• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.197-201
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• 2020

본 연구는 수출중소기업의 재직자를 대상으로 기술혁신역량과 수출금융제도가 수출성과에 미치는 영향 및 글로벌마케팅역량의 하위 변수인 글로벌확장성을 매개변수로 하여 기술혁신역량과 수출금융제도와 수출성과 간의 영향에 관하여 분석하였다. 독립변수는 기술역량의 하위변수인 연구개발역량, 기술축적역량으로 구분하였고, 수출금융제도를 사용하였다. 전국에 거주하는 수출중소기업의 재직자로부터 수집한 설문지 242부를 실증분석에 사용하였다. SPSS v22.0을 사용하여 3단계 매개모형을 기반으로 회기분석하였다. 분석결과 첫째, 기술혁신역량은 글로벌확장성에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 기술혁신역량은 수출 성과에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 셋째, 수출금융제도는 글로벌확장성에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 넷째, 수출금융제도는 수출성과에 유의한 영향을 미치지 않는 것으로 나타났다. 다섯째, 기술혁신역량이 수출성과에 미치는 영향에 있어서 매개효과는 유의한 것으로 나타났다. 여섯째, 수출금융제도가 수출성과에 미치는 영향에 있어서 매개효과는 유의한 것으로 나타났다.

• International Commerce and Information Review
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• v.17 no.1
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• pp.89-114
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• 2015

We investigate the structural relationships between quality of service from Trade Promotion Agency(TPA), environmental uncertainty, and firms' uses of the service, export market orientation and export performance, using data from Korean export firms, Seoul Metropolitan export firms and local export firms. In particular, this article attempts to analyze how firms' uses of service from TPA may be influenced by their export market orientation, environmental uncertainty, and the service quality. The results from the study show that in Seoul Metropolitan export firms, TPA's service quality, environmental uncertainty, and their export market orientation have positive effects on their uses of service from TPA, which leads to increase in their export performance. The study also finds a solid evidence that, in Seoul Metropolitan export firms, environmental uncertainty has a positive effect on their export market orientation, which enhances their export performance. The study, however, finds that in local export firms, environmental uncertainty and export market orientation do not significantly affect their uses of service from TPA and export performance, respectively.

• 프린팅코리아
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• v.8 no.5
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• pp.58-65
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• 2009

지난해 인쇄업계의 인쇄물수출은 전년에 비해 20% 가까운 증가세를 보인 가운데 2억5천만 달러를 기록했다. 인쇄물수입은 2.6% 증가에 그쳤지만 금액으로 3억6352만 달러를 기록해 인쇄물의 무역수지는 1억 달러가 넘는 적자를 기록한 것으로 나타났다. 최근 수년간 인쇄물의 수출액이 2억 달러 수준에서 제자리걸음에 가까운 움직임을 보이고 있는 가운데 인쇄물의 무역 수지는 여전히 적자를 벗어나지 못하고 있는 현상이 고착화되지 않을까 하는 우려가 일고 있다. 더욱이 지난해처럼 달러화, 유로화, 엔화 등 기축통화에 대한 원화의 가치가 떨어지면서 수출에서의 가격경쟁력이 상대적으로 높아진 것으로 평가됨에도 불구하고 기대만큼의 높은 증가세를 보이지 못한 것은 아쉬움을 남기고 있다. 또한 대안 마련의 필요성도 대두되고 있다. 해외 마케팅 전문인력의 부족, 미흡한 정부 차원의 수출지원, 중국 등 후발국가에 대한 가격 경쟁 열세 등 우리 인쇄산업의 수출 확대에 가로 놓인 어려움이 적지 않지만 이런 어려움 가운데서도 인쇄물 수출에 아낌없는 노력을 기울여 나름대로의 성과를 거두고 있는 업체들도 있다. 긴 호흡으로 보아야 한다는 인쇄물 수출 분야에 단기간의 성과를 기대하며 도전하는 것은 금물이라는 말이 있다. 내수시장의 고질적인 어려움을 감안, 중장기적으로 수출시장의 개척에 대해 진지하게 모색하는 것은 이제 인쇄업계에 몸담고 있는 이라면 누구라도 공감할 과제의 하나로 다가오고 있다. 인쇄물 수출분야에서 성과를 거두고 있는 업체들을 만나 본다.

• International Commerce and Information Review
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• v.17 no.1
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• pp.57-85
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• 2015

This paper is a study on export support system that a small company can make the export performance early in the overseas market and also can enhance international marketing capabilities. The model is solved to operational problems of the conventional export support program, and it contained a further support action to complement the weakness of the program. We want to create a Smart-Platform(Export Power Double Plus-Platform: EPDP)that we can improve the export capability of SMEs in the short term. The model will be very useful to export support agencies as an integrated support platform that supports the international marketing of the korean SMEs. And added some case studies of SMEs in Daejeon city.

