• International Commerce and Information Review
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• v.14 no.2
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• pp.81-119
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• 2012

In order to maintain high level of control over and close coordination of foreign marketing activities, export manufacturers often consider vertical integration strategy into global distribution. However, full integration is not always a feasible option. The purpose of this study is to investigate the alternative ways to achieve optimal level of control over export channel system for desirable channel performance. This study investigates different options for integration of the vertical channel structure, and examines their effect on the performance. The findings of this study suggest different combination of ownership and coordination level has varying impact upon channel performance: efficiency, effectiveness, and adaptiveness. This implies exporters may achieve desirable performance control over export channel without fully integrating the channel via ownership.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.75-88
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• 2013

This is the time that political effort is required to encourage domestic companies to expand overseas facing internationalization. Regarding exportation, not only major companies, but SMEs also should be greatly concerned. As for the case of SMEs, it has been thought to be as inferior brand image in domestic market, but as world market such as China is very huge and diverse. There is high possibility of increasing in export of SMEs with concerns. To strengthen the competitiveness and develop the potential of SMEs, promoting renovation of system is a must, over the renovation of skill or management. It is important to figure out the degree of contribution and route for exports, since every company has different aspects. Therefore, the purpose of this study is to calculate the degree of contribution of Korean SMEs, and to find further improvements by understanding export route. It also tries to suggest proper policies to vitalize SME's export.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.61-74
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• 2013

In digital age export expansion is the key fact of promoting Korea's economic growth. The policy that encourages exportation is being more emphasized to develop of the nation's economy. From the 90's, regionalism has been widespread throughout the world with globalization and internationalization led by WTO and FTA. The world is now becoming one economic bloc. It is necessary to understand how enterprises contribute to the exportation to establish and manage the policy that encourage and support the exportation. This study estimates SME's level of contribution on gross exports and understands the problem, while looking for better statistical alternatives and finding SME's export energizing policies. It is estimated that domestic SMEs contribute about 40-50% of gross exports. SME bureau and national statistical office should select optimal size of population of each industry, design and extract sample to conduct the export related survey extensively. SMEs should analyze the product and skills of the industry that is dominated by major companies to contribute to the exportation more efficiently. This effort will increase the level of contribution to gross exports in general.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.217-226
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• 2022

그간 농식품부에서는 세계 여러나라와의 협상을 통해 2021년 6월 기준 홍콩, UAE, 캄보디아, 말레이시아로 수출 가능국을 확대한 것은 사실이나 2015년 한우고기 홍콩 첫 수출 이후 타 국가의 수출실적은 전무한 상황이다. 우리나라의 경우 쇠고기 수출 관련 할랄 인프라가 전무한 것이 가장 큰 문제이지만 더불어 할랄 시장에 대한 이해도와 시장상황에 대한 자료가 부족하여 관련 농가 및 업체들이 투자를 꺼려하는 것도 문제점 중 하나로 지적되고 있다. 본 연구팀은 세계 할랄 시장의 큰 축을 담당하고 있는 UAE, 말레이시아 중 할랄 도축관련 비관세 장벽이 비교적 낮은 말레이시아의 시장조사 및 관련기관 인터뷰를 실시하여 말레이시아 시장에서 한우고기의 가격경쟁력을 분석하였다. 조사·분석 결과 한우고기 1++등급의 경우 수출 조건(냉장/냉동) 및 경로(항공/해상)와 상관없이 사태, 앞다리를 제외한 모든 부분육에서 가격경쟁력이 있는 것으로 나타났다. 한우고기 1+등급의 경우 수출 조건(냉장/냉동) 및 경로(항공/해상)와 상관없이 사태, 앞다리를 제외한 모든 부분육에서 가격경쟁력이 있는 것으로 나타났다. 한우고기 1등급의 경우 수출 조건(냉장/냉동) 및 경로(항공/해상)와 상관없이 등심, 채끝 부분육에서 가격경쟁력이 있는 것으로 나타났다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.181-182
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• 2018

문화콘텐츠산업의 수출경쟁력은 각국이 문화적 소프트 파워와 경제력의 결합으로 점점 더 중시하게 되고 국가 종합 실력의 중요한 구성 요소가 된다. 그러나 중국의 문화콘텐츠산업은 기반 빈약, 혁신 부족, 수출경로 좁기, 문화콘텐츠산업 전문인재 부족 등 어려움을 깎고 있다. 이러한 문제점을 해결하기 위해 본 연구는 관련 서적, 논문 등 문헌을 중심으로 SWOT분석방법을 분석하였다. 연구결과는 중국 문화콘텐츠산업의 수출경쟁력 강화를 위해서는 정부 차원에서 국제문화무역규범 제정 적극 참여, 관련 정책 지원체계 개선, 문화대오 건설 지원 및 지도, 기업 차원에서 제품내용과 표현형식 혁신 강화, 문화콘텐츠에 첨단기술 활용 추진, 판매경로 확장 등 방안을 구축해야 할 것이다.

• Korea Trade Review
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• v.43 no.2
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• pp.107-125
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• 2018

The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

• Journal of agriculture & life science
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• v.44 no.1
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• pp.69-80
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• 2010

The purpose of this study is to analyse current marketing practices and marketing efficiency using operational efficiency. Through field survey on marketing situations and channels, we found that major marketing channels of paprika were classified into six types : channels in exporting market included (1) producer's organization leading channel (type I), (2) regional cooperative leading channel (type II), (3) individual producer leading channel (type III), and channels in domestic market included (4) wholesale markets targeting channel (type IV), (5) distribution agents targeting channel (type V), (6) cooperative system selling channel (type VI). According to the estimated result of operational efficiency of marketing channels, marketing efficiency of type III and IV was relatively higher than type I,II and type V, VI respectively.

• Korea Trade Review
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• v.42 no.5
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• pp.93-112
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• 2017

The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

• Environmental and Resource Economics Review
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• v.14 no.2
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• pp.291-336
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• 2005

This paper investigates how oil price changes have an impact on the Korean manufacturing production activities. For this investigation, we use a structural VAR motel to estimate impulse response functions of industrial production, producer price and export price to an oil price increase over manufacturing industries. It finds that in most manufacturing industries, an oil price increase leads to decreases in industrial productions and domestic prices except energy intensive industries, but to increases in industrial export prices except non-metallic (26), computers and offic machinery (30), electronic components, radio, television and communication (32) industries. This result explains that an oil price increase makes negative impacts on the manufacturing production activities not only through demand slowdown in the domestic markets but also through supply contraction in the export markets.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1149-1166
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• 2017

이 논문은 제도적 관점에서 미국의 위성산업 사례를 통하여 복잡한 제품시스템(CoPS)의 공진화 과정을 살펴본다. 이는 공진화의 자세한 기술이라기보다는 그것의 주요 특징들을 이해하는 작업니다. 위성산업은 수출통제제도와 상호작용하며 국가안보와 산업경쟁력을 둘러싼 경쟁적인 입장들이 대립하는 상태에 있다. 역사적 제도주의와 행위자중심 제도주의 관점에서 미국 위성산업 사례를 분석해 보면, 냉전이후 미국의 위성산업과 제도의 경로는 지속적으로 산업경쟁력 지향 속에서 제도 도전자와 방어자들의 상호 대립적이면서도 타협적인 제도수정의 결과물이다. 결과적으로 국가안보의 제도 규칙은 변경되었으며, 이는 냉전이후 위성산업의 시장화의 경로를 다지는데 기여하였다.