• Title/Summary/Keyword: 시청상황분석

Search Result 56, Processing Time 0.036 seconds

Factors Influencing OTT Continued Use: Focusing on the Behavioral Economics Perspective (행동경제학 관점에서 본 온라인 동영상 서비스(OTT)의 지속적 이용에 영향을 미치는 요인에 관한 연구)

  • Yang, Ah-Jung;Yu, Sae-Kyung
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.8
    • /
    • pp.159-169
    • /
    • 2022
  • The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

Study on Earthquake Hazard Response Process by 'Pohang Earthquake' Case Analysis (포항지진사례 분석을 통한 지진재난 대응 프로세스에 관한 연구)

  • Kang, Hyeong Gu;Park, Ki-Jong;Kim, HyeWon
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.1
    • /
    • pp.561-571
    • /
    • 2021
  • The 2017 Pohang earthquake left us with issues related to long-term repair and restoration from massive earthquake damage. The existing Earthquake response manual was insufficient to consider the flow of earthquake disaster work and the characteristics of long-lasting earthquake disaster. Accordingly, It is important to analyze and record how to earthquake response work was carried out during the Pohang earthquake. The functions that require the most work and manpower in the event of an earthquake disaster were emergency life stabilization support, facility emergency recovery, and energy functional restoration. As a result of analyzing the difficulties and problems of disaster response by function, it was found that the prevention and preparation for damage in advance was insufficient for each function. In conclusion, we subdivided the response step applied with the concept of time and presented the overall work flow process for thirteen collaboration functions. It is expected that this result will help disaster managers to work effectively in the event of a large scale earthquake.

Planning Routes of Bicycle Lanes in Suwon City Using Big Data Analysis (빅데이터 분석을 통한 수원시 자전거 전용차로 도입 방안)

  • Kim, Suk Hee;Kim, Hyung Jun;Lee, Nam Il
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.42 no.1
    • /
    • pp.45-56
    • /
    • 2022
  • Recently, bicycle sharing system is introduced and the usage of shared bicycles is increasing in Suwon city. Despite the need to expand the bicycle road infrastructure, this is not the case. Therefore, this research attempts to propose a method for bicycle lane installation in Suwon city. For this, this research conducted location analysis based on the shared bicycle usage data and trip inducing facility data. Using location analysis results, appropriate routes for bicycle lanes are selected. As a result, two routes are selected. These routes have advantages that it is easy to connect with the existing bicycle roads or traffic inducing facilities and to install using the existing bicycle roads. However, these routes also have disadvantage that traffic congestion may occur due to the occupancy of the existing road space. It is expected that this research may contribute to expansion and maintenance of bicycle lane infrastructure, the bicycle and PM sharing service usage, implementation of sustainable urban transportation systems in Suwon city.

Studies for the Audiences' Welfare Effects from the Real Time Retransmission of Terrestrial TV Channels through the PayTV Networks (유료방송 매체를 통한 지상파채널 재전송의 후생효과 연구)

  • Byun, Sang-Kyu
    • Korean journal of communication and information
    • /
    • v.48
    • /
    • pp.63-89
    • /
    • 2009
  • The contents provided by the terrestrial broadcasters have governed the market based on their excellent quality in Korea. In spite of the launching of various pay TV services focusing on multi-channel, it is not yet easy to find out the substitutionary pay TV channels for the terrestrial. Therefore, the real time retransmission of the terrestrial channels brings about the crucial effects on the pay TV's competency, especially on the new media as the invisible barrier. So it is frequently proposed to change the aim of the retransmission policy from the universal access to the promotion of media industries. The retransmission can be divided into two types as the must carry and retransmission consent. In Korean situation, keeping or reducing the must carry channel would be appropriate rather than expanding them. However, periodic investigation into the public effects of the must carry is necessary, instead of it. Moreover, the rational and fair monetary compensation for the commercial channels(MBC, SBS, KBS2) is arising as the bottle neck in the retransmission agreements between the broadcasters. The conjoint analysis was carried out to estimate the welfare growth from the retransmission, based on the stated preference from the audiences' point of view. For must carry channels, it was certified as the 'win-win' strategy for both sides and audiences. For the commercial channels, it is revealed to be beneficial to the audiences. Thereafter, the standards for the rational price were suggested to promote the retransmission. This can contribute for inspiring the dynamic vitality to the media industry by reinforcing the contents competencies and for establishing the long term growth strategies.

