experience process of jajonshim.

• Korean Journal of Culture and Social Issue
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• v.20 no.3
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• pp.205-233
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• 2014

This study aims to identify work conflicts in Korean socio-cultural context by applying grounded theory. Survey has been conducted through in-depth interviews with 11 different employees from various occupational categories. Data collected from the survey were then analyzed based on the grounded theory of Strauss and Corbin (1998), thus resulted in a paradigm model consisting of 31 categories, 63 subcategories, and 100 concepts by open coding. Axial coding was then conducted and the results were as follows. The causal condition was the 'character of an opponent'. Contextual conditions which affect the causal condition were 'situational characteristics', 'character of an opponent', 'character of oneself', and their 'mutuality'. 'Negative feeling' was the central phenomena of work conflict and action/interaction strategies were verified to be 'avoidance', 'expression', 'effort toward solving problems' and 'increasing conflict'. Intervening conditions were 'interrelation', 'intervention', and 'group/task characteristics'. The consequences were organized as 'conflict continuance', 'personnel change' and 'positive effect'. Through selective coding, 'managing with the conflict' was derived as core-category and three different types of management were classified. Ultimately, this study shows how employees work in Korea experience the work conflicts and what kinds of socio-cultural factors have influence on the work conflicts, which can supplement previous inadequate empirical research. Also, this study can provide implications and suggestions as a fundamental integrated model for the future empirical research on work conflicts.

• Korean Journal of Culture and Social Issue
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• v.17 no.2
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• pp.175-197
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• 2011

This study aimed to expand and reconstruct the Driving Behavior Determinants' factors in order to confirm the relationship between Driving Behavior Determinants(DBD) and drivers' reckless driving behavior level. To expand the structure of DBD, drivers anger, introversion and type A characteristics were added, which were never considered as related factors in existing DBD studies before. The correlations between the new factors of DBD and reckless driving behavior(includes driver's personal records of driving experiences for the last three years) were verified. A factor analysis result showed us that new DBD questionnaire consists of five factors such as, 'Problem Evading', 'Benefits/Sensation Seeking', 'Anti-personal Anxiety', 'Anti-personal Anger', and 'Aggression'. Also, reckless driving behavior consists of 'Speeding', 'Inexperienced Coping', 'Wild Driving', 'Drunken Driving', and 'Distraction'. The result of correlation between the DBD and reckless driving behavior indicates that inappropriate level of DBD is highly correlated with dangerous driving behavior and strong possibilities of traffic accidents. Based on these results, we might be able to discriminate drivers according to DBD level and predict their reckless driving behavior through a standardization procedure. Futhermore, this will make us to provide drivers differentiated safety education service.

• Korean Journal of Culture and Social Issue
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• v.17 no.2
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• pp.219-239
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• 2011

The objective of this study is to investigate the influence of husbands' sex role stereotype, intercultural sensitivity, and the acceptance of wife's culture on immigrant women's acculturation, marital satisfaction and life satisfaction in multi-cultural family in Korea. The data of 100 immigrant women and their husbands were analyzed. Husbands' mean age was 41.6 and wifes' mean age was 29.6. The results of this study are as follows. The first, husbands' sex role stereotype, intercultural sensitivity and the acceptance of wives' culture together explain only marginalization among wives' acculturation(integration, assimilation, segregation, and marginalization) significantly, but individual variable's effect was not significant. The second, husbands' acceptance of wives' culture explain marital and life satisfaction significantly. Third, only marginalization among four types of acculturation explain significantly marital and life satisfaction significantly. integration explain only life satisfaction significantly. Husbands' sex role stereotype is related with the acceptance of their wives' culture and their intercultural sensitivity negatively. In wives' acculturation, there is low positive correlation between assimilation and integration and moderate negative correlation between assimilation and marginalization. This study revealed that the marital and life satisfaction of immigrant women in intercultural family in Korea are explained by acculturation which was influenced by their husband's acceptance of wives' culture and they are not only immigrant wife's problem but multicultural problem.

