• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.478-487
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• 2014

The purpose of this research is to find out how the characteristics of healthy lifestyle and wine selection influence each other, and how healthy life and wine selection themselves influence the overall satisfaction of wine. The data collected for this study was taken from a sample of 285 persons during the period of August 29, 2013 to September 29, 2013. Extrapolating from the data, three different characteristics of a healthy lifestyle were identified: health confidence, health sensibility and a desire for good health. Three different characteristics of wine selection were also identified: wine label, wine experience and wine recommendation. The relations of influence between healthy lifestyle and wine selecting attributes were analysed through canonical correlation and regression analysis. This report concludes that healthy lifestyle and wine selection strongly influence each other and their combination has a significant influence on the satisfaction of wine. Among the different healthy lifestyle characteristics identified, the desire for good health was the primary factor that significantly influenced wine satisfaction. With regard to wine selection, the label of wine and experience of wine were the primary factors that significantly influenced wine satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.466-477
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• 2014

This research aims to analyze the importance-performance among airline selection attributes using foreign tourists. For this purpose, data were collected from Japanese and Chinese tourists to Korea. Of the various airline selection attributes, four factors were deduced that includes: transport service, accompany service, cabin service and basic service using exploratory factor analysis. This study estimated how important airline selection attributes are and how much are they performed. Also, this study analyzed the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Quadrant I specifically showed low performance in terms of the following specific attributes: communicative convenience, flight attendant's friendliness, seating preference. As these attributes are deemed significant, airline managers should focus along these areas.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.924-934
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• 2014

In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.85-98
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• 2007

This study uses conjoint analysis technique to calculate relative importance of each attribute of a specific online content: video-on-demand (VoD) services of TV soap operas. A series of interviews were conducted to identify and derive critical attributes for VoD services. Conjoint instrument was constructed using attributes identified and administered among actual viewers. Price, genre, additional service, and actors were found to be the most highly valued attributes of the VoD services. While price was the most valued attribute for female viewers, it was genre for male viewers. The result suggests that these attribute differentiation would lead to more profitable pricing scheme, and development of additional services may be critical for online content business' success.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.405-415
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• 2020

The number of users of SNS has been steadily increased along with the popularity of smart phones, since marketing using SNS is easy to communicate and fast to spread, many companies are actively utilizing SNS marketing. In this study, we established a hypothesis by selecting SNS marketing attributes based on prior research as informational, interactive, entertainment and reliability. In this study, we are going to examine the impact on SNS marketing on purchase behavior at the convenient store to provide basic data for sale promotional strategy. Analysis of differences in SNS marketing attributes according to the characteristics of the survey participants showed that differences in information were significant in age and monthly income, and interaction was significantly different from gender. Among SNS marketing attributes, information, entertainment and reliability showed significant positive effects on satisfaction, and the interactivity was rejected because it did not have a significant impact. While interactivity, entertainment, and reliability of SNS marketing attributes significantly affected satisfaction, it was found that information has not significantly affected them. Satisfaction also had a significant impact on purchase intentions.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2883-2893
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• 2018

We suggest a stratified conditional unrelated question randomized response model to more efficiently estimate a sensitive character A when the population is composed of several strata. In that model, only the respondents who answered "yes" through randomization device which was consisted of a less sensitive character B and a question forcing to answer "yes" respond to our suggested model and we deal with two allocation problems of proportional allocation and optimal one. We expand the suggested model into two sample stratified conditional unrelated question model to cover the case of unknowing unrelated character and deduce minimal variance through optimal sample size of stratum h. Finally, we show that the suggested model is more efficiency than stratified unrelated models and the stratified Carr et al.'s model (1982) under some given conditions, and show numerically that the smaller the values ${\pi}_{h2}$ and ${\pi}_{hy}$, the more efficiency the fit of the model.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.1
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• pp.127-148
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• 2024

This study aimed to propose considerations for attributes and their standardization strategies during the data collection process for electronic publications by domestic distributors for the National Library of Korea. The research identified a total of 21 essential and optional attributes based on a survey and a Focused Group Interview (FGI) with the staff responsible for legal deposit and acquisition tasks at the National Library of Korea. Additional attributes were found necessary during the data quality verification process, leading to the specification of essential and optional attributes for various types of materials, including eBooks, audiobooks, webtoons, and web novels. The standardization of attribute values, essential for enhancing the identifiability and management efficiency of electronic publications, included adherence to ISO 8601 rules for dates and times, clear designation of limited-range attribute values such as file format and adult content, and detailed description of information related to titles. Furthermore, the study highlighted the need for establishing standardized metadata requirements and continuous data quality management and monitoring systems.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.89-90
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and repurchase behavior and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, exploratory factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' repurchase behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

• Journal of Korean Society for Geospatial Information Science
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• v.10 no.1 s.19
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• pp.91-100
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• 2002

Recently, many studies on the construction of management system for road facility have been accomplished, and in its process the digital map is used as the essential data for spatial database. But in case where the existing topographical map or completion map of construction data is not sufficient for Data Base construction, the compilation, modification or renewal of digital map should be conflicted with large obstacles. This study intended to extract the road facility information using the image data of various form such as aerial photographs, terrestrial photographs and so on. The terrestrial photographic images are taken by hand-held camera, digital camera and video camera which are widely used and of low price in general. This study used the single frame images only for the raw image data, and the extracted spatial and attribute data from the images are used for modifying and updating the database. In addition, the creating possibility of the digital map in the relative scale using the spatial data extracted from the single images was tried.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.5D
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• pp.657-662
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• 2011

The relationship between household attributes and trip generation can only be found in Seoul Metropolitan Household Travel Survey, which has been implemented every 5 years. However, various household attributes' impact on trip generation has not been analyzed closely. This paper compared and analyzed those impact. The results could be useful when trip generation models are studied in the future. They are as follows. The household size should be an important classification criteria when household trip generation is estimated. The traditional assumption that the relationship between household auto ownership and trip generation is positive and linear correlation should be reconsidered. Weekday travel data only did not showed that housing type has an influence on trip generation. Household income is unrelated with trip generation among single-person household, while multi-person household is related strongly. However, when trips are classified by purpose, impact of household income on trip generation are varied by trip purpose. Especially, the increase in single-person household can not be overlooked when trip generation is forecasted.