• Food Industry
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• s.182
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• pp.69-116
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• 2004

현재 우리나라의 IT 정보화는 세계 1위의 브로드밴드(초고속 인터넷) 이용국이 될 정도로 빠르게 변모하면서 정치, 사회, 문화 뿐만 아니라 시장 경제에 상당한 영향을 미치고 있다. 특히 소비자의 소비생활형태에도 큰 변화를 가져왔으며 또한 그에 따른 소비자의 인식이 높아지면서 소비자가 시장경제 주체로서의 소비자 주권시대를 열었다. 이러한 IT정보를 기반으로한 소비 문화의 변화와 소비 주체의식의 고취는 정부의 소비자관련 정책과 또 기업의 경영에도 상당한 영향을 미치게 되었다. 그러나 현재 많은 기업들이 소비자에 대한 인식과 그에 대한 대응의 필요성은 인식하고 있으나 실질적인 소비자 대응에 대한 전문성 강화를 위한 인식 및 투자나 기업 입장에서의 실질적인 소비에 대한 연구 및 교육활동도 아직까지는 매우 소극적이고 미흡한 것이 사실이다. 따라서 회사 내의 고객 접점에서의 고객상담의 중요성과 응대 실무에 대해 정리해보았다.

• 한국노년학
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• v.32 no.4
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• pp.1163-1180
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• 2012

The main purpose of this study is to figure out the spending tendency of elderly consumers for their grandchildren. To this end, a detailed survey was carried out for two months from October 1 to November 30, 2011. The respondents consist of 461 elderly consumers over 60s who have grandchildren in elementary grades. Among the gathered data, relevant information was sorted out, coded, and then turned into statistical figures through SPSS 18.0 program. The outcome of this research is explained in the following three respects. First of all, based upon factor and cluster analysis, the role of grandparents has been divided into three categories, which are a babysitter, a friend and a visitor. Depending on their role, the surveyed elderly have been split into three groups-'Friend Group', 'Formal Visitor Group', 'Attached Group'. Second, to give you an overview of the consumption trend of the three groups, this study has reviewed the expenditure items, spending amount and consumption patterns, and made a list of products and services they purchased for the past one year for their grandchildren. Third, given the probability of wealth transfer to the next generation, there is a compelling need to figure out the purchase pattern of financial products. The elderly have been categorized into those with bank deposits only and those with a mixture of bank deposits and other financial products (insurance, fund, stocks, gold, dollar etc.).

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.435-438
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• 2014

본 논문에서는 중국의 소비자가 e-비즈니스에 대한 행태를 설문조사를 통해 분석하고 있다. 본 연구에서는 크게 e-비즈니스에 대한 만족감, 신뢰도, 개인정보유출에 대한 태도, 그리고 온라인 소비에 대한 제약 요인 네 가지 측면에서 조사하였다. 조사결과에 의하면 중국의 소비자는 e-비즈니스 이용에 대해서는 비교적 만족하고 있으나 상대적으로 e-비즈니스에 대한 신뢰도는 만족감보다 낮게 나타나고 있다. 개인정보유출에 대해서는 비교적 긍정적이지만 남성보다는 여성이 상대적으로 소극적인 태도를 보이고 있다. 그리고 온라인 소비를 제약하는 가장 중요한 요인으로 제품의 품질에 대한 보장으로 나타났다. 이는 온라인 거래에 있어서 제품에 대한 보장이 결국은 e-비즈니스의 신뢰도를 높이는 가장 중요한 조건으로 해석할 수 있다.

• Information Systems Review
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• v.25 no.3
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• pp.1-26
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• 2023

A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.634-647
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• 2017

The purpose of this study is to identify the structural relationship between family leisure activities, family leisure satisfaction and leisure benefit of women's college students according to leisure consumption propensity. Data was analyzed with reliability analysis, cross tabulation analysis, confirmatory factor analysis, structural equation modeling analysis with SPSS 18.0 and AMOS 18.0. The results were summarized as follows: family leisure activities had significant effect on family leisure satisfaction and significant moderation effect according to leisure consumption propensity. Family leisure satisfaction had a positive effect on the leisure benefit, while family leisure activities didn't have influence on the leisure benefit.

