• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.536-544
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• 2020

Artists using exhibition spaces can select exhibition spaces considering marketing activities provided by operators or organizations of exhibition spaces, so it is necessary to study the relationship between marketing activities and satisfaction factors. This study examines marketing mix 7P factors, satisfaction, and prior studies as a theoretical background to demonstrate the decisive factors of the artist's exhibition hall satisfaction. As a result of analyzing the questionnaire collected from 144 artists used the exhibition hall, among the 7P factors of marketing mix, product, price, and progress process influenced the satisfaction of the exhibition hall, and the influence was in order of progress, product, and price. The suggestions are as follows. First, among the 7P factors in marketing mix, the fact that products, prices, and progress influencing the satisfaction of the exhibition place emphasizes factors related to the actual exhibition. Second, among the 7P factors in the marketing mix, the process had the greatest influence on the satisfaction of the exhibition hall, which means that the service delivery process is important.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.396-409
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• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.31-39
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• 2016

In recent university classes, consistent effort to improve co-operative interaction and communication between student and professor utilizing SNS(Social Network Service) is being made. This research conducted survey study with 137 pre-teachers in Daejeon & Chungnam area in order to find the relationship between pre-teachers' ego resilience, level of social support and awareness of the instructional outcome in classes that incorporate SNS. According to the result, it has been found that male's class satisfaction is higher than female's class satisfaction, while significant correlations have been found between ego resilience-social support, social support-class satisfaction, social support-semester satisfaction, and class satisfaction-semester satisfaction. Also, ego resilience and social support have significant effect on awareness of the instructional outcome. From these results, a rather close attention towards students' characteristics and their adaptation in class is needed in order to successfully carry out classes that incorporate various new media.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.103-109
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• 2017

We explored the influence of educational service quality on university image, student satisfaction, and word of mouth, as well as the causal association between university image, student satisfaction, and word of mouth. Second-order structural model testing was conducted with 274 questionnaires being used to analyze the hypotheses. The findings demonstrated, first, that educational service quality positively affected university image, student satisfaction, and word of mouth. The important sub-dimensions of educational service quality were teaching method, followed by lecture content, professor attitude, and communication through the second-order structural analysis. Second, university image positively affected student satisfaction and word of mouth. Third, student satisfaction positively affected word of mouth. Finally, for factor loading, the results of educational service quality indicated that teaching method(0.972) and lecture content(0.934) were the key factors in estimating the quality, revealing their significant and positive impact on university image, student satisfaction, and word of mouth. Thus, service providers should strengthen the teaching method and lecture content of educational service quality to enhance the university image, student satisfaction, and word of mouth of university performance from the perspective of university students.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.587-598
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• 2013

This study is to examine (the) effects of self-control, parent-adolescent communication, and school life satisfaction on smart-phone addiction for middle school students. The 127 students who were classified as smart-phone addicts among first to third grade at two middle schools located in Gyunggido were sampled with a survey. T-tests, ANOVA, Pearson's correlation, and multiple regression analysis were used. The results of study were as follows. First, smart-phone addiction make no difference according to adolescent's sex and grade. Second, the relations between smart-phone addiction and the factors included self-control, parent-adolescent communication, and school life satisfaction were negatively correlated. As a result, the higher self-control, parent-adolescent communication, and school life satisfaction were, the lower smart -phone addiction was. Third, it is significant as variable that adverse effect, low rank class of parent-adolescent communication and personal relationship, same class as the former of school life satisfaction exert influence on smart phone addiction.

• Journal of Families and Better Life
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• v.31 no.1
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• pp.39-48
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• 2013

This study examined the variables that influence middle school students' level of life satisfaction and tested a hypothetical structural equation model relating the variables to middle school students' level of life satisfaction. The subjects were 2,829 (1,411 boys and 1,418 girls) pupils who participated in the Korean Survey on the Familial Consciousness of Youth and Parents (KSYC-Familial Consciousness) in 2010. Data were analyzed through frequency, percentages, Pearson's correlations using SPSS 18.0 and structural equation modeling with AMOS 7.0. The findings are as follows. The proposed model, as revised, demonstrated the effectiveness of an analysis of the structural equation model and illustrated that all three variables (fathers' parenting behavior, communication with fathers, self-concept) indicated a direct or indirect influence on middle school students' level of life satisfaction. Fathers' parenting behavior had the greatest total effect on middle school students' life satisfaction. Fathers' parenting behavior, communication with fathers and self-concept explained 59% of the total variance of middle school students' life satisfaction. The implications for future studies are also discussed.

