Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A qualitative study on women's daily lives and smartphone use -focusing on interviews with Chinese women in their twenties

여성의 일상생활과 스마트폰 이용에 관한 질적 연구 -20대 중국여성에 대한 심층인터뷰를 중심으로

  • Zhang, Loushuangshuang (Dept. of Journalism and Mass Communication, Chonbuk National University) ;
  • Na, Misu (Dept. of Journalism and Mass Communication, Chonbuk National University)
  • Received : 2017.09.01
  • Accepted : 2017.10.20
  • Published : 2017.10.28
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Abstract

The purpose of this study was to explore the role and meaning of smartphone in the context of daily life. This research focuses on the woman in twenties living in Hangzhou, China. As a result of research, smartphones affected the various parts of female users' daily lives such as consumption habits, ways of spending their times and ways of information gathering and communication. Nevertheless gender gap in smartphone use was much smaller than before in the quantitative aspect, women's use of smartphone in qualitative aspect such as the way of use and choice of contents showed previous gender role and gender value in society. Also, the results of the research, based on the case of China which emerges as a new IT powerhouse, have a significant implication for smartphone use in Korea.

본 연구는 스마트폰이 여성의 일상생활 속에서 어떠한 역할과 의미를 갖는지 탐구하기 위해, 20대 중국 여성에 대한 심층인터뷰를 실시했다. 연구결과, 스마트폰은 중국 여성의 소비활동, 여가활동, 사회적 교류활동 등 일상의 다양한 영역에 영향을 미치고 있었다. 여성 이용자들은 스마트폰을 통해 소비습관이 바뀌었으며, 다양한 애플리케이션 활용을 통해 많은 여가시간을 보내고 있는 것으로 나타났다. 그러나 구매상품, 검색정보, 콘텐츠 선택 등에 있어서는 소위 여성영역의 소프트웨어를 선택하고, 이러한 선택에 그들의 성역할이 반영되고 있는 것으로 나타났다. 또한, 여성 이용자들은 SNS를 정보이용이나 단순한 커뮤니케이션 수단으로 활용할 뿐, 자신의 의견제시 등의 참여에는 소극적 태도를 보임으로써 남성과는 달리 수동적인 이용행태를 보였다. 즉 여성들의 스마트폰 이용은 활발하지만, 콘텐츠의 선택이나 이용방식에 있어서는 성별화된 특성과 사회의 젠더가치가 재생산되고 있는 것으로 나타났다. 아울러 본 연구는 스마트폰이 일상화됨에 따라 우리생활에 어떤 변화를 가져오는지를 살펴본 것으로, 특히 스마트폰 강국으로 떠오르는 중국의 사례를 통해 앞으로 국내의 상황을 가늠해보는 중요한 단서를 제공한다고 할 수 있다.

Keywords

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