• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.300-314
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• 2018

This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.268-276
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• 2017

The aim of this study was to verify the theoretical relationship between sports ability beliefs, achievement goal orientation, exercise flow, and athletic performance in college golf athletes. The results of the Statistical Package for Social Sciences (SPSS) 18.0 and Analysis of MOment Structures (AMOS) 18.0 performed on the data collected from 211 participants are as follows. First, hypothesis testing showed that college golf athletes with incremental beliefs set task-oriented goals (C.R.=3.780, p<.001). Second, the task-oriented goals (C.R.=4,082, p<.001) and ego-oriented goals (C.R.=3.819, p<.001) in achievement goal orientation raised the level of flow during golf. Third, in achieving goal orientation, only task orientation led to a higher perceived level of golf performance (C.R.=3.020, p<.01). Fourth, a higher level of flow led to higher levels of golf performance (C.R.=4.642, p<.001). Other sub-factors were not statistically significant in the current study. These results could be applied in the field of sports as they show what results can be achieved depending on the athlete's belief in their sports ability.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.139-154
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• 2018

Government support for entrepreneurship has been very useful for many young people who start new ventures to chase their dreams. However, it has constantly been abused by unscrupulous people who intend to take advantage of monetary support. Why do some exploit it, while others make good use of it? It is important to examine the immoral personality traits in potential entrepreneurs, because entrepreneurship affects not only individuals, but also the entire society and country. This study investigates the relationship between negative personality traits and nascent entrepreneurship. Specifically, it examines the effects of the dark triad of personality - narcissism, Machiavellianism, and subclinical psychopathy - on entrepreneurial intention, self-efficacy, and productive and unproductive entrepreneurial motives. We conducted a questionnaire-based survey on university students who intend to start new ventures in the future, while pursuing entrepreneurship education. We analyzed a total of 265 responses. We found that narcissism is the only factor that has a positive influence on entrepreneurial intention. Narcissism has a positive effect on entrepreneurial self-efficacy, while psychopathy has a negative effect. We also found that narcissism has a positive influence on productive entrepreneurial motives, while Machiavellianism has a significant negative influence. Finally, we found that Machiavellianism and psychopathy have a positive impact on unproductive entrepreneurial motives.

• Management & Information Systems Review
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• v.39 no.1
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• pp.15-34
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• 2020

The purpose of this study was to investigate the effects of social face sensitivity on impulse buying tendency and satisfaction. This study was also to investigate the effects on the mediating effects of the impulse buying tendency in the relationship between social face sensitivity and satisfaction. For this purpose, this study was conducted to 266 subjects living in Busan, Korea. And the data was analyzed by SPSS 22 and Amos 25. The results of the study were as follows. First, others conscious social face and formality social face were related to impulse buying tendency. However, shame conscious social face was partially related to impulse buying tendency. Second, suggestion impulse buying and reminder impulse buying had significant effect on satisfaction, however stimulus impulse buying and pure impulse buying had not significant effect on satisfaction. Third, the empirical results showed others conscious social face had significant positive effect on satisfaction. But, formality social face and shame conscious social face have not significant effect on satisfaction. Finally, this study also found the mediating effects of the suggestion impulse buying and reminder impulse buying in the relation between others conscious social face and satisfaction. Based on the empirical results, implications focused on the social face sensitivity, impulse buying tendency and satisfaction were discussed.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.63-76
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• 2022

Consumers of web novels read online reviews in order to decrease uncertainty when purchasing a web novel. This study examines the types of messages (factual or evaluative) that consumers find more useful and verifies the moderating effect of individual analytical decision-making style levels on differences in usefulness evaluation. Based on the tendency to acquire objective information, the usefulness of factual online reviews was expected to be higher in the context of buying experience goods, such as a web novel. Levels of analytical decision-making styles, which were classified based on individual perception, are also expected to affect the usefulness evaluation of reviews. Experiments 1 and 2 were repeatedly conducted to examine whether consumers think factual reviews are more useful than evaluative reviews. In particular, Experiment 2 was conducted to simulate the circumstance of selecting a romance web novel and demonstrated that reviews have a significant effect on messages and decision-making styles. The interaction effect between analytical decision-making style levels and review message types was also confirmed in Experiment 2. The results of this study can help researchers and marketers comprehend the behavioral patterns of web novel readers when evaluating reviews and consuming experience goods.

