• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.167-169
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• 2016

최근, 세계기후변화가 산업체계 및 소비자의 소비패턴 등에 영향을 미치는 등 지속적으로 인류의 삶에 막대한 영향을 미치게 이르렀다. 이로서 각 국가에서는 기후변화에 대비한 활동들을 행하고 있으며, 이로서 항만에서도 기후변화를 고려한 그린포트 구축활동이 이루어지고 있다. 본 연구에서는 각 항만별로 행해지고 있은 그린포트 구축활동에 대한 KPI(Key Performance Indicator)를 설정하여 각 항만별 및 세계항만별 상호 비교를 위한 지표를 마련하고자 한다. 이를 위해 본 논문에서는 전문가 설문을 행하여 항만의 KPI를 도출하여 이에 대한 영향을 고찰하도록 한다.

• KOREAN POULTRY JOURNAL
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• v.53 no.11
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• pp.144-148
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• 2021

양계업의 환경이 변하고 있다. 친환경과 안전성을 소홀히 하면 경쟁에서 살아남을 수 없고 정부 정책도 농가 보호가 아닌 농가 규제로 흘러가다 보니 농가들의 고충은 이만저만이 아니다. 35년간 양계업과 인연을 맺고 있는 정기훈 대표(정훈농장)는 '소비자를 외면하면 살 수 없다'. '농가들이 협회를 중심으로 뭉쳐야 한다.'라며 농장 관리뿐 아니라 대내외적인 활동을 통해 농가들의 권익 보호를 위해 앞장서고 있다. 본고는 농장에서는 철저한 사양관리를 실천하며 농부로서의 일에 심취하고 대외적 활동을 할 때는 정책 문제나 협회 운영에 대해 날카롭게 문제점을 지적, 방향을 제시해 주는 조언자로 활동하고 있는 정기훈 대표를 만나 농장 현황 및 양계산업 발전 방안을 들어보았다.

• Asia Marketing Journal
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• v.12 no.3
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• pp.63-79
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• 2010

This research examined (1) the effects of the large scaled corporations' performances in the area of corporate economic responsibilities and corporate philanthropic responsibilities on the anti-corporate sentiments and (2) the effects of the anti-corporate sentiments on the consumers' evaluations of the large scaled corporations. The results of path analysis revealed that the corporate performances in philanthropic responsibilities had a negative effect on the anti-corporate sentiments as expected. However, different from the expectation, the corporate performances in economic responsibilities had a positive influence on the anti-corporate sentiments. This unexpected relationship between economic responsibilities and anti-corporate sentiments might be caused by the Korean consumers' perceptions that the more the large scaled corporations conducted their business activities illegally and unethically, that the more they achieved the various economic responsibilities. The anti-corporate sentiments showed the negative effects on the consumers' evaluations of the large scaled corporations.

• Knowledge Management Research
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• v.21 no.3
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• pp.141-160
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• 2020

This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine further the influence of SMMA on social brand engagement (SBE), brand equity (BE), and purchase intention (PI). The purpose of this paper is to investigate the effect of SMMA on purchase intention in Korean cosmetic firms with brand equity and social brand engagement. The factors of SMMA were identified based on previous literature reviews that have an impact on social media marketing activity. To empirically test the effects of SMMA, this study conducted a questionnaire survey on 219 social media users for data analysis out of the initial 332 survey data. The results reveal that all five SMMA elements are positively related to BE, SBE, and PI. The study enables cosmetic brands to forecast the future purchasing behavior of their customers more accurately and brings clarity to manage their assets and marketing activities as well.

• Korea Trade Review
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• v.41 no.5
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• pp.1-14
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• 2016

Consumers have been increasing their interests in firms' ethicality as well as in the features of the firms' products when they decide to purchase a certain product. Recently, fair trade is considered to be a type of ethical marketing in the business-to-consumer market. In this regard, the effects of fair trade-based marketing on firm performance have become the center of academic and managerial concerns. Despite this importance, few studies have investigated whether fair-trade is a source of competitive advantage or just a cost of doing business. The present research attempts to provide evidence of how fair trade-based marketing influences competitive advantage. Two experimental studies were conducted to explore consumers' purchase intention, which can be a proxy of competitive advantage, in a foreign product-consumption context. Drawing on the stakeholder theory, the first study was performed to examine the effects of fair trade marketing on consumers' purchase intention through a within-subjects design. In addition, building on the signal theory, the second study was executed to test the effects of a fair trade mark on consumers' purchase intention. The findings of the current research reveal that consumers prefer fair trade-based products to others and that when it comes to fair trade-certified products, consumers are more likely to purchase products with that certification than otherwise, even when those products are sold at higher costs than rival products. Interestingly, the results of this research present that there is a significant difference of consumers' purchase intention of a fair trade-based product between two different marketers. This implies that fair trade-based products should be differentially distributed and targeted at a certain type of consumers.

