• Title/Summary/Keyword: 소비주체

Search Result 190, Processing Time 0.027 seconds

Smart Mob과 기업경쟁 전략

  • Kim, Won-Je
    • 프린팅코리아
    • /
    • s.27
    • /
    • pp.96-101
    • /
    • 2004
  • 하워드 라인골드는 (스마트 몹(Smart Mobs): The Next Social Revolution, 2002))에서 지구촌 사람들이 통신과 컴퓨터 기술의 융합현상(Convergence)에 적응해가는 양상 및 그러한 융합화가 우리 사회에 던지는 의미를 고찰하고 있다. 스마트 몹은, ‘휴대하는 통신과 컴퓨터의 복합기능을 가진 네트워크 기기의 사용을 통해 서로 상대방을 모르는 상태에서도 비슷한 관심사를 가진 사람들을 발견하고, 상호 정보를 교환하고 모이며, 또 네트워크를 형성해서 일치된 협동 행동을 조정할 수 있는 사람들’로 정의된다. 산업화 이후 대량생산과 대량소비의 대상으로 전락했던 ‘군중’ 이 네트워크 기기로 무장해 똑똑하고 능동적인 주체로 거듭난 것이다.

  • PDF

A Study on the Filmic Style of Representing Historical Events in 2000s (2000년대 한국 대중영화의 역사재현 양식 연구)

  • Lee, Seung hwan
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2010.05a
    • /
    • pp.514-516
    • /
    • 2010
  • 2000년대 한국영화는 97년의 정치적 격변 이후 본격적으로 산업적 성장과 조우한다. 특히 적극적으로 역사적 사건을 활용하려는 노력은 스펙타클을 중심으로 집약된다. 다만 문제는 역사적 사건에 대한 소비는 프레드릭 제임슨이 염려하던 주체의 죽음, 혼성모방 그리고 노스탤지어 모드라는 포스트모던 시대의 특징을 전형적으로 보여준다.

  • PDF

해운이슈 - LG경제정책연, '2012년 경제전망' 발표

  • 한국선주협회
    • 해운
    • /
    • s.85
    • /
    • pp.11-17
    • /
    • 2011
  • 국가부채에 대한 불안감이 확산되고 선진국의 재정긴축기조가 본격화되면서 세계경제는 올 하반기 이후 성장활력이 낮아질 것으로 예상된다. 리먼쇼크 당시 위기해결사로 나섰던 정부 부문이 부채급증으로 경기를 떠받치는 능력이 약화되어 선진국 가계와 기업의 수요 심리가 쉽게 살아나기 어려울 전망이다. 선진국의 소비 및 투자부진은 세계교역과 금융시장 불안정성 확대, 경제주체들의 기대심리 악화 등을 통해 세계경제로 파급될 것이다. 중국 등 거대개도국이 제한적으로 버팀목 역할을 하면서 급격한 침체는 막을 것이지만 세계경제 성장률은 지난해 5% 수준에서 올해와 내년에는 3%대 중반까지 낮아질 것으로 예상된다. 금융위기 이후 세계경제와 유사한 흐름을 보이고 있는 국내경제도 성장세가 둔화될 전망이다. 다음은 LG경제정책연구원에서 발표한 "2012년 경제전망"의 주요 내용을 정리 요약한 것이다.

  • PDF

User Interactive ROI based Scalable Video Consumption System (사용자의 인터랙션 정보를 반영한 ROI 기반 스케일러블 비디오 소비)

  • Choi, Jeong-Hwa;Bae, Tae-Meon;Ro, Yong-Man
    • Journal of the HCI Society of Korea
    • /
    • v.2 no.1
    • /
    • pp.1-12
    • /
    • 2007
  • In this paper, we propose a video service system that reflects user interaction in the multimedia contents to increase user satisfaction in the restricted content consumption environment. The proposed system is based on the multiple ROI(Region of Interest) coding in H.264/AVC Scalable Video Coding (SVC). The proposed system provides scalable video quality by adopting SVC. And by bidirectional communication between user and video server, it enables user to select meaningful ROI among multiple ROIs by user interaction. To verify the usefulness of the proposed system, we demonstrate it with a test-bed on which user interactive ROIs are implemented.

