• Title/Summary/Keyword: 수용자 연구

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A Study on Media Coverage and Recognition Type of Users about Ubiquitous Environment (유비쿼터스 환경에 대한 언론보도와 수용자의 인식유형에 관한 연구)

  • Ryu, Seung-Kwan;Lee, Jei-Young
    • Korean journal of communication and information
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    • v.32
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    • pp.169-207
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    • 2006
  • This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

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Development and Research for the Professional Brand of TV Broadcasting Program -By focusing the actually proved study for news program brand- (TV 방송 프로그램의 전문 브랜드 개발 연구 -뉴스 프로그램 브랜드의 실증연구를 중심으로-)

  • Jeong, Bong-Keum;Chang, Dong-Ryun
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.39-48
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    • 2005
  • In the age of digital culture, TV broadcasting is exercising more influence as a information and communication medium compared to past. With the appearance of satellite broadcasting service in 2002, the broadcasting environment became a diversified field of local TV, cable TV, satellite, internet, etc. and created the time of multi-media and multi-channel. This ongoing change of broadcasting environment made the passive audience of the past, active image makers and new accepters, participants and users of communications, who know how to choose and use media as the active centerpiece, The active acceptor as the centerpiece of channel selections has become the center of the broadcasting, whereby they pick up and enjoy their favorite TV programs and came to remember the list of their favorite channels and zap them finally. In this point of spotting their favorite channels and improving the degree of recognition for the channels, the development of the noticeable brand for a particular program has made a great contribution. The aim of this study, therefore, is to recognize the factors, which are important in the habits of watching TV and to develop professional brands for TV broadcasting programs. The range of the survey for this study was home news programs and broadcasting stations abroad, which were on air from March to May in 2004. The focus of the survey was universal and professional news programs. Through this study, it was ascertained that, in the case of news, developing a brand for an anchor as well as for a professional brand of TV program could be an important element.

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Analysis on the book cover design using Roland Barthes' Semiotics (롤랑바르트의 기호학을 이용한 추상적 책표지 디자인에 관한 분석)

  • Lee, Eunyoung;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.357-362
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    • 2020
  • By analyzing abstract book cover design, this study aims to examine the applicability of the semiotic methodology of Roland Barthes and to conduct a preference survey of how people would accept it. The selected books for the study are and published in Openbooks publishing company to mark the 30th anniversary of the opening. The research results are as follows. First, it was confirmed that Roland Barthes' semiotic approach is a suitable tool for identifying the symbolic phenomena of visual elements that constitute abstract book cover design. Second, people were well informed of what the abstract form of design conveys, but they showed personal differences in preference, making it difficult to achieve clear results. This study, together with the importance of the internal meaning that appears in the book cover design, gives graphic designers an indication that interaction between the communicator and the acceptor should be sought.

A Study on the Cultural Intermediary Characteristics of Korean Musical Enthusiasts: Focusing on the 'Live TALK' Chat Record of the Musical Marie Curie (한국 뮤지컬 마니아 관객의 문화매개자적 특성 연구 : 뮤지컬 <마리 퀴리> 라이브 TALK 채팅을 중심으로)

  • Kang, Joo-Young
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.384-399
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    • 2021
  • This study aims to identify the characteristics and meanings that Korean musical enthusiasts take on as cultural intermediaries of musical content by analyzing the real-time conversations they have while watching musicals performed in online spaces. To this end, the 'Live TALK' chat during the 'ontact' (online contact) performance of the musical Marie Curie was observed in real-time and subsequently analyzed in terms of the characteristics of online cultural intermediaries: their owned capital, their mediating language, and their relationship with the consumers. As a result of the analysis, musical enthusiasts were found to possess a wealth of cultural capital based on practical experience and inquiry, and to be utilizing specific identifying expressions in their language use. In addition, they appeared to be interactive in their communication with the general audience, which could be seen in the flow of spontaneous conversations as well as questions and answers occurring in the live chat. This study is significant in confirming that musical enthusiasts are positioning themselves as new cultural intermediaries through their cultural practices: taking on the role of guides and mediators in the online space 'Live TALK.'

A Case Study on the Experience of Adaptation Process of Life of Children Whose Parents are Imprisoned (부모 수감 후 남겨진 자녀의 삶의 적응과정 경험에 관한 사례연구)

  • Choi, Kyoung Ok;Lee, Kyung Rim
    • Korean Journal of Family Social Work
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    • no.62
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    • pp.171-206
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    • 2018
  • The purpose of this study is to understand the experience how children are receptive to their parents' imprisonment, adaptation from their painful experience and crisis. In order to achieve the purpose of the study, six youth participants were selected. We carried out in-depth individual interviews and the collected data from the interviews and the case study were analyzed. The commons subjects are like 'Sudden separation and shock', 'Glad to be unhappy', 'Wretched my life', 'The way of the far-away meeting', 'The one who gave me hope', 'Live my life'and so on. Based on the result of this study, policy and practical guideline were discussed and suggested to help children of the incarcerated in addition to the limitations of the study and the recommendations for further study.

