• 제목/요약/키워드: 스토리 전략

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A Study on Storytelling Strategy of Korean Documentary Film (한국 다큐멘터리 영화의 스토리텔링 전략에 관한 연구)

  • Kim, Hye-Won
    • Proceedings of the KAIS Fall Conference
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    • 2011.12a
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    • pp.131-135
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    • 2011
  • 본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

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A Study on the Strategy for Contents Composition of Food Story (음식 스토리의 콘텐츠 구성 전략에 관한 연구)

  • Song, Young-Ai;Jeon, Ki-Heung
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.59-60
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    • 2013
  • 본 연구에서는 2008년 이후 본격적으로 부각되어진 음식 스토리텔링(storytelling) 분야의 기초가 되는 이야기(story)에 주목하고자 한다. 이를 위해 음식 스토리의 구성 소재를 체계적으로 분석하였으며 최종적으로 새로운 음식 스토리의 콘텐츠 구성 전략에 대해 제시하였다. 먼저 음식 스토리텔링과 관련된 선행연구들을 살펴보면 스토리의 소재 발굴 및 필요성을 강조한 연구, 스토리를 통한 음식 메뉴개발 및 관광상품화 방안 제시하였으며, 마지막으로 스토리텔링에 의한 소비자의 태도를 살펴보는 연구가 서서히 진행되고 있다. 그러나 스토리텔링 활용의 많은 부분을 차지하고 있는 관광, 온라인 게임, 드라마, 영화, 애니메이션, 광고 등의 스토리와 차별화된 음식 스토리 창작에 관한 연구는 전무한 실정이다. 따라서 본 연구에서는 그간 전해져 내려오고, 최근 창작되어진 음식 관련 스토리의 내용을 분석하여 이를 1.0, 2.0, 3.0으로 나누어 설명하였다. 이를 바탕으로 우리가 지향해야할 음식 스토리의 새로운 콘텐츠 구성 형식인 4.0을 제시하여 앞으로 차별화된 음식 스토리를 창작하는데 큰 시사점을 제공하고자 한다.

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Strategy of CSR Storytelling with the application of Greimas Actantial Model -focusing on Hyundai Motor Company's CSR website (그레마스 행위소 모델을 통해 본 기업의 CSR스토리텔링 전략-현대자동차 CSR홈페이지를 중심으로)

  • HONG, Sook-Yeong
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.119-128
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    • 2016
  • This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

Strategy for Contents Composition of Food Storytelling (음식 스토리텔링의 콘텐츠 구성 전략)

  • Song, Young-Ai
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.120-130
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    • 2013
  • This study attempts to deal with the form of new storytelling by contemplating the study on food-related storytelling which has been studied in earnest since 2008 and analyzing the story. In case of the study on storytelling so far, the studies on the emphasis of necessity of discovering materials and the suggest of the way of development of the menu and tourism commercialization through the story and the attitudes of customers by storytelling have been conducted. Also, this study is explained by being divided into version 1.0, 2.0, 3.0 depending on the composition of the story, and attempts to suggest new version 4.0 strategy of food storytelling which we should aim for in the future as well. This will provide the new paradigm of the field of food storytelling.

Type and strategy of storytelling in mobile video contents about science and technology : focused on activity-centered video on YouTube (모바일 과학기술 영상 콘텐츠의 유형과 스토리텔링 전략 : 활동형 유튜브 채널을 중심으로)

  • Kim, hye-yung;Yoo, dong-hwan
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.177-178
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    • 2019
  • 논문은 국내 모바일 과학기술 영상 콘텐츠의 활성화를 위해 과학기술 관련 유튜브 채널의 글로벌 선도그룹의 유형과 스토리텔링 전략을 분석하였다. 구독자 순위를 기준으로 상위 22개의 채널을 맥락과 활동에 따라 3개 유형으로 분류하고, 이 중 언어사용이 적고 역동적 볼거리를 제공하는 활동 중심의 채널들을 다시 4개의 세부 유형으로 나누었다. 4개 유형을 중점으로 스토리텔링 전략을 분석하여 킬러콘텐츠 제작 시 고려할 시사점을 도출하였다.