  • PDF

A Study on Selection of Optimal Shelters according to Dam Break Scenario Based on Continuous Rainfall Event (연속호우사상기반의 댐 붕괴 시나리오에 따른 최적대피소 선정에 관한 연구)

  • Kim, Kyunghun;Lim, Jonghun;Kim, Hung Soo;Shin, Soeng Cheol
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.43 no.4
    • /
    • pp.433-447
    • /
    • 2023
  • There is a growing demand for the stability of existing dams due to abnormal climate and the aging of dams. Emergency Action Plans (EAPs) for reservoir or dam failure only consider a single rainfall event. Therefore, this study simulates dam failure caused by continuous rainfall events, and proposes the establishment of EAP by selecting the optimal shelters. We define a mega rainfall event scenario caused by continuous rainfall events with 500-year frequency in the Chungju Dam watershed and estimate the mega flood. The mega flood event scenario is divided into two cases: scenario A represents the flooding case caused by discharge release from a dam, while scenario B is the case of a dam break. As a result of flood inundation analysis, the flooded damage area by the scenario A is 50.06 km2 and the area by the scenario B is 6.1 times of scenario A (307.45 km2). We select optimal shelters for each administrative region in the city of Chungju, which has the highest inundation rate in the urban area. Seven shelter evaluation indicators from domestic and foreign shelter selection criteria are chosen, and Analytical Hierarchy Process (AHP) method is used to evaluate the alternatives. As a result of the optimal shelter selection, the six shelters are selected and five are schools. This study considers continuous rainfall events for inundation analysis and selection of optimal shelters. Also, the results of this study could be used as a reference for establishment of the EAP.

Impact of a length of drama broadcasting on celebrity casting (드라마의 방영기간이 스타배우 기용에 미치는 영향)

  • Gong, YuTong;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.6
    • /
    • pp.302-308
    • /
    • 2020
  • This study investigated when TV drama producers choose famous actor/actress based on 288 TV dramas aired in Korea from January 2014 to December 2017. We considered the length of drama, measured by the number of episodes, as a major determinant for choosing famous actor/actress, as well as the existence of originals, use of independent producing agents, and producers' fame as interacting factors between length of drama and choosing famous actor/actress. We detected that drama length had a significant effect while original dramas had an interacting effect. We interpret this result as the effect of mismanagement of drama producing. While a famous actor/actress has the potential to provide economic gains to drama producers, drama producers should be careful in choosing him/her since his/her drama guarantee should be high. This is why producers should choose a famous actor/actress when the length of the drama is short and should prefer an original drama.

Development of Integrated Real-time Hydrologic Monitoring System in Anyangcheon Basin (안양천 실시간 통합 수문모니터링 시스템 개발)

