• Journal of Korea Entertainment Industry Association
• /
• v.14 no.6
• /
• pp.1-11
• /
• 2020

With the activation of OTT and VOD services, the viewing behavior is rapidly changing, but the programming regulation has not escaped the ratio regulation in the same way as in the past. Therefore, this paper aims to examine the policy validity of the current organization ratio regulation and to suggest improvement directions based on this. To this end, the policy objectives and background at the time of the introduction of the domestic organization ratio regulation were considered and compared with the current status of the broadcasting market. As a result, this study found that it is difficult to apply the logical framework of asymmetric regulation at the time of the formation ratio regulation into the current status of broadcasting market, the existing framework was established and hold in the mutual relationship of various stake holders formed based on the asymmetric regulation. It was pointed out that the typical pattern of path dependency repeating only fine adjustment of ratio was shown. Based on this, this study suggests that it needs to be divided into the regulation by the public interest and the regulation by the industrial purpose according to the purpose of regulation, and it is necessary to be limited to the direct regulation corresponding to the public interest of the viewer. Also this study proposes that it is necessary to separate the regulation from promotion policies as well as to resolute asymmetric regulation in broadcasting policies.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.6
• /
• pp.61-76
• /
• 2020

As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.7
• /
• pp.421-427
• /
• 2020

The aim of this study was to examine the impacts of pre-briefing using structured video simulations in the pre-hospital trauma care simulation-based education on simulation immersion, simulation confidence, and simulation satisfaction. For both the experimental group and the control group, orientations were conducted on the simulation environment. Subsequently, the experimental group watched a video of about 8 minutes, similar to the scenario situation, in which the goal and result of the training were presented. The control group, on the other hand, conducted a classical way of orientation related to the scenario during the same time period. In addition, the experimental group and the control group underwent simulation practice in the same situation for 12 minutes, and debriefing was performed for 40 minutes by the same research assistant. Afterwards, we measured the simulation immersion, confidence, and satisfaction of the participants. Data were analyzed using χ² and independent t-test using the SPSS 22.0 program. It was found that the experimental group that conducted the pre-briefing using video had higher immersion and confidence than the control group. On the other hand, satisfaction was not significantly different between the two groups. The results indicate that pre-briefing using structured video was an effective educational method to increase simulation immersion and simulation confidence.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.79-91
• /
• 2019

In the entertainment industry, risk management is crucial for securing competitiveness due to the risk of investment. The competitiveness of contents is reinforced when external factors such as industrial environment and internal factors centering on involving mechanism are simultaneously provided. The involving mechanism is a form of cognitive response behavior of the audience and occurs through signal processing of the brain when watching the image contents. The signal processing of the brain related to the contents watching is mainly performed in the working memory area, and in the case of the captivating movie, the information other than the contents transmitted to the audience is blocked to generate a temporary dissociation state. A dissociation state similar to a symptom such as hypnosis or amnesia occurs when the audience's level of involving is high. On the other hand, contents information in which the audience is concentrating his attention is used intensively for constructing future thinking through an episodic buffer while the inflow of external information is relatively blocked or delayed. The spectator's future thinking configuration takes the form of a hypothesis-forming activity and is based on the predictability of the brain. When these hypothesized behaviors correspond to the problem solving simulation of story and predictability which is an evolutionary function of the brain, the audience' s brain is involved in the contents at a high level. In order for the act to be effective, the factors such as the background of the hypothesis, the subject of the hypothesis, the internal information of the person, the type and position and quantity of the hypothesis information, and the hypothesis relevance and type of information are important. Based on these factors, analysis of the Kim Eun Sook Drama 'Goblin' shows that the above elements are operated in a very organic and meaningful way.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.29 no.1D
• /
• pp.1-9
• /
• 2009

Bus information system(BIS), as a part of the intelligent transportation system(ITS), is one of the most advanced public transportation systems which provide the real-time bus traffic information for the users waiting the buses at the bus stop. However, correct bus information data, such as the present bus location, the user waiting time, the bus arrival time, etc. are not provided for the bus users because the proper bus arrival time predictive models are not used yet in most of the cities operating the bus information system, including the metropolitan City of Ulsan. Thus, the purpose in this study is to investigate real-time bus traffic characteristic data for identifying the bus operation characteristics on the arterial under the study in the metropolitan City of Ulsan, analyze real-time bus traffic characteristic data on the ID locations of the arterial under the study, construct the optimal unit segment models for the unit segments which are the bus stop, node and travel section using the exponential smoothing, weighted smoothing and Kalman Filter methods, respectively, and finally suggest the optimal integrated model for predicting the real-time bus arrival time at the bus stop of the arterial under the study.

• Journal of agricultural medicine and community health
• /
• v.49 no.1
• /
• pp.50-58
• /
• 2024

Objective: The purpose of this study is to examine the factors influencing the health status of first-year high school students leisure activity time, considering of the city size. Methods: This study utilized the first cohort survey of the Korean Children and Youth Panel Survey. The analysis was used data from survey targeting first-year high school students of 2021. The city size was divided into large cities and medium and small-sized cities, and T-test was conducted to examine differences in factors by city size, and multiple regression analysis was conducted to identify factors influencing health status according to leisure activity time on weekdays and weekends by city size. Results: In large cities, exercise and physical activity time and other than that, Time to play with friends had a positive effect(+), Time to play with a smartphone had a negative effect(-) on both weekdays and weekends. In medium and small-sized cities, Exercise and physical activity time and Time to play while watching TV had a positive influence(+) on both weekdays and weekends, while Time to play with a smartphone had a negative influence(-). Conclusion: There were the same questions for factors influencing health status, but other questions also appeared. Leisure activities that have a positive(+) impact on health status by city size are supported so that leisure activities can be actively carried out, while leisure activities that have a negative(-) impact are participate in other leisure activities together to improve health. It is believed that this plan should be considered.