• Korean Journal of Culture and Social Issue
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• v.11 no.4
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• pp.45-66
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• 2005

This study verified the effects of violent PC games and aggressive personality on aggressive behavior and aggressive intention as predicted by GAM in Anderson and Bushman (2002), and a correlational study and experimental research were carried out to corroborate a differences of the effects of the two variables according to the developmental levels. The correlational study showed that aggressive personality was an explanatory variable for aggressive behavior; however, exposure to violent PC games was not a significant factor, contrary to the predictions by GAM. It has been clarified that the effects of the two variables influenced aggressive behavior in a different way according to the developmental levels. Further, no positive relation existed between repetitive (chronic) violent PC game plays and aggressive personality. The experimental research analyzed the differences of aggressive intention in each of the experimental conditions designed with a 2(PC games types: violent vs. non-violent) x 2(aggressive personality: high vs. low) x 2 (developmental levels: middle school boys and college students) between-subjects factorial design. As a result, violent PC games had an effect on aggressive intention for the middle school boy group, while it was supported that aggressive personality had an effect on aggressive intention for both middle school and college students. Noticeably, the primary hypothesis in the study has been supported that the effects of violent PC games and aggressive personality on aggressive intention vary according to different age groups. In conclusion, the effects of violent PC games and aggressive personality as predicted by GAM have been confirmed in parts; however, future studies on GAM must be necessarily supplemented with the developmental perspectives, as it has been ascertained that the effects of the variables vary according to the developmental levels.

• Korean Journal of Culture and Social Issue
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• v.10 no.spc
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• pp.87-115
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• 2004

This paper examines the influence of interpersonal relationship on delinquent behavior among adolescents. The role that parent-child relationship, teacher-student relationship, and relationship with friends play on delinquent behavior is reviewed. Review of empirical studies reveal the following results. First, adolescents who perceive their parents as being hostile and rejecting are more likely to engage in delinquent behavior. Second, those adolescents with parents, who have low expectations and who are less likely pressure them to succeed academically, are more likely to engage in delinquent behavior. Third, adolescents who feel that they have been abandoned by their parents are more likely to engage in delinquent behavior. Fourth, those adolescents with low social support from parents and teachers and high social support from their friends are more likely to engage in delinquent behavior. Fifth, those students who feel hostility from their teachers, have negative relationship with teachers, and experience greater punishment are more likely to engage in delinquent behavior. The results indicate that punishment can have adverse effect on some adolescents, further damaging the teacher-student relationship. Punishment can further reinforce the existing negative cycle that can increase the likelihood of adolescents engaging in delinquent behavior. The results indicate that a lack of support from parents and teacher leads to low academic and self-regulatory efficacy, which leads to low academic performance, which can results in punishments that could further damage their relationship with their parents and teachers and bring them closer to their friends. Adolescents caught up in this negative cycle are more likely to engage in delinquent behavior. These results indicate the need to reform the relational, social, and cultural environment of adolescents who are engaged in delinquent behavior.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.413-420
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• 2024

After Friedrich Nietzsche's advocacy of nihilism, many literary works, dramas, and films have depicted aspects of human psychology associated with nihilism. Animation, too, has been used to convey nihilism, with narratives infused with nihilistic themes produced as both TV series and theatrical animations. Particularly, animation, as a visual medium capable of realizing any imaginative image unlike other media, possesses distinctive characteristics from live-action cinematography and differs from comics in its temporal properties. Hence, this study aims to analyze how Nietzsche's defined three stages of nihilism are represented within animation characters and how they construct various scenarios, using the anime "Attack on Titan" as a case study. The research unfolds by first examining Nietzsche's types of nihilism and the three stages through a review of literature, while also investigating the portrayal of nihilism in mass media and considering the unique attributes of animation. Secondly, building upon the literature review, the analysis interprets the narrative and constructed world of the chosen case study from a nihilistic perspective, examining four major characters through the stages of passive nihilism, active nihilism, and eternal recurrence. The findings demonstrate that the anime conveys two messages regarding negation and affirmation of one's life and existence, thereby offering viewers an opportunity to deeply contemplate human existence. This study is considered significant as it examines how Nietzschean nihilism is portrayed within the popular entertainment medium of animation.