• Title/Summary/Keyword: 시각화 전략

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A Study on the Effective Development of Visual Merchandising in Department Stores (백화점 비주얼 머천다이징(VMD)의 효과적 전개방안)

  • Park, Su-yong;Lee, Sang-kyung
    • Journal of the Korea society of information convergence
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    • v.8 no.1
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    • pp.31-38
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    • 2015
  • Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

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Development and Implementation of Commodity Data Catalog for E-Business (E-비즈니스를 위한 물품 데이터 카탈로그 구현 및 개발)

  • 윤호군;김선영;허우나;강성화;장선형;정화영
    • Proceedings of the Korea Database Society Conference
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    • 2000.11a
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    • pp.127-130
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    • 2000
  • 웹(Web)의 발달로 구매자들은 물건을 구매하기 위하여 직접 매장을 찾지 않고도 인터넷을 통한 각 쇼핑몰에서 제품이나 구매에 관한 정보 서비스를 바탕으로 원하는 제품의 정보를 얻고 제품을 선택해서 구매할 수 있게 되었다. 따라서, 제품의 구매를 결정함에 있어 가장 중요한 요소는 원하는 제품에 칠한 정보에 보다 빠르게 접근하고 정확한 정보를 입수하는 것이다. 이에 따라, 구매자들에게 보다 확실한 제품 정보를 제공하기 위한 효과적인 카탈로그를 구현 및 개발하려는 노력은 다각도로 진행되고있다. 그러나, 기존의 카탈로그는 단순한 텍스트 형식의 문서이며 제품 정보도 너무 빈약해 사용자가 제품에 대한 확실한 정보를 얻기 힘들다. 따라서, 본 논문에서는 사용자가 보다 많은 정보를 쉽게 접할 수 있도록 시각적인 제품정보와 함께 해당 제품정보에 관한 설명을 음성으로 지원하였다. 즉, 기존의 정적인 제품정보 화면에서 음성만을 지원하는 것이 아닌 제품에 관한 정보를 슬라이드 쇼 형태로 제공함으로써 제품에 관한 흥미유발과 구매욕구를 높일 수 있다.

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A Study on the Franchise identity design (프랜차이즈 아이덴티티 디자인에 관한 연구)

  • Kim, Hun
    • Archives of design research
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    • v.15 no.1
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    • pp.349-358
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    • 2002
  • CIP, or Corporate Identity Program is a program to standardize, conforming to a set of regulations, various visual media which form a corporate environment based on the concepts drawn from the corporate strategies in order to actively create a planned but ideal corporate image. However, both the recent corporate renovation and the emergence of a new type of corporations prompted by a rapid change in an corporate environment caused the existing corporate concepts to be adapted to such a change. Particularly various visual media related to a corporate image are getting digitalized, and the emergence of a new and varied type of visual media give rise to a new pattern of the identity design accommodating such changes. It may be improper and insufficient for the existing CIP to be applied on the franchising business which is considered most suitable for the new corporate environment. Business firm's office work has long been operated in an computing environment where the computer does all the work, and an individual home as well as small business began widely using the computer. It may therefore be necessary that the corporate identity design for the franchising business should include not only the use of visual media but new, ultramodern information media as well, departing from the CIP heavily centered on the usual print media. This study, for this reason, separates the identity design for the franchising business from the existing CIP to call it FIP, or Franchise Identity Program, and discusses its concept and details.

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An Exploratory Study on the Big Data Convergence-based NCS Homepage : focusing on the Use of Splunk (빅데이터 융합 기반 NCS 홈페이지에 관한 탐색적 연구: 스플렁크 활용을 중심으로)

  • Park, Seong-Taek;Lee, Jae Deug;Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.107-116
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    • 2018
  • One of the key mission is to develop and prompte the use National Competency Standards, which is defined to be the systemization of competencies(knowledge, skills and attitudes) required to perform duties at the workplace by the nation for each industrial sector and level. This provides the basis for the design of training and detailed specifications for workplace assessment. To promote the data-driven service improvement, the commercial product Splunk was introduced, and has grown to become an extremely useful platform because it enables the users to search, collect, and organize data in a far more comprehensive, far less labor-intensive way than traditional databases. Leveraging Splunk's built-in data visualization and analytical features, HRD Korea have built custom tools to gain new insight and operational intelligence that organizations have never had before. This paper analyzes the NCS homepage. Concretely, applying Splunk in creating visualizations, dashboards and performing various functional and statistical analysis and structure without Web development skills. We presented practical use and implications through case studies.

Analysis of Digital Twin Technology Trends Related to Geoscience and Mineral Resources after the Korean New Deal Policy in 2020 (2020년 한국판 뉴딜 정책 이후 지질자원 분야 디지털 트윈 기술개발 동향 분석)

  • Ahn, Eun-Young
    • Economic and Environmental Geology
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    • v.54 no.6
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    • pp.659-670
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    • 2021
  • In this study, we analyzed changes in policies after the Korean New Deal Policy in 2020, metaverse and 6th generation communication technology. In the research and development of geoscience and mineral resources, we emphasized on the connection between smart cities and digital twins by focusing on the linkage of the real world and geo-information. Further, we examined trends in developing digital twins after the Korean New Deal Policy in 2020 that focused on three-dimensional visualization technology, the first stage in implementing digital twins, and real-time monitoring technology of underground information, the second implementing stage. As results of this study, we emphasized on the efforts to provide accurate underground information based on geology, groundwater and geo-environment and to analyze and predict near-real-time levels of available underground information to the industry, local governments and the central governments. Research and development that integrate the fields of geology, environment, and information is required to lead national digital twin policies and smart city policies owing to the acceleration of the digital economy in Korea and globally during the post-Corona era.

