• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.555-566
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• 2015

Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

• Korean Journal of Child Education & Care
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• v.18 no.1
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• pp.147-168
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• 2018

The purpose of this study is to apply sustainable development education activities for young children and to verify the effects of them. To do this, 40 5-year-old children of day care centers in P city, Gyeonggi-do were grouped the experimental group(11 male, 9 female) and the controlled(11 male, 9 female). The children in the experimental group had taken the 16 activities based on the sustainable development education for 8 weeks. The results of this study are as follows. First, the children in the experimental group shows the increase of the score in the whole subconcept of the care behavior, which means that the activities in this study are effective for children's care behaviors. Second, the children in this study shows the increase of the community consciousness scores, which means that the activities executed in this study are effective for children's community consciousness. Third, the children in the experimental group in this study shows the increase of the score of consumer behaviors, which means that the activities formed in this study are efficient for young children's consumer behaviors. This study implies that the activities for sustainable development education have a positive effect on young children's education for sustainable development.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.185-194
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• 2015

We are living in big data. Specially, female consumers are the hottest issue. Female consumers have a great effected on consumer culture as comparing male consumers. Therefore, this study analysis characteristics of female consumers through case study and literature review. The summarized results of research are as follows. First, percentage of economically active population of unmarried female of 20s is high, so they actively spend lots of money on buying goods and so on. Second, they are ahead of the curve and follow entertainers. Third, domestic case studies(SD online buz marketing, C.S.I. Shinsegaemall project, Service center only for female consumers of Shinhan Card, Travel Service of Lotte Tour) and international case studies(Big data service of Target, ZARA, and Walmart) show that if we utilize big data, we can raise re-purchasing desire and analysis needs of female consumers and create new female consumers.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.89-103
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• 2011

The purpose of the study is to examine the effects of the country of origin image of beef on consumers quality perception, attitude and purchase intention. In order to conduct the research, 300 questionnaires were distributed to consumers who have purchased beef in Seoul during a two-week period from December $27^{th}$, 2010 to January $10^{th}$, 2011, but only 244 were analyzed for this study. The results are as followed First, country - of-origin image of beef had significant relations with consumers quality perception, attitude and purchase intention. Second, consumers quality perception had positive relations with attitude and purchasing intention. Third, consumer's attitude had positive influence on purchasing intention. In order to enhance the country-of-origin image of beef, cows should be raised in an environmentally friendly way. Having regular checkups and using good quality feed would produce reliable products. As well, in order to strengthen the image of beef, aggressive marketing strategies are also recommended.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.177-186
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• 2016

This study aims to explore the effect of characteristics of eWOM(Word-of-mouth) on consumer attitude in SNS(Social Network Service). The characteristics of WOM were classified into characteristics of message (polarity, verifiability, consensus) and characteristics of SNS (social presence, interaction). Data of 554 samples were collected from the university students of SNS users. The key results showed that the polarity of the WOM has a strong positive effect on consumer's attitude, and the degree of verifiability and consensus has a moderating effect on the polarity-attitude relationship. On the contrary, characteristics of SNS such as social presence and interaction have a direct effect on consumer attitude and have no significant moderating effect on the polarity-attitude relationship. This study provides an academic enhancement in the research of the relationship between the characteristics of WOM and consumer's attitude in the SNS environment. Practical implications are also drawn from these findings.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.495-503
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• 2015

This study attempts to reveal that the connection between consumers' self enhancement and consumer-brand relationship can be formed from brand experiences not only through a direct use of products or brands but also through companies' marketing activities including advertising or promotion, in that consumers' sensual, affective, cognitive, and behavioral response to brands are included in brand experiences. After experiencing the Samsung Galaxy S brand with manipulated stimulus, 248 respondents' positive emotion and self-enhancement were increased. Also the positive emotion induced by brand experience increase self-enhancement. This study also shows that brand experience and self-enhancement can significantly affect consumer-brand relationship which in turn affects brand loyalty such as satisfaction, recommendation intention, and repurchase intention. Experiencing strong, favorable, and attractive brand personalities may help consumers to increase positive emotions with self-enhancement and help companies to have brand loyalty through consumer-brand relationship.

• Bulletin of Food Technology
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• v.25 no.2
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• pp.208-215
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• 2012

본 내용은 쌀 소비 촉진가공기술 산업화 연구단 과제의 원활한 수행을 위하여 중국 상해에서 개최하는 중국 최대 식품 박람회(SIAL CHINA)에 참석하여 쌀 가공 제품의 현지 소비자 반응 및 중국내 쌀 가공 제품 시장 조사를 통하여 국내 쌀 소비 촉진을 위한 활성화 방안을 마련하고자 한다.

• Product Safety
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• s.211
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• pp.34-37
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• 2011

리콜은 반드시 리콜플랜대로 진행되는 것은 아니다. 따라서 리콜이 어느 정도 유효하게 진행되고 있는 가를 파악하기 위해서 리콜 모니터링이 필요하다. 이러한 모니터링을 적절히 수행함으로써 실시 중인 리콜 방법의 타당성을 평가할 수 있고, 소비자에 대한 제품사고 피해 가능성을 저감하도록 리콜 방법을 개선할 수 있다. 이러한 리콜 모니터링 활동이 리콜 실시 사업자 및 관계자의 신뢰회복과 향후 충실한 제품안전관리체제와 결부되어 있다.

• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.76-91
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• 2003

인터넷의 확산과 정보 기술의 발전이 인간생활에 미치는 영향은 정치, 경제, 사회와 같은 분야 이외에도 그 범위가 날이 갈수록 넓어지고 있으며, 그 범위를 한정짓기 어려울 정도에 이르렀다. 특히 인터넷의 확산은 거래라는 개념에 커다란 변화를 가져왔는데, 이전의 농업혁명, 산업혁명에 이르기까지 거래는 시장이라는 공간에서 이루어지며, 이곳에서 이루어지는 모든 교환활동은 교환에 참여하는 주체들이 한자리에 모여서 이루어져왔다. (중략)

• 레미콘
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• no.4 s.71
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• pp.75-88
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• 2002

제조물의 결함으로 인하여 소비자 또는 제3자의 생명, 신체, 재산 등에 손해가 발생했을 경우 그 제조물의 제조업자나 판매업자에게 손해배상 책임을 지게 하는 법리를 제조물책임(PL)이라하며, 제조물책임법(PL)의 시행(2002.7.1)에 따라 제조업자의 PL인지도를 제고하고, 대응활동 추진을 활성화하기 위하여 PL제도 및 대응방안 등을 집중적으로 홍보함에 회원사 여러분의 업무에 도움을 주고자 중소기업청 발표자료 중 일부 편집게재 합니다.