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Impact of customer experience characteristics on perceived value and revisit intention: Focusing on offline home appliance stores (고객체험특성이 지각된 가치와 재방문 의도에 미치는 영향: 가전 오프라인 매장을 중심으로)

  • Hosun Jeong;Jungmin Park;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.395-413
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    • 2023
  • This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

A Study on the Intention to Use ChatGPT Focusing on the Moderating Effect of the MZ Generation (MZ세대의 조절효과를 중심으로 한 ChatGPT의 사용의도에 관한 연구)

  • Yang-bum Jung;Jungmin Park;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.111-127
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    • 2023
  • This study is a study on user perception of ChatGPT use. The goal of this study is to analyze the relationship between user policy expectations and user innovativeness on ChatGPT technology acceptance and intention to use using variables of TRA (Theory of Reasoned Action). The impact of policy expectations and user innovativeness on the intention to use by mediating usefulness and hedonic motivation, and the impact of subjective norms on the usefulness and intention to use were analyzed by dividing them into the MZ generation and the non-MZ generation. It was verified whether there was a moderating effect on the effect of age differences on usefulness by interacting with policy expectations. An online survey was conducted on 300 ChatGPT users using PLS (Partial Least Square) structural equations and SPSS Package, and statistical analysis was performed using PLS and SPSS. According to the analysis results, it was confirmed that the higher the initial user's innovativeness, the higher the intention to use ChatGPT. In addition, the moderating effect analysis comparing the differences between the MZ generation and the non-MZ generation showed that policy expectations had a negative effect on the usefulness of ChatGPT use.

Prediction of Customer Satisfaction Using RFE-SHAP Feature Selection Method (RFE-SHAP을 활용한 온라인 리뷰를 통한 고객 만족도 예측)

  • Olga Chernyaeva;Taeho Hong
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.325-345
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    • 2023
  • In the rapidly evolving domain of e-commerce, our study presents a cohesive approach to enhance customer satisfaction prediction from online reviews, aligning methodological innovation with practical insights. We integrate the RFE-SHAP feature selection with LDA topic modeling to streamline predictive analytics in e-commerce. This integration facilitates the identification of key features-specifically, narrowing down from an initial set of 28 to an optimal subset of 14 features for the Random Forest algorithm. Our approach strategically mitigates the common issue of overfitting in models with an excess of features, leading to an improved accuracy rate of 84% in our Random Forest model. Central to our analysis is the understanding that certain aspects in review content, such as quality, fit, and durability, play a pivotal role in influencing customer satisfaction, especially in the clothing sector. We delve into explaining how each of these selected features impacts customer satisfaction, providing a comprehensive view of the elements most appreciated by customers. Our research makes significant contributions in two key areas. First, it enhances predictive modeling within the realm of e-commerce analytics by introducing a streamlined, feature-centric approach. This refinement in methodology not only bolsters the accuracy of customer satisfaction predictions but also sets a new standard for handling feature selection in predictive models. Second, the study provides actionable insights for e-commerce platforms, especially those in the clothing sector. By highlighting which aspects of customer reviews-like quality, fit, and durability-most influence satisfaction, we offer a strategic direction for businesses to tailor their products and services.

Research on the Development of Distance Metrics for the Clustering of Vessel Trajectories in Korean Coastal Waters (국내 연안 해역 선박 항적 군집화를 위한 항적 간 거리 척도 개발 연구)

  • Seungju Lee;Wonhee Lee;Ji Hong Min;Deuk Jae Cho;Hyunwoo Park
    • Journal of Navigation and Port Research
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    • v.47 no.6
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    • pp.367-375
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    • 2023
  • This study developed a new distance metric for vessel trajectories, applicable to marine traffic control services in the Korean coastal waters. The proposed metric is designed through the weighted summation of the traditional Hausdorff distance, which measures the similarity between spatiotemporal data and incorporates the differences in the average Speed Over Ground (SOG) and the variance in Course Over Ground (COG) between two trajectories. To validate the effectiveness of this new metric, a comparative analysis was conducted using the actual Automatic Identification System (AIS) trajectory data, in conjunction with an agglomerative clustering algorithm. Data visualizations were used to confirm that the results of trajectory clustering, with the new metric, reflect geographical distances and the distribution of vessel behavioral characteristics more accurately, than conventional metrics such as the Hausdorff distance and Dynamic Time Warping distance. Quantitatively, based on the Davies-Bouldin index, the clustering results were found to be superior or comparable and demonstrated exceptional efficiency in computational distance calculation.

