• Title/Summary/Keyword: 소비자 트랜드

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A Study of Development of the Analysis Program for Interior Design Trends and of Measurement of Consumers' Preference - Focusing on living rooms of apartments - (실내디자인 트랜드 분석 프로그램 개발 및 소비자 선호도 측정 방법에 관한 연구 - 아파트 거실공간을 중심으로 -)

  • Han young-Ho;Jang Jung-Sik;Shin Hwa-Kyoung
    • Korean Institute of Interior Design Journal
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    • v.14 no.1
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    • pp.168-176
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    • 2005
  • As the pluralistic value in which various cultures and trends exist develops the world at large, development of interior design is required to examine consumers by group. This requirement purports to set up a strategic model of operating interior design organizations under cross-cultural (past and present) enviroment, not to express new researches of interior design following the direction of the developed media service. Based on the educational and complex cultural approach to design matters - the key issue in solving the cross-cultural design matters, this paper has suggested the structure of semi-centralized design process and the system for finding out consumers' trends under the new media-based cultural design environment. This study presents some expected effects. First, it will be able to enhance the consumer-oriented design mind by providing the information on the interior design system and design trend. Through analyzing the lifestyle in the 21st century and providing the relevant information, it will lead irrlprovement in living environment. And further, by using the program of searching consumers' new preference, the system of grasping consumers' propensity and making decisions will be materialized. Secondly, based on the background database of forecasted consumers' trends, marketing strategies can be established. Thirdly, through the better technology of designing living environment, efficiency will be increased and the economic foundations through use of new database will be constructed. Fourth, systematic interior design can be developed. Strategic correspondence to consumers' desires and reinforcement of competitiveness will become possible with development of database. By encouraging consumers' participation under digital environment, their trends can be forecasted, and by efficiently using information and new technology, resources can be saved and further, additional costs for promotion and sales will be reduced.

A Survey on the Consumer Preferences for Korean Rice Cake Packaging in the Seoul Metropolitan Area (떡 포장 개선을 위한 국내 수도권 지역 소비자의 기호도 조사)

  • Choi, Woo-Suk;Park, Sang-Kyu;Lee, Youn-Suk
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.3
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    • pp.418-429
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    • 2012
  • In this study we surveyed the packaging preferences of consumers for Korean rice cakes as current commercial products in Korea. The questionnaire was developed from a preliminary investigation of typical rice cake packaging patterns and sent to 2332 residents in Korea by random sampling mail. The questionnaire contained questions on the preferences of interior design in packaging, opening methods, individually separated types, printing position, packaging methods, and packaging materials such as paper and plastic. There were responses from 304 residents. The collected data was analyzed by an SPSS package program. Most of the packaging used for Korean rice cakes was plastic (58.9%) which was used for packaging materials and stretch wrap (42.9%) as packing methods. The results showed the preference was the perforated line type used by hand for opening a packaging and interior packaging design with 2~3 partitions. Most respondents expressed an interest in using individual packaging and having printing directly on the packaging. Also, the respondents preferred the packaging design that let them see the contents of a package. Based on the results of the questionnaire, this paper suggested that most consumers would prefer to choose a packaging system with a partition design in a plastic container, individually separated products, and a transparent container for Korean rice cakes. The results of packaging preferences could provide important information for suitable packaging development for Korean rice cakes. Further research should be conducted to improve the shelf life of Korean rice cakes with functional packaging systems such as modified atmosphere packaging or anti-microbial packaging.

