• Korea Science and Art Forum
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• v.27
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• pp.231-246
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• 2017

The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.145-154
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• 2012

The major purpose of this study is to examine how the support for dance education of dance majors affects the instructor' trust and dance attachment. This research was executed as the subjects who are currently the student of dance majors of a college in Seoul, Kyonggi, Daejeon and Chungchungnam-do, one college were selected from each district. And by using purposive sampling method, total of 262 peoples that were used in final analysis was extracted. In this study, adequacy and reliability of the questionnaire were verified by factor analysis, reliability analysis, regression analysis and course analysis by using SPSS18.0. The conclusion is as follows. First, instructor's support for dance education influences on instructor' trust. Secondly, support for dance education partly influences on dance attachment. Thirdly, instructor' trust influences on dance attachment. Lastly, support for dance education influences dance attachment throughout instructor' trust. Especially, support for dance education' influence for dance attachment throughout instructor' trust is more influential than support for dance education' influence for dance attachment directly. Now it is obvious that instructor' trust is the important variable that intermediate support for dance education and dance attachment.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.291-308
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• 2022

The purpose of this study is to suggest an effective marketing method for product advertising. With regards to this, 148 copies of survey data were collected from consumers, and the hypothesis of this study was verified using SPSS 25.0. The results revealed that (1) Human Brand attractiveness had a positive effect on Human Brand attachment among the products of low involvement. (2) The uniqueness and the intimacy of Human Brand had a positive effect on Human Brand attachment among the products of high involvement. Through this study, the effect of reliability, expertise, attractiveness, uniqueness, and intimacy among human brand characteristics on human brand attachment, human brand attitude, and product purchase intention was confirmed, and it was also possible to confirm the difference in influence on human brand characteristics and purchase intention according to the product characteristics involved. This study has expanded the research scope of Human Brand, which has been studied mainly by entertainers and entrepreneurs, to sports stars and through empirical analysis, it has tried to identify influencing factors to improve purchasing intent based on high and low-contention characteristics of advertising products.

• Management & Information Systems Review
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• v.32 no.5
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• pp.119-134
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• 2013

The purpose of this study was to explore the labor relations and job attitudes on KORAIL's employees. The subject of the study was the members of the Gyeongbuk Headquarters of Korea Railroad Corporation(KORAIL). For the purpose of analysis, a survey was conducted for 155 members of KORAIL Gyeongbuk Headquarters, and 119 questionnaires were used for the final analysis. The results of the analysis are as follows: First, there are 3 powerful parties in the KORAIL system of labor relations as Union, Management and Goverment. The KORAIL system of labor relations is very unstable and rigid. The labor union of KORAIL engaged in a desperate struggle against the management. Second, there are significant differences in job satisfaction, communication, organizational commitment, job attitudes between union members and non-union members. These results indicate that establish a labor-management community culture, communication need to be more activated. The activation of communication can contribute to building confidence in labor-management relationship.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.476-489
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• 2018

This study examined the factors affecting the career identity of high school students. We adopted the ecological systems theory by Bronfenbrenner. The consumer typology approach was applied based on their negative emotions, and they were categorized into two distinct groups: unstable emotion group(n=903) and stable emotion group(n=1,107). We used the panel data of Korean Children & Youth Panel Survey. Data of a total of 2,010 participants were analyzed. The results of this study are as follows. In the unstable emotion group, parental supervision, parental excessive expectation, peer communication, peer trust, and teacher attachment significantly influenced career identity. In the stable emotion group, parental supervision, parental abuse, peer communication, and teacher attachment significantly influenced career identity.

• Journal of Korean Society for Quality Management
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• v.41 no.2
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• pp.261-276
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• 2013

Purpose: This study intends to offer strategic implications that can be used in Korean medicine hospitals through analysis of causal relationship among factors focusing on image improvement and trust building. Methods: Differential model was introduced to test causal relationship. Questionnaire was developed, and data was collected and analyzed with Structural Equation Modeling. Results: Medical service has effects on image, trust, and CS. CS has an effect on trustworthiness, and trustworthiness has positive effect on loyalty intention and has negative effect on switching intention. Emotional attachment has moderating functions between trust and loyalty intention and between trust and switching intention. Conclusion: This study offers practical implications to relevant managers, at the same time it has limitations that omits relevant study of inducing factor for emotional attachment.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.541-557
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• 2016