• KDI Journal of Economic Policy
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• v.16 no.1
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• pp.93-117
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• 1994

이론적으로, 국가경제에 있어서 인구구조(人口構造)의 변화(變化)는 인적자본(人的資本) 형성 및 노동공급(勞動供給), 각 주체들의 소비(消費) 저축행위(貯蓄行爲) 등의 장기적(長期的) 추세(趨勢)를 결정짓는 중요한 요인으로 인식되어 왔다. 본 논문에서는 우리나라의 연령별(年齡別) 인구구조 변화가 거시경제변수인 가계소비(家計消費), 금리(金利) 및 경상수지(經常收支)에 미치는 영향에 대하여 이론적(理論的)인 모형(模型) 제시(提示)와 함께 실증분석(實證分析)을 시도하였다. 이론적 모형에서는 인구구조 변화와 이러한 거시경제변수들간의 관계를 평생소득가설(平生所得假說)에 의거하여 설정하였으며, 실증분석 결과는 실제로 인구구조 변화의 거시경제적 효과가 통계적(統計的)으로 유의성(有意性)이 매우 높게 나타나고 있음을 보여주고 있다. 그러나 가계소비와 경상수지의 경우, 장년층인구(壯年層人口)의 상대적(相對的) 증가(增加)는 경제전체의 평균소비성향(平均消費性向)을 낮추고 경상수지(經常收支)를 개선(改善)하는 요인인 것으로 분석되어 평생소득가설에 잘 부합하고 있는 반면, 금리(金利)의 경우에는 장년층인구 증가가 금리를 상승(上昇)시키는 요인으로 나타나고 있어 평생소득가설에 상반(相反)되는 모습을 나타내고 있다.

• KDI Journal of Economic Policy
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• v.19 no.2
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• pp.3-71
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• 1997

물가안정을 위해 중앙은행제도를 근본적으로 개혁하려는 움직임이 90년대 들어 전세계적으로 번져가고 있다. 이같은 움직임은 전후 50년간 통화정책을 통하여 성장과 완전고용, 대외균형, 물가안정 등 복수목표를 동시에 달성하려던 정책운영방식에 대한 반성으로부터 출발하고 있다. 따라서 제도개혁은, 통화정책 목표의 우선순위를 정비함으로써 정책목표를 물가안정으로 일원화하고 동시에 중앙은행의 독립과 책임을 강화하는 형태를 취하고 있다. 본고에서는, 최근 이같은 선진국 중앙은행제도 개혁의 개념적 기초가 된 재량적 통화정책의 인플레성향이론을 개관하고 대안으로 제시되고 있는 위임방식, 성과급 계약제, 성가(reputation)메커니즘 등을 요약하였다. 또 선진제국이, 특히 뉴질랜드가 도입하고 있는 '인플레 타깃팅제도'의 내용을 이론적 모형에 비추어 해석함으로써 현재 진행중인 우리나라 중앙은행제도 개혁방향에 대한 시사점을 얻고자 하였다.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.101-106
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• 2017

This paper investigates how news media frame news editorials to deliver their subjective ideological stance through news discourse related with two candidates in 2016 U.S presidential election. For this purpose, 13 editorials were chosen and analyzed which appeared on the New York Time for the period from Sept. 1 to Sept. 30, almost two months prior to the election, giving special attention to the headlines of those editorials and the expressive linguistic forms in the selected two articles, based on the two theoretical frameworks-van Dijk' (1996)'s ideological square and Martin and White (2005)'s Appraisal Theory. The results are as follows: (1) editorials clearly supported Hillary Clinton; (2) following the appraisal theory, the category of 'feeling' was applied in expressing the preference for Hillary, whereas the strategy of judgment for Trump, where the strategy of 'emphasis' from the ideological framework were used for both candidates.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.151-164
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• 2021

This study aimed to find ways to reduce self-censorship by identifying the conflict and attribution to the motivation for self-censorship during the curriculum of the College of Arts. The analysis confirmed the significance of each relationship by conducting a correlation and regression analysis between the variables, and the analysis of the effects was based on the significant factors among them. The analysis showed the external locus of control toward self-censorship and interpersonal conflict had a partial mediation effect. In other words, as the degree of conflict in the educational environment increases, art college students are aware of the cause of the problem due to external characteristics such as others, task difficulty, etc., and thus confirmed the conclusion that frustration and shame caused by it become the motive for self-censorship.

• Journal of Families and Better Life
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• v.13 no.2
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• pp.22-34
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• 1995

본 연구의 목적은 이론적 고찰을 토대로 환경문제와 직결된 소비자들의 가사용 내 구재처분행동유형과 이에 영향을 미치는 제변수들과의 관계를 실증분석을 통해 파악하고자 함이다 연구대상은 분당.일산지역에 거주하는 주부600명이며 최종분석에 사용된 자료수는 512부이다 연구결과 재활용 처분행동중 이타적 처분행동이 많은 비율로나타났으며 가구류가 전자제품류부다 폐기율이 높은 것으로 나타났다 그리고 처분-행동유형은 인구통계적 변수 와 환경문제에 관한 의식과 의미있는 관련이 있음을 보였으며 개인적 가치성향중에는 익사 회적 성향이 재활용 처분행동과 가장 깊은 관련이 있는 것으로 나타났다