• Journal of Korea Entertainment Industry Association
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• v.13 no.2
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• pp.13-25
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• 2019

This study conducted individual in-depth interviews of tourists from Taiwan, Hong Kong and Thailand who visited Daegu. According to the analysis, Taiwan's target audience conducted an interview at the Chimac Festival in July 2018 at Duryu Park and was a university student as an individual female tourist. She got the information through SNS. The accommodation was guest house and medium and low cost hotel. The main tourist attractions included Seomun Market Night Market, Eworld and Dongseongno. The meals were Anjirang Gopchang and Galbijim in Dongin-dong. Next, the Hong Kong tourist interview was held in May 2018 at the Kwandeung Festival in Duryu Park, and was an individual tourist as a man. Lastly, an interview with a Thai tourist was held in April 2018 at the Donghwa Temple Cherry Blossom Festival in Palgongsan Mountain, and he purchased a travel agent product as a man. Participants of the tour in Daegu were interested in unusual experiences such as beauty, wedding, theme parks, and restaurants that are unique to Korea. What was disappointing was that there were not enough shopping facilities, such as duty free shops, and that the table in the restaurant was inconvenient, and that there were not enough signboards by language for foreigners.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.328-338
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• 2014

Nowadays idol pop singers are popular with teenagers and adult. Accordingly idol pop singers take a picture of advertisement. because idol pop singers have a lot of fans who are willing to use advertising products. The purpose of the present study examined causes of idol worship and differences of causes of idol worship between in idol fans' 10's and 20's. And this article investigated idol fans' intention to purchase the merchandises advertised by idol. The result showed that idol's features, idol's evaluation, idol's ways of expression, romanticization of the idol had significant effect on idol worship. And there were no significant differences of idol worship between in idol fans' 10's and 20's. Also these causes of idol worship affected on Idol fans' intention to purchase the merchandises advertised by idol. In other words, idol worship was partially mediated the positive relation between by causes of idol worship and intention to purchase the merchandises.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.1-13
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• 2015

This study deduced an effect produced on the export performance of ICT company through precedent study. And the importance of each factor was analyzed, regarding the deduced influencing factors. And influencing factors in the export performance of ICT export companies were presented at a practical level on the basis of analysis results. According to the results of analysis, with regard to the influencing factor in the export performance of ICT company, companies' factors were interpreted as the most important influencing factor among the 1st hierarchical factors. According to the results of analysis after setting 12 factors for the 2nd hierarchical factor, 4 factors including export experience, CEO's market orientation, marketing strategy, and export market attractiveness were interpreted as very important factors. Therefore, it was possible to find that, with regard to the influencing factor in the export performance of ICT company, above all, enterprise internal factors- i.e., companies' factors, marketing factors- were more important influencing factors.

• International Area Studies Review
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• v.12 no.3
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• pp.495-516
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• 2008

This study looks into the change in business strategies of Korean firms under the inauguration of FTA between Korea and Chile. In conclusion, the business strategy changes of Korean enterprises followed by the proliferation of FTA between Korea and Chile are able to be summarized as followings: Firstly under the proliferation of FTA, Korean companies have strategically responded so as to achieve the positive results of their businesses after the inauguration of the FTA system since April 1, 2004. Secondly, Korean large corporations including multinational corporations dealt with this changes of business environments by comprehensively considering both the changes in the business environments(Industry Attractiveness) and their Businesses Strengths, while SMEs have positively responded to the changes of business environments on the basis of their Business Strengths rather than the changes in the market. Lastly, the business strategies of Korean multinational corporations did not change much even after the inauguration of the FTA system, due to the fact that they had already started a global business strategy before the spread of FTAs.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.342-353
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• 2022

This study aims to help revitalize the real-time online education platform market by analyzing the instructor characteristics, content characteristics, and platform characteristics of real-time online education platforms for local learners in China. A total of 670 questionnaires were collected through an online survey and an empirical analysis was conducted. As a result of the analysis, first, except for attractiveness, which is the characteristic of the instructor, professionalism and sincerity had a significant positive influence on both learning satisfaction. Second, the usefulness, abundance, and appropriateness of content characteristics had a significant positive influence on learning satisfaction. Third, except for interaction, which is a platform characteristic, technology and convenience confirmed a significant positive influence relationship on both learning satisfaction. Fourth, learning satisfaction had a significant positive effect on the intention to continue using. This study presented practical implications for real-time online education platform and future research directions.