Analysis of Development Project Conditions and Potential Demand Characteristics in High-Speed Rail Station Areas (전국 고속철도 역세권의 개발 사업여건 및 잠재수요 특성 분석)

  • Bae, Seong-Ho;Ma, Kang-Rae;Kim, Chan-Ho
    • Journal of the Korean Regional Science Association
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    • v.40 no.2
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    • pp.75-89
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    • 2024
  • As the problem of lowering the efficiency of urban services in small and medium-sized cities in the non-metropolitan area intensifies, the necessity of developing a railway station area is being emphasized to form a compressed urban space through regional bases. Although major station areas in large cities are being developed in the form of complex, the analysis of the development location characteristics of the small and medium-sized city station areas is insufficient. The purpose of this study is to analyze the characteristics of development project conditions and potential demand in the high-speed rail station areas across the country, identify the differences in locational characteristics according to the type of city, such as 'metropolitan city', 'large city in non-metropolitan city', 'medium and small city in non-metropolitan city', and find out the appropriate development method. As a result of the analysis, it was analyzed that the 'metropolitan area metropolitan area' has high potential demand and poor business conditions. On the other hand, in the case of the non-metropolitan area, it was analyzed that the 'small and medium-sized city station area' has good business conditions and low potential demand characteristics, and the 'large city station area' has intermediate characteristics. This suggests the need for different development methods in the development of metropolitan and small and medium-sized city station areas. The analysis results of this study show that it is desirable to encourage private participation in large-scale metropolitan station areas, which require large-scale input, to maximize potential demand, and to encourage private participation through public-led projects based on favorable business conditions or development based on regional characteristics.

A Study on the Topic Types of Mobility-Related Graduation Works of Industrial Design Engineering Majors - Focusing on Cases from K-University over the Past 5 Years (디자인공학전공의 모빌리티 관련 졸업작품 주제 유형 연구 - K대학교의 최근 5년간 사례를 중심으로)

  • Sungjoon Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.281-287
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    • 2024
  • In general, design education related to transportation has been recognized as a department specialized in transportation design or as an area of detailed transportation majors within industrial design majors. However, as technological, social, and environmental factors change, the concept of mobility and the ecosystem related to the mobility industry are diversifying, and accordingly, the category of mobility-related design is expanding further. Based on this background, this study is not a mobility design major, but it aims to find implications by analyzing the trend and type of topic selection related to the mobility ecosystem among the last five years of graduation design topics conducted in the design engineering major. As a result of the study, of a total of 131 graduation design works conducted over the past five years, about 30 works were highly related to mobility, and their types were very diverse. In conclusion, it was confirmed that the change and expansion of the mobility ecosystem expanding from products to services and systems were also reflected in the selection of graduation works in that various topics approached from user-centered and user experience were proposed and made into works.

The Policy Package Related to Essential Medical Service: The Key Is Elaboration and Solidification (필수의료 정책 패키지, 내실화가 관건이다)

  • Sun-Hee Lee
    • Health Policy and Management
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    • v.34 no.1
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    • pp.1-3
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    • 2024
  • Currently, the issue of poor accessibility to essential medical services has been brought to light as a social discontent. In order to strengthen the essential medical service system, the government has announced the "the policy package related to essential medical service" as a comprehensive solution and has vowed to invest more than 10 trillion won by 2028. As it contains crucial elements for changing the framework of the healthcare system, I would like to present several points to consider in policy implementation. Given that this package contains important elements for changing the framework of the healthcare system, there are a few issues to consider in policy implementation. First, a mechanism to prevent politicization should be established when designing the physician training system. Second, changing from a hospital centered on residents to one centered on specialists means that the society bears the cost of training residents, while paying a high price for specialist services. The willingness of society to pay for the costs incurred by such a change should be carefully considered, and an appropriate budget must be prepared. Third, as the operation of shared human resources and inter-organizational networking, among other detailed policy measures, are still at a level of conceptual discussion, various issues should be solidly reviewed and considered for in the mid to long term to suit the conditions of the domestic healthcare system.