• Journal of the Korean Home Economics Association
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• v.48 no.5
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• pp.49-60
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• 2010

The present study explored effects of significance of study, pressure for study, and pressure for success on life satisfaction of adolescents, and moderating effect of parent-adolescent communication. Participants were 1,384 adolescents in elementary, middle, and high school, and they responded all the questionnaires by themselves. Results were as follows. Firstly, there were significant differences in extent of significance of study, pressure for study and success, parent-adolescent communication, and life satisfaction of adolescents according to their demographic variables. Secondly, the more they got significance on study, and the more their parents emphasized study and success, the lower their life satisfaction was. Finally, there was a moderating effect of parent-adolescent communication. As adolescents had a positive communication with their parents, the negative effects for the significance of study and pressure for study and success on their life satisfaction were lessened.

• Health Communication
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• v.13 no.2
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• pp.175-183
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• 2018

Purpose: The purpose of this study was to compare communication competence, nursing professionalism, work environment and job satisfaction between outpatient nurses and ward nurses, and to identify the correlation among variables. Methods: The participants were 90 outpatient nurses and 98 ward nurses at the two general hospitals. Data were collected using self-administered questionnaires. Data were analyzed using descriptive statistics, ${\chi}^2-test$, independent t-test and Pearson's correlation coefficient. Results: There were statistically significant differences between two groups in nursing professionalism, possibilities for development, commitment to the workplace, social support from colleagues, social community at work and job satisfaction, outpatient nurses showed higher level than ward nurses except commitment to the workplace. The work environment variables and nurses' job satisfaction were mostly correlated. Job satisfaction showed significant negatively correlated with quantitative demands, emotional demands and role conflicts in both groups nurses. Conclusion: These findings showed that nursing work environments were the most important factor for job satisfaction of both group nurses. Therefore, it is necessary to put efforts in improving nursing work environment and to develop diverse strategies for human resource management.

• Health Communication
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• v.13 no.2
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• pp.133-140
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• 2018

Purpose: This study was performed to provide basic educational data for improvement of satisfaction in clinical practice by investigating the relationship of clinical practice satisfaction with self-efficacy, fatigue and communication skill in dental hygiene students. Methods: A survey using a self-administered questionnaire was conducted among 205 second- and third-year students enrolled in an dental hygiene program at three colleges located in A and B province from March 10 to April 10, 2018. Results: Satisfaction level of clinical practice was significantly higher in the group more satisfied with their majors, with more healthy subjective health status, more satisfied with their interpersonal relationships, with a higher self-efficacy, with a lower fatigue, and with better communication skill. Clinical practice satisfaction had a significantly positive correlation with self-efficacy and communication skill and a significantly negative correlation with fatigue. Factors affecting clinical practice satisfaction in the subjects were communication skill, self-efficacy and fatigue. The total variance explained by all three variables was 20%. Conclusion: Further studies and development of education programs including a broad range of strategies for clinical training are warranted by reflecting those related variables to improve clinical practice satisfaction in dental hygiene students.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.125-135
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• 2016

The purpose of this study was to construct and test a structural equation model of subjective quality of life in middle-aged men. The participants were 493 middle-aged men. Data were collected from September 10 to October 31, 2011. Collected data were analyzed using SPSS 19.0 and AMOS 19.0. Self-esteem, social support, family communication showed direct and indirect effect on subjective quality of life for middle-aged married men, and job satisfaction showed a direct effect on subjective quality of life. The structural regression model of middle-aged men's subjective quality of life was a good fit with the model. These results indicate that it is necessary to design intervention programs to increase self-esteem, social support, family communication and job satisfaction in order to increase middle-aged men's subjective quality of life.