Fashion attribute-based mixed reality visualization service (패션 속성기반 혼합현실 시각화 서비스)

  • Yoo, Yongmin;Lee, Kyounguk;Kim, Kyungsun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.2-5
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    • 2022
  • With the advent of deep learning and the rapid development of ICT (Information and Communication Technology), research using artificial intelligence is being actively conducted in various fields of society such as politics, economy, and culture and so on. Deep learning-based artificial intelligence technology is subdivided into various domains such as natural language processing, image processing, speech processing, and recommendation system. In particular, as the industry is advanced, the need for a recommendation system that analyzes market trends and individual characteristics and recommends them to consumers is increasingly required. In line with these technological developments, this paper extracts and classifies attribute information from structured or unstructured text and image big data through deep learning-based technology development of 'language processing intelligence' and 'image processing intelligence', and We propose an artificial intelligence-based 'customized fashion advisor' service integration system that analyzes trends and new materials, discovers 'market-consumer' insights through consumer taste analysis, and can recommend style, virtual fitting, and design support.

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Changes in Consumption Trends of Men As Conveyed in Advertisements in 'Gentlemen's Quarterly', a Men's Magazine (남성패션지 광고분석을 통해 본 남성의 소비트렌드 변화 - GQ를 중심으로)

  • Yoo Hyun-Jung
    • Journal of Families and Better Life
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    • v.24 no.1 s.79
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    • pp.299-313
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    • 2006
  • Male consumers, who had largely been overlooked in comparison to their female counterparts, are recently emerging as a major target of marketing. The five-day workweek system and shifts in the expectation of traditional sex roles have brought about this change. This study examined changes in consumption pattems of men and analyzed relevant trends and meanings. Advertisements were chosen as data for analyses in this study because they are the most fundamental tool to stimulate consumption and also because they are the media that convey the culture of the times in the most compressed form. One thousand four hundred and seven advertisements appeared in the 19 volumes of 'Gentlemen's Quarterly,' a men's magazine, that were published between March 2001 and October 2005. These advertisements were analyzed using both quantitative and qualitative methods. From the analyses of this study, six different kinds of trends were found. In each trend, important values sought after by men through consumption, and the meanings of consumption for male consumers were explained.

A Study on a Mobile Content Plan for Recommending Wines (와인 추천을 위한 모바일 콘텐츠 기획)

  • Park, Si-Myung;Seo, Eun-Bi;Yoon, So-Young;Park, Young-Ho
    • Annual Conference of KIPS
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    • 2015.04a
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    • pp.905-908
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    • 2015
  • 최근 한국의 와인 소비 트랜드는 매년 약 10%의 성장률을 보일 만큼 빠르게 주목 받고 있다. 그러나 와인과 관련된 정확한 데이터의 부재와 이를 전문적으로 주관하는 기관이 없는 현실 등 국내 와인 시장의 여러 문제점이 언급되고 있다. 이 문제를 해결하기 위해서는 와인 소비자의 직접적인 데이터가 수집 가능해야 하며 관련 데이터를 정리, 분석할 수 있는 시스템이 필요할 것이다. 본 연구에서는 바코드 인식 기술을 이용하여 보다 정확한 사용자의 데이터를 수집하고 와인 선호도를 추출하는 Top-k sky-line algorithm을 적용하여 데이터를 효과적으로 분석 및 통계를 하는 데에 목적을 둔다. 이 방법은 데이터를 수집, 분석할 뿐만 아니라 와인을 선별하고 사용자의 선호도를 기반으로 와인을 추천해 줄 수 있다는 점에서 매우 효과적일 것으로 사료된다. 본 연구에서는 기획의도 및 동기, 관련 연구 및 응용, 제안하는 방법, 예상 콘텐츠 시나리오, 기대효과, 결론을 소개하고자 한다.

A Study on the Role of u-Gov according to Convergence Evolution (컨버전스 진화에 의한 u-Gov의 역할고찰)

  • Jeong, Boon-Do;Jeong, Young-Chul
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.7
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    • pp.1235-1241
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    • 2007
  • Convergence being process varietly and quickly, with complex products and services based on digital technology and with start its creating new form of products and service, influenced to diversity of consumers need, and social trend. Thus, in this paper, convergence it presents the application instance according to variation of the convergence commit, and observed the advantage which is the possibility of appearing from here, it has the necessity of the effect and the policy preparatio, appearing on it try the electronic government of domestic convergence with role of the u-Gov due to an evolution with convergence, for it attains the administrative idea which u-Gov pursues. And by convergence analysis of issue, hereafter it presented a policy propulsion direction of convergence.

