• Title/Summary/Keyword: 시장형태

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A study on consumer behavior for mushrooms by consumers of Korea, China and Japan (한국, 중국, 일본소비자를 대상으로한 버섯의 이용실태조사)

  • Lee, Jong-Suk;Lee, Kyung-A;Ju, Young-Cheoul;Lim, Gab-June;Choi, Soo-Keun;Lee, Jae-Sung
    • Journal of Mushroom
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    • v.2 no.2
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    • pp.102-108
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    • 2004
  • The mushroom production is rapidly growing worldwide and mushroom present a great potential in agricultural promotion in Korea. Many researches have been done on the cultivation, disease control and breeding of mushrooms over last 20 years. The researches, on the other hand, on the utilization and processing of mushrooms and comparatively poor. A survey on consumer behavior of Korean, Chinese and Japanese consumers on mushrooms procurement and consumption was carried out. The main purchasing place for mushrooms by Korean and Japanese consumers was mart while the conventional market was the main purchasing place for Chinese consumers. Chinese and Japanese consumers had better recognition on processed mushroom products compared to Korean consumers. Chinese and Japanese consumers bought pickled mushrooms while Korean consumers were experienced in tea products made of mushrooms. The most popular method for cooking mushrooms by all the three country's consumers is saute.

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Determining Uses and Gratifications for the Mobile Games (이용 충족관점에서의 모바일게임 플레이어 유형과 특성 분석에 관한 연구)

  • Han, Kwang-Hyun;Lee, Han-Chul;Kim, Tae-Ung
    • Information Systems Review
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    • v.9 no.2
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    • pp.15-39
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    • 2007
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: Multi-gamers, Communication-focused gamers and Mobile active-gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

Comparisons in Pattern Characteristics and Chlorophyll Contents of Major Foliages with Variegated Leaves (주요 반입 관엽식물의 무늬 특징과 엽록소 함량 비교)

  • Park, In Sook;Shin, Yong Gil;Oh, Wook;Kim, Kiu Weon
    • Horticultural Science & Technology
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    • v.31 no.4
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    • pp.447-456
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    • 2013
  • This study was carried out for the establishment of theory and foundational data for breeding, on variegated foliage plants using for potted plants, based on examination and analysis for shape, color, and area ratio of variegated leaves and chlorophyll contents. Six families, 18 genus, and 54 species of variegated plants domestically distributed in Korea were used as the plant materials. Patterns based on chlorophyll-deficient part in variegated leaves were divided into 20 types, such as steps, border, collapsed border, sandy border, half, silk, stars, vein, firewood, border and firewood, center, entirety, leaf, irregular, net, watermelon, melon, and so on. There were 10 kinds of colors including dark green, red, dark red, reddish white, reddish yellow, white, silver, silvery white, yellowish white, and yellow. The ratio of variegated area was ranged from 5.8% to 100% and it was diverse depending on species or cultivar. The ratios by patterns were highest in entirety (98.6%) and relatively high in step (60.8%), whereas, low in boarder, star and firewood (33.6-36.4%), and relatively low in half and vein (43%). Chlorophyll content of variegated leaf was rather lower compared to normal plants and chlorophyll b tended to be higher in ratio of chlorophyll a to b. Particularly content of chlorophyll b in Stromanthe sanguinea 'Triostar', Dracaena fragrans 'Massangeana Compacta', D. reflexa 'Song of India', and Tradescantia spathacea was higher than chlorophyll a in comparison with that of normal plants.

