• Korea Trade Review
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• v.42 no.5
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• pp.113-136
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• 2017

New product preannouncement through global supply chain management and international strategic alliances is a critical issue for firm's survive and gaining the competitive advantage in the global smart-phone market. To identify the impact of exploration alliance and exploitation alliance on the short-term's Firm Performance, respectively, This study implemented the event study and the cross sectional regression analysis, focusing on the case of Galaxy Note series. Research results identified that new technologies by exploration alliance and the existing technologies through exploitation alliance have a positive effect on the short-term's performance of vendors related. Furthermore, information for the new products showed higher the excess earning rate than information related to the existing technologies. This implies the firms that provides new technologies have a stronger innovative ability than the companies serving the existing technologies, recognizing as a positive signal in the market. Finally, this study implicates that new technologies by exploration alliance enhances innovative abilities from new product preannouncement, and is a critical variable that can determines whether to survive in the market.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

• Korea Trade Review
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• v.42 no.2
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• pp.1-27
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• 2017

The purpose of this paper is to examine how industry-level R&D investments increase exports in Korean manufacturing industries through the strengthening of product competitiveness and cost competitiveness. We developed a research model indicating that R&D investments positively affect product competitiveness and cost competitiveness, in which investments in R&D will finally lead to increases in exports in manufacturing industries. Product competitiveness is divided into new product innovation capability and product quality competitiveness, while cost competitive advantage is divided into labor productivity and capital productivity. We have collected data from 20 manufacturing industries between 2004 and 2014, and analyzed them through path analysis. Empirical results of this study are as follows. First, R&D investment in the manufacturing industry positively affects new product innovation capability, product quality competitiveness, labor productivity and capital productivity of the industries. Second, increased product quality competitiveness, labor productivity and capital productivity positively affects exports of Korean manufacturing industries. Thus, we can conclude that R&D investments in Korean manufacturing industries positively influence exports through increases in product quality competitiveness, labor productivity and capital productivity.

• Journal of Korea Technology Innovation Society
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• v.12 no.4
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• pp.768-787
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• 2009

This paper focuses to identify and analyze the influence of the perceived risk and innovation adoption of the new products in the bio-industry. After a comprehensive literature review, we identified factors, such as perceived risks, perceived benefits, trust, fear of the unknown, innate innovativeness, and domain-specific innovativeness. An empirical result points that perceived benefits and domain-specific innovativeness have positive effect to the consumer's purchase intention, while trust and fear of the unknown don't have significant effect.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.87-100
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• 2003

본 연구는 마케팅 분야에서 주로 사용되는 신제품확산모델(new product diffusion model)들이 기본적인 배스 모형(Bass model)에 기반하여 개별 소비자의 이질성(heterogeneity)을 반영하지 못하고, 제품이 시장에 출시되기 이전 단계에 시장수요를 예측하지 못하는 한계를 극복하기 위한 방법론을 제시하기 위해 진행되었다. 연구에 사용된 방법론을 살펴보면, 먼저 컨조인트(Conjoint) 분석을 통해 제품의 개별 속성들에 대한 소비자의 선호 구조를 파악하고, 이를 통해 추정된 정적(static)인 소비자 효용함수를 시장 및 기술 환경의 변화에 대한 적절한 예측자료와 결합하여 동적(dynamic)인 효용함수로 전환함으로써 시간에 따른 동적(dynamic) 시장 점유율(market share)을 예측하고, 그 결과를 신제품확산모델로부터 도출된 잠재시장(market potential) 추정치와 결합함으로써 신제품의 판매량을 예측한다. 또한 본 연구에서 제시하는 모델을 한국의 30인치 이상 대형TV 시장에 대해 실증적으로 분석하였으며, CRT TV, Projection TV, LCD TV, PDP TV에 대한 시장수요를 예측하였다. 분석 결과, 소비자들은 TV 선택시 화질과 가격에 민감한 반응을 보이는 것을 알 수 있으며, 이를 바탕으로 한 시장 예측 결과, 단기적으로는 가격 경쟁력이 있는 Projection TV가 높은 시장 점유율을 보이지만, 50인치 이상 LCD TV가 상용화될 경우, LCD TV가 다른 TV들보다 상대적으로 많은 판매량을 보일 것으로 예측되었다. 또한 TV 크기에 따른 소비자들의 선택을 살펴본 결과 50∼60인치대에 비해 40인치대 크기의 TV가 많이 판매될 것으로 예상된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.181-189
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• 2020

