• Journal of Distribution Science
• /
• v.8 no.3
• /
• pp.27-35
• /
• 2010

As the population, buying power, and intensity of self-expression of the elderly generation increase, its importance as a market segment is also growing. Therefore, the mass marketing strategy for the elderly generation must be changed to a micro-marketing strategy based on the results of sub-segmentation that suitably captures the characteristics of this generation. Furthermore, as a customer access strategy is decided by sub-segmentation, proper segmentation is one of the key success factors for micro-marketing. Segments or sub-segments are different from sectors, because segmentation or sub-segmentation for micro-marketing is based on the homogeneity of customer needs. Theoretically, complete segmentation would reveal a single voice. However, it is impossible to achieve complete segmentation because of economic factors, factors that affect effectiveness, etc. To obtain a single voice from a segment, we sometimes need to divide it into many individual cases. In such a case, there would be a many segments to deal with. On the other hand, to maximize market access performance, fewer segments are preferred. In this paper, we use the term "sub-segmentation" instead of "segmentation," because we divide a specific segment into more detailed segments. To sub-segment the elderly generation, this paper takes their lifestyles and life stages into consideration. In order to reflect these aspects, various surveys and several rounds of expert interviews and focused group interviews (FGIs) were performed. Using the results of these qualitative surveys, we can define six sub-segments of the elderly generation. This paper uses five rules to divide the elderly generation. The five rules are (1) mutually exclusive and collectively exhaustive (MECE) sub-segmentation, (2) important life stages, (3) notable lifestyles, (4) minimum number of and easy classifiable sub-segments, and (5) significant difference in voices among the sub-segments. The most critical point for dividing the elderly market is whether children are married. The other points are source of income, gender, and occupation. In this paper, the elderly market is divided into six sub-segments. As mentioned, the number of sub-segments is a very key point for a successful marketing approach. Too many sub-segments would lead to narrow substantiality or lack of actionability. On the other hand, too few sub-segments would have no effects. Therefore, the creation of the optimum number of sub-segments is a critical problem faced by marketers. This paper presents a method of evaluating the fitness of sub-segments that was deduced from the preceding surveys. The presented method uses the degree of homogeneity (DoH) to measure the adequacy of sub-segments. This measure uses quantitative survey questions to calculate adequacy. The ratio of significantly homogeneous questions to the total numbers of survey questions indicates the DoH. A significantly homogeneous question is defined as a question in which one case is selected significantly more often than others. To show whether a case is selected significantly more often than others, we use a hypothesis test. In this case, the null hypothesis (H0) would be that there is no significant difference between the selection of one case and that of the others. Thus, the total number of significantly homogeneous questions is the total number of cases in which the null hypothesis is rejected. To calculate the DoH, we conducted a quantitative survey (total sample size was 400, 60 questions, 4~5 cases for each question). The sample size of the first sub-segment-has no unmarried offspring and earns a living independently-is 113. The sample size of the second sub-segment-has no unmarried offspring and is economically supported by its offspring-is 57. The sample size of the third sub-segment-has unmarried offspring and is employed and male-is 70. The sample size of the fourth sub-segment-has unmarried offspring and is not employed and male-is 45. The sample size of the fifth sub-segment-has unmarried offspring and is female and employed (either the female herself or her husband)-is 63. The sample size of the last sub-segment-has unmarried offspring and is female and not employed (not even the husband)-is 52. Statistically, the sample size of each sub-segment is sufficiently large. Therefore, we use the z-test for testing hypotheses. When the significance level is 0.05, the DoHs of the six sub-segments are 1.00, 0.95, 0.95, 0.87, 0.93, and 1.00, respectively. When the significance level is 0.01, the DoHs of the six sub-segments are 0.95, 0.87, 0.85, 0.80, 0.88, and 0.87, respectively. These results show that the first sub-segment is the most homogeneous category, while the fourth has more variety in terms of its needs. If the sample size is sufficiently large, more segmentation would be better in a given sub-segment. However, as the fourth sub-segment is smaller than the others, more detailed segmentation is not proceeded. A very critical point for a successful micro-marketing strategy is measuring the fit of a sub-segment. However, until now, there have been no robust rules for measuring fit. This paper presents a method of evaluating the fit of sub-segments. This method will be very helpful for deciding the adequacy of sub-segmentation. However, it has some limitations that prevent it from being robust. These limitations include the following: (1) the method is restricted to only quantitative questions; (2) the type of questions that must be involved in calculation pose difficulties; (3) DoH values depend on content formation. Despite these limitations, this paper has presented a useful method for conducting adequate sub-segmentation. We believe that the present method can be applied widely in many areas. Furthermore, the results of the sub-segmentation of the elderly generation can serve as a reference for mature marketing.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.15 no.1
• /
• pp.52-63
• /
• 2012

