• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.651-662
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• 1995

The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.244-250
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• 2020

The aim of the study is to investigate the effect of the benefit of soft waxing, hard waxing, and sugaring waxing on intention to reuse in Korean adults, and to provide useful information to people who are new to waxing. As a research method, from May 1, 2019 to August 30 (17 weeks), we surveyed 422 subjects between 10 and 40 years old who lived in Busan and Yeongnam area and experienced waxing. In statistical analysis, Cronbach's alpha was calculated for reliability test, and Chi-squared test, independent t-test, correlation analysis and linear regression analysis were used. Multiple responses were analyzed using multiple response test. In the result of the effect of waxing benefit on intention to reuse, there was a significant positive correlation of waxing seeking score by body part, total waxing benefit score(r=0.389, p<0.001), and total score of intention to reuse (r=0.214, p>0.001) with intention to reuse. There was also a significant positive correlation between waxing benefit by body part and intention to reuse, except arms and legs. In the result of the effect of waxing benefit on intention to reuse, face waxing (β=0.106, p<0.001), Brazilian waxing (β=0.221, p<0.001) and total waxing benefit score (β=0.321, p<0.001) had a significant effect on intention to reuse. In the present study, awareness of sugaring waxing was low but favor and intention to reuse were strong, and the subjects sought sugaring waxing for sensitive body parts. Thus, would provide useful information for consumers new to waxing, and also basic information for studies on waxing.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Review of KIISC
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• v.18 no.2
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• pp.12-22
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• 2008

RFID는 우리의 삶을 바꿔놓고 있다. 이미 RFID 기술은 도서관에서 한 번에 여러 권의 책을 식별하여 대출 시간을 단축시키고 있고, 상점에서는 계산원 없이 소비자가 스스로 계산할 수 있도록 하고 있다. 이렇듯 RFID는 U-City를 실현하기 위한 기술로서 손색이 없지만, RFID가 가진 자동식별의 특징은 우리에게 혜택뿐만 아니라 보안 및 프라이버시 침해라는 부작용을 가져오기도 한다. 그리하여 세계적으로 다양한 기술적 제도적 보호대책들이 연구되고 있다. 따라서 본 고에서는 RFID 기술의 현재 상황을 파악할 수 있도록 RFID의 활용 현황과 보호대책에 대해 소개하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.666-677
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• 2016

This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

• Asia Marketing Journal
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• v.13 no.1
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• pp.27-50
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• 2011

In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.20-38
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• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.495-503
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• 2015

This study attempts to reveal that the connection between consumers' self enhancement and consumer-brand relationship can be formed from brand experiences not only through a direct use of products or brands but also through companies' marketing activities including advertising or promotion, in that consumers' sensual, affective, cognitive, and behavioral response to brands are included in brand experiences. After experiencing the Samsung Galaxy S brand with manipulated stimulus, 248 respondents' positive emotion and self-enhancement were increased. Also the positive emotion induced by brand experience increase self-enhancement. This study also shows that brand experience and self-enhancement can significantly affect consumer-brand relationship which in turn affects brand loyalty such as satisfaction, recommendation intention, and repurchase intention. Experiencing strong, favorable, and attractive brand personalities may help consumers to increase positive emotions with self-enhancement and help companies to have brand loyalty through consumer-brand relationship.

• Journal of the Korean Society of Food Culture
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• v.14 no.4
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• pp.289-304
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• 1999

The purpose of this study was to examine the consumers' acceptance of irradiated foods according to sociodemographic characteristics and the factors to distinguish subjects with differential levels of their willingness to buy them. Data were collected from the 365 women living in Youngnam area by the self-administered questionnaire. The results from this study were as follows. First, consumers were concerned regarding food safety issues in general and particularly preservatives. Second, many subjects had not heard of the irradiated foods and showed wait-and-see attitude in the willingness to accept them. Consumers' willingness to purchase them were higher than any other cases if radiation would not remain in foods. Third, the results from the discriminant analyses showed that the concern toward food safety, perceived innovativeness, willingness to pay more for organic foods, and knowledge of irradiation were the factors to distinguish groups with differential levels of willingness to purchase the irradiated foods. The results from the study imply that accurate and scientific information about food irradiation should be given to the consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.93-107
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• 2018

A questionnaire survey was conducted on male and female college students living in Busan in May 2015 to study customer types and purchasing behaviors based on the benefit sought from undergarments. This study used a total of 460 data reports collected from 203 male and 257 female college students. The results of this study were as follows. First, the undergarment benefits sought were divided into material and function, harmony of outerwear and underwear and design. Consumers were categorized into function seekers, brand and design seekers, and undergarment indifferent customers. In addition, while male college students were likely to be function seekers, female college students were mostly brand and design seekers. Second, both male and female respondents showcased significant differences in the undergarment benefits sought depending on their customer type. Based on the customer type, male college students showed a greater difference in the undergarment benefits they sought when compared to their female counterparts, and marked differences were found in male respondents' undergarment material and function factors and female respondents' harmony factor of outerwear and underwear. Based on their sex, a significant difference in the harmony factor of outerwear and undergarments was observed. Third, after examining the purchasing behavior influenced by the customer type, this study found that both male and female students had undergarment purchasing behavior differences depending on their customer type, while function seekers and design seekers were likely to exhibit similar behaviors in purchasing undergarments regardless of their sex, except for their preferred image and purchasing method of undergarments. However, among the indifferent group of customers, there were significant differences depending on their sex.