  • Jung Seung Kwon;Lee Kyoung Do;Kim Nam Il;Lee Kil Seoung
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2005.05b
    • /
    • pp.801-805
    • /
    • 2005
  • 수자원의 이수 및 치수관리에 있어서 우량, 하천수위. 하천유속, 하천유량, 지하수위, 하수유량 등의 수문자료는 가장 기초적이면서 중요한 요소이다. 그럼에도 불구하고 최근까지 우리나라의 수자원관리 실태를 살펴보면 신뢰성 있는 수문자료의 구축이 매우 미비한 실정이며, 이로 인해 하천유역의 수문특성 해석에 많은 어려움을 겪고 있다. 본 논문에서는 21세기 프론티어연구사업과 관련하여 구축$\cdot$시범운영하고 있는 "안양천 실시간 통합 수문모니터링 시스템"의 운영현황을 소개하고 2단계 사업에서 신규의 구축된 하수근거 모니터링 시스템에 대해 소개하고자 한다. 실시간 통합 수문 모니터링 시스템이란 하천유역내의 강우량, 하천수위, 지하수위, 하수근거유량, 수질 등 수문 상황을 실시간으로 모니터링함으로써 유역내의 수문자료를 구축함은 물론 지하수위와 하천수위와의 연관성, 하천유량 증가의 인한 하수근거로의 우수유입량 등의 분석을 통해 유역 전반에 걸친 물순환체계에 대한 해석과 평가를 내릴 수 있도록 지원하는 시스템이다. 이를 위해 주요 지점에 수문 모니터링 장비를 설치하고, 통신모듈을 통해 현장에서 서버로 모니터링 자료를 실시간으로 전송하고, 전송된 자료를 웹상에서 보여줌으로써 유역관리자의 의사결정지원 자료로 활용할 뿐만 아니라 일반인들에게 거주지역내 하천에 대한 정보를 제공할 수 있게 된다. 또한 안양시청을 시범 행정기관으로 선정하여 안양시에서 운영하고 있는 실시간 수문모니터링 자료를 취합하여 웹상에서 공유할 수 있도록 시스템을 통합하는 방안을 마련하였으며, 향후 안양천에 속해 있는 지자체이 참여를 유도할 예정이다. 안양천 실시간 모니터링 시스템은 안양천 웹페이지(http://anyang.river.or.kr)에서 구현되고 있으며, 앞서 설명한 바와 같이 1단계 프론티어 사업으로 설치된 4개의 하천수위, 2개의 지하수위 관측시설과 함께, 2단계에 (주)웹솔루스에서 자체적으로 설치 운영하고 있는 2개소의 하수관거 모니터링 관측시설, 그리고 안양시에서 운영하고 있는 5개소의 강우관측소와 7개소의 수위관측소를 모두 통합하여 실시간 자료를 제공하고 있다. 수위자료는 10분단위의 텍스트정보와 그래프형태로 지원되며, 검색기간 설정을 통해 원하는 기간내의 자료를 선별, 검색할 수 있다.

  • PDF

An Explorative Case Study of Flipped College General English Class (대학 일반영어 플립드 러닝 수업 방식의 탐색적 사례연구)

  • Kim, Young-hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
    • /
    • v.9 no.5
    • /
    • pp.259-271
    • /
    • 2019
  • The purpose of this study is to examine the potential of flip learning in Korea and to explore the possibilities of university English education. To this end, participants are sought for classes wherein general English class is taught and the researcher is in charge of teaching. 25 students of media-English class is chosen for the study. Instruments for the study include class evaluation and feedbacks, mid-term and final exams, group performative evaluation, on-line class views and participations. The findings of the study are: As students progress in flipped learning classes, their exam results significantly improved, and their performative evaluation results also improved significant across different groups. The effects are more eminent among higher levels of students, but students with mid and low level of English still improved significantly once they engage themselves in preview activity on a regular basis and self-directedly.

Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
    • /
    • v.17 no.4
    • /
    • pp.279-286
    • /
    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

The effects of coping strategy on academic burnout and school adjustment in Chinese adolescents (중국 청소년의 스트레스 대처 방식이 학업소진 및 학교생활적응에 미치는 영향)

  • Kim, Jung-Hyun;Ma, Yuanyuan;Go, Min-Sun;Jung, In-Kyung
    • Journal of Korean Home Economics Education Association
    • /
    • v.25 no.2
    • /
    • pp.129-146
    • /
    • 2013
  • This study investigated the effects from stress coping strategies on the school adjustment and burnouts with the Chinese $9^{th}$ graders from an middle school in Shanghai. The survey results showed that Chinese youth spent the most of their after-school-hours with the various leisure activities such as computer gaming or watching TV, so on. In the results, the school adjustments and burnouts were negatively associated. The adopting the active coping skills(i.e., problem oriented strategy or seeking social supports) lowered the burnouts and increased the school adjustments whereas the negative coping skills showed the advert results. In conclusions, the authors of this study suggested the continuous educational efforts should be needed to promote Chinese youth's ability to cope the academic stress actively.

  • PDF