The Study on New Poverty and Change of Poverty Policy in Korea (한국의 신빈곤현상과 탈빈곤정책에 관한 연구: 근로빈곤층(the working poor)의 실태를 중심으로)

  • Kim, Young-Lan
    • Korean Journal of Social Welfare
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    • v.57 no.2
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    • pp.41-70
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    • 2005
  • The object of the study is to examine the change of social-economic structure and poverty-shape to escape poverty. In Korea, the working poor have been increased by flexibility and division of labor market since the economic crisis in 1997, and are faced with hard conditions due to the vulnerable welfare system. Especially the workers who engage in irregular jobs were increased by restructure of labor market. Besides they are in unstable employment terms such as low payment, low-skill and exclusion from welfare-benefit. Many small independent businessmen are also in danger of poverty for enterprises trend to move abroad by globalization. Poverty policy in our country was focused on the absolute poor class that has relation with old age, unemployment, disable, disease etc, so they were the object of welfare policy. The poverties, however, are increasing rapidly after the economic crisis, and they work so hard but are still poor, that is, participation in labor market doesn't become an element to escape poverty. Thus the emergence of new poverties whose core consists of the working poor becomes to need new poverty policy. The study is to survey change of their economic conditions, their welfare conditions, their experiences and responses of social dangers after the economic crisis, then to explore the policy to escape poverty. As the result of the study, it shows that the working poor experienced many kinds of social dangers like unemployment, decrease of income etc. In their welfare conditions as their responses to the social dangers, the benefit of social insurance, enterprise welfare like legal retirement pay and paid leave and private welfare such as private pension and insurance are low. The working poor are faced with social dangers, moreover, they don't have skill or education for adapting themselves to information society. The study says that it needs variable policies for the working poor to escape poverty, and suggests payment & tax policies as stable income policy, occupational discipline and skill-education for promoting the quality of employment, moreover, social insurance as expansion of social welfare policy and housing & education policies whose objects are the working poor.

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Character Design Research for Local Brand Marketing -Focused on the package design for fastfood Bibimbob, 'Mix-bob' (지역브랜드 마케팅을 위한 캐릭터패키지 디자인 연구 -전주비빔밥 응용 패스트푸드 '믹스밥' 패키지 개발을 중심으로)

  • Joh, Yun-Sook
    • Cartoon and Animation Studies
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    • s.45
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    • pp.283-298
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    • 2016
  • Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

A Study on the Character Creation of Traditional Incantatory Pattern for Individual Character Industry (Individual Character 산업을 위한 전통 주술 문양의 캐릭터 개발 연구)

  • 신승택
    • Archives of design research
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    • v.16 no.1
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    • pp.127-136
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    • 2003
  • Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

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Conjoint Analysis of the Korean Floriculture Market for the Main Cut Flowers to Predict the Demand for Floriculture Plants (Conjoint 분석을 통한 주요 절화류의 소비 예측 분석)

  • Lim, Jin Hee;Shim, Myung Syun;Seo, Ji Yeon;Baek, Yi Hwa
    • Horticultural Science & Technology
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    • v.32 no.5
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    • pp.721-729
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    • 2014
  • This study was conducted to improve the consumption of floriculture plants by researching preferences of consumers for the main types of cut flowers. We analyzed the results of surveys, carried out by a company, that were largely about roses, chrysanthemums, and lilies. After departmentalizing consumers into groups and analyzing the results through conjoint and cluster analysis, we found that consumers showed a higher rate of use based on price and vase life than on flower color and flower shape in roses. The groups of rose consumers preferred a price of 1000 won, spray type flower shape, vase life of 7-8 days, and red flower color. In chrysanthemums, consumers showed higher rate of use for flower color than for vase life, flower shape, and price. The groups of chrysanthemum consumers preferred a price of 1000 won, standard flower shape, 16-20 days vase life, and yellow flower color. In lilies, consumers showed higher use rate for flower shape than vase life, price, and flower color. Lily consumers preferred a price of 2000 won, large flower shape, 4-7 days vase life, and yellow flower color. Thus, the major cut flowers (rose, chrysanthemum, and lily) all showed highest use rates in for vase life. These results highlight the importance of understanding the characteristics of consumer interests. They also emphasize that we should plan and create market-oriented and consumer-oriented products to improve the consumption of floriculture plants.