This study empirically investigated some problems with the criteria for subdividing the management zone in a rural area through a case study of Cheongsong-gun, Gyeongbuk and provided some suggestions for their improvement. To do this, the subdivision criteria in the guideline for developing urban management planning were firstly compared with those of Cheongsong-gun. Next, geographic information system(GIS) was used to do the cross-check analysis between the results from land suitability assessment and those from the subdivision in the management zone and to grasp the spatial relationships of a zone with its neighboring zones by analyzing the zoning inventory and comparing the areas. Finally, map analysis and field survey were conducted to examine the relevance to the actual situation of land use and focus interviews were done to analyze the civil complaint cases resulted from the subdivision in the management zone. This study found out three major categories of problems with the criteria for subdividing the management zone in Cheongsong-gun: the incomplete formalization of zoning, the inadequate decision criteria on the availability of land for development, and the biased consulting of the departments concerned. Some suggestions for their improvement were then provided in this study. The empirical results from this study can be used as the preliminary information for suggesting the right direction of the subdivision in the management zone within the rural areas in the near future.

• Journal of Gastric Cancer
• /
• v.6 no.3
• /
• pp.173-180
• /
• 2006

Purpose: The TNM staging system showed limitation in stratifying patients into different prognostic groups with gastric cancer Since the treatment for stage IV gastric cancer with distant metastasis (M1) is defined as non-curative one, we hypothesized that the survival rate of stage IV gastric cancer with M1 is different to that of stage IV gastric cancer with no distant metastasis (M0), which will provide a rationale to subdivide stage IV into IVa and IVb. Materials and Methods: From June 1992 to December 2005, of 1,630 gastric cancer patients who underwent surgery, 308 patients with stage IV gastric cancer were selected and analyzed. The clinicopathologic characteristics and survival of the patients, according to distant metastasis, were determined retrospectively. Median follow-up period was 13 months (range: $1{\sim}154$ month). Results: 5 year survival rate of M0 and M1 group was 35% and 16% respectively with statistic significance (P=0.0000). When the survival rate of M0 group was analyzed according to the difference of T and M factor, T1-3N3M0 and T4N1-2M0 group showed no significant statistical difference (P=0.1898). Conclusion: Given the result in this study, we suggest that the stage IV gastric cancer be subclassified into stage IVa and IVb according to M factor.

• Proceedings of the Plant Resources Society of Korea Conference
• /
• 2018.04a
• /
• pp.47-47
• /
• 2018

본 연구는 청옥산 산림유전자원보호구역을 대상으로 총 49개의 고정방형구를 설치하여 식물사회학적 방법으로 산림군락분류와 임분특성을 분석하였다. 그 결과 총 9개의 식생단위로 분류되었으며 군락단위로는 신갈나무군락, 잣나무군락, 일본잎갈나무군락, 독일가문비나무군락으로 분류되었다. 신갈나무군락은 소나무군, 철쭉군, 고로쇠나무군, 미역줄나무군으로 세분되었으며, 고로쇠나무군은 박달나무소군과 고로쇠나무전형소군으로, 미역줄나무군은 애기감둥사초소군과 미역줄나무전형군으로 세분되었다. 9개의 식생단위의 층위별 중요치 분석결과를 보면 교목층에서 신갈나무가 32.2% 가장 높게 나타났으며 잣나무(10.1%), 소나무(10%), 일본잎갈나무(9.1%) 순으로 나타났고, 아교목층에서는 신갈나무 (18.9%), 당단풍나무(11.7%), 물푸레나무(8.9%), 잣나무(7.2%) 등이 높은 값으로 분석되었다. 관목층에서는 철쭉(12.2%)와 당단풍나무(8%)가 높게 분석되었으며 다른 수종들은 10% 미만의 값을 가졌다. 초본층에서는 조릿대(8.5%), 산숙국(6.6%)등이 높게 나타났다. 식생단위별 종다양성지수를 보면 식생단위 8인 일본잎갈나무군락이 1.76로 가장 높았으며, 박달나무소군 1.73, 소나무군 1.72, 철쭉군 1.71 순으로 분석되었다. 우점도는 모든 식생단위에서 0.2 이하로 다수의 종이 우점하는 것으로 나타났다.