This study identifies interest and reasons for small- and medium-sized technological firms to increase their uses of Technopark for product innovation and development. To determine whether interest exists, a research model was built, based upon the innovative process that small and medium sized enterprises'experience when developing capabilities. The model was characterized by its entrepreneurial orientation, organizational culture and support of the Technopark. Small and medium-sized technological firms operating in Technopark were surveyed in the Fall of 2019. Responses were collected and analyzed using structural equation modeling. Among the findings: supporting greater uses of Technopark can impact a firm's performance positively by mediating new product development capabilities. Firms with relatively limited resources and capabilities are most likely to benefit from using regional innovation hubs such as Technopark to improve their innovative capabilities and performance. Government and Technopark need to develop and implement demand-based support programs, especially ones to focus on improving the innovation capabilities of technology-based small and medium-sized enterprises.

• Journal of Korea Technology Innovation Society
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• v.14 no.3
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• pp.664-688
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• 2011

This study aims to explore the variables which determine performance of inter-firm R&D cooperation. As the dependent variable is categorical - whether the new product developed by the inter-firm cooperation were sold or not-and the independent variables were interval, discriminant analysis was used. The independent variables were composed of degree of inter-firm cooperation, experience of cooperation, market attractiveness, R&D intensity, resources and competences of enterprise and efficiency of government support. A total of 144 responses were obtained. The results indicate that the degree or inter-firm cooperation is the best predictor of the performance, followed by market attractiveness, R&D intensity and resources/competences of enterprises. Whereas, the experience of cooperation and efficiency of government support program were not statistically significant predictors. The hit ratio or the percentage of cases correctly classified was 66.2%. We derived several implications of these findings in an effort to guide subsequent inquiry.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.329-341
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• 2017

In order to analyze how the entrepreneurship affects the commercialization performance in relation to R&D input factors, technological innovation and technology in the course of technology commercialization process. Korean manufacturing venture companies has been surveyed. The structural equation model showed technology commercialization mechanism driven by entrepreneurship. Innovativeness is one of the most important factors in the success of venture firms. Technology commercialization was dependent on innovation rather than the input of research and development resources. Technological innovation shows mediating effects in the influence of entrepreneurship on commercialization performance, but technology capability has relatively small effect. Commercialization process of new product development and product improvement was different. The government needs to actively support R&D strategies and commercialization infrastructure in order to promote innovation, assist R&D workforce and enhance product commercialization in venture companies.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.165-198
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• 2013

The purpose of the study is to identify risk factors and analyze risk impacts to increase R&D outcome by taking into consideration the activities undertaken in each phase of New Product Development(NPD) process. The paper builds on survey research that has been developed new IT products within the past 5 years at SAMSUNG and LG subsidiaries in the Republic of Korea. This study identified risk factors in accordance with NPD process and evaluated the identified risk factors with survey questionnaires. To analyze the risk impacts were used to perform a logistic regression analysis based on R&D output. The impact of risk factors were higher for the low-output group. High-output group took a risk into consideration unique undertakings in project management and managed risk factors effectively in order to increase R&D output. Consequently, with the aim of improving output of R&D, a risk management is necessary to identify the risk factors for each phase of NPD and focus on managing risk factors with great effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4576-4585
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• 2015

This study focuses upon 'organizational members' well-being' in order to explain organizational innovativeness and performance. Based on a survey of organizational members in Korean firms, we find that supervisory trust, communication, job satisfaction, and organizational commitment as employee well-being variables had a significant influence upon explain organizational innovativeness. Additionally, our results also suggest the organizational innovativeness also had a positive influence on organizational performance. Overall, the study contributes to the literature by accounting for the importance of organizational members' well-being' when examining the organizational innovativeness/firm performance relationship.