• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.4
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• pp.47-65
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• 2006

The application of the ERP system is becoming more common to the businesses since a firm needs to reinforce positive competitiveness and to maintain competitive advantage. The ERP system is an enterprise integration solution that converts the whole business processes through information technology. Extant research provides plenty of results about the success factors of the ERP system; however, most of the researches focus on the exterior factors such as techniques rather than on the influences that a firm's employees' individual personality has in accepting the information technology of the ERP system. The objective of this study is to investigate the role of the employees' individual personality as a factor that makes the ERP system a success. The surveys--composed of the extent of information technology acceptance about the personality type of MBTI (Myers-Briggs type indicator) and the ERP system--were given to the companies applying the ERP system The personality type of MBTI is measured by 4 types of Myers, and Davis's TAM (technology acceptance model) is used for the information technology acceptance. The results of this study are summarized as follows. First the extraversion and the judging in the personality types of MBTI have a significant influence on the information technology acceptance of the ERP system. However, the thinking and the feeling in the personality types of MBTI were analyzed to not have a critical affect on the ERP system acceptance. Second as verified in the extant research the information technology acceptance verification related to the ERP system has a significant influence on perceived ease of use, perceived usefulness, behavioral intention and actual usage of the ERP system. The results of this study can be used for a successful application of the ERP system as follows. First it offers foundation of perception that the type of the individual personality is a significant key figure for the successful use of the ERP system. Second it provides a basis for the knowledge of combining the model of information technology acceptance and the psychological factors.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.369-379
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• 2012

This study aims to examine the preferred device types, the difference of device properties by service types, and acceptance intention for applications and willingness to pay for healthcare services. To attain this goal, this research conducted a survey targeted to the subjects of those concerned in hospitals and medical institutions, the aged and patients with chronic disease, and consumers having interest in health maintenance. According to the result of the analysis, acceptance intention for mobile devices for healthcare services was high in general. And patients with chronic disease and those concerned in hospitals showed high acceptance intention. Smart phones were preferred the most in the support of healthcare services. And there was the difference of device properties by service types, and in health maintenance, easiness and playfulness were somewhat high. Acceptance intention for mobile applications was rather high in personal use, and regarding the properties, personal information protection was valued highly.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.9-18
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• 2018

Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.209-219
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• 2009

This study identifies the key determinants and technology innovation adoption type of participation in multimedia UCC services. This research examines how the major factors of perceived usability, self-expression, fun & entertainment, arousal, information sharing, other's positive reputation and interface easiness contribute to participation in multimedia UCC services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. This research have categorized that the types of technology adoption for the participation of UCC were innovator consumer, early adaptor consumer, early majority consumer, and late majority consumer. The results of multiple regression analysis indicated that perceived usability, interface easiness, fun & entertainment, self-expression, arousal, other's positive reputation and type of technology adoption posited a significant effect in multimedia UCC Services.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.183-187
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• 2009

본 연구는 정보시스템이 조직에 수용된 후의 이용단계에서 사용자의 지속사용의도에 영향을 미치는 요인들간의 관계 모형을 도출하고, 실증하였다. 실증분석 결과, 성격심리유형과 주관적 지각인 기대일치, 자기주도성, 자기효능감이 정보시스템 수용 후 단계에서 지속적인 사용을 예측할 수 있는 변인으로 나타났다. 따라서 정보시스템 도입 초기의 기술수용관점에서 설명하였던 TAM과 그 확장모형들과는 달리, 수용 후 정보시스템 지속사용 성과 요인에 대한 인식을 사용자 중심으로 하는 방향으로 관점의 변화가 필요하다는 결론을 도출하였다.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.17-34
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• 2022

Although NFTs are a new technology with a fast-growing industry, the studies for consumer protection and promotion are insufficient. Thus, this study analyzes the relationship of variables that affect intention to use NFT based on the UTUAT model, additionally, moderating effect of NFT types and crypto investment experience. Subjects of this study are limited to potential NFT users. The independent variables such as performance expectations, network externality, and innovation are statistically significant, however, the moderating effect is not suggested. With low awareness, the tendencies of subjects lead to adoption rather than technical understanding.

• Korean Journal of Culture and Social Issue
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• v.28 no.1
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• pp.1-22
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• 2022

The purpose of this study was to explore natural groupings among adults based on gender role conflict, ambivalent sexism and aggression, and find differences in their acceptance of rape myths. 372 male and female adults in the Daegu and Gyeongsang province were surveyed and 350 were analyzed on their gender role conflict, ambivalent sexism, aggression and acceptance of rape myths. The cluster analysis divided participants into sub-groups such as 'unaggressive but conflicted about gender stereotypes', 'receptive to adaptive gender notions ' and 'compliant to aggressive gender stereotypes'. The sub-groups had differing levels of gender, age and education. There were differences in acceptance of rape myths among these groups, Post-hoc testing showed that the 'compliant to aggressive gender stereotype' subgroup showed the highest level of acceptance of rape myths, following by 'unaggressive but with gender stereotype conflicts' and 'receptive of adaptive gender notions'. Finally, needs for assessing individual characteristics according to their subgroup types and developing psychoeducational programs focused on the subgroup characteristics were addressed. Then, recommendations for future study were discussed.

• Information Systems Review
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• v.9 no.1
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• pp.23-44
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• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• The Journal of Sustainable Design and Educational Environment Research
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• v.19 no.4
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• pp.15-25
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• 2020

The results of this research and analysis are as follows: First, it was possible to subdivide the increasing and decreasing trends of regional student numbers in Seoul into a total of 57 types by discovering additional 22 types through the Seoul City survey analysis of the 35 existing types, and it was found that there were 14 types that had not appeared in Seoul contrary to the nationwide appearance. Second, among the 43 types in Seoul, the most long-term decline types accounted for 71.3% in the order of A6 type> A8 type> A17 type> A2 type> A1 type> A18 type. The most long-term type of a new school was Nl4 type. Third, among the long-term decline types, there were many types that prevented the decrease in the number of students, such as the type A2, type A3, type A13, and type A15, in Gangnam School District 8, whereas in the non-Gangnam area, there were many other types of student decrease. The difference in distributions of types among regions was clearly seen. Therefore, in Seoul, which is mostly an urban area, it is necessary to carefully investigate and analyze the regional characteristics of each of the 11 Education Support Offices and to establish a school accommodation policy that reflects these results.