The purpose of this study is to identifies services characteristics such as service customization, service ability, service empathy impacts on trust, affective commitment and calculative commitment, and explains causal role of affective commitment and calculative commitment by verifies relationships between trust and affective commitment and calculative commitment and customer loyalty in dental service setting. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found that service customization had effect on affective commitment, and service ability had influence on trust, and service empathy impacts on both trust and affective commitment, but calculative commitment was not found to significant path coefficients in relationships with service characteristics. Second, trust had effects on calculative commitment, but not affective commitment. Third, affective commitment and calculative commitment positively had influence on customer loyalty. Therefore, Dental service providers should be increase user confidence by showing empathy and the ability to service. Customer who had formed trust is to build customer loyalty by inducing loyalty directly or by presents a variety of benefits indirectly. The high emotional attachment customer will have to present a suitable marketing strategies to build strong customer loyalty.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.251-264
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• 2020

The purpose of this study was to examine the differences and the relationship between basic psychological needs and exercise addiction and to identify effects of To do this, the data were collected using the self-evaluating questionnaires on the exercise addiction, the of basic psychological needs, and the subjective were distributed to 305 participants in general exercise enthusiast for all, and the collected data. This study used the SPSS Statistics 18.0 program to process data. Exploratory factor analysis was performed for validity and Cronbach's α was performed for reliability. In addition, Frequency Analysis was carried out to analyze the demographic characteristics and Pearson's Correlation Analysis, independent t-test, one-way ANOVA, correlation analysis, multiple regression analysis Analysis were performed to verify the correlations and differences among variables. The significance level in this research was set at=.05 and the followings α are derived outcomes. The following is the comprehensive finding of the effect of general exercise enthusiast exercise addiction through basic psychological needs. First, there was no significant difference in basic psychological need and Exercise Addiction of general characteristics, but participation in 6 days was the highest in exercise amount per week. Second, Basic Psychological Need(autonomy, competition, relatedness) showed a high difference in Exercise Addiction(withdrawal symptoms, exercise need, emotional attachment). Third, correlation analysis between all variables showed statistically significant difference. Fourth, Basic Psychological Need(autonomy, competition) was found to have a high effect on Exercise Addiction(withdrawal symptoms, exercise need, emotional attachment).

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.123-134
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• 2014

Recently, the retro content emerges one of the highest topics in the cultural content area. This retro content has been exponentially expanded through the series of and the success of the series highlights the importance of content that can cause user's emotional experience. Along the line, this research tries to know how the retro contents draw user's emotional experience beyond the role of just user's recall for the past through the Answer me 1994 syndrome. As the result of factorial analysis for the user's emotional experience, five factories were classified: the emotional experiences by music, item, sensory, story and actors exposed in the drama. Also, the five emotional experience factories influence the relations between the viewers and retro content. Specifically, the factories for the emotional experiences are statistically significant to the viewer's satisfaction. They significantly influence the viewer's trust and attachment for the retro content as well. The influence for the emotional experience factors which affect to viewer's satisfaction are music, item, sensory, story, and actors in order. The influence on the trust about the retro content are music, sensory, story, item in order. On the other hand, the emotional experience by actors are not significantly affect to the trust for the retro content. Lastly, The influence for the attachment about the retro content are music, item, actors, sensory, and story in order.

• Korean Security Journal
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• no.62
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• pp.159-183
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• 2020

The court in Korea values evidence justice, and also demands justification for the process of collecting evidence. Therefore, it is necessary to raise the level of organizational commitment, which means that the police investigators performing these tasks feel attached to the police organization they belong to, and that they feel united about the goals of the organization. Based on this recognition, the study analyzed the effects of the police's perception of organizational Justice on organizational commitment, and classified organizational Justice into distributive Justice, procedure Justice and interaction Justice. Therefore, this study analyzes the effect of the police's perception of organizational Justice on organizational commitment and verifies the effect through multiple regression analysis by injecting the trust of Supervisors into a mediating variable. The study was also conducted on the assumption that the trust of Supervisors is important in carrying out the field investigators work in the South Korean police. To achieve the purpose of this research, a total of three surveys were conducted from May 2017 to October 2019 at the National Police Agency using the selection process of investigators and job training courses for the national police, and a total of 500 copies were used as analysis data. Looking at the results analysis of this study, first, it was found that there was a statistically significant static (+) effect on organizational commitment, where the organizational Justice of police officers was a independent variable. Second, the relationship between organizational Justice and organizational commitment has shown that the trust of Supervisors has a mediating effect in korean police organization.