• Journal of Digital Convergence
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• v.10 no.8
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• pp.311-316
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• 2012

With the growing market for the internet advertisement, the user perceptions of the importance of the Internet advertisement have been also changed. It is quite certain that the use of Internet banner advertising, which is much more cost-effective than other types of advertisement, is the most attractive to advertisers. At the same time, the interactivity of the internet banner advertisement has been recognized as an attractive portion of advertisement, which can make the users keep their attention toward the banner advertisement. The internet banner advertisement utilizes its characteristics, such as the additions of both visualized transformations and synesthetic concepts, to increase users' curiosity and interest. Hence, the present study analyzed the cases by exploring potential seven display factors of game-like internet banner advertisement based on previous literature with regard to the analysis of characteristics of the internet banner advertisement, components of design structures, and components of games.

• Archives of design research
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• v.14 no.3
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• pp.49-58
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• 2001

The communication designer in the multimedia age should have a consideration that the sound also can be an important expression element to transmit ones thought as well as the visual sense like color, shape and motion. As you already know, someones thought can be better understood when transmitted to others using the visual and auditory senses together than using the visual or auditory sense alone. The meeting of sight and hearing bases on the synesthesia. For example, low sound reminds a person of dark color and high sound usually reminds light color. And a percussion instrument reminds a person a circle and melody reminds a line. The visual and auditory senses In communication of the multimedia age should act as an independent expression element gotten out of the synchronizing that just serves simple sight and related sound at the same time. Interaction between sight and hearing arose a different emotion that cannot be happened just by one element alone. So, the programs of communication design education in this multimedia age should fulfill the requirement that it can develop ones expression ability through the understanding of interaction between sight and hearing. In this study, we suggest the education programs Classified into following categories; audio visual Gestaltung, audio visual moving graphics, audio visual design.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.97-108
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• 2009

In the process of product design, shaping is the process of making a substantive existence, and ultimately it generates the outcome. The process of shaping is generally led by designer's initiative work, and in this process, various formative elements are used to generate the outcome. In this research, the basic purposes are to figure out the differences of elements which generated by the differences of consumer's and designer's view in the process of shaping of the product, and the characteristics of the affective responses caused by those differences. Also, it will examine how the consumers can directly participate in the process of the shaping of the consumer-participated product, and the feasible guidelines of design in which consumers' needs can be reflected more efficiently to the process of shaping. As a result, consumers and designers have certain degree of difference of view-point about the formative element of the shape. The difference was due to subjective common ideas of design in case of designers, and in case of consumers, it was due to their immature visual understanding. There is another experiment of affective response about the shape of the product. First, I established the sensible image vocabulary based on the shape of the product. And based on the vocabulary, I carried out the same experiments to the consumers and designers.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.4
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• pp.198-206
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• 2011

Poems written on the tablets hanging in Kwanghanru(a pavilion in Namwon, Jeollabuk-do) reveal each author's view of landscape and their recognition of the pavilion and it surroundings. This study consists of the following four analysis frames of the characteristics, sensations, and temporal and spatial axes of the landscape elements grouping tablet poems into two categories of deunglusi of Joseon's literary men, and baegiljangsi and cheongtaksi of the 1930s. The result of the landscape element analysis shows that physical elements are shown more frequently than symbolic ones. Among the physical ones, natural elements are used more often than artificial ones. The landscape elements appearing in each individual poem of baegiljangsi and cheongtaksi are relatively more than those of deunglusi. When the landscape elements are analyzed by sensational aspect, most of them are visual in nature, and there also appear some that are aural or olfactory in nature. Analyzed from a temporal axis, expressions related to autumn and evening and night are used frequently. From the spatial axis, foreground elements are preferred to middleground or background ones.

• Cartoon and Animation Studies
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• s.36
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• pp.45-74
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• 2014

We can anticipate that animations will form one of the axes and lead popular culture in our future visual age. Recently, research has been actively conducted, but it mainly focuses on their value in culture industry or technologies and methods of producing animations. Of course, research that deals with animation characters has constantly come out. This study focuses on the 'formative elements' of 3D animation characters and attempts differentiation from other research by inducing new logic theoretically. Being freed from the research on characters that has been merely focused on theoretical grounds, this study intends to figure out how audience that is consumers who actually get to watch and feel animations recognizes them and find out related problems and also solutions for them. In particular, this study intends to examine the formative characteristics of 3D animation characters with the characters appearing in , one of the animations that have achieved artistic value as well as commercial success. And for that, the study conducted not only literature review but various surveys and Delphi method as well. Also, the researcher devised an analysis frame to evaluate the formative elements through in-depth discussion with experts. And with this, the study created the forms such as the Elements of Form, Formation Methods of Form and Visual Recognition Elements of Form, examined how audience recognized 3D characters. The process of recognizing an image is influenced by socio-cultural environment or sex, age, and the level of knowledge differently. This was meant to investigate current visual culture and the public's perspective through characters in that represent the visual mode.

