• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.73-84
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• 2017

This study started from searching for cause and solution of the part where online shopping malls are easy to start but easy to choose. It is thought that online shopping mall business has sufficient merit in the situation of Korea which is rapidly spreading internet, and it started from the opinion that if it can strengthen the characteristics of successful business start-ups, it can increase the rate of failure and reduce the failure rate. Internet shopping mall education experts gathered and discussed in depth what is the way in which mall entrepreneurs can maintain business continuously. As a result of summarizing the opinions of many shopping mall experts, we concluded that the marketing capabilities of each company should be strengthened. In addition, the importance of entrepreneurship education has emerged. In particular, it has been concluded that strengthening the competence of marketing mix is an important factor that determines the success and failure of the company. In this case, the researchers started to study this question with the question of what factor of marketing 4P has the greatest influence on the success of start-up. I also decided to study the impact of entrepreneurship education. As a result of this study, marketing mix ability as an independent variable has a significant positive effect on the success of entrepreneurship. Especially, the effect of product mix among 4Ps is significant for successful entrepreneurship.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.51-62
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• 2019

This paper investigates the effects of prior entrepreneurial experience on new venture performance. Entrepreneurial experience has significant impacts on the early development processes of new ventures founded by experienced entrepreneurs. There are inconclusive results on the relationships between entrepreneurial experience and new venture performance. Based on the data of Korean new ventures, this paper empirically analyze these relationships of different entrepreneurial experience on new venture performance. Success experience has positive effects on employment but no effect on financial performance. Failure experience has negative relationships with financial performance as well as employment. There are moderating effect of firm age on the relationship of only failure experience with performance. Finally this paper suggests theoretical and practical implications of entrepreneurial experience on new ventures' development and performances.

• Venture DIGEST
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• s.64
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• pp.10-13
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• 2004

미래 청년기업가들의 우수한 창업아이템과 기술이 한자리에 모인 국내 최대 창업행사‘2004 대한민국창업대전’이 12월 3일부터 사흘 동안 서울무역전시장에서 열렸다. ‘새로운 도전, 성공의 첫걸음(Challenge, Beyond Success)’이라는 슬로건으로 열린 행사에는 중소기업청 김성진 청장과 협회 장흥순 회장, 한국여성벤처협회 이영남 회장 등 유관 기관장들이 대거 참석했으며, 행사 기간 동안 4만 여명의 관람객이 행사장을 찾았다. 중소기업청이 주최하고 벤처기업협회가 주관한 이번 행사에서 학생부 69팀, 일반부 50팀 등 총 119개 팀이 참가하여 창업아이템의 열띤 경합을 벌였다. 또 1:1 맞춤상담, 기술거래장터 및 기술발표회 등의 부대행사와 창업성공을 기원하는 대굿, 패션쇼 등 다채로운 행사가 열렸다. 김성진 청장은“무한경쟁시대는 기술발전을 끊임없이 요구하고 있어 창업활성화는 미래를 위해 중요한 요소”라며“우리 경제의 희망이자 내일인 창업에 매진하고 있는 모든 이들의 성공을 기원한다”고 말했다. 중소기업청은 앞으로 창업대전이 명실상부한 종합창업행사로 자리매김 할 수 있도록 행사규모를 지속적으로 확대시키고, 포상훈격 격상 및 입상자들에 대한 종합적인 사업화 연계지원 등을 강화해나갈 계획이다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.1
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• pp.1-10
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• 2004

In this study, evaluation factors for effective operation are classified to goal-operation strategy, human and physical resources, incubating services, and networking program in business incubator. And, the success strategies of supporting these are classified to construction of industry-academy-laboratory networking system, specification and specialization, finance independence, and appointment of special operation staff in business. We are also presented the priority of success strategy based on the results of analysing by enterprises in business incubator, enterprises graduated form business incubator, and director of business incubator by applying the evaluation model using AHP(Analytic Hierarchy Process) technique proposed in this paper. Finally, we are suggested the concrete propelling schemes of success strategy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.143-152
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• 2016

Mentoring program for startup is recognized as one of the most preferred alternative of helping would-be entrepreneur. In recent, this concessions leads the skyrocketed increase of mentoring program. However, lots of doubt falls on the effects of mentoring for startup. This paper is presenting Hanbat Innopolis program, which is evaluated the best practice case of mentoring ending up with seed investment for the last 5 years, including overview, structure, organization, and process. This program suggest the core elements of platform as fully involved mentor group joining with coach, functional experts in contingency, and operation group. It also require more problem solving based system approach as to operation, more qualified coach and problem solving process in mentoring system as to structure, delivering missions of defining problem of startup, setting milestones for its solution, and benchmarks in each phase as to process. This paper deliver the best practice case getting through the full process of Hanbat Innopolis Campus program, recognized ad the prototype of best mentoring program and on step forward, suggest the future direction of the effective mentoring program.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.57-66
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• 2016

