• (The) Korean Journal of Advertising
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• v.27 no.4
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• pp.71-90
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• 2016

Managers of firms often wonder whether advertising expenditure is a mere expense or an investment with foreseeable future returns. When top management makes a decision on the level of advertising expense, it must consider whether an increase in advertising spending will positively affect brand loyalty and the increased brand loyalty will positively affect profitability and firm value. We investigate the industry-specific effects of advertising spending on marketing and the effect of loyalty on financial performances using top companies in Korea, specifically, 184 firms' data from year 1998 to 2014. The empirical results of a fixed effect model indicate that the effects of advertising on customer satisfaction index and loyalty on the firms' financial performance are positive. In service industry, unlike manufacturing industry, advertising has a significantly positive effect Brand Loyalty. In addition, Brand Loyalty had positive impacts on ROA and ROE as profitability index, and Tobin's q, a market-value index. The research results suggest that advertising in service industry should be considered as customer satisfaction investment and the increased Brand Loyalty as a profit for present and a business investment for the future respectively.

• Economic Analysis
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• v.25 no.1
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• pp.1-33
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• 2019

This paper examines the economic factors that are related to the dynamics of the variance risk premium, and specially, which economic factors are related to the forecasting power of the variance premium regarding future index returns. Eleven general economic variables, eight interest rate variables, and eleven sentiment-associated variables are used to figure out the relevant economic variables that affect the variance risk premium. According to our empirical results, the won-dollar exchange rates, foreign reserves, the historical/implied volatility, and interest rate variables all have significant coefficients. The highest adjusted R-squared is more than 65 percent, indicating their significant explanatory power of the variance risk premium. Next, to verify the economic variables associated with the predictability of the variance risk premium, we conduct forecasting regressions to predict future stock returns and volatilities for one to six months. Our empirical analysis shows that only the won-dollar exchange rate, among the many variables associated with the dynamics of the variance risk premium, has a significant forecasting ability regarding future index returns. These results are consistent with results found in previous studies, including Londono (2012) and Bollerslev et al. (2014), which show that the variance risk premium is related to global risk factors.

• Journal of Korean Society of Forest Science
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• v.100 no.4
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• pp.585-590
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• 2011

The purpose of this research is to suggest economic feasibility of cultivating Acer Mono by using profitability analysis to forest owners. To achieve this research objective, forest owner household survey with intensive cultivating has been conducted about a sap production on its age of tree. And input costs and sap production costs are calculated with silvicultural system from plant to regeneration cutting. Total income is the sum of its sap sales and thinning and regeneration cutting. The method of profitability analysis was used on the NPV(Net Present Value) and IRR(internal rate of return). Finally, when 3% discount rate is applied, NPV is about 59,436 thousand won and IRR value is 9.22% at this point. This result, therefore, proves that cultivating Acer Mono is economical feasibility to forest owners.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.5 no.4
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• pp.359-366
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• 2004

The purpose of this study is to propose the policy improvements of management evaluation system of municipal medical institutes. Management evaluation system of municipal medical institutes has been carried out every each year. This makes a great improvement in management practices. But in some respects, management evaluation system of municipal medical institutes has some problems in mechanism and measures. To overcome these, appraisal measures should be composed to improve medical efficiency. If we want to reconcile two objects which require both profit and public service, more appropriate measures should be designed. In addition, we should make measures to promote people work hard. For this purpose, we should make sure a more theoretical and practical ground back to evaluate the effectiveness of management consulting.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.79-85
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• 2019

대학의 지역 공헌활동에 대한 역할 증대, 학령인구의 지속적 감소와 이에 따른 재정문제에 대비한 대학의 수익원 창출 노력 등, 대학을 중심으로 재정, 지역연계 역할, 정부 및 연구기관과의 활동 등 대학과 지역의 상호발전을 위한 현실적 과제가 증가됨에 따라 대학 스스로 내부자원을 활용한 발전계획을 기획하고 시행할 필요가 있다. 뿐만 아니라 중앙 또는 지방정부의 대학재정 지원 시, 이러한 활동의 표준을 정해보고 활동에 대한 측정 등을 할 수 있는 지표 설정이 필요하다. 기존 대학의 지역연계 활동과 성과지표 선정 등에 대한 다양한 보고서와 논문 등을 선행연구로 하고 대학 중심의 창업지원과제 등을 중심으로 대학을 중심으로 한 다양한 창업혁신활동 주체를 도출, 이들과의 협력관계에 대한 내용을 선별하고 이를 투입, 활동, 실적, 성과 등으로 구분하여 보았다. 활동 및 주체의 타당성 확보를 위해 학계, 창투사, 연구기관의 창업관련 다양한 전문가를 대상으로 측정변수에 대한 타당성 측정 및 AHP 분석을 통한 변수의 적합도를 분석하여 창업활동 주체 및 평가지표 등을 도출 하였다. 본 논문을 통하여 대학은 지역의 기업, 정부/공공기관, 연구기관, 투자기관 등과 협업 연계할 수 있는 주체간의 연관가능 활동과 해당 기관의 자원을 연계하여 지역발전에 기여할 수 있는 모델 및 이를 측정할 수 있는 지표 및 주요 내용을 도출 할 수 있었다.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.515-524
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• 2017

