• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.133-151
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• 1999

소매업이 영속기업 으로서 생존하고 지속적으로 성장하기 위해서는 무엇보다도 경쟁상대와의 사이에서 차별화가 가능한 경쟁 업태전략의 전개가 필요하다. 왜냐하면 소매업의 역사는 소매업의 혁신에 의한 경쟁과 구조의 변화과정이라고 볼 수 있는데 그 과정 속에는 소매업 그 자신이 제공하는 제품 서비스의 특징과 소비자의 구매행동과 의식의 변화가 있었기 때문이다. 연구는 주로 소매업에 있어서의 소비자와 경쟁이라는 2가지 요인을 줌심으로 이론 검토를 행함과 동시에 소비자의 소매업태 선택행동에 관한 질문표 조사연구를 실시함으로서 소매전략의 전개 방향성을 제시하려 하였으며 그 예로서 업태개발 전환을 포함하는 소비자 지향의 새로운 소매전략의 전개와 점포로열티 강화전략을 들고있다.

• Journal of the Korean Geographical Society
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• v.39 no.4
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• pp.602-619
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• 2004

The purposes of this study are to describe the changes of retail environment and general merchandise retail structure in Daejeon Metropolitan City since e distribution market open. At the interval of five years (1996～2001) the rapid increase of large-scale discount stores have had a profound impacts on the retail structure and the spatial retail structure. The results of this study are summarized as follows. First, the proportion of general merchandise retail has increased in the retail structure. Second, each business type of general merchandise retail has taken different growth pattern, which has been distributed differently. Third, the establishment of general merchandise retail is on the decrease, the annual sale of general merchandise retail is one increase. Moreover the hightest sale region is changed from old-town to new-town. Many more variables like assortment of goods according to the locality should be reflected in the following spatial retail structure research.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.51-67
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• 2005

점포선택에 영향을 미치는 선행변수들을 규명한 기존 연구들은 주로 점포 방문행동에 초점을 두고 진행되어 왔으나, 이러한 점포 방문행동이 과연 실제 구매행동으로까지 이어질 것인가에 대한 연구는 매우 제한적으로 이루어져 왔다. 본 연구에서는 관찰 자료를 이용하여 점포선택의 단계를 점포방문행동과 실제 구매 행동으로 분류한 후, 이들 각 단계에 영향을 미치는 요인들을 탐색적으로 실증하는데 그 목적이 있다. 소매점포를 대상으로 수집된 관찰 자료를 이용하여 분석한 결과, 경쟁점포의 수를 제외한 유동인구, 소매점포의 시계성과 같은 소매점포의 입지요인과 점포의 크기, 가판대 설치, 판촉 행사와 같은 소매점포의 마케팅 요인이 점포방문행동에 유의한 영향을 미치고 있는 것으로 나타났다. 또한 점포방문행동이 실제 구매동향에 미치는 영향력은 주효과뿐만 아니라 상품구색과 같은 점포내부요인과의 상호작용효과가 존재하는 것으로 밝혀졌다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고, 연구의 한계점과 미래의 연구방향이 제시되었다.

• Journal of Distribution Research
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• v.8 no.1
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• pp.91-116
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• 2003

This study empirically analyzes the relationships among small and medium-sized stores' competitive strategies, marketing capabilities, and retail performance to cope with hostile environments like mass merchandisers' threats. To accomplish the proposed research objectives, data were collected from 325 small and medium-sized stores scattered nationwide. Three types of competitive strategies were significantly classified as follows cost leadership, merchandise differentiation, and service differentiation. Also, several strategic groups such as doing-nothing type, service differentiation type, cost leadership type, and merchandiser differentiation type were recognized through the cluster analysis. The test results show that the small and medium-sized stores perceiving hostile environments less importantly marked the high retail performance among clusters like cost leadership type, merchandise differentiation type, and even doing-nothing type. On the other hand, the moderating effects resulted from the interaction between strategic groups and environmental hostility did not have significant influence on retail performance. Additionally, merchandise differentiation cluster obtains and accumulates marketing capability most efficiently and the cluster like cost leadership, service differentiation, and doing-nothing follows next in order. Finally, merchandise differentiation cluster shows the most highest retail performance among the clusters while there was no difference between cost leadership and service differentiation cluster in terms of retail performance.