The study aims to examine the impact of Start-Up Business Incubator System on Performance of the Start-up Graduated from the Business Incubator. This has analyzed 813 startups which had supported by Seoul Metropolitan City in particular from 2009 to 2010. Empirical analysis has choosed business room for free, startup grant for operation, education & coaching support, consulting support by practitioner, promotion & new market opening support and collaboration support among startups in the business incubator as independent variables and also implemented startup success satisfaction degree as a depentent variable. The results shows that the degree of satisfaction on start-up activity support fund for entrepreneur and the degree of satisfaction on collaboration support among firms in the business incubator have statistical significant impact on start-up success satisfaction degree. The study has an implication that it provides a basic data on policy support strategies by central and local autonomous governments that facilitate entrepreneurs to achieve start-up business goals by understanding the factors that affect the business performance of entrepreneurs. In addition, the study offers new directions for entrepreneurs in a way that promotes the start-up performance by business room for free, education & coaching support, consulting support by practitioner, promotion & new market opening support which were investigated as statistical insignificant constructs, so that the author expects new studies about more effective business incubator system to enhance the performanc of start-up in business incubator.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.155-160
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• 2021

창업을 촉진하기 위해 중소벤처기업부를 중심으로 다양한 창업지원 사업을 시행하고 있고, 매년 창업지원 사업이 증가하고 있다. 창업지원 사업의 가장 중요한 역할은 예비창업자 또는 창업기업의 성공적인 사업화를 지원하고 성공률 제고를 위해 자금·교육·투자·네트워크 등을 지원하는 일이다. 그 역할을 수행하기 위해서는 전담 조직과 전담 인력이 필요하다. 현재까지는 창업보육센터와 창업보육 매니저에 관한 연구는 많이 이루어지고 있지만, 창업지원단의 역할과 창업지원 매니저에 관한 연구는 많이 이루어지지 않고 있다. 본 연구는 창업지원 매니저의 역량 특성이 조직몰입과 업무성과에 미치는 영향을 연구하고자 한다. 창업지원 사업의 규모 확대와 역할변화에 따르는 중소벤처기업부에서 요구하는 창업지원 매니저의 역량들을 도출해보고, 역량 강화를 위한 방안을 모색하고 제안하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.231-244
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• 2014

Domestic recessions, business restructurings, voluntary resignations and youth unemployment crises have fueled competition in the start-up market, and business start-up is increasingly incited as a means to make a living under circumstances. However, ill-prepared business start-ups result in bankruptcy. Profound knowledge and skills are required for successful start-up. A successful entrepreneur of a business is often not born but made. The purpose of this study was to examine the success factors of successful venture entrepreneurs in an effort to make some suggestions on entrepreneurship education. After the characteristics of the selected successful venture entrepreneurs were analyzed, 18 items were selected as their success factors, and the following six things were presented as what should be taken into account in relation to the competency of a successful entrepreneur: First, achievement-needs characteristics and goal-oriented characteristics that belong to the characteristics of entrepreneurs could be educationally taken advantage of in entrepreneurship education. Second, achievement-needs characteristics are an educational element of the preparatory stage, and goal-oriented characteristics are an educational element for business administration after starting a business. Third, hands-on experience is mandatory since learning by experience is quite important for entrepreneurs. Fourth, entrepreneurship education is more effective when it targets the younger generations. Fifth, the kind of educational support that is to assess the entrepreneurship of prospective entrepreneurs to help them improve their overall entrepreneurship is required. Finally, entrepreneurship education should be offered by a person with experience of setting up a business so that he or she could inform learners of their practical experience and knowhow.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.337-344
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• 2024

This paper is a study on the "Development of Assessment Index for Women's Entrepreneurship support programs." This research highlights the absence of specific assessment indicators for selecting women-led enterprises in women's entrepreneurship support programs, thereby illuminating the limitations of current evaluation methods. It emphasizes the necessity for effective indicators to more successfully select women entrepreneurs and enterprises. The study derives numerous success factors for women's entrepreneurial ventures from prior research and develops a more likely to succeed assessment index for women-led enterprises using the Delphi methodology and collaboration with expert panels. The result is a new assessment index reflecting the characteristics of women entrepreneurs, expected to overcome the limitations of existing selection methods and contribute to enhancing social support and policy development for women-led enterprises.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.39-50
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• 2018

A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.