The Impact of the Mobile Application on Off-Line Market: Case in Call Taxi and Kakao Taxi (모바일 어플리케이션이 오프라인 시장에 미치는 영향: 콜택시와 카카오택시를 중심으로)

  • Kyeongjin Lee;Jaehong Park
    • Information Systems Review
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    • v.18 no.4
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    • pp.141-154
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    • 2016
  • Mobile application is growing explosively with the advent of a new technology: smartphones. Mobile application is a new marketing channel and performs as a start-up platform. This study examines the effect of mobile application on the off-line market. Despite the continuous declining demand for taxi service, paradoxically, the supply of taxi service has increased. The taxi industry can be categorized into general taxi and call taxi. General taxi is accidental and inefficient because it has to search for its own passenger. As call taxi takes the request of a passenger, it is more efficient than general taxi. However, the current defective passenger-taxi driver matching system and insufficient taxi driver management hinder the development of the call taxi market. Differences in differences (DID) is an econometrical methodology that examines whether or not an event has meaningful influence. This research uses DID to investigate the effect of the Kakao taxi application on the call taxi industry. Furthermore, it examines the effect of major companies' reckless diversification, which is considered unethical behavior. The passengers of call taxi data from August 2014 to July 2015 and those of designated driving service data of the same period were collected as the control group.

A Study on the Analysis of Reasons for Job Change and Countermeasures among Professionals in the Ship Management Industry (선박관리산업 전문인력 이직 원인 분석 및 대책 연구)

  • Tae-Ryong Park;Do-Yeon Ha;Yul-Seong Kim
    • Journal of Navigation and Port Research
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    • v.48 no.3
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    • pp.146-154
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    • 2024
  • The ship management industry in South Korea has been growing steadily, leading the government to implement policies to support its development in response to changing environmental conditions. These policies aim to improve the competitiveness of South Korea's ship management industry by recognizing the importance of skilled professionals in determining its success. Plans and policies have been put in place to cultivate these professionals, but ship management companies are currently facing a serious shortage of manpower. To enhance the industry's competitiveness, it is essential to attract and retain competent ship management professionals. Therefore, this study investigates the reasons for turnover among these professionals. The research results identified four factors contributing to turnover: Work Environment, Economic Compensation and Welfare Benefits, Self-Development, and Promotion and Career Advancement. Subsequent multiple regression analysis based on these factors revealed the need to strengthen economic rewards and benefits in order to reduce turnover rates among ship management professionals. This study provides foundational data for the development of stable human resource management policies for the future of the ship management industry.

Aviation Safety Regulation and ICAO's Response to Emerging Issues (항공안전규제와 새로운 이슈에 대한 ICAO의 대응)

  • Shin, Dong-Chun
    • The Korean Journal of Air & Space Law and Policy
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    • v.30 no.1
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    • pp.207-244
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    • 2015
  • Aviation safety is the stage in which the risk of harm to persons or of property damage is reduced to, and maintained at or below, an acceptable level through a continuing process of hazard identification and risk management. Many accidents and incidents have been taking place since 2014, while there had been relatively safer skies before 2014. International civil aviation community has been exerting great efforts to deal with these emerging issues, thus enhancing and ensuring safety throughout the world over the years. The Preamble of the Chicago Convention emphasizes safety and order of international air transport, and so many Articles in the Convention are related to the safety. Furthermore, most of the Annexes to the Convention are International Standards and Recommended Practices pertaining to the safety. In particular, Annex 19, which was promulgated in Nov. 2013, dealing with safety management system. ICAO, as law-making body, has Air Navigation Commission, Council, Assembly to deliberate and make decisions regarding safety issues. It is also implementing USOAP and USAP to supervise safety functions of member States. After MH 370 disappeared in 2014, ICAO is developing Global Tracking System whereby there should be no loophole in tracking the location of aircraft anywhere in world with the information provided by many stakeholders concerned. MH 17 accident drove ICAO to install web-based repository where information relating to the operation in conflict zones is provided and shared. In addition, ICAO has been initiating various solutions to emerging issues such as ebola outbreak and operation under extreme meteorological conditions. Considering the necessity of protection and sharing of safety data and information to enhance safety level, ICAO is now suggesting enhanced provisions to do so, and getting feedback from member States. It has been observed that ICAO has been approaching issues towards problem-solving from four different dimensions. First regarding time, it analyses past experiences and best practices, and make solutions in short, mid and long terms. Second, from space perspective, ICAO covers States, region and the world as a whole. Third, regarding stakeholders it consults with and hear from as many entities as it could, including airlines, airports, community, consumers, manufacturers, air traffic control centers, air navigation service providers, industry and insurers. Last not but least, in terms of regulatory changes, it identifies best practices, guidance materials and provisions which could become standards and recommended practices.