• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.544-560
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• 2018

Cause-Related Marketing is the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. Many companies obtain benefits such as increasing sales profits and fulfilling social responsibility activities from Cause-Related Marketing as a strategic marketing activity. The purpose of this study is to analyze the effects of message of Cause-Related Marketing on consumer attitude, and to examine the moderating effects of ethical consumption propensity, social trust and types of product(utilitarian vs. hedonic) on consumer's product attitude. The research results show that consumers tend to adopt a positive attitude towards those advertisements with Cause-Related Marketing message. In the meanwhile, the ethical consumption propensity and social trust also have moderating effects on Cause-Related Marketing message's influence, but the types of product have no moderating effect. Based on the findings, the theoretical and managerial implication are discussed. In addition, some limitations of this study and future research directions are discussed.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.103-109
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• 2020

As part of the sharing economy service, the present study is not only about the positive aspects of O2O services, but also about the consumer ethical perceptions of recent conflicts with existing business and labor markets, trust of platform, and service utility on consumer satisfaction and intention to recommend O2O services. To test hypotheses, data were collected and analyzed for 149 samples, focusing on the car sharing service, an example of the sharing economy service, which is becoming an issue. As a result, the ethical self-identity of the consumer, the trust of the platform, and the service utility, all affected the service satisfaction, whereas only the hedonic utility and trust of the platform had a positive effect on the intention to recommendation. This study is meaningful in that it examines the influence of service utility focusing on ethical consciousness and social perspective of consumers, rather than on the point of consumption such as ethical consumption position and trust of platform based on sharing economy service.

• International Commerce and Information Review
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• v.18 no.1
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• pp.3-27
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• 2016

The purpose of this study is to analyze satisfaction and repurchase intention at the website of overseas direct purchase by customers characteristics and Site characteristics. There are two independent variables, one of the variable is customer characteristics that defined innovativeness, perceived risk, benefit recognition and shopping orientation. The other variable is site characteristics that defined assortment of stock, convenience, trust, customer service. This research results show that customers characteristics including perceived risk, and benefit recognition effect on customer's satisfaction and the site characteristics such as assortment of stock, trust, customer service are significantly influence on customer's satisfaction. Lastly, analysis on how customer's satisfaction influences on repurchase was verified.

• KOREAN POULTRY JOURNAL
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• v.54 no.2
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• pp.120-123
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• 2022

계란의 쓰임새는 일반 음식부터 제과, 제빵 등 다양하게 사용되고 있으며 소비자들의 계란 제품에 대한 관심도도 높아지고 있다. 이에 발맞춰 소비자들의 니즈를 충족하면서 안전성까지 확보해 신뢰를 얻고 있는 아산 계림농장의 홍성학 대표를 찾았다.

• 기계와재료
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• v.21 no.3
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• pp.6-19
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• 2009

소비자의 요구수준 향상으로 제품의 구조 및 성능이 점점 복잡해지고 부품수는 증가함에 따라, 시스템을 구성하는 부품의 고장발생으로 인한 경제적 손실예방, 안전성 확보 등을 위하여 신뢰성 중심의 종합적인 품질보증에 대한 요구가 점점 증대되고 있다. 본 글에서는 이러한 구성부품의 신뢰성 제고를 위하여 신뢰성평가센터가 2000년부터 현재까지 약 10년 동안 지속적으로 수행하고 있는, 기본 성능시험을 비롯한 내환경성시험, 안정성시험, 수명시험 등의 종합적이고 체계적인 신뢰성 시험평가와 신뢰성인증 시스템에 대하여 고찰하고, 그 과정에서 독창적으로 정립한 13단계의 한국적 신뢰성 인증기법에 대해 설명하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.27 no.5
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• pp.225-232
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• 2022

This study aims to empirically examine whether consumers' perceptions of Chinese e-commerce firms's CSR activities, along with psychological construct of company-consumer identification, and corporate trust affect their purchase intention based on theory of reasoned action. The study used a survey method for data collection to confirm research hypotheses with a total of 240 respondents used for final analysis. The results showed that economic responsibility, ethical responsibility, and legal responsibility have a positive effect on consumers' purchase intention. In addition, corporate trust and company-consumer identification were found to mediate the relationship between consumers' CSR perceptions and purchase intention. The result of this study is expected to provide useful theoretical as well as practical implications to advance the current understanding on the effects of consumers' CSR perception on business performance.