This study is focused on finding out how Mers affects tourism industry. To achieve the study purpose we analyzed the differences of management performance of hotels, travel agencies and airlines before and after Mers occurrence. As the result of analysis, there were significant differences in the variables of profit margin ratio before income taxes and operating profit ratio as a profit index before and after Mers occurrence in the hotel firms. And in case of travel agencies, there were significant differences in the variables of debt to equity ratio and borrowings dependence ratio as a stability index before and after Mers occurrence. Lastly there were significant differences in the variables of operating profit ratio as a profit index and total assets turnover ratio as an activity index before and after Mers occurrence in the airlines. Therefore the managers should find an way to reduce the negative image of plague through the effective marketing strategy.

• Korean Journal of Construction Engineering and Management
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• v.10 no.1
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• pp.102-113
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• 2009

When planning and promoting apartment house development project, it is very important to carry on profitability in planning stage through realistic evaluation and analysis about distributability. Especially, the analysis about project feasibility through forecasting the early distribute rate is crucial stage because it could evaluate overall expecting benefit and feasibility of the project. However, researches and studies related with forecasting profitability and distributabilty of construction development project are insufficient. Also there is a big gap of the standard for evaluating early distribute rate between government and individual corporations. So it is necessary to study about the evaluating early distribute rate. In this point, this study aims to present effective evaluating standard(criteria) which is for forecasting profitability and distribute rate through analyzing various factors and weight of apartment house development projects. This study compared and analyzed examples of the real initial rate of private apartment sale based on the government estimated standard. Among estimated index, omitted items and factors to be additionally considered are combined as 33 detail appraisal contents of 4 parts 9 items by allotting them based on the data about priority of all considered factors.

• The Korean Journal of Applied Statistics
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• v.34 no.1
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• pp.39-56
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• 2021

Many researches have been done on portfolio optimization since Markowitz (1952) published a diversified investment model. Markowitz's mean-variance portfolio optimization problem is established under the assumption that the distribution of returns follows a normal distribution. However, in real life, the distribution of returns does not follow a normal distribution, and variance is not a robust statistic as it is heavily influenced by outliers. To overcome these potential issues, mean-shortfall portfolio model was proposed that utilized downside risk, shortfall, as a risk index. In this paper, we propose a perturbation method that uses the shortfall as a risk index of the portfolio. The proposed portfolio utilizes an adaptive Lasso to obtain a sparse and stable asset selection because it can reduce management and transaction costs. The proposed optimization is easily applicable as it can be computed using an efficient linear programming. In our real data analysis, we show the validity of the proposed perturbation method.

• Journal of Industrial Convergence
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• v.21 no.1
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• pp.87-93
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• 2023

Determining the timing of buying and selling in stock investment is one of the most important factors to increase the return on stock investment. Buying low and selling high makes a profit, but buying high and selling low makes a loss. The price is determined by the quantity of buying and selling, which determines the price of a stock, and buying and selling is also related to corporate performance and economic indicators. The fear and greed index provided by CNN uses seven factors, and by assigning weights to each element, the weighted average defined as greed and fear is calculated on a scale between 0 and 100 and published every day. When the index is close to 0, the stock market sentiment is fearful, and when the index is close to 100, it is greedy. Therefore, we analyze the trading criteria that generate the maximum return when buying and selling the US S&P 500 index according to CNN fear and greed index, suggesting the optimal buying and selling timing to suggest a way to increase the return on stock investment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.440-453
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• 2020

Given the dynamics of the changing economic or financial conditions in Chungcheong province in the domestic capital market, foreign and domestic investments are expected to continually increase their investments in volume and size in this particular province. Considering the unprecedented business climate, it may be essential to examine the primary financial aspects, such as corporate profitability, growth rate, and capital structure, which may work as effective catalysts to enhance corporate value. Concerning the outcomes, five proposed variables, such as market-value based leverage ratio, growth rate, Tobin's Q, business risk, and R&D intensity, highlighted the significant effects to determine the current level of profitability. Moreover, two variables, such as profitability and firm size, shared commonalities to discriminate between firms in the Chungcheong province (96 firms) and their counterparts (746 firms) in the other domestic provinces in terms of the growth rate and financial leverage. In contrast, three variables, including the interaction effect and firm size, had pronounced effects on profitability. The results of the study are expected to help enhance the corporate value in Chungcheong province by controlling the level of each significant factor.