Model of u-Distribution with use RFID/USN (RFID/USN을 이용한 u-물류/유통 모델)

  • Jeong, Boon-Do;Jang, Ki-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.10
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    • pp.1814-1820
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    • 2007
  • As RFID/USN has appeared as one aspect of the latest trend in Convergence rapidly spreading over the society, the use and the applied service of RFID/USN are expected to be diverse. USN begins by the technological means to providing the new type of service, and provides the customers with the factors in various type of its application to satisfy their desire. This thesis suggests a forecast model of the u-Distribution with expecting the new change of the new generation of distribution by using RFID/USN, which is initiatively introduced into this area. For the suggestion of the forecast model, the way of planning of it will be discussed by examining the necessity of the model. Also, the systematic and technical parts of the new forecast model will be schematized.

Effect of HMR Meal Kit Product Selection Attributes on Consumers Satisfaction and Other Recommendation Intention (HMR 밀키트 상품의 선택속성이 소비자만족 및 타인추천의도에 미치는 영향)

  • Kim, Dong-Soo;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.258-267
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    • 2021
  • This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

Blockchain-based Sales and Purchase Record Management Systems for Agricultural Products (블록체인을 활용한 농산물 판매 및 소비이력 시스템에 관한 연구)

  • Na, Wonshik
    • Journal of Industrial Convergence
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    • v.20 no.3
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    • pp.41-46
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    • 2022
  • This paper proposes a consumer-tailored solution to prevent the forgery and falsification of data by incorporating blockchain technology in the online and offline distribution of agricultural produce. The solution provides customized services to consumers based on an analysis of the data generated from the sales, distribution, and consumption of quality of the produce. It can also ensure the safety and credibility of the produce, and allow producers to identify consumption intent and the flow of distribution. Producers will be able to determine the flow of produce based on the data collected and thus tailor promotional efforts. This is expected to be the fourth industrial revolution in the agricultural produce distribution sector. Utilizing blockchain and big data technology to create integrated record management systems that combine multiple solutions will shape future technology trends. In addition, if eco-friendly certification is acknowledged as a valuable service and can be incorporated into the distribution process, this solution could become a one-stop distribution solution for agricultural produce.

A Study on the Characteristics of Purchasing Propensity by Preferences Quality Grade of Hanwoo Beef (한우고기 육질등급 선호도에 따른 구매성향 특성 분석연구)

  • Cho, Soohyun;Shin, Jeong-Seop;Seol, Kuk-Hwan;Kim, Yoon-Seok;Kang, Sun-Moon;Seo, Hyun-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.537-544
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    • 2020
  • Beef consumption trends are changing according to consumer needs and preferences. This study was conducted to collect the fundamental information by investigating the consumer's preference and purchase propensity of beef(Hanwoo beef) for improvement of Korean beef grading system. Consumers were recruited from Seoul, Gyeonggi-do, and 5 metropolitan cities, and surveyed from July 24 ~ August 14, 2017. The data obtained from 362 consumers were finally selected for the verification process. Results from the Hierarchical Regression Analysis reveal that the increased purchasing frequency is positively correlated with the following factors, in the consumer group showing preference in the Quality Grade (QG) of beef: marbling type 1QG, fat color 1+QG, and income, grade opinion, marbling contents and type 1++QG. Conversely, no factor affected the increased purchasing frequency in the consumer group having no preferred QG for beef (p>0.05). Our study determined significant differences in the factors affecting increased purchase frequency of beef among the different groups, classified depending on their preferred QG. The grading system is important since it directly correlates with profit for livestock farmers and the industry. We therefore propose that the grading criteria need to be revised reasonably but scientifically, considering various opinions of the producers and consumers.