• International Commerce and Information Review
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• v.16 no.4
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• pp.103-123
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• 2014

Export performance has been a core topic in export marketing research. This study aims to investigate the relationship between adaptation/standardization strategies and export performance obtained after implementing each of these strategies to marketing mix variables. It is expected that the study results will help companies better understand an efficient marketing mix and applicability of adaptation/standardization approaches in their export ventures. New Zealand exporting firms which actively seek for export markets in Korea are selected for empirical analysis of this study. Adaptation and standardization are concepts that signify the level of intensity in each strategy; both have advantages and weaknesses. In the case of adaptation approach, it is shown that the difference in export performance between satisfactory and non satisfactory export ventures is statistically significant in marketing mix variables such as price, place and promotion. However, product variables affect statistical significance on export performance between satisfactory and non satisfactory export ventures in standardization approach. This study implies that when a company exports its product overseas, standardization effort is more important for product variables whereas much effort needed in adapting marketing variables such as price, place, and promotion to get satisfactory export performance.

• Journal of Korea Port Economic Association
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• v.28 no.4
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• pp.149-168
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• 2012

International trade is becoming more and more important in this age of globalization. In particular, It is very important to export for South Korea economy. An important factor in export performance is logistics firms' competitiveness and resources. Nevertheless, many scholars and researchers are overlooking the role of logistics firms in the export market. Most studies have focused only on the capability of export companies without considering the capacity of logistics companies. This paper is attempted to analyze the competitiveness of logistics which affect export performance. So this study adopts the moderated regression analysis. The results analysis shows that logistics firms' resource level were statistically significant on export performance. The moderating effect of logistics firms' resource level was found in the relationship between export performance and international orientation. Lastly, the moderating effect of the logistics services level on the relationship between export firms capacity and export performance was statically significant.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.197-217
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• 2006

Korea economy's latent growth rate has already been decreased about 4%. During 1983-1989, the latent growth rate was 8%, before the foreign exchange crisis, 1990-1997 was 6.7%, and during $2000{\sim}2004$, it had been decreased 4.4%. The latent growth rate means economy growth rate which one nation can achieve capital, labor, and factors as applying these. Our economy growth rate was 8% in 1980s, but it had been decreased about 6.7% during $1990{\sim}1997$, after 2000, it remarkably decreased 4.8% which shows weakness of our economy's strength. This study attempts to investigate about export growth factor of venture company in our nation's growth that depends on export. This thesis studied the companies continuance and growth in external environment's regular correlation and casual relationship which surround company's factors and internal. Also, the external environment, which surrounds company, can be thought that company can't control itself, so that the company's continuance and growth can be decided because of its internal primary factors. This thesis establishes and analyzes the study model that how factors can affect to company's growth.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.37-39
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• 2016

이 연구의 목적은 중소기업청의 수출지원사업 중 수출역량강화사업(이하'사업')이 중소기업, 특히, 업력 7년 미만의 창업 중소기업(중소기업창업지원법 제2조 제2호에 의함)의 수출증대에 미치는 효과를 분석하는데 있다. 이 목적을 달성하기 위하여 전국 12개 지방 중소기업청에 사업을 신청한 기업중 2014년, 2015년에 경기지방 중소기업청을 통하여 사업에 참여한 843개 기업의 수출 성과에 대한 정량적 분석을 하고자 한다. 본 연구에서는 기존연구들을 바탕으로 기업의 수출성과와 관련된 선행연구들을 조사하여 주요 변수를 선정하였다. 또한 2000년대 이후 수출 입 관련 통계상 매년도 1위를 차지하고 있고, 산업별 고용인원이 1위인 경기지역의 사업 참여업체를 대상으로 표본을 수집하였다. 실증분석결과, 첫째로 사업은 중소기업의 수출성과에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사업은 업력 7년 미만의 창업 중소기업의 수출성과에 긍정적인 효과를 미치는 것으로 나타났다. 마지막으로, 사업은 일반 중소기업보다 업력 7년 미만의 창업 중소기업에 더욱 긍정적인 효과를 미치는 것으로 나타났다. 향후 본 연구는 수출입 규모가 경기지역 다음으로 큰 울산지역과 서울지역에서 동일한 기간에 사업에 참여하였던 기업들의 수출성과를 추가하여 유의한 결과가 도출되는지에 대한 후행 연구를 하고자 한다.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.2
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• pp.95-107
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• 2023

The purpose of this study is to investigate the impact of export promotion programs (EPPs) on the export performance of small- and medium-sized enterprises (SMEs), with a specific focus on the influence of EPPs for promising SMEs in the export market. Using data on SMEs provided by the Industrial Bank of Korea (IBK), we conducted a fixed-effects model analysis from 2016 to 2019. Our study shows that EPPs have a positive and significant relationship with export intensity. Further analysis reveals that SMEs utilizing the financing support system provided by EPPs tend to improve their export growth and financial performance relative to their counterparts. While EPPs can assist SMEs with their internationalization efforts, their similarity and redundancy are recognized as potential limitations. This study complements the existing literature that has mainly focused on surveys and cross-sectional analysis by specifying the research subject to promising SMEs in export, and analyzing the effects of the export promotion program supported by IBK Industrial Bank. The results of this study are expected to provide implications for improving SMEs' export capabilities.

• International Commerce and Information Review
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• v.14 no.3
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• pp.113-138
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• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.