Analysis about U-health user acceptance intentions to use interactive service device according to gender and age differences (원격의료 대상의 연령 및 성별에 따른 양방향매체사용 수용의도에 관한 분석)

  • Lee, Seungwoo;Moon, Nammee
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.06a
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    • pp.221-222
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    • 2014
  • 병원이 가깝지 못해서 혹은 사정이 넉넉하지 못해서, 혹은 병원에 갈 상황이 되지 못해서 병원에 가지 못하는 많은 사람들을 위해서는 보다, 환자의 입장에서 편리한 방법으로 진료를 하거나, 혹은 자가 치료, 자가 진단을 할 수 있는 교육이 필요하다. 그와 같은 원격의료를 하기 위해서는 의료가 실시 되는 기기의 수용의도가 중요하다고 판단된다. 본 연구에서는 원격의료를 위한 사용자(환자) 수용의도를 높이기 위해 요인관계를 분석하기 위하여 실시하였다. 총 299명에 설문에 참여하였으며, 15세~20세: 58명, 30대:86명, 40대:96명, 50대:59명이 참석하였으며 기술수용모델을 적용하였다. 연구는 원격의료에 사용되어지는 것이 가능한 양방향서비스기기 -IPTV, PC, 스마트폰(패드포함)-을 대상으로 진행되었으며, 연령 및 성별에 따라 사용의도가 크게 차이가 남을 확인할 수 있었다. 또한 매체자체에 대한 사용의도가 원격의료 수용의도에 큰 영향을 줌을 확인할 수 있었다.

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How Does the Internet Audience Participate in Cyber Spare and Constitute Cyber Culture? (인터넷 수용자의 참여방식과 문화적 생산 -<여인천하> 게시판 분석-)

  • Joo, Chang-Yun
    • Korean journal of communication and information
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    • v.19
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    • pp.265-294
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    • 2002
  • The purpose of this study is to explore the way in which the internet audience constitutes cyber culture by analysing a bulletin board system(BBS) on a historical drama, 'The World of Women'(SBS). Research findings show that the internee audience participates in a cyber space by five manners; personal participation(18.9%), critique of broadcaster's policy(11.3%), participation in a television drama community(42.1%), co-authorship(6.4%), evaluation and interpretation(21.3%). Through these kinds of participant activities, the internee audience tends to constitute a new cyber culture. Firstly, the audience seems to read 'The World of Women' by a specific way. It is the interest of a Um court lady that is characteristic on BBS of 'The World of Women'. Secondly, the internet audience constructs a new community of meaning by means of using emoticon(emotion and icon), deconstructing grammar, and remaking new signs. Thirdly, the internet audience argues their power over drama production, in other words, their ownership over the drama. Fouthly, the audience actively protests and criticise the policy of the broadcaster, especially charged service. Finally, the internet audience is likely to enjoy writing itself as a fun.

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Reading Cognitive Culture by Intentional Instruction and Convergence Analysis in Advertising Content Stories (광고콘텐츠 스토리에 담긴 의도적인 지시체와 융복합적 해석소에 의한 인지적 문화읽기)

  • Lim, Ji-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.37-45
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    • 2019
  • The This study aimed at clarifying that the cognitive interpretation code is essential for college students to read the correct culture while discussing the producer's story production system for creative advertising content and the process of interpreting the meaning of advertisers and the formation of principles and beliefs. The production of advertising content aimed at persuasion should first identify anachronistic reason system based on the target audience's perception principle. A concise analysis of the experiment found key clues that confirmed that a sample of the producer's intended story would be inconsistent with the clues of information that a college student could remember. I have tried to organize a semantic analysis tool that combines these key clues and as a tool for reading culture of the right time for college students. As a result, university student inmates were able to identify one side of positive communication: reading a new cognitive symbol culture based on their subjective experience and beliefs, rather than analyzing cross-sectional analysis of the primary language and non-verbal expressions of their advertising contents. In the future, if an advertising content story producer works to identify such a process in advance, it will help persuade inmates.

Study on the audience effect of advertisements of IoT products across different levels of sensory innovativeness (감각적 혁신성향에 따른 사물인터넷(IoT) 제품 광고의 수용자 효과에 관한 연구)

  • Cha, Hyeyoung;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.145-152
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    • 2018
  • This study was conducted to review whether there is a difference in the audience effect of advertisements of IoT products across different levels of sensory innovativeness. For the study, a total of 128 male and female university students and three advertisements of IoT products were selected. The study findings show that consumers with a higher tendency in purusing sensory innovativeness are more likely to rate more positively the perceived usefulness of the product and the attitude towards the product as shown in the advertisement. This finding is meaningful in that it was concluded from an empirical study at a time when studies on advertisements of IoT products are lacking. The study is also expected to provide beneficial insights into effective execution of advertisements of new technologies and establishment of marketing strategies. Follow-up studies that take into account a wider range of variables representing sensory innovativeness in consumers are suggested.

A Study of Communication Factor in Lunyu (『논어(論語)』의 커뮤니케이션 속성고(屬性考))

  • Lee, Bum-Soo
    • (The)Study of the Eastern Classic
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    • no.36
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    • pp.85-104
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    • 2009
  • This study examines a study of communication factor in Lunyu, as a communication text, in terms of communicator, audience, message, communication factor, communication text, interdisciplinary research. In many respects, it is generally accepted that Lunyu have been the generic references of the Oriental culture. Lunyu consider ethics, logic, and practicability as the qualifying requirement of communicator, asserting that communicator should speak true language, like a "chuntzu"(君子) does, and should also put their language into practice. The audience's attitude and method as contained in Lunyu are that hearers should have sharp ears for language, hear selectively the right language, and use the language suitable to the situation. It is also emphasized that the Hearer should actively lead in the situation of transactional communications. In Lunyu, one property of message is that language, which determines the rise and fall of a nation and is also the basis of judgement for other people, should comply with ethics and reasons and sould also be put into practice. In other words, credible message, as the practice of language, is the practical requirement of ethics and the qualification of a "chuntzu"(君子, superior man) in ruling the nation or conducting one's life.