• Journal of Korean Home Economics Education Association
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• v.30 no.2
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• pp.103-116
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• 2018

The purpose of the present study is to categorize collaborative consumption intention in high school students based on providing and using collaborative consumption behaviors, to compare and analyze the factors that predict these. Data gathered from 418 high school students through an online survey were used to conduct a descriptive statistics analysis, cluster analysis, and multinomial logistic regression. Firstly, collaborative consumer intentions were classified into four groups, including a proactive group with high providing behaviors and using behaviors, an active providing group, an active using group, and a passive group with low providing and using behaviors. Secondly, mass media, social benefits, enjoyment, community effect, and reputation were revealed as factors that increased the potential for inclusion in the active groups, and home education, mass media, enjoyment, and reputation were factors that increased the potential for inclusion in the active providing group. Enjoyment was revealed as the factor that increased the potential for inclusion in the active using group. The results of the present study show that the active utilization of consumer education and a systematic approach are required to revitalize collaborative consumption and proper settlement. Furthermore, a systematic establishment of school consumer education is needed for the balanced development of collaborative consumption. Also, an environmental system in which actual expected benefits can be experienced and realized in a diverse manner should be created to encourage consumers collaborate more actively.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.467-483
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• 2017

The purpose of this study was to explore the role and meaning of smartphone in the context of daily life. This research focuses on the woman in twenties living in Hangzhou, China. As a result of research, smartphones affected the various parts of female users' daily lives such as consumption habits, ways of spending their times and ways of information gathering and communication. Nevertheless gender gap in smartphone use was much smaller than before in the quantitative aspect, women's use of smartphone in qualitative aspect such as the way of use and choice of contents showed previous gender role and gender value in society. Also, the results of the research, based on the case of China which emerges as a new IT powerhouse, have a significant implication for smartphone use in Korea.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.159-170
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• 2016

In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.1-9
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• 1995

가정학이 학교교육의 체계를 갖추기 시작한 것은 개화사상이 전반적으로 확산된 19세기 말이다. 미국인 선교사에 의하여 시작된 가정과교육은 그 후, 대학이 설립되고, 석.박사 과정이 증설되면서 양적인 증가와 더불어 가정학의 전문성이 강회되었다. 한국의 가정학은 초기부터 여성교육에 주도적 역할을 해왔으며, 실생활에 필요한 지식을 제공하여 생활개선에 계몽적인 활동을 추구해왔다. 현재 한국의 가정학은 초기의 가정과 교육에서 분화하여 아동 및 가족학, 가정관리 및 소비자학, 식품영양학, 의류학, 주거학 그리고 가정교육학 등 6개 하위영역으로 세분화해가고 있다. 따라서 현재의 한국의 가정학은 전문적인 분화와 전체적인 통합간의 균형을 추구하고 있으며, 변화하는 미래 사회에 적합한 전문인을 양성하기 위하여 새로운 교과과정을 준비하고 있고, 가정학의 발전방향을 공동연구하고 있다. 또한 그동안 상대적으로 소극적이었던 대외활동 및 서비스를 활성화하여 함께 발전하는 가정과 사회 건설에 적극 참여하고 있다. 한국에서의 가정학 역사는 60여년에 불과하나, 짧은 역사에도 불구하고 학문적 체계를 갖추고 의미있는 성과를 거두어왔으며, 미래 사회에서는 가정학이 더욱 중요한 역할을 할 것으로 전망된다.

• Archives of design research
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• v.13 no.4
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• pp.33-41
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• 2000

More recently, the ecocide like an environmental shocks of acid rain, oil spills and now the ozone layer have driven home the fact that we're all responsible for looking after our natural environment and threaten the our right to live. At such a situation enterprises has been to develop techniques of enhancing environment friendly design. However it is difficult to producing environment friendly product - especially at electronic product like a high accumulated thing and produced with a small amount - while they know the importance of environment. Because of a direct and actual disadvantage of enterprise and customer. Moreover it is rare and negative for physical point that an adaptation case of recycled material or natural one for designing. Therefore it is important to positive consideration and action of design process for the nature. In this paper the focus of interest is find out the active and real environmental friendly design practice scheme as a designer and understanding of basic of the environmental friendly design for a coexistence of the enterprise, customer, and environment.