• 한국공간정보시스템학회:학술대회논문집
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• 2005.11a
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• pp.87-91
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• 2005

최근 언론매체나 인터넷을 통해 자주 접하게 되는 용어 중 하나가 '유비쿼터스'이다. 각종 서비스, 도시건설, 아파트 등 다양한 대상에 'Ubiquitous' 또는 'U-'라는 수식어를 붙이는 것을 흔히 접할 수 있으며, 마치 매우 편리한 환경을 상징하는 키워드처럼 인식되고 있다. 이와 관련하여 현재 우리나라에서는 정보화도시(U-City 또는 디지털시티라고도 함) 건설 추진 및 그에 대한 논의가 활기를 띠고 있다. 이를 통한다면 우리나라는 건설 및 IT강국이라는 핵심역량을 바탕으로 내수경기 부양뿐만 아니라 지역 간 불균형을 해소할 수 있고, 국내성공 사례로 글로벌 시장개척을 위할 수 있으며 넓게는 동북아 비즈니스 허브구축의 발판이 마련될 수 있겠다. 이밖에도 정보화도시(U-City)건설은 많은 산업화의 가치를 가지고 있기 때문에 정부와 지자체, 또한 기업체에서 기술 개발 및 시범사업에 박차를 가하고 있다. 그러나 새로운 도시유형으로서 정보화도시(U-City)의 개념은 아직까지 제도적으로 정립되어 있지 않을 뿐만 아니라 도시건설 시 어떤 특별한 유인책도 마련되어 있지 않다. 그리하여 지방자치단체, 공기업 등 추진주체마다 전개되는 양상이 다르며 이에 수반되는 다양한 문제가 발생한다. 따라서 정보화도시(U-City)의 성공을 위해서는 글로벌 인재들이 유인할 수 있는 매력을 갖추어야 하며 사회적 투자를 지속시킬 수 있는 효과적 방안이 필요하겠고 핵심기술과 이의 활용방안이 마련되어야겠다. 그러나 무엇보다도 정보화도시 건설관련 법, 제도, 사회시스템 정비가 선행되어야하겠다.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.77-88
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• 2018

This study anatomizes various traits of slots in Slotomania, the most popular online slot game in the world. Developed by Playtika, Slotomania is a social casino genre game that runs over Facebook. Slotomania has been the number one as a title in the social casino genre, and this study multi-dimensionally analyzes various characteristics of slots that exist in the game. Specifically, it analyzes factors of 1) User Interface(UI) 2) Theme 3) Payline & Betting 4) Structure & Symbol 5) Bonus 6) Additional Traits. As a reuslt, it reports that there is "diversity". Therefore, it not only researches how and why those slots are attractive to people but also explores the market of social casino based on Facebook.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.274-282
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• 2007

Although many korean cities are getting interested in promoting its attractiveness as a tourism destination, they have little distinguishing attractiveness. In order to reinvigorate competitive urban tourism, developing more charming tourism resources and studying urban contents including its historicity and regionalism regarded as an effective means. By examining old maps therefore, the purpose of this study is to indicate competitive contents of urban tourism focused on the case of Gangneung.

• International Commerce and Information Review
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• v.10 no.4
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• Journal of the Korea Society for Simulation
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• v.22 no.2
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• pp.85-91
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• 2013

Smart phones become essential goods for our life. As the technology are developing, and the market becomes saturated, it is important to understand the determinants affecting purchase of smart phones. In this paper, to understand these determinants factor analysis and binary logistics regression is used. Toward this, we first define the determinants into 3 categories: customer satisfaction, switching barrier, and switching attractiveness based on literature review. Furthermore, we develop 9 hypotheses to test with survey data using factor analysis and binary logistics regression. The results show that the six factors (data quality, price satisfaction, corporate image, the burden of new contract, attraction of devices and attraction of other competitors) are significant when customers buy smart phones.