• Journal of Korea Port Economic Association
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• v.25 no.3
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• pp.183-206
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• 2009

The purpose of this study is to suggest the new strategies for strengthening the competi tiveness of Incheon port. To measure the calling factors and satisfaction of ports, this study developed a list of 24 items using a seven-point Likert scale through the previous literature reviews, pilot test and emerging factors. Factor analysis, regression analysis, one sample T-test, IPA and SPSS were conducted to verify the determinants choosing ports and customer satisfaction. The result of an empirical study revealed that the cargo volume and information system, etc. in Incheon port was evaluated as satisfied factors and berth availability and port charge, etc. as dissatisfied factors. Based on the outcomes of this study, to strengthen the competitiveness of Incheon port, several strategies were advised such as the inducement of North American and European cargo, port infrastructure, dedicated terminal and GTO inducement, hinterland construction, logistics companies inducement and cooperation with neighboring ports.

• Journal of the Korean association of regional geographers
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• v.11 no.5
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• pp.440-457
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• 2005

The purpose of this study was to examine the importance and satisfaction of exhibition and convention destinations from the MICE(meeting, incentive tour, convention, and exhibition) planners. Overall, four results were revealed from this study. First, considering the importance of selection attributes, soundproofing, lighting, temperature, A V facilities, the space of main convention hall and exhibition were the most important attributes. Second, hypothesis 1 suggested that there were statistically significant differences in the attributes of convention destination selection based on the socio-demographic variables. More specifically, a statistically significant was found in the 17 attributes out of 5 factors and 4 demographic variables. Third, hypothesis 2 suggested that there were statistically significant in the attributes of convention destination selection based on the planning characteristics of MICE. For instance, statistically significants were found 9 attributes out of 5 factors and the 4 planning characteristics. Fourth, the regional space of exhibition and convention was the most influential to the intention to revisit, followed by exhibition and convention facilities and use cost. And also, considering the recommendation to the other MICE planners who recently have used exhibition and convention centers, the facilities was the most influential, followed by use cost and tourism space surrounding exhibition and convention centers.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.161-168
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• 2017

The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

• Journal of the Korean Regional Science Association
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• v.32 no.1
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• pp.83-103
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• 2016

This study aims to analyze the determinants of residential location choice for the inter-urban migrants in the Seoul metropolitan area. In doing so, we have built a discrete choice model, using household sample data from the 2010 Korea Population and Housing Census. We classified households, which made a intra-urban movement during the last five years, into four groups: 1) movers from Seoul (central city) to Gyunggi-Incheon (suburban), 2) movers from Gyunggi-Incheon to Seoul, 3) Intra-Seoul movers, and 4) intra-Gyunggi-Incheon movers. The analysis findings can be summarized as follows. First, significant differences in the determinants of residential location choice were found among different types of movers. Second, movers from Gyunggi- Incheon to Seoul were likely to choose small housings with fewer rooms, indicating that their housing choices were forced rather than voluntary due to high housing prices in Seoul. Third, all types of movers have a high preference for the neighborhood with a good accessibility by public transit including subway. Lastly, neighborhood amenity was also an important attracting factors for the intra-urban migrants in Seoul.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.231-238
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• 2017

The purposes of this study is to analysis the differences of the hospital choice factors between first-visit and revisit patients in general hospitals. The samples used for data analysis are 499 outpatients of G, H, S, U hospitals using a standardized questionnaires in 4 provinces. In case of first-visit patients, human, effectiveness and accessibility factors were found to have a significant positive(+) effect on hospital choice factors. In case of revisit patients, human, physical, accessibility, image of hospital and salary factors were found to have a significant positive(+) effect on hospital choice factors. Based on these results, this study suggests implications to improve customer satisfaction, profitability and provide a high-quality medical service by making effectively use of planning strategies of hospital management with a variety of factors.