• The Optical Journal
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• s.124
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• pp.66-72
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• 2009

세상에는 사진만으로 구사할 수 있는 언어가 있다. 사진에서 차지하는 구도는 사진 제작에서 본질적인 것이며 매우 중요성을 갖는다. 구도의 본질은 구성이고 그 목적은 주제를 강조하고 시각적으로 가장 유효적절하게 나타내려는 것이다. 좋은 구도는 눈을 즐겁게 하면서 관심을 끄는 한편 시각적으로 잘 표현된 사진은 단순한 사물로서의 대상이 아니라 의사소통의 중요한 요소이다. 사진의 완성도를 결정짓는 구도까지 공부했으니 이제는 왕초보에서 '왕'자를 떼어내고 초보 사진가로서 세상의 보이는 모든 것들을 지휘해보자.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.104-112
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• 2021

In this study, emotional analysis was conducted based on the basic attribute data of music and the emotional model in psychology, and the result was applied to the visualization rules in the formative arts. In the existing studies using musical parameter, there were many cases with more practical purposes to classify, search, and recommend music for people. In this study, the focus was on enabling sound data to be used as a material for creating artworks and used for aesthetic expression. In order to study the music visualization as an art form, a method that can include human emotions should be designed, which is the characteristics of the arts itself. Therefore, a well-structured basic classification of musical attributes and a classification system on emotions were provided. Also, through the shape, color, and animation of the visual elements, the visualization of the musical elements was performed by reflecting the subdivided input parameters based on emotions. This study can be used as basic data for artists who explore a field of music visualization, and the analysis method and work results for matching emotion-based music components and visualizations will be the basis for automated visualization by artificial intelligence in the future.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.59-70
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• 2021

This paper studies and analyzes the effect of illustrations in picture books on time representation with fictional picture books as the study scope. In this paper, the time type of picture books can be divided into time point, timeline and time rhythm, referring to case analysis from time symbolic elements, picture layout and picture sequence respectively. First of all, time symbolic elements are referred to the time point and time rhythm. The materialized time symbolic element is things that can directly represent time and trigger associations with time; the color symbolic element means the color changes in the real world within a certain time; the contrast of light and shadow corresponds to the changes in a day. Fast-moving objects will be presented with dashed or blurred lines, while static, stable and slow objects will be depicted with solid lines. Secondly, the picture layout of illustrations in picture books is suitable for representing the content of the timeline and describing the sequence or causality of events. Finally, the picture sequence can represent the timeline, time rhythm and "synchronicity". It will make use of visual logic to win readers' trust in time information expressed in pictures, and then follow and connect viewpoints on the basis of adapting to reading habits. The essence of time representation in picture books is to express time by space, and use different combinations of elements in space and visual guidance to convey time information.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.8
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• pp.491-498
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• 2016

This paper proposes a visualization method that expresses users' MBTI personality types based on the categorization method called 'Big Five Personality Traits' and their representative celebrities' facial images. This system has significance for visualizing traits from texts to images effectively. The entire system is composed of making backgrounds to represent traits of each MBTI category using 'Big Five Personality Traits' and showing facial images of celebrities with corresponding MBTI personality types. First, 'Big Five Personality Traits' classifies 16 MBTI types into four categories and each of category traits lays the foundation to make background using visual elements such as colors and lines. Second, celebrities' facial images are substituted for the corresponding literal explanation of each MBTI type. By adjusting the color saturation, users can distinguish relationship between the types intuitively. As a result, this system enables users to take information for their own / opposite / similar MBTI types simultaneously.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.323-331
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• 2015

21st Century is getting into Super aging society worldwide basis. Among those population, silver(aged) generation users' physical condition, such as sight, hearing and body, is getting older, especially sight ability which processes 80% of input data, it requires us studying new smartphone GUI designs convergence for the elderly. In light of this social phenomenon, this study suggests smartphone GUI designs convergence guideline for the silver generation through the research of text, icon which are basic elements of smartphone GUI with proper visual attributes. I had inferred UX designs, expert group and evaluation categories from existing papers, related books and designed some displays for the survey. I also offered this guideline with the deep survey of 101 people over 65 years old.