• The Journal of Information Technology
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• v.7 no.3
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• pp.47-61
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• 2004

The emergence of the Internet as a tool for the business-to-consumer aspect of e-commerce has far reaching ramifications. Most importantly, it has created opportunities for businesses to reach out to consumers in a very direct was and create electronic markets. This study treats e-commerce as a technology adoption process and evaluates the suitability of popular adoption models. This research supports the use of the technology acceptance model to predict online shopping activity, both the intention to shop online and actual purchases. Also this research finds that the task-technology fit model is a valuable addition to the technology acceptance model for online shopping tasks.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.366-377
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• 2010

As internet and mobile technology brings rapid transformation to this society of information, how relations are conducted between customers have become a critical factor influencing companies. Companies are creating Internet communities based on their brands, encouraging customers to actively form and develop brand communities. Thus, this report proposes a plan to analyze the effectiveness of community activities based on the customers active involvement and how to effectively manage and utilize it. The purpose of this research is to understand the effects on-line brand communities and their characters have on customer behavior. Also, it will study the effects community attitudes have on brand decisions and oral transmission communication when on-line brand communities choose a brand. This report was conducted to survey on-line university students to understand how communities' attitude affects the decision of on-line university brand and oral transmissions when students choose to study at a on-line university. According to research, those factors brought positive responses to character of the brand communities(confidentiality of information, interactivity, convenience, intimacy) and by doing so, on the customer's attitude side, positive results on intention of purchase and oral transmissions can be expected. In addition, the character of the brand communities affects intention of purchase and oral transmission communication. Based on this research, it is possible to propose a marketing strategy that revitalizes brand communities' activities.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.715-720
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• 2023

This study aims to select ESG items from a consumer perspective and examine the influence of these factors on corporate image and corporate reputation. ESG-related research tends to be conducted from a corporate or investment perspective. However, based on their evaluation of ESG activities, consumers form corporate image and corporate reputation. Accordingly, the E, S, and G evaluation items were applied from the consumer's perspective to analyze the impact of each item. As a result of the study, the impact on corporate image was found to be in the order of transparent management, support for small and medium-sized businesses, and response to climate change. The results of corporate reputation analysis showed transparent management, response to climate change, and support for small businesses. From the consumer's perspective, activities related to a company's response to climate change are considered a corporate obligation, and demands for coexistence and transparent corporate management of small and medium-sized businesses are growing. The significance of this study is that ESG requires environmental management, symbiotic management, and transparent management from a consumer point of view, suggesting that transparent corporate management is the most important factor. In addition, it suggests that communication with consumers of companies requires communication not only in the environmental area, but also in the social and governance areas.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.117-137
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• 2024

ESG has become a necessity for all companies, and major Korean banks are actively practicing ESG management. Banks are playing a role in providing ESG finance as intermediaries in the supply of funds. Recently, they have launched ESG digital banking products that offer preferential interest rates for eco-friendly activities in combination with digital technologies. However, indiscriminate provision of preferential interest rates can adversely affect profitability of banks, and they may face the problem of 'Greenwashing' if they do not contribute to improving environmental awareness. Therefore, this study selected ESG digital savings products linked to electricity savings as the subject of the study, and empirically analyzed consumers' environmental awareness and savings behavior through actual data of consumers (N=2,478). The main findings of this study are as follows First, the analysis of the consumer status of ESG digital banking products shows that the 30-50s are the main consumer base, and the MZ generation shows relatively high performance in achieving preferential interest rates through electricity saving practices. Second, consumers' environmental awareness has a significant impact on achieving the goals of ESG banking products. ESG banking products can contribute to environmental awareness while fulfilling the basic function of saving. Third, environmental awareness did not drive consumers' savings contribution behavior, suggesting the need for continued consumer engagement. Based on environmental awareness and the theory of saving behavior, this study provides a theoretical explanation in ESG financial products. The results suggest that the appropriateness of the preferential interest rate design of ESG financial products is important.

• International Area Studies Review
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• v.22 no.2
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• pp.93-119
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• 2018

During the period from 2004 to 2013, the China's automobile consumer protection policy-making reflected interest articulation and aggregation among consumers, manufacturers, car dealership and repair companies. In particular, consumers has succeeded in articulating their interests in spite of their dispersed situation by making the efforts to present regulation's revision agenda through the China Consumers Association. And the car dealers put the right to blame the car manufacturers for unexpected vehicle defects into the final regulation through the China Automobile Distribution Association. Finally, due to the active interest articulation of automobile companies, policy making process was delayed or policies that were expected to benefit consumers were promoted to some extend. Therefore, it can be seen that there is a limit to define state-society relations in China simply as state corporatism, and rather it is more important to understand state-society relations in China as between state corporatism and societal corporatism including bottom-up interest articulations and aggregations and policy modification activities of various private or societal organizations.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.509-518
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• 1999

