• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.503-518
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• 2018

This study conducted a narrative analysis on the audition program, season2 which was the most popular in Korean in 2016, focusing on the competition and training participators. Results indicated that the narrative structure of the program had three factors; 1) the competition, 2) training, and 3) audience participation. And, season2 was a talent program employing the process of survival and elimination to develop an idol group with audience participations.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.152-156
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• 2008

The public concept of digital broadcasting is all about anytime, anywhere and anyone. It implies that the viewing rights of digital broadcasting have to be blessed with anyone, in anywhere and at anytime. Here anyone connotes the notion included visually and hearing impaired viewers as well as the non-disabled. Considering the current circumstance, which is a milestone of digital switchover by 2012, it seems destitute of the accessibility for the disabled. Hence this study is to manage the embodiment of broadcasting accessibility in digital interactive services originated from W3C for impaired viewers in order to cotton to the unlimited contents on digital television.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.205-206
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• 2017

최근 스마트폰의 사용이 보편화 되고 주요 소비층이 밀레니엄 세대가 됨에 따라 개인 방송이 큰 이슈로 떠오르고 있다. 개인 방송 서비스 중 최근 큰 인기를 끌고 있으며 많은 사용자를 확보하고 있는 것이 게임 방송 분야이다. 게임 방송을 진행하는 브로드캐스터는 스트리밍 영상과 채팅을 통해 시청자와 실시간으로 소통하며 방송을 진행한다. 하지만 시청자는 브로드캐스터의 목소리와 화면에만 의존할 뿐 다른 추가적인 정보 서비스를 제공받기에는 한계가 있다. 이에 본 논문은 OBS를 이용한 HTML5 기반, JQuery 웹소켓 프로토콜을 통해 개인 방송 플랫폼을 제작하였고 Socket.IO를 사용하여 실시간 채팅 서비스를 추가하였다. 방송을 송출하는 방송 진행자가 입력하는 키 값을 스트리밍 영상에 오버레이할 수 있게 됨으로써 시청자에게 게임 진행 정보를 전달할 수 있고 시청자는 이를 통해 방송 진행자의 게임 스킬을 습득할 수 있으며 몰입감을 높일 수 있는 서비스를 개발하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.277-280
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• 2004

디지털 방송의 시작과 함께, TV화면에서 채널이나 프로그램을 직접 검색학 수 있는 EPG(Electronic Program Guide)라는 새로운 방송 서비스가 제공되고 있다. 그러나 아직까지는 시청자 입장을 고려한 EPG의 사용자 인터페이스에 대한 연구는 미흡한 실정이다. TV는 특정 계층이 아닌 모든 사람이 시청하는 매체이의로 시청자에게 프로그램을 쉽게 찾게 하기 위해서는 직관적인 사용자 인터페이스가 필요하다. 즉 EPG를 이용해 TV 시청자가 쉽게 이해할 수 있는 속성들을 선택해 프로그램을 빨리 찾을 수 있게 하는 것이다. 이를 위해본 논문에서는 먼저 TV 프로그램을 구분하는 대표적인 속성들인 장르, 시간, 등급 등을 체계적으로 분류하였다. 이렇게 체계화된 속성득의 값들을 시청자들이 EPG를 통해 지정하게 하되, 값을 지정하는 속성들의 순서를 편한 데로 선택할 수 있게 하는 사용자 인터페이스를 설계하였다. 그리고 기존의 상용 EPG와 본 논문에서 제안하는 EPG의 Usability Test를 통해 두 가지 EPG의 기능의 우수성을 비교평가 하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.145-150
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• 2002

디지털방송 서비스 기술의 급속한 발전은 시청자 취향 및 특성을 고려한 시청자 중심의 맞춤형 방송 서비스 제공을 가능하게 한다. 방송컨텐츠는 시청자의 특성 및 사용환경 정보들을 기반으로, 방송컨텐츠를 구성하는 오디오 및 비주얼 신호를 적응(adaptation) 변환하여 보다 개인화 된 형태로 가공된 후 시청자에게 제공되어질 수 있다. 본 논문에서는 현재 표준화 작업이 진행 중인 MPEG-21 Digital Item Adaptation (DIA) 표준기술에서 정의된 사용자 특성 정보들 중에서 '접근성(accessibility)'에 해당하는 사용자의 청각특성 및 시각특성 정보의 기술개요를 설명한다.

• 가정의 벗
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• v.37 no.9 s.433
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• pp.28-29
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• 2004

방송 뉴스에는 일반 시청자들이 모르는 기술이 숨겨져 있다. 이러한 기술은 시청자들의 이해를 쉽게 하기 위한 장치들이다. 다양한 방송효과를 통해 움직임이 분주한 제작 현장을 이해하게 된다면 방송을 더욱더 재미있게 볼 수 있을 것이다.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.271-279
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• 2012

The purpose of this study was targeting Chinese viewers. Awareness of factors affecting indirect advertising effects were investigated. What is the awareness of advertising features for Chinese viewers also examined. Advertising and indirect advertising effectiveness factors examined relationships recognized. Chinese viewers were collected through surveys. Firstly, factors affecting indirect advertising effects was seven. Sponsor, celebrity involvement, and blatantly portrayed, reliability, brand differentiation, ethics and information provided is a factor. Second, the advertising capabilities of the Chinese viewers were relatively positive perception. Indirect advertising effects of Chinese viewers, features and advertising on the relevance factors, there was a significant relationship. Celebrity involvement and brand differentiation, blatantly portrayed, and ethical factors had an impact on the function of advertising. These results provide indirect advertising of China and South Korea produced implications for practitioners. Korea also interested in entering the Chinese enterprises will provide the basic material in the production of indirect advertising.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.87-100
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• 2014

The objective of this study is to explore audience perceptions of and responses to broadcasting deliberation and analyze their characteristics. The study employed factor and cluster analyses to categorize audience perceptions of broadcasting deliberation, resulting in the identification of six types of preferences: strict standards applied to positive deliberation etc. The results indicate that audiences, which can be categorized into three types, are more likely to prefer positive deliberation over broadcasting codes. The ratio of civil compliance to a minimum standard of positive deliberation is higher than ratios involving the other standards that were included in the study. The study applied a range of theories, such as cognitive dissonance, inconsistency of perception and response, and psychological reactance, to examine and distinguish audience perceptions and responses. The study's findings provide valuable information for researchers and interested organizations and can help to lay a cornerstone for systematically classifying audience perceptions and needs in the future.

• Journal of Korea Multimedia Society
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• v.13 no.10
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• pp.1413-1422
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• 2010

With the emergence of digital TV broadcasting, various channels are provided to a TV audience. But it is getting hard for the audience to find his or her preferred TV programs due to the huge number of TV channels. In order to mitigate the difficulty, TV broadcasting companies provide an electronic program guide (EPG), which is a digital guide to scheduled broadcast TV programs. However, it results in the information overload problem and the time-consuming problem since the number of TV channels and programs is gradually on the increase. In this paper, we design and develop a channel filtering system, which recommends a small number of channels by filtering TV channels based on the watching pattern of the TV audience. The channel filtering system does not require the replacement or upgrade of existing TV or set-top box. In addition, it increases usability by skipping the channels that broadcast the audience's non-preferred TV programs while the TV audience presses the channel up/down button.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.381-388
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• 2020

Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.