  • PDF

우리나라 저축률(貯蓄率)의 결정요인(決定要因)

  • Hong, Gi-Seok;Kim, Jun-Gyeong
    • KDI Journal of Economic Policy
    • /
    • v.19 no.4
    • /
    • pp.3-46
    • /
    • 1997
  • 본 논문은 우리나라 저축률(貯蓄率)의 결정요인을 실증적으로 분석하는 데 목적을 두고 있다. 특히 본 논문은 생애주기가설/항상소득가설(生涯週期假說/恒常所得假說)에 바탕을 두고 거시(巨視)시계열자료와 미시(微視)횡단면자료를 모두 분석함으로써 개별경제주체의 저축행위와 경제전체의 저축간의 일관된 관계를 밝히려고 하였다. 표준적인 생애주기가설/항상소득가설에 의하면, 저축은 소득(所得)의 일시적 변동으로부터 소비(消費)를 독립시키려는 개별소비자의 합리적 선택의 결과이다. 따라서 개별소비자의 저축은 단기적으로는 소득이 일시적으로 높은 해(년(年))에, 그리고 보다 장기적으로는 일생동안 가장 높은 수준의 소득을 벌게 되는 장년기간중에 가장 크게 된다. 본 논문의 실증결과는 이러한 생애주기가설/항상소득가설의 예측이 실제자료와 대체로 일치함을 보여준다. 거시자료 분석결과에 의하면 우리나라 저축률의 연간변동은 소득성장률(所得成長率)과 인구연령구조(人口年齡構造)의 변동에 의해서 잘 설명되는 것으로 나타난다. 또한 미시자료 분석결과를 보더라도 소득이 일시적으로 높은 가계나 경제활동연령인구의 비중이 높은 가계일수록 더 많은 저축을 하는 것으로 나타난다. 따라서 생애주기가설/항상소득가설은 우리나라 저축률의 결정을 설명하는 데 매우 유용하다고 판단된다. 본 논문은 또한 소득성장률이나 연령구조 외에 이자율, 유동성 제약, 그리고 예비적 저축동기 등이 저축에 미치는 영향에 대해서도 살펴보았다. 실증결과에 의하면 실질이자율은 저축률을 다소 증대시키는 효과가 있으나, 기타 요인들의 효과는 유의하지 않은 것으로 나타났다.

  • PDF

The Values, Consumption Culture, and Clothing Attitudes of a Modern New Generation as the Primary Consumer of Modern Korean Culture: From the 1920's to the 1930's (한국 근대 문화 소비 주체로서 모던 신세대의 가치관, 소비문화, 의복 태도 특성: 1920년대~1930년대를 중심으로)

  • Park, Hye-Won
    • Journal of the Korean Home Economics Association
    • /
    • v.49 no.9
    • /
    • pp.99-109
    • /
    • 2011
  • The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

How Media Constitutes North Korean Female Defectors to Disparate Subject (감각적 사유와 이질적 주체 구성-종편의 탈북여성 재현의 정치)

  • Kim, Eunjune
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.12
    • /
    • pp.772-780
    • /
    • 2016
  • This study examined the politics of representation about North Korean female defectors in general programming channels. In that channel's programs, the women are established as soften private people who got a lift in capitalism aggressively and as disparate subject that have value to be consumed by mass audience. They are caricatured with the testimony and internal competition, be emphasized that heterogeneous object. General programming channels use the women as easy and cheap substitutes for foreigners, also objectifies them to complies with the patriarchal authority. General programming channels are continuously producing a story to deal with North Korean female defectors in disparate subject. In this way, they owns the time and qualification to talk to the women as objects to be displayed, to ensure the media power. Ultimately, the female defectors is only a consumption subject that being sensuously staring, so they remain 'other' instead of 'us'.