Morphological Changes in Hair by the Bleaching Agent's Mixing Conditions (탈색제 혼합 조건에 따른 모발의 형태학적 변화에 관한 연구)

  • Joo, Yeon-Bin;Kim, Young-Bae;Lim, Sun-Nye
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.533-541
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    • 2017
  • In the rapidly changing 21st century, image management has become more important. Under these circumstances, as a lot of hair colors and beaching agents are used to create diverse hair colors, hair damage resulting from frequent chemical hair coloring has been inevitable. This study investigated how to reduce morphological changes in hair and hair damage after dividing hair into healthy hair('Group A') and damaged hair('Group B'), using the following bleaching agents: basic bleaching agent(a), beaching agent diluted with water(b), oil ingredient-added bleaching agent(c), water-shampoo mixed bleaching agent(d). The results found that even though hair damage can be prevented by a bleaching agent diluted with a mixture of diverse additives, there were better effects on hair texture in both 'Group A(4.83)' and 'Group B(4.41)' at a sensory test when hair was bleached with an addition of Camellia oil, according to blinded experiment, in particular. As a result, hair damage could be reduced. Therefore, this study expects that hair bleaching with an addition of Camellia oil to the mixture of a bleaching agent would bring the development of diverse new materials which can minimize hair damage as well as regulate hair brightness and make a contribution to the development of cosmetology market.

A Study of a Module of Wrist Direction Recognition using EMG Signals (근전도를 이용한 손목방향인식 모듈에 관한 연구)

  • Lee, C.H.;Kang, S.I.;Bae, S.H.;Kwon, J.W.;LEE, D.H.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.7 no.1
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    • pp.51-58
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    • 2013
  • As it is changing into aging society, rehabilitation, welfare and sports industry markets are being expanded fast. Especially, the field of vital signals interface to control welfare instruments like wheelchair, rehabilitation ones like an artificial arm and leg and general electronic ones is a new technology field in the future. Also, this technology can help not only the handicapped, the old and the weak and the rehabilitation patients but also the general public in various application field. The commercial bio-signal measurement instruments and interface systems are complicated, expensive and large-scaled. So, there are a lot of limitations for using in real life with ease. this thesis proposes a wireless transmission interface system that uses EMG(electromyogram) signals and a control module to manipulate hardware systems with portable size. We have designed a hardware module that receives the EMG signals occurring at the time of wrist movement and eliminated noises with filter and amplified the signals effectively. DSP(Digital Signal Processor) chip of TMS320F2808 which was supplied from TI company was used for converting into digital signals from measured EMG signals and digital filtering. We also have used PCA(Principal Component Analysis) technique and classified into four motions which have right, left, up and down direction. This data was transmitted by wireless module in order to display at PC monitor. As a result, the developed system obtains recognition success ratio above 85% for four different motions. If the recognition ratio will be increased with more experiments. this implemented system using EMG wrist direction signals could be used to control various hardware systems.

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A Case Study on Implementation of the Shipping Market Information Service System (해운시황정보서비스시스템 구현 사례연구)

  • Lee, Seokyong;Jeong, Myounghwan
    • Journal of Korea Port Economic Association
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    • v.29 no.3
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    • pp.73-94
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    • 2013
  • The necessity of shipping market information services has been on the rise which emphasizes the relevance of transaction information and market information to parties both in and outside the shipping industry. However, previous related researches have been restricted to explorations limited by the offerings of existing shipping market information providers. Users today require effective information, an efficient contents management system, interfacing to help the information provider, graphing and spread sheets to facilitate and present the analyzed information through diverse formats, and reliable web and mobile services to provide information effectively with limited human resources. As a first step, service information has to be defined, so that it takes into account user utility, information retrieval and data development. Second, benchmark information and services must be provided from leading shipbrokers and research institutes. Third, a review of the latest technical trends is required to identify the most suitable technologies for servicing shipping market information. Finally, analysis is required on the implementation of a system with selected technologies, as well as the development of channels to post information which have been analyzed by users. Such a process would enable the continual redefinition of the shipping market information users actively need. The application of an X-Internet based WCMS, with a single-window dashboard providing user-customized information, and used to obtain and manage processes, add spread sheets to sustain calculations using the latest information, graph results, and to input additional information following predefined rules. Access to data and use of the system would require agreement that the system will incorporate user data and user-analyzed information into the market report, web portal, and hybrid app to provide current shipping market information appropriately and accurately to service users.