• KAPE Magazine
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• s.256
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• pp.10-12
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• 2017

지난 11월 24일 제3기 축산물이력제 대학생 서포터즈의 해단식을 갖고 3개월여의 활동을 마무리 지었다. 제3기 축산물이력제 대학생 서포터즈는 축산물이력제를 비롯한 축평원 주요 사업에 대한 국민 친화적 홍보를 위해 지난 7월 28일 발대식을 갖고 축산물이력제 현장 견학 및 다양한 온 오프라인 홍보 활동을 실시했다. 축산물이력제를 쉽게 전달하기 위해 카드뉴스나 웹툰 등을 직접 제작하고 대형마트에서 소비자를 대상으로 홍보 활동을 실시하는 등 축산물이력제 홍보대사로서 역할을 수행했다. 성실히 활동한 우수 활동자 상위 3명에 대해 원장상과 소정의 상금이, 우수 활동 1개 조에 대해 단체상으로 상금이 수여됐다. 개인 최우수상은 문형우 충북대 축산학과 학생이 수상했고, 우수상은 김미나 단국대 동물자원학과 학생이, 장려상은 전화은 충북대 축산학과 학생이 받았다. 단체 우수 활동상은 변희진 공주대 학생, 김미나 최선경 단국대 학생, 이현규 충남대 학생으로 구성된 4조에게 수여됐다.

• Journal of Venture Innovation
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• v.7 no.2
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• pp.57-76
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• 2024

A virtual influencer is a digital artifact that primarily operates on social media and acts like the human influencer. This study investigate how the attractiveness and reputation of virtual influencers affect consumers' purchase intentions. Based on previous studies, we developed a research model and questionnaire, and analyzed a total of 371 survey questionnaires using a structural equation model. The study results show that reputation positively affect attachment, imitation desire, and interaction, while attractiveness positively influence attachment and imitation desire but not interaction. Lastly, purchase intention was positively influenced by imitation desire, attachment, and interaction; which indicates that attractiveness, reputation, and interactivity are crucial factors in virtual influencer implementation strategies. The quality and reliability of contents provided by virtual influencers are essential not only for gaining popularity but also for maintaining a good reputation. Additionally, continuous interaction is necessary in order to foster close relationships with consumers. A few practical insights are presented for firms considering to implement a virtual influencer.

• Archives of design research
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• v.11 no.2
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• pp.179-188
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• 1998

One of the characteristics in the modem society is the overflow of the communication. The invention of various merchandise and the development of information and comunication changed the society of verbal characterization into that of visible environments. To establish the effective communication in these changes, the package has to understand, specify, and deliver the needs of the consumers by the thorough analysis of the marketing plans and the marketing strategies. In this thesis we considered the conception of the marketing and the change of the marketing environments, studied the close relationship between the marketing and the package and, furthermore, introduced the package process as one of the effective communication methods. The purpose of this thesis is to introduce the marketing strategies. to develope the theoretical processes of the package design as a communication method which can cope with the change of the marketing environments caused by that of the consumer's favorites.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.11
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• pp.1113-1120
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• 2016

The purpose of this study is to find the important travel agency service quality factors in relation to the amount of information search efforts through major information channels of customers such as interpersonal source, retailer source, and external media source. Factor analysis using varimax rotation was performed and 20 service attributes of travel agent was reduced to 6 factors; convenience system, personal service, customer maintaining service, reputation, atmosphere and accessibility. According to MANOVA analysis there are significant differences in the service quality factor due to the type of source and amount of efforts of information search.

• Journal of the Korea Safety Management & Science
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• v.13 no.1
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• pp.143-150
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• 2011

과거의 기업은 단순 생산과 관리만으로 기업을 유지시켜 왔다. 그러나 오늘날 제품 소비자들은 다양하고 복잡한 요구를 하고 있고 기업은 소비자들의 욕구를 충족시키지 못하면 존속할 수가 없다. 따라서 기업은 다양한 소비자의 요구에 대한 사회적, 경제적 환경변화에 대응 할 수 있는 최적의 기본 방침을 수립하고 그것을 실천하는 경영전략 수립이 필요하다. 경영전략 수립은 기업경영성과에 영향을 주는 가장 중요한 요인이라 할 수 있는데, 경영전략 수립과 기업경영성과라는 두 요인 사이에는 또 다른 복잡한 관리체계가 작용한다. 즉 생산시스템과 전사적 품질경영활동, 구성원들에 대한 보상, 그리고 조직구성원간의 관계 등이 영향을 미치는 것이다. 본 연구는 기업의 경영전략과 관리체계인 생산시스템, TQM 활동과 종업원에 대한 보상이 경영성과에 어떠한 영향이 있는지를 파악하고 이것을 기반으로 실증적 자료를 수집하여 분석 검증함으로써 기업발전의 토대로 삼고자 한다. 자료 분석을 위하여 SPSS 통계 패키지를 이용하였고, 각 연구 가설과 연구 모형은 구조방정식을 이용하여 검증하였다.