• Information Systems Review
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• v.8 no.1
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• pp.159-179
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• 2006

With the advances in information technologies and the wide acceptance of IT outsourcing practices, subscription-based information & telecommunications services(ITS) become more available. Convergence and intensified industry competition have made it an imperative for the ITS providers to keep their current customers and acquire new customers at the same time. In this study, we developed a framework for effective customer management based on the factors influencing the post-purchase customer choice: stay with the present provider or switch to another one. Specifically, we classified the factors into four categories: Holding factors, Defect factors, Inducement factors, and Hurdle factors depending on the characteristics of the influence and direction of the influence. Based on the classification, we developed a post-purchase customer choice model for the subscription-based ITS providers. Then, we illustrated a possible application of the model in the context of the broadband Internet access service. The model could be used to increase the competitive advantage of service providers through the effective customer management in the subscription-based ITS market.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.290-300
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• 2017

This study concerns whether the public spirit of medical services, which is the foundational goal of national hospitals, is being realized. To derive results regarding this question, it is necessary to identify the determinants that influence the choice of national hospitals. The data are based on the number of cases of medical service use among the data for 6 years from 2008 to 2013 in the Korea Medical Panel, and the subjects were limited to those who were 18 years old or older. In the final analysis, 14,365 cases of hospitalization service uses were employed. For the research method, Andersen's behavioral model theory was applied, and predisposing, enabling, and individual factors were determined to be variables. Logistic regression analysis was conducted to analyze the determinants of national hospital choice factors. It was found that the rate of use of national hospitals was very low, with 5.23% for hospitalization services. Furthermore, socioeconomically vulnerable people, such as the elderly, low-income people, the national meritorious and medical care beneficiaries, chronic patients, and disabled patients are more likely to choose national hospitals than private hospitals. Therefore, for the appropriate management of medical service use for low-income vulnerable groups, it is necessary to discuss the enhancement of primary medical care in national healthcare.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.24-37
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• 2010

In recent years, a number of Korean-themed restaurants have opened in China. It is necessary to know present situation in China and attract Chinese people so that restaurant managers can carry out marketing communication strategies to make the restaurants result in a stronger position in China. The primary objective of this research is to explore the important selection attributes when choosing a Korean-themed restaurant to dine out and to identify which attributes are critical in influencing customers' overall satisfaction. The target sample was Chinese who had visited a Korean-themed restaurant in Shenyang, China. The results of this study stated that the importance of the selection attributes varied with consumer's age, marital status, education, occupation, and the average monthly family income. Meanwhile, the satisfaction of the selection attributes varied by consumer's age, marital status, occupation, and the average monthly family income. Regression analyses demonstrated that both 'value and service' and 'food' importance factors had direct and positive impacts on the level of customers' overall satisfaction. Furthermore, 'food and price' and 'atmosphere and service' satisfaction factors have positive impacts on customers' overall satisfaction with the restaurant. Marketing implications for restaurateurs along with suggestions for future research were provided in this research.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.178-180
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• 2014

본 연구에서는 선용품 구매 업체를 선택함에 어떠한 요인들이 중요한가를 설문을 통해 계층적 의사결정(AHP)기법을 이용하여 그 요인별 우선순위를 도출하였다. 이를 바탕으로 향후 선용품업체들의 마케팅전략 수립에 방향을 제시하고, 선용품 구매업체의 요구를 효율적으로 충족시킬 수 있는 방안을 수립할 수 있는 자료를 제공하고, 구매 선택 요인에 관한 이론 정립에 기여하고자 한다.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.199-214
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• 2010

This study aims to investigate the effects of selection attributes on customers' satisfaction and behavioral intention for hotel weddings depending on their life style. The developed hypotheses were tested using a sample of customers who have ever had hotel weddings in the age of 20~30 living in Seoul and Daejeon. The total number of 300 self-administrated questionnaire copies were distributed and 248 valid samples were used for the analysis. In order to examine the proposed model, statistical tests were conducted using SPSS (14.0). The results showed that the customers' attributes selecting a hotel wedding were significantly different depending on their life style. It was also found that customers' satisfaction has a significantly positive effect on their behavioral intention for hotel weddings.