• Knowledge Management Research
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• v.21 no.4
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• pp.227-241
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• 2020

In the acceptance of new technology products, not only the characteristics of the product itself, but also the consumer's psychological perception of the product has a great influence. This study analyzed the effects of psychological variables such as perceived risk, technology trust, and optimistic bias on consumers' intention to accept new technology products. This study selected nanotechnology, and we found consumers with high perceived risk showed relatively low intent to accept nanotechnology products compared to consumers with high perceived risk. However, in case of high level of technology trust, consumers with high perceived risk did not show any significant difference in the intention to accept nanotechnology products. We also found that such moderating effect of technology trust is mediated by optimistic bias. We hope that the findings of this study can give meaningful implications to nanotechnology developers, marketers, and policy makers in nanotechnology industry.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.210-222
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• 2023

This study conducted a comparative study using Korean and Chinese consumer data to confirm the impact of K-beauty brand's CSR motivation on CSR authenticity and brand trust, and the effect of CSR authenticity and brand trust on brand support. Of the collected data, 392 copies were used for verification and analyzed using a two-step approach and maximum likelihood measure. As a result of the study, it was found that value-driven, stakeholder-driven, and strategic motivations, excluding egoistic motivations, had a positive effect on CSR authenticity and brand trust. In addition, CSR authenticity had a positive effect on brand trust, which was found to support the brand. As a result of comparing Korean and Chinese consumers, it was found that CSR motives in both countries affect authenticity and brand trust, but Chinese consumers showed higher results in more areas than Korean consumers. These results show that K-beauty brands in order to expand the Chinese market, it has implications that it is necessary to understand Chinese consumers and strengthen the CSR motivation strategy they pursue.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.04a
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• pp.256-259
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• 1996

수명시험에서는 시험기간을 단축하기 위해 중도절단(consoring) 방법을 사용한다. 혼합 관측중단방법은 정시에 시험을 끝낼 수 있으며 고장시간을 관찰할 필요가 없다는 장점 때문에 널리 사용되고 있다. 본 논문에서는 제품의 수명이 와이블 분포를 따르고 형상모수를 알고 있다는 가정아래, 혼합 관측중단하에서 생산자 위험과 소비자 위험을 고려한 신뢰도 합격판정 샘플링 계획을 개발하였다. 아울러, 형상모수값에 개재된 불확실성이 실제 생산자 위험과 소비자 위험, 그리고 의사결정까지의 평균 고장개수에 미치는 영향을 민감도 분석을 통해 파악하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.305-308
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• 2013

본 연구는 농산물 전자상거래를 이용하는 소비자들의 신뢰와 구매의도에 영향을 미치는 소셜네트워크 특성을 분석함으로써 그동안 상대적으로 소홀했던 농산물 전자상거래 분야의 소셜네트워크 활용 방안 및 구매의도를 개선하기 위한 시사점을 제공하는데 목적이 있다. 본 연구의 목적을 위해 농산물 전자상거래 이용 소비자들을 대상으로 소셜네트워크특성이 신뢰를 매개로 구매의도에 미치는 영향을 분석한 결과 소셜네트워크 특성으로 도출한 교류빈도, 친밀감, 호혜성, 감정의 강도 중 친밀감, 호혜성, 감정의 강도는 신뢰에 정(+)의 영향을 미치는 것으로 나타났으며, 교류빈도는 정(+)의 영향을 미치지 않는 것으로 나타났다. 또한 신뢰는 구매의도에 정(+)의 영향을 미치는 것으로 분석되었다.