• Information Systems Review
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• v.23 no.1
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• pp.115-134
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• 2021

Recently, the amount of money that foreigners buy from online shopping sites in Korea has been increasing, especially by Chinese consumers. In this study, we researched the effects of Chinese consumers' reviews, inquiries, and bargains on loyalty, and how these effects differ by gender so that Korean online sellers can take advantage of these opportunities. In order to verify the research model, a survey was conducted on Chinese consumers with online purchasing experience and 231 valid samples were collected and analyzed. As results, reviews, inquiries, and bargaining had the positive impacts on the loyalty of Chinese consumers. The impact of reviews on loyalty was higher in women, and the impact of inquiries and bargains on loyalty was higher in men. This study can help Korean online sellers effectively respond to Chinese consumers' reviews, inquiries, and bargains needs. This study, also, can help they understand and deal with the difference between the effect on reviews to women and the effect of inquiries and bargaining to men.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.176-185
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• 2020

This study aimed to explore whether and how smartphone-based multiscreening affects a consumer's attitude toward mobile video advertising. For the latter purpose, this study proposed and empirically tested whether perceptions of advertising informativeness and advertising intrusiveness mediate the impact of smartphone-based multiscreening on attitude toward mobile video advertising. The results of an online survey (n=155) indicated that smartphone-based multiscreening was significantly and positively related to consumer attitude toward mobile video advertising and that the effects of multiscreening were partially transmitted via perceived advertising informativeness. Unexpectedly, however, the mediating role of perceived advertising intrusiveness was not supported in this study.

• Journal of dental hygiene science
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• v.9 no.5
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• pp.587-592
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• 2009

The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it's found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.58-66
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• 2020

This paper aims to empirically analyze the factors of difference in trust level for Internet-only bank by age groups. The purpose of this study is to provide clues and a research data in developing differentiation strategies that can increase consumer's trust by age group. In this study, above all, the financial consumer group was divided into the 2030s and 4050s based on age. The study explored the trust determinants of the two groups and compared the differences between the two groups using a multi-group analysis method. As results, in all age groups, financial consumer's trust was seen as a determinant of convenience, security and benefit of financial transaction costs. The difference of the determinant of trust between 2030s and 4050s occurred in the factor of benefit. Moreover, it reconfirmed that consumer's trust is later strongly extended to relationship commitment. These findings suggest that trust is of paramount importance to the Internet-only bank, whose market competition will intensify in the future.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.177-187
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• 2006

It is known that over one million car navigation devices are being currently used in Korea. Most. if not all, route guidance systems, however, Provide only one "best" route to users, not providing any options for various types of users to select. The current practice dose not consider each individual's different preferences. These days, a vast amount of information became available due to the rapid development in information processing technology. Thus, users Prefer choices to be given and like to select the one that suits him/her the "best" among available information. To provide such options in this Paper, we developed an algorithm that provides alternative routes that may not the "least cost" ones, but ones that are close to the "least cost" routes for users to select. The algorithm developed and introduced in the paper utilizes a link-based search method, rather than the traditional node-based search method. The link-based algorithm can still utilize the existing transportation network without any modifications, and yet enables to provide flexible route guidance to meet the various needs of users by allowing transfer to other modes and/or restricting left turns. The algorithm developed has been applied to a toy network and demonstrated successful implementation of the multi-path search algorithm for multi-purpose activities.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.9
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• pp.1293-1304
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• 2022

The personalization recommendation system means analyzing each individual's interests or preferences and recommending information or products accordingly. These personalized recommendations can reduce the time consumers spend searching for information by accessing the products they need more quickly, and companies can increase corporate profits by recommending appropriate products that meet their needs. In this study, products are recommended to consumers using collaborative filtering, matrix factorization, and deep learning, which are representative personalization recommendation techniques. To this end, the data set after purchasing shopping mall products, which is raw data, is pre-processed in the form of transmitting the data set to the input of the recommended system, and the pre-processed data set is analyzed from various angles. In addition, each model performs verification and performance comparison on the recommended results, and explores the model with optimal performance, suggesting which model should be used when building the recommendation system at the mall.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.4
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• pp.128-142
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• 2009

Since fairness issue has been found to be important in many different business contexts such as marketing, organizational psychology and management in general. The purpose of this exploratory study was to identify the factor structure of fairness and its effects on customer satisfaction and word-of-mouth. In this survey, we collected data from the respondents who have experienced online shopping from 61 online shopping companies. The data were analyzed by structural equation model using LISREL 8.5. The results indicated that fairness has a four-factor structure, which is composed of distributive, procedural, interpersonal, and informational fairness, which is different from three-factor structure. In addition, perceived justice as a second-order construct were found to have a positive effect on customer satisfaction and word-of-mouth intention. The study suggests that online shopping mall should increase customer satisfaction and positive word-of-mouth by enhancing multiple aspects related to fairness.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.230-231
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• 2003

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.