• Cartoon and Animation Studies
• /
• s.37
• /
• pp.107-142
• /
• 2014

The purpose of this study is to examine the effects of the teaching English factors on student's communicative competence and motivation by using animation at the College. To achieve this purpose, this study presented an effective integrative teaching model to develop students communicative competence. The study created animation based teaching English model by using the animation of Frozen and applied it to lectures. Using animation in the classroom was a creative English teaching technique involving authentic activities like English dram, English guide contest, and various communicative activities A case study on the use of the animation in English classes at was examined and the language teaching syllabus were provided. In order to investigate the motivation and proficiency of learners, the writer chose 79 students who took the lecture. The study discovered the students' motivation and proficiency in English improved significantly. The results of experiment are as follows: First, using animation in the English class was found to have meaningful influence student's intrinsic motivation to learn English. Second, using animation in the English class was found to be effective for developing student's English proficiency. Third, appropriate materials should be selected and applied it to the real classroom activities. In conclusion, one of disadvantages of learning is less communication and the authentic interaction in a real life, so that the integrative teaching methodology which is combined English content and English animation content is also the effective method to improve student's intrinsic motivations in the age of global village.

• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.39-48
• /
• 2005

In the age of digital culture, TV broadcasting is exercising more influence as a information and communication medium compared to past. With the appearance of satellite broadcasting service in 2002, the broadcasting environment became a diversified field of local TV, cable TV, satellite, internet, etc. and created the time of multi-media and multi-channel. This ongoing change of broadcasting environment made the passive audience of the past, active image makers and new accepters, participants and users of communications, who know how to choose and use media as the active centerpiece, The active acceptor as the centerpiece of channel selections has become the center of the broadcasting, whereby they pick up and enjoy their favorite TV programs and came to remember the list of their favorite channels and zap them finally. In this point of spotting their favorite channels and improving the degree of recognition for the channels, the development of the noticeable brand for a particular program has made a great contribution. The aim of this study, therefore, is to recognize the factors, which are important in the habits of watching TV and to develop professional brands for TV broadcasting programs. The range of the survey for this study was home news programs and broadcasting stations abroad, which were on air from March to May in 2004. The focus of the survey was universal and professional news programs. Through this study, it was ascertained that, in the case of news, developing a brand for an anchor as well as for a professional brand of TV program could be an important element.

• Korean Journal of Environmental Biology
• /
• v.36 no.3
• /
• pp.400-411
• /
• 2018

This study was a survey of the Wonju stream in Wonju city from May 2015 to September 2016. A total of three sites were selected from the upstream area Gwanseol-dong to the downstream area Hojeo-myeon. Physicochemical analysis, aquatic insect changes, cluster analysis, functional group analysis, rarefaction curve, and statistical analysis were compared between 2004 and 2016. A total of 19 species (38.78%) in 2004 and 22 species (36.67%) in 2016 were analyzed, with the largest number belonging to ephemeroptera. The individual ratio ranged from 27,759.2 (ind. $m^{-2}$, 84.30%) in 2004 to 4,573.2 (ind. $m^{-2}$, 41.64%) in 2016, with the highest number involving diptera. As a result of the community analysis, significant differences were detected in the indices of dominance, diversity, evenness, and richness in 2004 and 2016 (p<0.05). Burrowers of the habitat orientation groups showed the greatest variation with an average of -68.00% (${\pm}2.15$) and the collector-gatherers of the functional feeding groups showed the highest variation of -40.12% (${\pm}1.77$). The rarefaction curve analysis suggested that the species was the poorest in the midstream regions in 2004 and 2016. Physical factors and water quality showed a significant correlation with diversity index, evenness index, and the number of individuals. MDS analysis of the similarity of upstream and downstream regions was high in 2004, and low in 2016. The differences were attributed to physicochemical changes such as increase in flow velocity due to improvement of small dams and changes in bottom structure.

• Korean Journal of Environment and Ecology
• /
• v.35 no.6
• /
• pp.669-678
• /
• 2021

This study surveyed three land cover types in Chungju City in Chungcheongbuk Province to check the distribution of cultured bacteria in bio-aerosols according to land cover type. It was possible to compare and analyze the distribution of bacteria according to microclimatic changes at each measurement point by examining meteorological factors and bio-aerosols according to land cover. The microclimate temperature in each measurement point was 8.7℃ for the urban forest, 10.8℃ for the waterside green area, and 10.2℃ for the urban area, indicating the urban forest had the lowest temperature among the measurement points. The relative humanity was 61.8% fin the urban forest, 59.3% in the waterside green area, and 55.7% in the urban area, indicating that the urban forest was the most humid among the measurement points. The identified bacteria were found to be 43 genera and 99 species. In terms of species diversity of cultured bacteria, 22 genera were found in the waterside green area, 21 genera in the urban forest, and 17 genera in the urban area, 37 species were found in the waterside green area, 31 species in the urban area, and 31 species in the urban forest. Bacillus toyonensis and Pseudarthrobacter oxydan were the species present in all three types of measurement sites, and Herbiconiux flava was confirmed to inhabit green areas such as urban forests and waterside green areas. The analysis result of the bacterial concentration according to the microclimatic environment in each measurement point was 333 CFU/m³ in the urban forest, 287 CFU/m³, in the waterside green area, and 173 CFU/m³ in the downtown area. The relative humidity and wind speed were analyzed to show a similar trend as the concentration. This study is expected to provide basic data for healthy urban management and green area creation by identifying the distribution of cultured bacteria in bio-aerosols according to land cover type and comparing and analyzing the traits of bio-aerosol in each measurement point.