• Information Systems Review
• /
• v.7 no.2
• /
• pp.23-40
• /
• 2005

Discovering customers' behavioral patterns from large data set and providing them with corresponding services or products are critical components in managing a current business. However, the diversity of customer needs coupled with the limited resources suggests that companies should make more efforts on understanding and managing specific groups of customers, not the whole customers. The key issue of this paper is based on the fact that the behavioral patterns extracted from the specific groups of customers shall be different from those from the whole customers. This paper proposes the idea of pre-segmentation before developing customer classification models. We collected three customers' demographic and transactional data sets from a credit card, a tele-communication, and an insurance company in Korea, and then segmented customers by major variables. Different churn prediction models were developed from each segments and the whole data set, respectively, using the decision tree induction approach, and compared in terms of the hit ratio and the simplicity of generated rules.

• Korean Journal of Environment and Ecology
• /
• v.24 no.6
• /
• pp.630-637
• /
• 2010

This study was carried out to classify forest vegetation structure of Sobaeksan National Park from May to October in 2008 using the methodology of the ZM school's phytosociological analysis. The forest vegetation was classified into 1 community groups such as Quercus mongolica community group. Quercus mongolica community group was subdivided into 3 community such as Pinus densiflora community, Acer barbinerve community and Cornus controversa community. Pinus densiflora community was subdivided into Quercus variabilis group and Tilia amurensis group. Acer barbinerve community was also subdivided into Salix hallaisanensis group and Betula ermani group(subdivided into Taxus cuspidata subgroup and Betula ermani typical subgroup). Artificial forest type indicated 2 communities such as Larix leptolepis community and Pinus koraiensis community. Accordingly, the vegetation pattern of the surveyed areas were classified into 1 community groups, 5 communities, 4 groups, and 2 subgroups and the forest vegetation was classified into 8 units in total. The vegetation unit distributions was strongly correlated with sea level and topography in this research area.

• Journal of Korean Society of Forest Science
• /
• v.98 no.4
• /
• pp.379-391
• /
• 2009

This study was carried out to classify forest vegetation structure of Mt. Munsu and Mt. Okseok from May to September in 2008 using phytosociological analysis methodology of Z-M school under the purpose of furnishing basic materials for rational and scientific forest management. Total of one hundred five study sites (quadrats) was investigated in the area. Quercus mongolica community group was divided into 5 communities such as Pinus densiflora for. erecta community, Hydrangea serrata for. acuminata community, Salix gracilistyla community, Pinus koraiensis community and Larix kaempferi community. Pinus densiflora for. erecta community was subdivided into Rhododendron micranthum group, Quercus variabilis group and Pinus densiflora for. erecta typical group. Hydrangea serrata for. acuminata community also into Ligularia fischeri group, Deutzia glabrata group (into Juglans mandshurica subgroup, Prunus maackii subgroup and Callicarpa japonica subgroup). Accordingly, the vegetation of the study areas could be described as 1 community group, 5 communities, 5 groups, and 3 subgroups and as 10 units in total. Classified vegetation units were highly correlated with altitude and topography. According the analysis of interspecific association, it was shown as three types which were coincident with differential species and character species on the constancy table.