The Effect of Subject-Classified Consumer Education on Allowance Managing Behavior of Middle School Consumer (주체별 소비자교육이 중학생 소비자의 용돈관리 행동에 미치는 영향)

  • Kweon, Gyeong-Ja;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
    • /
    • v.19 no.4
    • /
    • pp.153-173
    • /
    • 2007
  • The purpose of this study is to investigate the middle school students' allowance managing behaviors and consumer education by the educational subject in order to explore a desirable direction of consumer education for allowance management. Questionnaire survey was conducted with 468 middle school students in Gyeongnam. The major findings are as follows: First, as for recognition of consumer education, the consumer education from home was the highest, and then the from school and mass media followed in that order. Second, the average score of the students' allowance managing behavior was low. The fulfillment ability was relatively high compared to planning and evaluative ability. Third, as for overall allowance managing behaviors, the more promoted a students' level of consumer education from school and mass media, the more cultivated his/her allowance managing behaviors. As for allowance managing behaviors in accordance with sub-factors, students' planning and fulfillment abilities were more cultivated, the more promoted his/her level of consumer education from school and mass media. Students' evaluative ability was more cultivated, the more promoted his/her level of consumer education from school and mass media. Fourth, there were differences in educational contents the students wanted in accordance with the educational subjects of consumer education. The consumer education can be more practical when it is connected with home, school, and mass media, development of an educational program with such connection is necessary.

  • PDF

A Study on the Consumption Behavior of Cellular Phone of Middle School Students and Consumer Education by Mothers (어머니에 의한 소비자교육이 중학생의 휴대폰 소비행동에 미치는 영향)

  • Kim, Young-Joo;Choi, Jeong-Hye;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
    • /
    • v.20 no.3
    • /
    • pp.163-177
    • /
    • 2008
  • The purpose of this study is to see relationship between middle school students' cellular phone consumption behavior and their mothers' consumer education. A survey was conducted with middle school students at nine middle schools in Gyeongnam who possessed a cellular phone and their mothers(1,080 in total). The results of this study are as follows: First, middle school students' cellular phone consumption behavior was relatively at the average level or higher: they were best at A/S and change and refund and were at the average level in collecting and using information for purchase followed by contract. This consumption behavior was associated with such variables as gender, academic performance, and monthly pocket money. Second, as for consumer education for middle school students' mothers in general, purchase education was most highly recognized, followed by citizenship education and value education. However, value education was relatively weak, which should be reinforced. Mothers' consumer education was associated with children's grade, academic performance and monthly pocket money. Third, since middle school students' desirable cellular phone consumption behavior was strongly associated with their mothers' consumer education, it is highly urgent to improve the quality of consumer education by mothers at home.

  • PDF

The Effects of Willingness to use Technology, Digital Alienation and Assistant Experiences on the Life Satisfaction of Elderly Consumers (기술 활용의지, 디지털 소외감, 조력자 경험이 고령소비자의 삶의 만족도에 미치는 영향)

  • Jang, Eun-Gyo;Lee, Jin-Myong
    • Journal of Digital Convergence
    • /
    • v.19 no.10
    • /
    • pp.133-141
    • /
    • 2021
  • Recently, the elderly who actively use the Internet and digital devices are increasing. This study aims to investigate the effect of the willingness to use technology, digital alienation and experience of assistant who help technology use on life satisfactions of elderly consumers who are considered to be the vulnerable in the use of information technology. A total of 311 elderly consumers over 60 who can utilize information technology were selected as a research sample and data were collected through an online survey. As a result, it was found that elderly consumers have a strong will to utilize information technology independently, perceive a low sense of digital alienation, and receive help from others when using technology. In addition, the lower the perceived digital alienation, the greater the experience of help from others in the use of technology, the higher the elderly consumers' life satisfaction significantly increased. This study is valuable in that it reveals the factors affecting the improvement of life satisfaction of elderly consumers in the high-tech environment and suggests political and practical implications.