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The Strategy of Transmedia Storytelling using the Game IP (게임 IP를 활용한 트랜스미디어 스토리텔링 전략 연구 <워크래프트>를 중심으로 -)

  • Lee, Dong-Eun
    • Journal of Korea Game Society
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    • v.17 no.5
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    • pp.143-150
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    • 2017
  • As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.

The Transmedia Storytelling Strategies of (<마인크래프트: 스토리 모드>의 트랜스미디어 스토리텔링 전략)

  • Jeon, Gyongran;Kim, Young-Chul
    • Journal of Korea Game Society
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    • v.21 no.2
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    • pp.55-66
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    • 2021
  • The research studies how features of games can be utilized and converted into storytelling elements by analyzing specific transmedia storytelling cases. For the research, was selected for subjects of analysis. From the analysis conducted, first, how game can be expanded and transformed into interactive animations was observed. Also, use of representative elements of the original game, concepts and basic settings in was seen. And lastly, implementation of transmedia storytelling strategies that constitute narratives based on character creation and connection between spaces was also observed.

I/O Optimization Strategies for a GPU-based Graph Engine with High-Performance Storage (고성능 스토리지를 갖는 GPU 기반 그래프 분석 엔진을 위한 I/O 최적화 전략)

  • Jeong-Min Park;Myung-Hwan Jang;Sang-Wook Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.386-388
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    • 2023
  • 본 논문은 고성능 스토리지를 사용하는 환경에서 대규모 그래프를 분석을 위한 GPU 기반 그래프 분석 엔진의 I/O 최적화 전략을 제안한다. 사전 실험을 통해 최신 GPU 기반 그래프 엔진인 RealGraphGPU 가 고성능 스토리지의 대역폭을 충분히 활용하지 못하고 있음을 발견하였다. 이를 개선하기 위해 (1) User-space I/O, (2) Asynchronous I/O 두 가지 최적화 전략을 적용하였으며, 실험을 통해 두 전략이 RealGraphGPU 의 그래프 분석 성능 향상시키는 데 효과적임을 확인하였다.

Strategies of Storytelling Based Teaching of English Speaking for Novice High Learners (초급 상 수준을 위한 스토리텔링 중심의 영어 말하기 교수 전략)

  • Ko, Mi-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3172-3179
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    • 2015
  • This study suggests one of English teaching methods to improve English speaking proficiency for adult English learners. Contrary to the traditional English conversation teaching trends such as memorization of specific patterns or grammar-focused practices, the study introduces a storytelling based teaching of English speaking. To theoretically support the storytelling based English speaking teaching, the study investigates the possibility of the teaching method in three ways. First, the 12 speaking strategies focusing on contents of a story are introduced in the way of securing speech amounts as much as possible. Next, the five rhetoric components by Aristotle are introduced to relate to the storytelling teaching for the purpose of achieving the goal of speaking, which is to deliver what a speaker want to say more persuasively. Finally, through the investigation of the learner strategy uses, the possibility of storytelling English speaking teaching can be expected regardless of learners' low level of English proficiency.

The Development of Game Addiction Treatment Program using Digital Storytelling (디지털스토리텔링을 적용한 게임중독치료교육 프로그램의 개발)

  • Han, Seon-Kwan;Cho, Eun-Ae
    • Journal of The Korean Association of Information Education
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    • v.15 no.2
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    • pp.171-178
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    • 2011
  • The study proposed new approach for the developing a game addiction treatment program using digital storytelling. We chose 5 types of multimedia elements as educational contents for digital storytelling learning and prepared the teaching strategy for game addiction treatment. We applied the proposed program to 5 students who were included the high risk-user group of game addiction. We also conducted the game addiction tendency test, game usage time test, interview and the effectiveness test of proposed program. As a result of tests, the proposed program showed a positive effect that reduced the game addiction tendency. In the effectiveness test of proposed program, we found the result that 5 experimenters were improved the immersions, challenges, and social interaction, sense of accomplishment in digital storytelling program. We expect that this study will provide positive role and new education strategy for game addiction treatment.

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