기업 뿐 아니라 사회의 개별 구성원에게 있어서도 컴퓨터 통신 기술의 활용이 급속히 확산됨에 따라 이러한 가상 공간상에서의 활동에 대한 관심이 높아지고 있다. 특히, 가상사회에서의 상거래를 다루는 전자상거래에 대한 연구는 기업과 기업간 전자상거래에 대한 연구를 넘어 기업과 고객간의 전자상거래에 대한 연구로 확대되고 있다. 그러나 전자상거래를 이용하는 소비자에 대한 연구와 이해는 아직도 여러 가치 측면에서 매우 미흡한 실정에 있다. 실물 공간에서의 소비자에 대한 마케팅 분야에서의 연구가 새로운 거래 패러다임인 전자상거래에 대한 설명으로 확대될 수 있는 범위와 논리도 아직 충분하지 않으며, 소비자이며 동시에 기술 사용자라는 특성이 어떻게 통합될 수 있는지에 대한 연구도 미흡한 실정이다. 전자상거래를 추진하고 있는 사업자에게 있어서는 가상사회의 이용자에 대한 심도 있는 분석과 이해가 필수적인 요건이 될 것이다. 본 연구에서는 가상사회에서의 기술 이용자의 개인적인 심리적 특성이 매체와 기술의 이용패턴과 어떤 관련성을 가지고 있는지를 분석함으로써 가상사회 구성원의 행태적 특성을 파악해 보고자 하였다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 1999.03a
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• pp.509-518
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• 1999

기업 뿐 아니라 사회의 개별 구성원에게 있어서도 컴퓨터 통신 기술의 활용이 급속히 확산됨에 따라 이러한 가상 공간상에서의 활동에 대한 관심이 높아지고 있다. 특히, 가상사회에서의 상거래를 다루는 전자상거래에 대한 연구는 기업과 기업간 전자상거래에 대한 연구를 넘어 기업과 고객간의 전자상거래에 대한 연구로 확대되고 있다. 그러나 전자상거래를 이용하는 소비자에 대한 연구와 이해는 아직도 여러 가치 측면에서 매우 미흡한 실정에 있다. 실물 공간에서의 소비자에 대한 마케팅 분야에서의 연구가 새로운 거래 패러다임인 전자상거래에 대한 설명으로 확대될 수 있는 범위와 논리도 아직 충분하지 않으며, 소비자이며 동시에 기술 사용자라는 특성이 어떻게 통합될 수 있는지에 대한 연구도 미흡한 실정이다. 전자상거래를 추진하고 있는 사업자에게 있어서는 가상사회의 이용자에 대한 심도 있는 분석과 이해가 필수적인 요건이 될 것이다. 본 연구에서는 가상사회에서의 기술 이용자의 개인적인 심리적 특성이 매체와 기술의 이용패턴과 어떤 관련성을 가지고 있는지를 분석함으로써 가상사회 구성원의 행태적 특성을 파악해 보고자 하였다.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.70-74
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• 2001

컴퓨터와 인터넷 기술의 비약적인 발전으로 인해 인터넷상에서의 비즈니스가 현실화되어감에 따라 컴퓨터 통신망상에서 광고, 발주, 상품과 서비스의 구매 등 기업이나 소비자의 모든 경제 활동이 가능해지고 있다. 실물 위주의 경제 체제에서 시·공간적 한계를 뛰어 넘어 실현되기 때문에 특히 인터넷 쇼핑몰은 소비자와 다른 물과의 상호작용을 가능하게 하여 소비자에게 더욱 폭넓은 상품선택의 기회를 제공한다. 때문에 인터넷상의 쇼핑몰이 증가할수록 소리자가 자신이 원하는 상품을 정색하기 위해서는 꽤 많은 시간과 노력이 요구되어지고 있는 실정이다. 따라서 사용자의 다양한 요구 및 최신의 컴퓨터 기술을 충분히 활용한 새로운 상품검색 방식의 변모가 요구됨에 따라 본 논문에서는 상품검색에 있어 보다 적극적인 정보 서비스를 위한 오프라인 검색 시스템을 설계하고 구현하였다.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.3
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• pp.95-108
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• 2015

In order to understand the issues related to corporate social responsibility (CSR) of small and medium enterprises (SMEs), we need to consider SMEs' unique characteristics, such as their size and business environment, which are different from large companies' ones. This paper examined the influence of consumers' expectancy disconfirmation about SMEs' CSR on their disconfirmation into four subcategories including economic, legal, ethical, and charitable responsibility. According to the study results, the economic and charitable disconfirmation factors had a significant impact on corporate image and purchase intention via the corporate image, whereas the legal and ethical disconfirmation factors had no significant impact on corporate image and purchase intention.

• Archives of design research
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• v.13 no.4
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• pp.33-41
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• 2000

More recently, the ecocide like an environmental shocks of acid rain, oil spills and now the ozone layer have driven home the fact that we're all responsible for looking after our natural environment and threaten the our right to live. At such a situation enterprises has been to develop techniques of enhancing environment friendly design. However it is difficult to producing environment friendly product - especially at electronic product like a high accumulated thing and produced with a small amount - while they know the importance of environment. Because of a direct and actual disadvantage of enterprise and customer. Moreover it is rare and negative for physical point that an adaptation case of recycled material or natural one for designing. Therefore it is important to positive consideration and action of design process for the nature. In this paper the focus of interest is find out the active and real environmental friendly design practice scheme as a designer and understanding of basic of the environmental friendly design for a coexistence of the enterprise, customer, and environment.