• The Journal of the Korea Contents Association
• /
• v.12 no.8
• /
• pp.157-166
• /
• 2012

At the recent 19th General Election, Korean papers waged a surrogate war for the parties they share ideology with. All the conventional practices remained the same - the horse race-like presentations, furthering of confrontations, disregarding policy issues, allocating larger space for commentaries and negative issues, and etc. On top of these, papers began to focus on generational conflicts and individuals at the center of widespread attention and controversies, as a new trend. Photo images are largely used in the commentaries and articles dealing with confrontational or controversial situations. Of course, while the visual images seem to reinforce the emotional appeal of the messages papers try to get across, the potential problems need be noticed that could rise when irrelevant images are used.

• 대학교육
• /
• s.160
• /
• pp.45-50
• /
• 2009

본 원고는 필자가 2001년 이후 중앙일보 도쿄 특파원과 논설위원을 거치면서 일본 대학을 현지 취재한 내용에다, 일본 신문(아사히, 요미우리, 마이니치, 니혼게이자이, 도쿄 신문)의 2008년 6월 이후 현재까지의 보도 내용을 근거로 했습니다.

• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.806-816
• /
• 2021

This study aims to describe the reporting patterns of articles on the Emergency Grant for all citizens(EGAC) and compare the reporting attitudes by newspaper companies. The main results are as follows: First, conservative newspapers reported more than four times as much coverage of EGAC as liberal newspapers. Newspaper articles reported during the week of the National Assembly Election Day accounted for about a quarter of the total, and 79.1% of the articles were reported in the political realm of newspapers, and only 2.8% in the social realm. Second, a conservative newspaper reported a critical attitude toward EGAC at 52.6% and favorable articles at 5.3%. On the other hand, in a liberal newspaper, critical articles were 17.1% and favorable articles were 37.1%. The inefficiency of selectivism was reported as the basis for the argument in favor, and concerns about the burden of deterioration in the financial soundness of the opponents were reported the most. Politicians are the most cited sources of information in articles. Finally, in prior to policymaking, the proportion of the media in favor of and against the news was similar, and the proportion of articles with a neutral attitude accounted for more than half. And in the specific method discussion stage, the articles in favor of the article exceeded the proportion of articles on the opposite side.

• Korean journal of communication and information
• /
• v.66
• /
• pp.133-158
• /
• 2014

This research followed the major South Korean newspapers, Chosun, JoongAng, HanKyoreh and KyungHyang newspapers to study their relationship with advertisement - on how they use advertisement to what degree and which views they take, also looking into the quantity of advertisement. The results of analysis is as thus: first, the more advertised companies tended to have more news reports about them overall. Also, advertised companies were usually shown in positive light rather than a negative one. The most notable constructive commonality found in the positively advertised companies were that they were not usually introduced upfront through the title of the news article (or within the body of the article) but rather mentioned within the media frame. The reasons for this pattern in advertising is to make bias towards JoongAng which is obvious for pro companies, especially for the Chosun which is known for being neutral in most company matters even for the HanKyoreh, KyungHyang known for their usual negative attitude towards private companies.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.4
• /
• pp.33-50
• /
• 2008

This study analyzes articles reported on university newspapers and figures out what roles they played in those days and how they have changed up to now. For this, it selected newspapers issued at P university for the last 60 years and examined and analyzed every article related to university libraries in them. As a result, it is found that the contents of the articles have been changed dramatically as time goes by. The study result is expected to be used as foundational data for the operation of university libraries or their long-term development projects as we reflect ourselves rationally and face reality and establish desirable future-oriented library features.