• Journal of Distribution Research
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• v.10 no.1
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• pp.107-122
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• 2005

The purpose of this research is to find out what factors have an effect on the retailer's performance. Most of the former researches in the similar fields performed their study based on the customers reasons for revisiting or store loyalty. But this research has been done not based on the customer but based on the retailers. It means that the data was collected from individual retailer. Considering the former research and characteristics of the franchisee retailers, size of temporal population around the retailers, visibility of the retailer, competition situation, out-door promotion, street shelf, size of the retailer were selected as factors affecting on the retailers performance. As a performance variable, number of visitors happened to observation period. Data collection was performed through the observation of the retail circumstance and interview with the retailers owner. As meaningful variables affecting on the retailers performance, size of temporal population around the retailers, visibility of the retailer were found in the 5% significance level, and out-door promotion, street shelf, size of the retailer in the 10% significance level, whereas competition situation did not have effect on retailers performance. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.331-332
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• 2021

1990년 중반 이후 외국계 기업과 국내 대기업의 적극적인 유통산업진출은 중소 소매업을 어렵게 하고 있다. 또한 대기업 편의점의 급속한 확장 역시 골목상권 환경을 열악하게 하여, 중소 소매업 점포수의 폐점을 가속화하고 있다. 2003년 중소 소매업의 경쟁력 강화 및 자생력을 확보하고자 정부는 중소유통공동도매물류센터(이하, 중소유통물류센터)를 건립하였다. 하지만 급변하는 유통환경과 온라인 쇼핑의 급속한 발전 속에서 중소유통물류센터는 갈수록 점점 어려워지는 현상에서 중소유통물류센터의 역량강화를 위한 현상분석 및 문제점 도출을 통하여 경쟁력 강화 및 효율적 운영방안을 위한 전략을 제시하고자 한다.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.3
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• pp.394-406
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• 2011

The retailing industry in Korea has developed with new store formats: supermarket, convenient store, discount Store, and super-super market. Also, there are confrontation and conflict between them, becoming a national issue. This study reviews the existing literatures in Korean geography of retailing and consumption and attempts to set forth the future research themes and topics. The review shows that the existing literatures disproportionately focus on location, diffusion, and market area of the new store formats. The future research themes and topics includes the marketplace combined with recreation, donation, environment-friendliness, or social welfare; marketplace as a part of global production and distribution system; expansion of marketplace into homes which are longstanding private space; spatial structure of retailing at various geographical scale.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.105-114
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• 2012

Recently, global warming, energy shortage, and environmental disruption have been serious problems in every nation. It became more and more important to reduce the emission of CO2 and to use of energy efficiently. Smart grid was also introduced using the rapidly developing information technology. It deployed the mutual communication concept between customers and the suppliers in the electricity supply. There were increasing demands to adopt the smart meter and to present incentive for efficient energy usage in many developed countries. The objective of this research was to develop the optimal real time pricing model which maximized the profit of the power retailer and reduced the usage of energy. The simulation study was given to show the usefulness of the model. Simulation considered the customer demand response rate and price elasticity rate. The price elasticity rate was compared in the condition of fixed value according to time and variable value according to the customers. The optimal price model could maximize the profit of the power retailer and reduce the energy usage of the consumers.

• Distribution Business Review
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• no.2
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• pp.117-123
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• 2002

오래된 전통과 혁신적인 할인 판매기법으로 국내 유통업계의 벤치마킹 대상이었던 외국 유통업체들이 작년과 올초 연이어 파산하여 충격을 던져주었다. 미국의 K마트, 일본의 마이칼, 다이에등은 급변하는 소매환경 및 소비자변화를 앞서 파악하지 못하고 취약한 수익체질에 무분별한 업종 및 업태 다각화를 추진함으로써 파산이라는 결과를 가져왔다. 확대일로에 있는 국내 업체들에 시사하는 바가 크다 하겠다.(중략)

• Journal of Korea Port Economic Association
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• v.35 no.4
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• pp.31-50
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• 2019

The retail industry has been coping with changes in the retail market environment for the past decade or so. Using a total of 14 companies, this study aims to reveal the effect of differences in sales channels and retail business styles on the management performance of retail companies. The financial statements of these companies were used to analyze the five key indicators of their management performance. As research variables, sales channels, retail business style and business period were used as factors affecting their management performance. ANOVA or MANOVA was performed to test differences in management performance between groups according to the number of factors. The effect of three factors on the management performance of retail companies was found to be significant. The multi-comparison test revealed significant differences among retail business styles in terms of the five key indicators. TV home-shopping performed better than others in terms of stability and profitability. Internet and mobile shopping companies performed poorly in terms of profitability compared to others and performed higher than department stores in terms of growth, activity, and productivity.