• Journal of Korean Society of Forest Science
• /
• v.101 no.3
• /
• pp.526-537
• /
• 2012

The study was carried out to classify forest vegetation structure of Mt. Guryong which is located in Bonghwa-gun, Gyeongsangbuk-do province. 72 plots(quadrat) were investigated from July to August in 2010 using phytosociological analysis methodology of Z-M schools. The forest vegetation of the study area was classified as Quercus mongolica community group that was further divided into 5 communities; Pinus densiflora for. erecta community, Acer mono community, Quercus mongolica typical community, Larix leptolepis community and Pinus koraiensis community. Pinus densiflora for. erecta community was subdivided into Quercus variabilis group and Pinus densiflora for. erecta typical group. Acer mono community was also subdivided into Prunus maackii group and Deutzia glabrata group. The vegetation of the study areas could be described as 1 community group, 5 communities and 4 groups and 7 units in total. Classified vegetation units were highly correlated with altitude and topography. It was considered that forest tending operations for maintaining need to be continuously practiced for Quercus spp. with highly relative dominance value in the Pinus densiflora for. erecta community (vegetation units 1, 2).

• Korean Journal of Environment and Ecology
• /
• v.21 no.5
• /
• pp.379-389
• /
• 2007

This study was carried out to classify forest vegetation structure of Mt. Gaya from April to October in 2006 using phytosociological analysis methodology of Z-M schools. One hundred study sites(quadrat) were surveyed in the area. The forest vegetation was classified into 3 community groups such as Pinus densiflora community group, Cornus controversa community group and artificial forest group. P, densiflora community group was subdivided into 4 communities such as Rhododendron schlippenbachii community. Salix gracilistyla community, Meliosma oldhamii community and P. densiflora typical community. R. schlippendbachii community was subdivided into Potentilla dickinsii group(subdivided into Carpinus coreana subgroup and Melandrynum firmum subgroup) and R. schlippenbachiitypical group. Cornus controversa community group was also subdivided into 4 communities such as Hovenia dulcis community, Quercus aliena community, Ribes maximowicianum community and C. controversa typical community. Artificial forest type indicated 3 communities such as Larix leptolepis community, Pinus rigida community and Castanea crenata community. Accordingly, the vegetation pattern of the surveyed areas were classified into 3 community groups, 11 communities, 2 groups, and 2 subgroups and the forest vegetation was classified into 13 units in total. It is also believed that C. coreana subgroup and M. oldhamii community could be a source for a significant basic data for making vegetation hierarchy and forest distribution zone in the Korean peninsula. H. dulcis community was also considered to be one of the important genetic resources; therefore, those distribution areas are required to be institutionally protected and managed in the near future.

• Journal of Korean Society of Forest Science
• /
• v.108 no.2
• /
• pp.147-167
• /
• 2019

This study was conducted to analyze forest vegetation structure in the Marugeum (Ridge) area of Gitdaebaegibong to Jukryeong, Baekdudaegan. Data were collected in 298 quadrates through a Braun-Blanquet vegetation survey from April, 2018 to October, 2018. Forest vegetation was classified into 13 vegetation units. A Quercus mongolica community was divided into Morus bombycis, Filipendula glaberrima, Fraxinus sieboldiana, Prunus maackii unit and Q. mongolica typical unit. The M. bombycis unit was further classified into a Deutzia glabrata group and M. bombycis typical group. The F. glaberrima unit was subdivided into a Veratrum oxysepalum group, Arundinella hirta group, and F. glaberrima typical group. The F. sieboldiana unit was divided into a Pinus densiflora group, Larix kaempferi group, and F. sieboliana typical group. The relationship between vegetation units and environmental factors was studied through coincidence analysis and CCA. The F. glaberrima unit (VU 6~8) was distributed by elevation above 1,200 m and other vegetation units were distributed below 1,200 m. Results of the CCA analysis showed that the F. glaberrima unit distribution is positively correlated with elevation. As a result of species diversity, the F. glaberrima unit was higher than other vegetation units. A similarity index analysis revealed that the F. sieboldiana unit (VU 9~11) was relatively homogeneous, and the M. bombycis unit (VU 1~5) and A. girta group (VU 7) were relatively heterogeneous. A detrended correspondence analysis determined that the distance between the statistical axes of the M. bombycis and F. glaberrima units was the greatest, which is consistent with the analysis of the similarity index. As a result of interspecific correlation of major woody plants, hydrophilic species were positively correlated, and a negative correlation was found between Q. mongolica and intolerant species such as P. densiflora and L. kaempferi.