• 한국HCI학회:학술대회논문집
• /
• 2007.02b
• /
• pp.136-144
• /
• 2007

1990년대 후반까지 줄곧 광고 시장 점유율 1위를 차지하던 신문광고가 2001년을 기점으로 광고 시장 점유율의 지속적인 하락세를 보이고 있다. 이는 인터넷과 같은 경쟁적인 뉴미디어가 급격히 성장하는 데 그 원인이 있을 뿐만 아니라, 신문의 광고효과를 산출하는 과학적 방법론이 부족하다는 데에도 그 원인이 있다. 이러한 문제의식에서 출발하여, 본 연구에서는 안구운동 추적(eyetracking)을 활용하여 신문광고의 노출효과를 측정했다. 이를 위하여, 기존 신문 구독자의 인구통계학적 분포에 따라 추출된 50명의 표본을 대상으로, 신문의 면내 광고별 체류시간을 헤드 마운트형 안구운동 추적기(head-mounted eyetracker)를 활용하여 측정했다. 실험 결과, 데이터의 95%가 기존의 주의-기억 단계를 따르는 순차적인 정보처리모델과 스타치 구독률 조사(starch readership reports) 결과와 안구운동 추적 결과와 일치했다. 하지만, 5%의 데이터가 주의와 기억 단계의 차이에 기인한 이월 효과(carry-out)로 순차적인 정보처리모델과 일치하지 않는 것으로 나타났다. 즉 5%가량이 광고를 보지 않았음에도 봤다고 표시했다. 또한, 기존에 스타치 구독률 조사와 같은 재인 측정 방법을 통하여 간접적으로 측정하였던 기존의 신문 광고 노출율(보통 30%)에 비하여, 직접 측정한 결과 60%에 달하는 광고 노출율을 보였다. 이는 기존의 인식과 달리, 스타치 구독률 조사가 단순 노출 정도가 아니라, 응답자의 선택적인 기억 결과를 측정한 것임을 보여준다. 이로써, 안구운동 추적을 활용한 노출효과측정은 기존에 스타치 구독률 조사에서 놓치고 있는 부분을 보완할 수 있는 기법임을 보여준다. 또한 이 기법에 의하여 도출된 노출율은 60%에 달하여 기존의 약30%로 제시된 연구결과들이 실제로 측정기법의 한계로 인하여, 기억이 가지고 있는 왜곡을 그대로 반영한 노출율에 관한 자료를 쓰는 것으로 나타났다. 본 연구에서 제안된 노출효과 측정방법론은 기존의 왜곡된 데이터를 보완하고, 신문 광고 시장의 과학적인 측정기법을 발전시키는 데 의미 있는 기여를 할 것으로 기대한다.

• Korean journal of communication and information
• /
• v.25
• /
• pp.41-64
• /
• 2004

This study examined the impact of newspaper scale on the use of local government's news releases by local newspapers. Thus, to see the impact, the four local newspapers and the local government's news releases were content-analyzed. Further, through a depth interview, this study tried to understand local journalists' thoughts on using the news releases published by local government. This study hypothesized a negative relationship between the newspaper scale and the degree of the use of news release, between the scale and the dependent rate on the news releases, and proposed a positive relationship between the scale and the writing styles(neutral, negative, neutral, positive). The research results supported the first two hypotheses, and the third partially. Thus, the greater the newspaper scale, the higher the degree of the use of news release by local newspaper. And the greater the scale, the higher the dependent rate on the news releases. In addition, the smaller newspaper in the scale showed more positive and negative writing styles than the larger did. On the other hand, the larger newspaper tend to have more neutral writing style than the smaller did. The interviewee also indicated, in terms of newspaper scale, there was diverse perspectives on the use of news release.

• Korean journal of communication and information
• /
• v.76
• /
• pp.124-150
• /
• 2016

The aim of this study is to see the change of the general characteristics and frame of nuclear power plant news in Korea from comparing the before Fukushima nuclear accident in Japan on March 11, 2011 with the after. To this aim, the national daily newspapers and the local daily newspapers in Busan located nuclear power plants were selected, and the content analysis of the newspaper stories about nuclear power plants was done. In research results, the stories about nuclear power plants in Korean newspapers increased greatly after Fukushima nuclear accident. Before the accident the nuclear power plant stories about economy held a large majority, while after the accident the stories about society held. Fukushima nuclear accident served as the momentum that the nuclear power plant stories in Korea became main news. Meanwhile, the frame of nuclear power plant stories in Korean newspapers changed greatly after the accident. Justly the environmental security frame increased greatly, because of increasing greatly the stories about security of nuclear power plants with Fukushima nuclear accident. Particularly in the local daily newspapers in Busan before the accident the environmental security frame was 29.3% of stories about nuclear power plants, and after the accident the frame was 77.6%.

• Korean journal of communication and information
• /
• v.19
• /
• pp.125-153
• /
• 2002

Because most of feminist researches on the media have been primarily concerned with women's roles and representations in main scream mass media, women's media as alternative media remain remarkably understudied. Thus this study explores women's media in relation to women's movement during the period of US military Government in Korea. There were five women's newspapers which were means of women's movement in this period. However, failing to attract enough appropriate revenues and resort to fund-raising, women's newspapers could nor be published a long time. And women's newspapers as means of women's movement had the defects in women's representations because women's movement lacked a certain degree of autonomy from the male-dominated political activities. In other words, women's newspapers maintained women's participation in political areas, but on the other hand they emphasized the women's role as mother and housewife.

• KLA journal
• /
• v.24 no.5
• /
• pp.3-10
• /
• 1983