• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.349-355
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• 2007

최근, 맞춤의료서비스, 헬스와 웰빙의 복합서비스, RFID 기반의 공급망 관리 서비스와 같이 정보기술(IT), 바이오기술(BT), 나노기술(NT) 등이 융합된 혁신적인 서비스들이 출현하고 있다. 그러나 기존의 전통적인 접근방법으로는 새로이 출현하는 다양한 서비스에 대한 체계적인 접근이 불가능하다. 따라서 분석의 단위를 조직이나 정보 시스템 수준에서 서비스 수준으로 하향하는 것과 요소기술이 서비스로 변환되어 소비자에게 수용되는 전체과정을 동태적, 공학적으로 설계하는 접근이 절실히 요구된다. 본 연구의 목적은 신 기술의 출현, 성숙, 시장으로의 유입과 소비자에 수용되는 서비스 생명주기 전 과정을 통태적 관점에서 분석하는 틀을 제시하고 의료서비스에 특화 하여 서비스 공학적 관점에서 IT, BT, NT가 융합된 서비스를 설계하는 모델을 제시하는 것이다. 이를 위해 우선 서비스의 특성과 서비스 시스템 설계의 목표를 제시하고 동태적 혁신이론에 기반하여 서비스의 탄생부터 시장에서의 수용에 이르는 생명주기를 표현할 수 있는 모델을 개발한다. 이 모델의 시간 축을 분기하여 단계(Stage)들을 도출하고 각 단계에서 수행해야 할 활동들을 설계한다. 아울러 모델의 실제적 유용성을 입증하기 위하여 의료분야의 관련사례를 제시하고 조직의 서비스전략과 다변화 전략을 수립하기 위한 논리도 제시하였다. 본 연구의 동태적 공학모델은 IT 생태계 (IT Ecosystem) 하에서 조직 및 IT 요소들이 다양한 환경에서 어떻게 안정적이고 효율적인 메커니즘을 형성하고 진화해야 하는지를 잘 보여주고 있다.

• Journal of Korea Technology Innovation Society
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• v.12 no.4
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• pp.768-787
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• 2009

This paper focuses to identify and analyze the influence of the perceived risk and innovation adoption of the new products in the bio-industry. After a comprehensive literature review, we identified factors, such as perceived risks, perceived benefits, trust, fear of the unknown, innate innovativeness, and domain-specific innovativeness. An empirical result points that perceived benefits and domain-specific innovativeness have positive effect to the consumer's purchase intention, while trust and fear of the unknown don't have significant effect.

• Information Systems Review
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• v.26 no.2
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• pp.123-136
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• 2024

Weather significantly shapes daily life, impacting consumer behavior and psychology. Changes in weather influence ad receptivity, directly affecting corporate sales. Businesses strategically leverage weather in marketing efforts. Mobile devices have exponentially increased ad exposure, with real-time connectivity enhancing exposure time. Despite the need to empirically confirm weather's impact on mobile ad acceptance, research is lacking. This study explores weather's influence on mobile ad receptivity, considering environmental changes like air quality. Results aim to assist digital advertisers in refining targeted strategies with weather information.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.61-84
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• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.30-40
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• 2007

This study started from the point that female consumers have powerful effects on selection and purchase of products. Liquor is consumed by men more than women, but a population of women drinking liquor is increasing due to "wellbeing and a tendency to lower alcoholicity" of soju. Through priming effects, this study estimated and tested how liquor advertising which had been made focusing on male consumers could appeal to female consumers and affect their purchase. The results of this study revealed that the subjects were partially influenced by priming effects when the experimental image and the interference image were connected to each other in terms of their meaning. This study showed that if scenes in advertising, no matter how short they were, were in a similar situation, priming effects occurred and consumers had a positive attitude toward behavior which appeared in the advertising. In order that advertising of male-dominated products such as cars in addition to liquor may appeal to female consumers, situational factors have to be suitable to create priming effects. If such priming effects are advertising making and arrangement, advertising can appeal to female consumers more easily.

• Journal of the Korea Convergence Society
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• v.10 no.4
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• pp.7-16
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• 2019

As fierce competition is expected in the wearable devices marekt, it is needed to develop a technology planning that can increase consumer acceptance. This study aims to provide implications for technology planning of wearable devices by examining consumer preferences for the devices. For this purpose we employed a conjoint analysis. In the process of the analysis, we considered the trend of anticipatory standardization for wearable devices in an attempt to improve objectivity of analysis whilst many previous studies relied on focus group interview. For the anticipatory standardization information, we utilized liaisons and projects of wearable devices at International Electrotechnical Commission, and we designed a conjoint survey on the basis of the information. We conducted an online survey, and a total of 229 individuals responded to our survey. The result of conjoint analysis shows that main use and enhanced features were more important attributes than the others were. However, consumer preferences for detailed levels of each attribute were different by gender and age groups. This result implies that technology planning of wearable devices require distinct approaches by consumer segments.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.312-313
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• 2004

• Agrochemical news magazine
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• v.22 no.1 s.164
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• pp.12-15
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• 2001

• Life and Agrochemicals
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• s.250
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• pp.16-19
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• 2009

이제는 농업에 대한 새로운 마인드가 필요하고 과학적으로 입증된 사실에 대하여서는 절대적으로 수용한다는 자세가 필요하다. 소비자들도 농산물 중 잔류농약의 유무가 아니라 허용기준 이상인지 아닌지를 더욱 중요하게 생각하여야 한다.