Spatio-temporal analysis with risk factors for five major violent crimes (위험요인이 포함된 시공간 모형을 이용한 5대 강력범죄 분석)

  • Jeon, Young Eun;Kang, Suk-Bok;Seo, Jung-In
    • The Korean Journal of Applied Statistics
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    • v.35 no.5
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    • pp.619-629
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    • 2022
  • The five major violent crimes including murder, robbery, rape·forced indecent act, theft, and violence are representative crimes that threaten the safety of members of society and occur frequently in real life. These crimes have negative effects such as lowering the quality of citizens' life. In the case of Seoul, the capital of Korea, the risk for the five major violent crimes is increasing because the population density of Seoul is increasing as a large number of people in the provinces move to Seoul. In this study, to reduce this risk, the relative risk for the occurrence of the five major violent crimes in Seoul is modeled using three spatio-temporal models. In addition, various risk factors are included to identify factors that significantly affect the relative risk of the five major violent crimes. The best model is selected in terms of the deviance information criterion, and the analysis results including various visualizations for the best model are provided. This study will help to establish efficient strategies to sustain people's safe everyday living by analyzing important risk factors affecting the risk of the five major violent crimes and the relative risk of each region.

A Study on the Fundamental Direction of Design in an Aged Society (고령 사회를 대비한 디자인 기초방향 연구)

  • 윤태호
    • Archives of design research
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    • v.16 no.4
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    • pp.91-100
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    • 2003
  • The population is aging rapidly in Korea. From that point of view, 'aging' becomes our reality, and the progression of aging brings about far-reaching changes throughout the whole country. The developed countries are making vigorous preparations for aging now, but our country has not been doing well. So it is necessary to research the counter plan for aging. As an aged society is coming dose at hand, we need the urgent overall countermeasures to decrease the difficulties and troubles the elderly are suffering in their daily lives. This thesis studied the documents and literatures on the fundamental direction of design in preparation for an aged society. The fundamental direction of design needs the conversion to the view that will enable society to cope with the problems of aging. One of solutions for them is Universal Design. Universal Design should be embodied with synthetic and diversified approaches and strategies. 1 expect the healthy aged society with Universal Design mind to build the society where everyone can live together.

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A Study on 4D GIS Technology Trends and Development Strategies (4D GIS 기술동향 및 개발전략 연구)

  • 최환석;김은형;조대수
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2004.03a
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    • pp.173-187
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    • 2004
  • The horizon of using GIS technologies can be expanded to analyzing spatial changes by time in reality. Traditional GIS technologies usually use maps for a snapshot aspect of spatial information. Limitations of the present GIS technologies in terms of dealing with spatial changes require more solutions for collecting, processing and analyzing spatial data with time. Traditional GIS technologies include Temporal GIS, Real-time GIS and Virtual GIS respectively but those are not capable enough to represent spatial change in an overall perspective. By reflecting dynamic changes the current GIS technologies can be more useful and valuable than before. This study assumes that '4D GIS', a composite of temporal, realtime and virtual GIS technology, will open a new horizon for the future sophisticated GIS applications. By identifying a technology application model for 4D GIS the new concept of 4D GIS can be clarified. The model is established by combining dynamic spatial information types and applicable 4D GIS technologies, which are identified from the most current 4D application and research efforts. The technology application model for 4D GIS can be expected to contribute to efficient in planning for 4D GIS technology development in the future.he future.

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Comparative Analysis of University Identity Design Factors: Focusing on Korea and China (대학 아이덴티티(University Identity) 디자인 요인 비교분석에 관한 연구: 한국과 중국 중심으로)

  • Zhao, Yu-Long;Kim, Byung-Dae
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.390-400
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    • 2022
  • University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

Mass customization model and design strategy for consumer electronic industry (가전사업을 위한 매스커스터마이제이션 모델과 디자인 전략)

  • 변재형
    • Archives of design research
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    • v.15 no.2
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    • pp.233-242
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    • 2002
  • Mass customization is a paradoxical word which has some difficulties in introducing to consumer electronic industry due to its mass production system for economy of scale. On the basis of literature review and case studies, this study suggests the mass customization model and design strategy suitable for consumer electronic industry in the aspect of product design. Mass customization models are divided into manufacturer side customization, deliverer side customization, and customer side customization. And the fast is considered as appropriative to consumer electronic industry. Collecting customer 's needs, modular product design, and adopting basic product platform for derivation by 3rd party manufacturer can be used as design strategy for this model. For realization of the mass customization, further research in the area of the participative design for collecting practical design needs of customer wh o are inexpert to product design is needed.

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